Professional Documents
Culture Documents
Dr. B
March 1, 2021
2
view, the rapid pace view, the moderate pace the slow pace of change,
authority
2. Team Name The Six Pack Team Peaceful Park Rangers Consulting
(RMHC) (NASA)
3.List Aspect Competition of Sales Medium range view Competition for budget
Matches from
Substitute goods Limited authority to Party politics
Row 1
change things
Short-range view Elected officials
Proactive decision-
making authority
Non-Matches donations
Very low authority to
4
Decentralized decision
making
5. What is the Due to the ongoing The biggest The largest environmental
marketplace and the and provide that make the more environmentally
perspectives of the
redistributed in the
community overall.
is to allocate resources
sector above? developing a known brand which
with maximum economic
Why? marketing plan. This conveys your mission,
and public benefit – often
plan identifies target values and operating
looking towards
audiences and procedures goes a long
generations-long
strategic approaches way in distinguishing
timelines. As this sector is
to reaching them. yourself from the
so vast, even within its
Although most competition. Due to the
own organizations, goals
businesses have some unique field, you have
and strategies can often be
sort of marketing to be able to work with
too broad to accurately
efforts in place, it is limited resources in a
measure in a timely
important to very limited manner in
manner. NASA’s mission
formulate a long-term order to be most
is to, “drive advances in
marketing plan in effective. Being able to
science, technology,
order to reach the distinguish yourself
aeronautics, and space
right audiences, to through branding,
exploration to enhance
ensure that they have allows the organization
knowledge, education,
the largest share of to be more
innovation, economic
voice within their recognizable, gain more
vitality and stewardship
industry, and to access to limited
of Earth” (Blodgett,
effectively resources which in
2018). This sector
communicate return allows the
specializes in obtaining
changes within the organization to do
information, often
business (new
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advertising an
organization decides
to implement.
7. What is the The largest The biggest The biggest threat would
environmental in this sector appears would be new entrants. coming in place of a huge
Why? Using Ford as the very robust and unique expanding marketing
business/automotive for threats are low with government can also put
remains moderate for enter in the market with be taken away which is
products that
organization brings
time.
Presentation, NASA’s
direction and substitute products will
finance management was
profitability of the always exist, the chance
an opportunity, as 30% of
organization in for a single
their budget is being used
question. In order to organization providing
on their projects, with the
adapt to this ongoing complete relief for an
remaining 70% going to
sector development, issue is impossible.
miscellaneous internal
Ford announced a Furthermore, there is no
costs (Alvarez et al.,
plan to invest $29 restriction on the goals
2021). NASA currently
billion through 2025 and level of impact
has a really positive
to reinvent the other organizations
reputation with the
electric vehicle ( The strive to achieve which
American people and
Six Pack et al., 2021). means that measuring
politicians, but if that
This strategy aims to against external
were to falter, their
capture the attention organizations does not
financial losses would be
of stakeholders in the provide an appropriate
more deeply scrutinized
sweeping movement measure of success. The
and funding could be cut.
of electric vehicles only appropriate
in.
submit by 10 pm 3/1/2021
- TG A. SSS
Goodermote -
CAG
13
References
Alvarez, A., Ardary, K., Baxter, A., Powers, L., Ventimiglia, M. (2021, February 24). NASA Executive
Blodgett, R. (2018, April 20). Our Missions and Values. NASA. https://www.nasa.gov/careers/our-
mission-and-values.
Hunley, B. (2021, February 24). The Six Pack. [PowerPoint slides]. Arizona State University. Student
project.
Hubler, D. (2006, September 6). 4 ways to measure success in the public sector. FCW.
https://fcw.com/articles/2006/09/04/4-ways-to-measure-success-in-the-public-sector.aspx.
Team Peaceful (2021, March 24). Ronald McDonald House Charities Executive Presentation.