WONDER WASH

TOTAL BUDGET Rs. 60 crores.

A) Rs. 35 crores Production and Distributions etc. B) Rs. 25 crores Advertisements

A) Rs. 35 crores a) Raw materials --- Rs. 28 crores b) Packaging and Storage --- Rs. 2 crores. 1) Cartons etc. --- Rs. 0.5 crores 2) Poly bags etc. --- Rs. 1 crores 3) Warehouse--- Rs. 0.5 crores c) Factory charges --- Rs. 2.5 crores 1) Maintenance on machines--- Rs. 0.33 crores 2) Employee`s salaries --- Rs.1.75 crores 3) Electricity--- Rs.0.42 crores d) Distribution/Transportation 1) Transportation --- Rs.0.5 crores e) Emergency fund--- Rs. 2 crores

B) Rs. 25 crores

a) Hoarding`s --- Rs. 4 crores 1) Inorbit mall Andheri : 20 X 10 2 nos. --- Rs. 2.5 crores For 1 year. 2) Sobo central Mahalaxmi: 20 X 10 2 nos. --- Rs. 1.5 crores b) Outdoor advertising--- Rs. 0.80 crores 1) Local trains--- Rs. 0.40 crores (Per train 4 coaches) 2) Bus --- Rs. 0.40 crores (Mumbai central to Churchgate) (Mira Road to Vile Parle) C) Magazines---Rs.0.80 Crores 1) Womens Era-Monthly Magazine Advertisement once in a month on double spread magazine page. Rs.0.16 CroresX2 Months=Rs.0.32 Crores. 2) Chitrlekha-Weekly Magazine Advertisement 4 times in a month on a single page of magazine. @Rs.0.06 CroresX4=Rs.0.24 Crores per month. So for two months---- Rs. 0.48 crores d) Newspaper

Name

Rate

Cost 1st

MONT H-1 2nd

3rd

4th

SIZE

Week TOI B.T. Tabloid Weekdays @80000.0 0 x6 days Weekends @120000. 00 x6 days Total Weekday @75000.0 0 x12 Days weekdend s @100000. 00 x6 Days Total TOI Mumbai Samachar Total Wed

Week mon fri

Week tue thru

Week wed 7"*7" 7"*7"

480000.00 sun sat 720000.00 1200000.00 7"*7" MW F 900000.00 M TUE TH TH W F W TH F sun sat

sun

sun

Mumbai Samach ar

sun sat 600000.00 1500000.00 1200000.00 1500000.00 2700000.00

sun sat

sun sat

MONT H-2 WEEK 1 WEEK 3 WEEK 4

NAME TOI.

RATE weekdays @300000. 00 x 15days weekends @600000. 00 x 4days

COST

WEEK2

SIZE 10"*10 "

m tu w th 4500000.00

tu w th f

tu w th f

m tu f

2400000.00

sun

sun

sun

sun

16"*16 ''

B.T Tabloid Weekdays @80000.0 0 x6 days Weekends @120000. 00 x6 days Total Wed mon fri tue thru wed 7"*7" 7"*7" 480000.00 sun sat 720000.00 8100000.00 sun sat

sun

sun

mumbai samach ar

weekdays @75000.0 0 x 6days

7*7

450000.00

m tu w

w th f Half page

weekends @ 1500000.0 0 x 4 days TOTAL TOI B.T MUMBAI SAMACHA R 6000000.00 sun sat sun sat

__________ 14550000

TOTAL BUDGET OF NEWSPAPER FOR 2 MONTHS IS: MONTH-1 MONTH-2 2700000 14550000 __________

TOTAL

17250000

Free samples of 500Kg is distributed with newspaper. e) Television--- Rs. 17 crores 1) NDTV ImagineRs. 7 crores 3 times a day . on Sunday , Tuesday, Saturday. For 2 months 2) Colours Rs. 10 crores 2 times a day. on Monday to Friday at noon hours. For 2 months. To Cash In HandRs.6750000

Breakup of margin:
Gross production is = 40,00,500 Kg Less Free sample of = Net production 500 Kg

= 40,00,000 Kg

Cost price - Rs. 75 per Kg * 40,00,000 Kg = Rs. 30 crores Selling price Rs. 105 per Kg. So gross margin Rs. 30 per kg. Rs.30 per Kg distributed as below

Rs. 8 per Kg company`s profit Rs. 3 per Kg Agent`s profit Rs. 5 per Kg Wholeseller`s profit Rs. 14 per kg retailer`s profit.

40,00,000 Kg distributed through Agent: a) Agent A- Churchgate to Santacruz area 25,00,000 Kg b) Agent B- Vile Parle to Virar area 15,00,000 Kg.