1.7.2.

Theoretical Framework

Giving your visitors a sense of growth and increasing their self-esteem is essential.

One of the main problems faced by Facebook, YouTube, Twitter and many other

social networks is how to get visitors to participate and feel that they are welcome

and safe. The term “Lurker” is defined as someone who uses the website as a user

with no direct interaction with its community, the purpose of only visiting out of

curiosity. This often makes up the majority of people who visit a typical website.

For a design to work, it needs the must of visitors, an amount where its visitors will

be inclined to interact with each other. although, the necessity of requiring a lot of

visitors is always up to the visitors itself. 

The theory that will be used for SPUQC Campus Events Web-Based system will be

Maslow’s Hierarchy of needs which requires humans to reach their “pinnacle”, the

point where they decide to participate. Maslow's hierarchy of needs is a motivational

theory in psychology comprising a five-tier model of human needs, often depicted as

hierarchical levels within a pyramid. From the bottom of the hierarchy upwards, the

needs are: physiological, safety, love, esteem, and self-actualization. Maslow (1943)

initially stated that individuals must satisfy lower level deficit needs before

progressing on to meet higher level growth needs. However, he later clarified that

satisfaction of a need is not an “all-or-none” phenomenon, admitting that his earlier

statements may have given “the false impression that a need must be satisfied 100

percent before the next need emerges” (1987, p. 69).

When a deficit need has been 'more or less' satisfied it will go away, and our

activities become habitually directed towards meeting the next set of needs that we

have yet to satisfy. These then become our salient needs. However, growth needs

icontinue to be felt and may even become stronger once they have been engaged.

Devero (2016) Maslow’s hierarchy of needs is a simplified model of needs of

website visitors. This hierarchy shows you different stages of web design and also
helps you grasp this whole design discipline. It is safe to say that web design as a

discipline stands on the intersection of technology, user interface design, content

strategy, psychology, sociology, marketing and branding. When all these pieces fall

into the right place, the result is a functional website, satisfied client and happy

users.

Craig (2010) stated that Maslow defined levels of importance that reflect how and

what humans prioritize, as well as what they require in order to appreciate their

surroundings and achieve personal growth (or "self-actualization"). Based on the

concepts of Maslow (stated on the pyramid) the relation to web design and

development can be applied similarly. The concepts stated in relation to website is:

 Accessibility: The website can be found and used by all people.

 Stability: The website is consistent and trustworthy.

 Usability: The website is user-friendly.

 Reliability: The website is consistently available, without downtime.

 Functionality: The website offers content, tools and services users value.

 Flexibility: The website adapts to needs and wants of users.

Fundamental expectations of visitors include being able to find the website, to

browse around it effectively, to return to it easily and to use the available services

and content.

Adapt to the needs of your users whenever possible. If the hierarchy of website user

needs fails, it will severely hinder the user experience. Examine, then, the factors

that affect experiences, and learn how to reduce the risk that primary needs will go

unserved.