Visual Communication

for Artists
The example of Gwen & Tiana

P:S • Arts & Entertainment | Arts & Entertainment Story Maker

www.professionscribe.com
 Artists,
present
how do you

yourselves
visually?
What do your pictures have to say about your art?
 Take the example of Gwen & Tiana

Gwen & Tiana is an Afro-jazz duo that has its

visual communication strategy under control.

•••> •••>
Phase 1: The Grey Area
• Sobriety
• Discretion
• Elegance

Creation:
Covers of jazz classics
Phase 1: The Grey Area
Key elements:
• An elegant handwriting font that expresses the

proximity Gwen & Tiana wants to create with its audience.

• Very controlled clothing styles and hairstyles.
• Sober colors and a still attitude that perfectly align with the
classy and calm universe of jazz music.

During Phase 1, Gwen & Tiana publishes on YouTube a cover of

Ain’t Nothing Like The Real Thing by Marvin Gaye and Tammi Terrell.
The video exudes class, discretion and sobriety.
Phase 2: The African Unveiling
• Well-being
• Creativity
• Honesty

Creation:
First song Happy Again is unveiled,
with Afro-jazz inspirations
Phase 2: The African Unveiling
Key elements:
• A young, optimistic and creative font that is consistent with the
artists’ true personalities.
• The choice of nudity to unveil who they really are: Africa’s babies.
• Patterns from the bazin fabric to discretely hint at Africa and travels
• A beige color to enhance purity and well-being.

During Phase 2, Gwen & Tiana unveils for the first time, a song of its debut album:
Happy Again, produced by Femi Temowo.
The duo affirms its Afro-jazz positioning and communicates about its feel-good music.
Phase 3: The Flamboyant Coming-Out
• Vibrancy
• Joie de vivre
• African elegance

Creation:
The complete debut album.
It brings the African sun and colors into
the chiaroscuro of the jazz stages.
Phase 3: The Flamboyant Coming-Out
Key elements:
• The same font as in Phase 2
• The new logo brightens the orange of the previous one and substitutes the brown

for the white so as to enhance light and positivity.

• The singers wear vibrant and undoubtedly African fabrics and accessories
• Strong predominance of orange, a bright and warm color
• Moving bodies (you can nearly hear the music!)
• Creative hairstyle

During Phase 3, Gwen & Tiana unveils on various European stages some tracks of the
upcoming debut album. It is a joyful and vibrant invitation to travel.
 Artists,
how should present
you

yourselves
visually?
Step 1: Become a brand (It means you should define an
overall brand strategy)

Step 2: Define the message you want to convey to your

audience through your pictures. (It has to comply with both your
overall brand strategy and your current events)

Step 3: Go shopping.

All those 3 steps must be supervised by an expert*.

*hello@professionscribe.com
 To be continued on

professionscribe.com

hello@professionscribe.com