Brand Identity:102/2021

Brand Identity: 102/2021

Enlighten
From Darkness into Light

By:

Brand/Visual Language Brand/Visual Language

Brand Identity: 102/2021

We are sharing:
1) Logo - 2 options
2) Brochure Designs

Brand/Visual Language
Brand Identity: 102/2021

Logo 1

Brand/Visual Language
Brand Identity: 102/2021

Visual + Neuro Map - by BVL

A word+visual neuro
map is a chart that
visually organizes
information by
connecting ideas
and expanding on
central concepts.

A word+visual
neuronmap usually
starts with a central
idea and works
outwards from there.
Supporting ideas
connect to the
central idea.

Brand/Visual Language
Brand Identity: 102/2021

1) The Human
Eye - Light is an
integral part of
sight and there
is an undeniable
link between the
two. Without
light, there would
be no sight

2) Sun Rays -
The brand
identity is
inspired by the
importance of
natural light such
as ‘The Sun’.

Brand/Visual Language
Brand Identity: 102/2021

The new
identity looks
at enlighten in
a whole new
perspective,
paying attention
to the details
and conveys
the brand
story, vision
and mission
respectively.

Brand/Visual Language
Brand Identity: 102/2021

A) Rays of natural
sunlight boost your
mood and adds a
greater sense of
overall wellbeing
among people.

B) The eyeball which

is the catching
element of the
logo represents the
direct connection of
eyesight and light.

C)The The lowercase

‘e’ represents
the brand name
‘enlighten’ and
incorporates all
the other elements
together effectively.

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

The new
identity looks
at enlighten in
a whole new
perspective,
paying attention
to the details
and conveys
the brand
story, vision
and mission
respectively.

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Logo 2

Brand/Visual Language
Brand Identity: 102/2021

Different uses of lighting in movies:

Lowkey lighting
Cold lighting
Three point lighting
Soft lighting

Sources of lighting :
Northern lights
Fireflies
Headlights
Candle

Terms related to light :

Reflection
Refraction
Scattering
Dispersion
Tyndall effect

Brand/Visual Language
Brand Identity: 102/2021
In a prism, the angles for
each color is exaggerated,
and the colors will be
displayed as a spectrum
of light.When Prism
spreading white light into
a spectrum of light, The
visible colors are in the
order of the spectrum.

The brand name is

Enlighten. The initial
E is used to create a
monogarm. Monogram
is a simple yet effective
method to help people
to remember your brand
name.

Torch is a portable hand-

held electric light.It is
considered as a source
of light. Although it is an
artifical source of light,
it has been adapted for
special uses like head
or helmet of miners and
campers

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Represents beam of light,

which corresponds to the
category of brand i.e light
selling company

Tried to play with the

neagtive and positive
spave.
The angle given to the
initial produces a dynamic
look.

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language
Brand Identity: 102/2021

Brand/Visual Language