Customer Journey Map

1. Understanding the potential customers

 People with extreme mood swings like anger, aggressiveness, restless, anxiety, irrational
behaviour
 People with lack of emotional stability like sadness, emptiness, hopelessness
 Multiple thoughts of suicide and death
 Feelings of worthlessness, excessive guilt
 Long term grief & stress
 Procastination

2. Background

 Verbal/Physical/Substance Abuse
 Death or loss of a close person
 Personal conflicts with family members
 Chronic illness and side effects of being on a long-term medication
 Losing a job & Unemployment
 Getting a divorce
 Emotional neglect & Social exclusion
 Disturbed Past & Childhood trauma
 Hormonal Imbalance
 Orphaned & Poverty

3. a) Dreams & Aspirations

 Financial Stability
 Emotional well being
 Stability in personal relationships
 Acceptance and Social & Inclusion
 Health & Fitness
 Prioritizing and Organizing things
 b) Factors that might hinder pursuit of these dreams

 Self-doubt
 Apprehension
 Lack of motivation
 Lack of equal opportunities

4. Activities:

 Sadness or Emptiness
 Feeling hopeless or helpless
 Uninterested and being lazy Losing interest in things
 Stressed or Anxious
 Sleeping too much or not at all
 Withdrawal