HUMAN RESOURCE MANAGEMENT

Assignment 1 – What is the role of HR?

-By Group 3
Defenders are those organizations with a limited variety of products and services and
possess stable market presence and share. These organizational traits rarely demand any
substantial changes in their product line regarding innovation, creativity, and strategy.
These organizations require proper labor division, and thereby HR tends to attain high levels
of formalization and standardization. HR frames the recruitment policy. They look for a
workforce that is rich in technical skills as compared to soft skills. Thereby these defenders
follow a highly bureaucratic style of functioning and mechanistic organizational structure.
The HR policy is framed in such a way that they prefer for long-tenured employees, and
within the organization, they build on their efficiency and skills. Therefore, these
organizations become centralized in decision making to defend their competitive edge so
that new market entrants find it difficult to take their place. As substitution is not an
immediate concern, the HR policy is more focused on employees' efficiency. Therefore, they
focus more on removing inefficient methods or waste to keep their processes up to date
and produce more at lower input cost.

Prospectors generally have a decentralized and flexible organizational structure and

emphasize on innovation or development of new products. HRM in such organizations as
Southwest Airlines is extraordinarily selective in recruitment. They focus on the right kind of
culturally fit applicants, and to ensure this, they emphasize peer recruiting or co-workers
help in the selection. HRM is also responsible for motivating employees by providing
performance-based feedback to extract maximum potential out of them. Training aspect /
Peer Learning is the essential program that needs to be modified to fulfill the upcoming
expansions and growth and meet the expectations with the similar prosperity standards and
continue to strive for growth for Southwest airlines. HRM in prospector organizations
usually come up with Individual or performance-based pay coupled with employee benefit
packages, retirement plan, flexibility in working arrangements, and vacation days, which
helps in reducing turnover as seen in SW airlines.

Analyzers maintain a stable product and try to improve their production efficiency, while on
the other hand, they scan the market trends to emulate the most competitive products.
They hold the values of synthesis and analysis and maintain a balance between the defender
and the prospector type of organizations. For stable products, the HR unit's role involves
appropriate recruitment, employee placement, effective training, and necessary incentives
to maintain product success. Their role in the analyzer organization changes. It adopts an
External fit approach to device programs and strategies to closely observe the market trends
and designs flexible and refined team structures that facilitate innovation. These teams then
adopt those ideas that have strong market potential and enhance the value generated from
their limited product line. It creates a culture where there is a collaboration among different
business units leading to more knowledge creation. For staffing, analyzers prefer employees
who are self-motivators. The human resource department encourages employees to
develop themselves concerning their skills, abilities, and knowledge and supports them.