Culture Analysis Chart

Use your cultural Self Study and your study of another culture to identify three areas where you would have to make changes to communicate successfully
in a work or business situation with a person from the other culture. Complete the chart and submit it for a Peer Assessment. Look at the sample
completed chart on the course site for help.

What do you need to change? How would you change it?

My Culture : Approach a potential customer without conviction that leads to the _sale of product____________________________________
The Other Culture : Aproach a potencial customer with emotional conviction to induce the sale of the
product_____________________________________________________

What would you change? Type of change Example of changes

(Description of change) I consider
myself a convincing person,
however the product that I sell is
not easy and needs a lot of
emotion, a 100% attitude and a lot
of professionalism.
It is a Approach customers with security, respect and conviction that
communicative excites the customer to want to buy my product. For this I need to
change to be quite professional in what I do.
capture the Greet and receive the customer well at the point of sale, with a
customer's subtle approach, face to face and do not talk to him while the
attention customer is distracted, busy, talking on the cell phone, etc.

Directness and Formality

When a customer is interested in Written English Original: I usually answer OK sir in another opportunity
the product but later not now
It is
necessary to New: Yes sir, I understand your position, you are welcome and I will
commit the be contacting you later at the right time to present the benefits of
client for a my product. Happy afternoon
future sale

Sale closing, appointment Spoken English Original: Good afternoon sir, this is Wilmar HD Company to remind you
scheduling and commitment of your appointment for this day
Earn the trust
of the client
to enter the New: Cordial greetings Mr. User is communicating with the advisor
warm-up phase Wilmar, I hope you are very well with your family going out together
so that the to face this new reality, today I invite you again to join us in the
 client buys my HD show room in which we will share a family dinner and we will
product present our portfolio of services on January 16 at 8:00 pm

Body Language/Business Etiquette Confidence and Maintaining a good posture when approaching a client is key to being
security is successful in the negotiation. Body language and maintaining a good
In some circumstances, I miss always looking tone of voice is an example of assertive communication
having the best posture to serve a at the
client interlocutor

Body language is a key posture to Eye Contact / Original: Not drinking water for long periods while being quiet makes
sell, some details such as my voice have a weak and insecure tone when speaking to a client
reaching out, sitting, walking and Conversational
controlling our movements are Style / Gestures /
unconsciously escaping
Personal Space New: Consuming water and keeping our body hydrated, helps correct
vocal tone and thus be better prepared when greeting and approaching
a client