TRAINING PROGRAM INTERNATIONAL NEGOTIATION

CARD NUMBER: 2374861

PHASE: 2
EVIDENCE: 2

WORKSHOP “PRODUCTS AND SERVICES”

INSTRUCTOR

JULY ANDREA TORRES HERNANDEZ

APPRENTICE

JOSE DANIEL CASTELLANO PINTO

2021
 1. FIND THE MAIN IDEA OF PARAGRAPHS 1, 2, 9, 10,
11, AND 12, AND WRITE THEM IN A PARAGRAPH.

IN GENERAL, THERE ARE 3 FACTORS THAT COMBINE TO RESHAPE THE

FOUNDATIONS OF MODERN ECONOMY.FIRST OF ALL, THE DIGITAL
REVOLUTION INCREASES THE REACH, FLEXIBILITY AND AGILITY OF
COMPANIES, LARGEAND SMALL, AS MULTINATIONAL MICROENTERPRISES.
SECOND, INTERNATIONAL COMPETITION ATTRACTS AMILLION NEW
WORKERS AND CONSUMERS WHO EARN A LIVING IN A DOWNWARD
CAREER, AND EMERGINGCOUNTRIES BECOME INNOVATORS AND
ACQUIRE SKILLS. FINALLY, CULTURE CHANGES THE NATURE OF SOCIO-
ECONOMIC INTERACTIONS BY TRANSFORMING PEOPLE'S ASPIRATIONS
AND PREFERENCES, SUCH AS THEEXPECTATION OF INSTANT
GRATIFICATION OFFERED BY ONE-CLICK SERVICES.ON THE OTHER HAND,
TRADITIONAL POLICIES ARE OBSOLETE IN THE FACE OF THE INTEGRATION
OF PRODUCTSAND SERVICES IN THE MARKET.THE INCREASING VALUE OF
BORDER MARKETS, GIVEN THE INTEGRATION OF THE PRODUCT SERVICE,
IS MOREVALUABLE. COMPANIES CAN MOVE FROM ONE BUSINESS MODEL
TO ANOTHER TO THE EASE OF USE OF THENEW DATA PROTECTION
REGIME - THEY ARE UNDER CLOSE SCRUTINY BY COMPANIES THAT HAVE
MOREOPTIONS THAN EVER: DIGITIZATION GIVES COMPANIES AGILITY.
TERMS OF LOCATION, OUTSOURCING AND USEOF GLOBAL VALUE CHAINS
TO THEIR MAXIMUM ADVANTAGE.THE SINGLE MARKET SHOULD NOT BE
SEEN IN ISOLATION.ANOTHER FACTOR SUCH AS 3D PRINTING, ALSO
KNOWN AS "ADDITIVE MANUFACTURING", COULD LEAD TO
THERELOCATION OR NEARSHORING OF THE INDUSTRY, SINCE IT
INCREASES THE SPEED OF PRODUCTION WHILEREDUCING COSTS AND
SATISFYING CONSUMER DEMAND WITH GREATER SPEED AND GREATER
INFLUENCE ONPRODUCTION. BOTH CAN MAKE PRODUCTION AT OR NEAR
HEADQUARTERS CHEAPER THANPRODUCTION ABROAD. IT REQUIRES
DECISIVE POLITICAL ACTIONS THAT ENCOURAGE THE ADOPTION
OFTECHNOLOGY BY ALL THE CORPORATE ACTORS THAT COMPETE
INTERNATIONALLY. HOWEVER, ITIS LIKELY THAT THE RELOCATION OF
SOME HIGH-END PRODUCTION PROCESSES IS RELATED TO
THECONSTRUCTION OF A STRONGER LINK BETWEEN PRODUCTS AND
SERVICES.DEVELOPING INNOVATIONS THAT ARE NOT EASY TO REPLICATE
ADDING SOPHISTICATED BUSINESS SERVICES TOADVANCED
MANUFACTURED PRODUCTS LEADS TO INNOVATIONS THAT ARE NOT
EASILY REPLICATED BY THECOMPETITION AND, THEREFORE, PROVIDE A
SIGNIFICANT COMPETITIVE ADVANTAGE. IN COMPARISON, ITWOULD BE
DIFFICULT TO MAINTAIN THAT COMPETITIVE ADVANTAGE WITH A
STANDARD PRODUCTMANUFACTURED EMPTY OF AN ADDITIONAL
SERVICE COMPONENT.2. WRITE A SUMMARY OF TEN LINES FROM THE
TEXT.IN SUMMARY, EUROPE HAS EVERYTHING GOING FOR IT IN THIS
NEW, HYPERCONNECTED, INTEROPERABLEECONOMY: TRADITIONAL
STRENGTH IN MANUFACTURING MUST NOW URGENTLY BE
COMPLEMENTED BYWORLD-CLASS SERVICES.AS THE EUROPEAN
COMMISSION PONDERS THE FUTURE OF THE SINGLE MARKET, A
MOREHOLISTIC AND ALL-ENCOMPASSING VIEW MUST GUIDE THE
UPCOMING STRATEGY. BUILDING ON THE GLOBALREPUTATION THAT
EUROPEAN GOODS ARE SUPERIOR IN QUALITY, THERE IS A UNIQUE
OPPORTUNITY TOPROVIDE ADDITIONAL VALUE– AND GAIN
INTERNATIONAL COMPETITIVE ADVANTAGE– BY ACCELERATING THE
INTEGRATION OF TECHNOLOGY, SERVICES AND DESIGN.IT IS THE ONLY
WAY THAT EUROPE CAN SUCCEED AND EXCEL IN THE ‘RACE TO THE TOP’
THAT LEADING COMPETITORS ARE PURSUING IN A QUEST FOR
SUSTAINABLE PROSPERITY AND HIGH QUALITY JOBS.

1. WRITE A SUMMARY OF TEN LINES FROM THE TEXT

IN SUMMARY, EUROPE HAS EVERYTHING GOING FOR IT IN THIS

NEW, HYPERCONNECTED, INTEROPERABLE ECONOMY:
TRADITIONAL STRENGTH IN MANUFACTURING MUST NOW
URGENTLY BE COMPLEMENTED BY WORLD CLASS SERVICES.
AS THE EUROPEAN COMMISSION PONDERS THE FUTURE OF THE
SINGLE MARKET, A MORE HOLISTIC AND ALL ENCOMPASSING VIEW
MUST GUIDE THE UPCOMING STRATEGY. BUILDING ON THE GLOBAL
REPUTATION THAT EUROPEAN GOODS ARE SUPERIOR IN QUALITY,
THERE IS A UNIQUE OPPORTUNITY TO PROVIDE ADDITIONAL VALUE
AND GAIN INTERNATIONAL COMPETITIVE ADVANTAGE BY
ACCELERATING THE INTEGRATION OF TECHNOLOGY. SERVICES AND
DESIGN. IT IS THE ONLY WAY THAT EUROPE CAN SUCCEED AND
EXCEL IN THE RACE TO THE TOP THAT LEADING COMPETITORS ARE
PURSUING IN A QUEST FOR SUSTAINABLE PROSPERITY AND
HIGHQUALITY JOBS.

2. CHOOSE A PARAGRAPH AND TRANSLATE IT WITH

YOUR OWN WORDS

INGLISH:

I AM CHOOSING THE PARAGRAPH CALLED, FROM TANGIBLE

TO INTANGIBLE INVESTMENT:

THE TRADITIONAL ECONOMY, MARKED BY INCREMENTAL

INNOVATION, IS REFLECTED IN INVESTMENT PATTERNS. TODAY, IT
IS INVESTED IN MODERN KNOWLEDGE SUCH AS DESIGN,
SOFTWARE, DATA, ORGANIZATIONAL CAPITAL, WHICH ARE SPECIFIC
SKILLS FOR BRAND DEVELOPMENT AND MARKETING. THEY ARE
INTANGIBLE INVESTMENTS, WHICH SERVE TO ENCOURAGE OTHER
TYPES OF INVESTMENTS THE GOAL IS TO REINVENT CONTINUOUSLY
TO FOLLOW THE TECHNOLOGICAL FRONTIER, THE PREFERENCES OF
USERS AND THE EVOLUTION OF GLOBAL VALUE CHAINS. AT
PRESENT, INFLUENTIAL COMPANIES INTERACT WITH CONSTANT
INNOVATION AND SPECIFIC INVESTMENT IN CAPITAL MANAGERS
UNDERSTAND THE IMPORTANCE OF KNOWLEDGE-BASED CAPITAL.

ESPAÑOL:

SELECCIONÉ EL PÁRRAFO LLAMADO, DESDE LA

INVERSIÓN TANGIBLE HACIA LA INVERSIÓN
INTANGIBLE.

LA ECONOMÍA TRADICIONAL, MARCADA POR LA INNOVACIÓN

ASCENDENTE, SE VE REFLEJADA EN LOS PATRONES DE INVERSIÓN.
 HOY EN DIA, SE INVIERTE EN CONOCIMIENTO MODERNO, COMO ES
EL DISEÑO, SOFTWARE, DATOS, CAPITAL ORGANIZACIONAL, QUE
SON HABILIDADES PUNTUALES PARA DESARROLLO DE MARCA Y
MARKETING. SON ELLAS, INVERSIONES INTANGIBLES, QUE SIRVEN
PARA ALENTAR (PROMOVER) OTROS TIPOS DE INVERSIONES. EL
OBJETIVO ES REINVENTAR CONTINUAMENTE PARA SEGUIR LA
FRONTERA TECNOLÓGICA, LAS PREFERENCIAS DE LOS USUARIOS Y
LA EVOLUCIÓN DE LAS CADENAS DE VALOR MUNDIALES. EN LA
ACTUALIDAD, LAS EMPRESAS INFLUYENTES INTERACTÚAN CON LA
INNOVACIÓN CONSTANTE Y LA INVERSIÓN ESPECIFICA EN CAPITAL.
LOS GERENTES ENTIENDEN LA IMPORTANCIA DEL CAPITAL BASADO
EN EL CONOCIMIENTO.

3. CHOOSE TEN WORDS FROM THE TEXT AND

ORGANIZE THEM ALPHABETICALLY. LOOK FOR THE
MEANING OF EACH WORD.

 BUSINESS:NEGOCIOS
 CONSUMERS: CONSUMIDORES
 DRAMATICALLY: DRAMÁTICAMENTE
 EMERGING: EMERGENTES
 FRONTIER:FRONTERA
 INTEROPEBILITY: INTEROPERABILIDAD
 OFFERED: OFRECIDO
 SUCH: TAL
 TRENDS: TENDENCIAS
 USING:USAR
5. MATCH THE TERM WITH THE CORRESPONDING
MEANING

A CLIENT D THINGS CREATED BY PROJECTS.

B SOLUTION E A SERIES OF TASKS TO BE DONE IN A SPECIFIED
SEQUENCE.
C ENGAGEMENT A A CUSTOMER
D PROJECT B PRODUCTS AND SERVICES THAT SOLVE A CLIENT’S
PROBLEM.
E DELIVERABLE C AN AGREEMENT BETWEEN CLIENT-SERVICE
PROVIDER