(a)Refer to Hewlett Packard critics says that Fiorina’s weakness as
CEO is that she focused too much on only one particular thing and is not paying enough attention to? Answer (a): Carly Fiorina's record as the former CEO of Hewlett Packard (HP) is being scrutinized as she rises in recent opinion polls in the race for the Republican presidential nomination. Fiorina herself cites her track record as one of the reasons she was elected president. Despite the fact that some have dubbed her one of the worst CEOs of her age. It's hard to tell what's true and what's not, and what the most valuable takeaways from her tenure as a senior executive are. I spent time at HP conducting research for my novel, Rapid Transformation, long before Fiorina entered the Republican presidential race. Over 50 executives and mid-level managers who worked for HP between 2004 and 2007 were interviewed, many of whom reported to Fiorina and later worked with her successor, Mark Hurd. From the study, here's what I learned about Fiorina's legacy at HP. When Fiorina joined HP, the company's culture was very much "target, aim, aim and burn," a sluggish culture in an era when businesses were moving very quickly. She embodied what we want our reform makers to be: courageous and disruptive in that sense. One of her moves was to purchase Compaq, a company with a fast-paced "Internet" culture of "shoot, fire, fire, re-aim, fire." Despite the early success of the merger integration, Fiorina's leadership failed to achieve crucial mid- and long-term objectives. Her execution and implementation skills were lacking, an issue that would plague her time at HP. “She wasn't personally involved in leading implementation and focused on her senior staff, who regularly missed the mark,” one executive explained. Another said that during her first year on the job, she spent a disproportionate amount of time on the road, speaking out her vision, rather than following through on implementation. And yet several executives who worked with her found her to be inspiring “a rock star, and a dazzling performer on stage.” Fiorina attacked many different aspects of the company, including reorganization, cost cutting, and vision setting. As one executive told me, “She was everything HP wasn’t charismatic, bold, even glamorous.” But, that style, though attractive, isolated her from many of her senior leaders. It wasn’t the HP way. She was the disruptive leader she needed to be at the time, but she missed one key element. She never took the time to develop rapport with individual employees, and therefore never got buy-in or support for her initiatives. HP culture at that time was very engineer- dominated, and relatively male-dominated. As HP’s first female CEO, Fiorina just didn’t connect well with the engineers. Many of the mid- level managers and executives I interviewed reported that she pushed them to deliver on metrics that were not grounded in reality or data and were not really achievable. Many also felt that she needed to check her ego. I walked through the halls of HP headquarters during her tenure, and saw that she’d hung a huge portrait of herself next to HP founders Bill Hewlett and Dave Packard. People found that to be very tacky.
(b) Refer to Hewlett Packard. in doing a better job of
implementing fiorina's strategy for hp, mark Hurd is using which of form of leadership?
Answer (b) : Mark Hurd is using the Strategic Leadership Model
to help Hewlett Packard do a better job. Strategic leadership is a form of leadership that has the potential to persuade others to make decisions that strengthen the organization's long-term prospects while still ensuring short-term financial stability. As a change agent, the strategic leader is critical. Mark Hurd is employing the Strategic Leadership Model to assist Hewlett Packard in improving its efficiency. Strategic leadership has the opportunity to convince others to make decisions that improve the organization's long- term prospects while maintaining short-term financial stability. The strategic leader's role as a change agent is crucial.
( c ) Refer to Hewlett Packard. As mark hard began his role as
CEO, what he to improve performance of management?
Answer ( c) : Hurd was also able to communicate with
executives and administrators in ways that she had never been able to before. I've previously stated that an active middle management team is critical to any meaningful transition. It is the single most important determinant of performance, after the position of senior executives. And, unlike Fiorina, Hurd could be seen wandering around HP with spreadsheets in his hands, continuously holding people accountable. As one senior manager noted, “he knew the operations and its numbers better than many business unit heads.” But Hurd never mentioned the word “strategy,” according to the HP executives I interviewed – not in a single memo during his tenure as CEO. He was basically implementing the strategy that Fiorina had put in place – and Fiorina had been a brilliant strategist, putting the company on a footing to compete with the likes of IBM and Sun Microsystems. One executive told me, “Carly was looking so far ahead, you couldn’t keep up with her.” During Fiorina’s tenure, HP stock dropped 65%, while during the same period the S&P 500 dropped 15%. During Mark Hurd’s tenure, HP stock doubled, while during the same period S&P 500 dropped by 8%. Despite her charisma and strategic acumen, I believe Fiorina ultimately failed in several ways. She wasn’t able to keep her ego in check or to connect with people at lower levels within the organization. But most importantly, she failed in the fact that she didn’t bring someone like Mark Hurd on board earlier. Great leaders recognize their own weaknesses. Had she been more selfaware of her own shortcomings, she could have brought in a second-in- command, a COO, to enable her to focus on what she did best – strategy and vision. The important question for voters is: Has she learned from the mistakes she made at HP? Has she realized what her own shortcomings are? Since she never took on a comparable CEO job after HP, conjecture is difficult. One important note: blaming Fiorina for HP’s current problems now is a huge stretch. The board didn’t manage Fiorina well — her compensation was not tied to performance, for instance. Between 2005 and 2011, there were three CEOs who were fired (including Fiorina and Hurd) before Meg Whitman became CEO in 2011. This kind of musical chairs is a clear sign of a dysfunctional board.The bottom line is that Carly Fiorina is not as good as she says she is, but she’s not as bad as her critics say. In politics, you’re either good or you’re terrible. But in business, the picture is often more nuanced.
HBR's 10 Must Reads on Collaboration (with featured article "Social Intelligence and the Biology of Leadership," by Daniel Goleman and Richard Boyatzis)