Engagement Guide BB

CISCO ENGAGEMENT GUIDE
Let’s get you started..!!

This On-boarding deck assumes that your Company is already a Registered Partner with Cisco.
➢ If your company is new to Cisco, complete Partner Registration Follow us

at
➢ For user id registration support, please email web-help@cisco.com
➢ Kindly check Step by Step Guide on becoming a Cisco Registered Partner.
© 2020 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 1
Agenda
This Help Document is an On-boarding Deck for Partner’s SE’s to link all the basic information about how to engage with Cisco on a regular basis. The Slide includes Roles and
Responsibility, Most frequently used tools, Cisco Services, Best Practices, Incentives & Programs and Training Calendar
Partner Tools and Platforms Services Incentives & Programs Know Your Technology
CCW: Register deals, configure and price dCloud: The Cisco Demo Cloud Partner Plus : Invitation-only, multi-level Black Belt Partner Academy
products, software and related services, TAC: Technical Post-Sales Support and partner growth program Collaboration
and submit orders. Cisco Rewards : Cisco-funded incentive
GVE: Global Virtual Engineering for PH Data center
Customer Service Hub: Open customer program
CXC: Customer Experience Center Enterprise networking
service cases for help OIP: Opportunity Incentive Program
Smart Accounts and Smart Licensing Security
Cisco Support Community: Access the SIP: Solution Incentive Program
latest technical support content Smart Accounts and Smart Licensing: Devnet
Access control your Cisco software TIP: Teaming Incentive Program
Cisco Sales Connect: Access and view Meraki
the latest content across all solutions licenses across your company Cisco START
Internet of Things
and architectures MINT (Mentored Install Network Commercial Xcelerate
Training) Providing partners with hands Sales Expert
CVENT : Check all the Partner
Enablement trainings and events on deployment experience and training
QPT: Quickly generate a bill of materials Cross Architectural Sales Play
and estimate pricing for Cisco solutions Global competitive War room
What is my role as an SE in alignment with Cisco?
Partner with the Account Executives in a pre-sales technical role
Responsible for showcasing Cisco product solutions, customer presentations, many to one hands on sessions, running proof of concepts, etc.
Consult, influence and design solutions to meet our customer's business requirements
Gain access to the broad palette of Cisco technologies and applications in a variety of vertical markets
Keep up-to-date on relevant competitive solutions, products and services. Assist with the development of formal sales plans and proposals for assigned
opportunities.
Actively participate as a specialist on assigned Virtual Team and provides consultative support in their area of specialization to other Systems Engineers.
As a New systems Engineer these are your main SE Priorities:
Programmability & Understanding Business Core infrastructure Focus

Simplicity Digital Experience
Automation Architecture
Getting Started
STEP 1 : Obtain a CCO ID

Each employee must generate a username and password (CCO ID) for themselves on Cisco.com to protect their privacy, ensuring
training in progress and other information they view is their own. Please follow these instructions to obtain a CCO ID. Email Cisco
with problems establishing a Cisco.com account. All of the benefits of obtaining Cisco.com ID can be found here
STEP 2 : Get yourself enrolled in PSS

Request help from your Company’s Administrator to get yourself assigned to your company on Partner Self Service tool. CCO ID
is required for a contact to have access to Cisco resources; if you add a contact with an Email ID, they will not have access.
STEP 3 : Find out your Cisco rep at Cam Locator

The Account Team Directory (CAM locator) allows you to view the Cisco Team associated with a given account. By entering a
company name and selecting a country, the Account Team Directory will return the Cisco Team members associated with the
matching account(s). If your Company does not have a Cisco representative assigned, reach out to your Distributors
STEP 4 : Access the channel Partner Welcome Kit

This online partner kit contains links to tools and programs designed to help you succeed in today's markets. We encourage you
to take advantage of these materials to grow your Cisco practice
Self-paced Documents
Cisco provides a Number of Documents and trainings to prepare you for Sales. These documents have been created to facilitate the key information you need on
programs, tools and resources.
We have short-listed, but not restricted, 4 self-learning documents for you.
2. Take the Sales New Hire Acceleration 3. Become a Services Expert with
1. Download the Partner Guide
Program (SNAP) Accelerate
•The Partner Guide is an information source for •This virtual Training for Partners curriculum •Accelerate is a global online platform that
our Partner Community; it has been created to focuses on product and solutions training. provides training in Cisco Services. Access more
facilitate the key information you need on than 80 assets and resources for sales,
programs, tools and resources. •The SNAP Virtual Training builds your marketing, and practice enablement. Gain the
knowledge across Cisco Architectures and knowledge necessary to understand the
•For easier access to the Guide, you can save helps you understand how to position and sell services, solutions, and architectures that Cisco
the Guide to your desktop as a PDF Cisco solutions, products and services. Take the offers.
self-paced learning curriculum here: SNAP
•Visit Accelerate at
www.cisco.com/go/accelerate
PARTNER TOOLS
Partner Tools
Need to find your Partner Account Manager or update your Partner Contact
Information? What if you need help with planning a Cisco deployment? Then this
single page can serve as your resource! Click HERE for a complete list of tools
available to you.
Most Visited tools
Cisco Commerce (CCW) Additional Partner Tools
Partner Access Online (PAL)
Partner Self Service (PSS)
Program Management and Application (formerly CSApp) A through J K through

P
Quick Pricing Tool
Total Program View (TPV)

Q through
Service Access Management Tool T through Z
S
Who is my Cisco Rep
Also see Support Tools and Resources
Cisco Commerce (CCW)
Cisco Commerce, a Cisco sales platform, allows partners to register deals; browse through the rich catalog; configure and price products, software, and related services; and submit orders. Cisco Commerce also interacts
with Cisco’s internal sales tool, Salesforce.com (SFDC), to share opportunities resulting in quotes and orders.
Supported Services
Contact Us
•Information and support for order-related issues including changes and ❑ Hours of operation :Monday – Friday ( 8am – 9pm EST)
expedites ❑ Contact us :Call us at 1-800-553-2447
https://www.cisco.com/cisco/web/siteassets/contacts/index.html
❑ Tool Link: https://apps.cisco.com/Commerce/home
•Information and support regarding creating or submitting Cisco deals and
quote
•Information and support for configuring Cisco products and services Escalation/Prioritization Path
❑ Feedback link :https://apps.cisco.com/Commerce/home --> Help (Right
bottom Corner)
Register Configure ❑ Open a Ticket/Support case : https://www.cisco.com/cisco/psn/web/workspace
Quote Order
Deal
Reference Documents
❑ Best Practices /User guide : Getting Started with Cisco Commerce User
Real time guidance to Guide
Integrated, flexible Increased Dramatically improved
valid selections productivity by ❑ Video Tutorial : Operation Exchange Community(Home) → Training→Cisco
workflow for deal usability
registration, reduces errors automatically Commerce(CCW)
configuration, pricing integrating the Minimized data entry
Intelligent validations
and quoting quote into the Intelligent defaults from
Rich interaction and Ordering process user profile
efficient navigation
For Dedicated CCW training please contact your Cisco
Distributor
Customer Service Hub
Customer Service Hub is a unified case management platform where you can submit, view and manage Cisco customer service cases. Get help with
orders, quotes, returns, deals, service contracts, reporting, training, tools access, and more.
Supported Services
•Orders, quotes, returns, deal support, service contracts, profile/login, tool
access, training, reporting and feedback are just some of the case types that Contact Us
can be managed in Customer Service Hub.
❑ Hours of operation : Monday – Friday (8am – 9pm EST)
❑ Portal : Customer Service Hub
Out of Support Boundary

Escalation/Prioritization Path
❑ Feedback link :
•Technical support cases (TAC) are not managed within Customer Service https://app.smartsheet.com/b/form/07e04c579cc0443d83300efb6b64095a
Hub. If you are looking for technical support, open a TAC Support Case
Via http://www.cisco.com/ciso/web/support/index.html ❑ Open a Ticket/Support case : contact cs-support@cisco.com
Please check the below docs before contacting CSC :

Reference documents
❑ Cisco Customer Service Hub - Partner Community page
➢ Customer Service Central FAQs
➢ How to use Click-to-Chat in Customer Service Central
Cisco Community
Communities provide a place for members or participants to search for information, read and post about topics of interest, and learn from each other. On the Cisco Support Community you will find:
❑ Discussions where you can post questions and answers
❑ A substantial number of high quality technical documents posted by community members
❑ Blogs, videos, and community forums where you can share your technical knowledge
Contact Us
❑ Hours of operation : 24X7X365 support

❑ Contact Us : Contact
❑ Tool Link : https://supportforums.cisco.com
Supported Services
•Find technical answers and attend events
•Post questions, contribute knowledge, and collaborate through discussion Escalation/Prioritization Path
forums and social media channels
❑ Feedback link : Community Feedback
•Contact technical experts (customers, partners, and employees) ❑ Escalation Path : csc-support-escalation@external.cisco.com
❑ FAQs : http://wwwin.cisco.com/c/cec/organizations/cisco-
services/ts/tso/gtc/cin/agent/csg/community-csc.html#N
•View technical documents, whitepapers, presentations, answered questions,
blog posts, videos, and recorded and live webcasts
Reference Documents
❑ Training Links/Help Documents :

https://community.cisco.com/t5/help/faqpage
More about Cisco Community
The Cisco Support Community is Cisco's largest online customer community, with over
780,728 members, 153,289 solutions and 865,387 discussions.
Cisco Sales Connect
SalesConnect is the digital platform simplifying the sales content experience by providing the right content needed to sell
more, and sell faster.
SalesConnect has several features making it
easy to find the content needed as well as
SalesConnect provides a single place for Sales to access and view the latest content across all solutions and architectures. download, share, and provide feedback.
SalesConnect is designed for sellers, by sellers and voted best platform experience by sellers.
How to Access SalesConnect Search for Global Sales Kits

Pre-created bundles of related
content
For your convenience, SalesConnect is accessible through
desktop and mobile.
Filter to view content by
•To access the desktop website, please use this URL: Architecture, Product,
Create Content Briefcases
Content can be organized
http://salesconnect.cisco.com Industry, and more, or
Search by keyword
into personalized briefcases
and shared via email
•For Cisco employees SalesConnect can be found on the eStore for Mobile.
•For partners, SalesConnect is available on Apple App Store/iTunes (iOS
version) and on Google Play (Android version)
View Featured, New,
Feedback link : Send questions/feedback to the SalesConnect Team. Trending, and
Access Sales Hubs, Recommended
Open a Ticket/Support case Report a Mobile issue - sc-mobile-support-ph@cisco.com including major sales content
Report a Desktop issue - sc-desktop-support-ph@cisco.com event content (GSX,
Partner Summit)
Call 1 800 553-NETS (6387)
For general inquiries contact: salesconnect-inquiries@cisco.com
**ALL Continuous Learning Queries should go to continuous_learning@cisco.com . This

includes questions on points, availability, training, issues, technical support, etc. Please do
NOT use the mailers above for Continuous Learning questions.
CVENT - Architectures & Engineering Partner Enablement
Cvent is a Global Event Management platform used for Partner Enablement trainings and events. The
current Cvent Global account supports partner facing events (and some employee events)
EMEAR CVENT CALENDAR
APO CVENT CALENDAR
APJC CVENT CALENDAR
CVENT trainings are available for the below architectures
•Enterprise networking
•Collaboration
•Data center/Virtualization
•Security
•Internet of Things (IoT)
•Cross- architecture
You can opt for the training depending upon your inclination
Quick Pricing Tool
The Cisco Quick Pricing Tool (QPT) is designed to help you quickly generate a bill of materials and estimate pricing for Cisco solutions addressing the needs of small to midsized customers. Using a clear graphical
interface and user profiles, account managers can easily select products and options without the need for technical assistance.
The products covered are:

Contact Us
•Cisco Unified Communications Manager Express
•Cisco Unified Communications Manager Business Edition 4000 ❑ Hours of operation : Monday – Friday (8am – 9pm EST)
•Cisco Unified Communications Manager Business Edition 6000 ❑ To get access to QPT, send email to qpt-ww@cisco.com
•Cisco Webex Named User ❑ Tool Link : https://qpt.cisco.com/#!/login//
•Cisco Meraki
•Cisco Simple IT
❑ Feedback link : qpt-feedback@cisco.com

❑ Contact QPT team: qpt-ww@cisco.com
For your convenience, QPT is accessible offline through desktop
•Allows quotes to be completed on-site directly with customer, without

Reference Documents
network connectivity
Cisco Quick Pricing Tool At a Glance
•Software needs to be installed on PC
Cisco Quick Pricing Tool Overview
•Link to download and install the tool:
Getting Started http://www.quickpricingtool.com/downloads/setupqpt.exe
1. Nominate an Administrator • Quick Pricing Tool is also available in the following languages: English,
• with valid CCOID – Cisco username French, Italian, Spanish, Portuguese, Simplified Chinese and German
• If a minimum of one person at your company is already established with a

2. Request Access at www.cisco.com/go/qpt with your Company name, Quick Pricing Tool (QPT) account, then you must contact your QPT Partner
Cisco ID, Email Address, Distributors Admin at your company to request an account.
3. Receive a confirmation email from QPT
4. Download and Install QPT
CISCO SERVICES
dCloud: The Cisco Demonstration Cloud
Cisco dCloud is a self-service demonstration offering that provide Cisco Employees, Customers and Partners with a robust way of experiencing Cisco Products and Solutions.
Contact Us
Supported Architectures and Training
•Analytics & Automation ❑ Hours of operation : 24 *5 ( Sunday 18:00 CST - Friday 18:00 CST )
❑ Contact Us : https://dcloud2-sng.cisco.com/support?page=contact
•Application Centric Infrastructure ❑ Tool Link : https://dcloud.cisco.com/
•Cloud /Collaboration / Customer Care
•Data Center / Enterprise Networks
•Internet of Things (IoT) /Meraki/ Mobility Escalation/Prioritization Path
•SD-WAN/ Security / Service Provider / Services
❑ Feedback link : https://dcloud2-sng.cisco.com/support?page=feedback
•Training and Labs ❑ Open a Ticket/Support case : https://dcloud2-
sng.cisco.com/support?page=ticket
Out of support Boundary
•dCloud do not provide support on demo customization however users are
highly recommend to customize the content
Reference Documents
Use Cases for dCloud
❑ Best Practices/Training Links/Help Documents : https://dcloud-
• Use dCloud for Customer Demonstrations cms.cisco.com/help
• For personal trainings, Labs and Proof your concepts ❑ Video Tutorial : https://dcloud-cms.cisco.com/help/videos
• Run a partner Training.
• Showcase cisco partners our technology with pre-build , scripted Demos for an event
• dCloud Partner Proposal Library – repository of proposal templates: https://proposals.cisco.com
Cisco Demo Zone:
https://www.cisco.com/c/en/us/products/demos.html?dtid=osscdc000283
Connect With Us
Cisco Customer Experience
Also find Services for various
Global expertise, innovation, and service quality to help you achieve extraordinary business results. Architectures...
Visit us to know more at : http://www.cisco.com/c/en/us/services/overview.html
Contact: https://globalcontacts.cloudapps.cisco.com/contacts/selectsOptions/en_US
Cloud
Collaboration
Data Center and Virtualization
Enterprise Networks
Advisory Implementation Training Optimization Managed Technical Routing and SD-WAN

Achieve desired Speed Develop talent Improve Manage and Keep IT working
business results deployments and truly capable of efficiency, optimize your IT consistently,
with technology simplify IT with transforming performance, and and network efficiently, and
guidance and proven methods. businesses in the productivity to assets in the securely. Security Services
expertise. digital age. boost the value of cloud and on-
your resources premises.
Service Provider
Enterprise Switching
Wireless & Mobility
TAC - Cisco Technical Assistance Center
Cisco's Technical Assistance Center solves our customers and partners TAC Email/Language Support: TAC Phone Support:
toughest problems. The global team ensures that partners get English: tac@cisco.com Asia Pacific +61 2 8446 7411
Hanzi (Chinese): chinese-tac@cisco.com Australia 1 800 805 227
expected business outcomes, providing a superior customer
Kanji (Japanese): japan-tac@cisco.com New Zealand 0800 44 6237
experience. Hangul (Korean): korea-tac@cisco.com Europe +32 2 704 5555
US/Canada 1 800 553 2447
Check your Country’s support Contact
For detailed information on TAC overview, Collaborative Partner Support Contact Us

Services, TAC service request, Best practices;
❑ Hours of operation : 24X7X365 support
please visit the below link: ❑ Worldwide Contacts : https://www.cisco.com/c/en/us/support/web/tsd-
cisco-worldwide-contacts.html
https://salesconnect.cisco.com/open.html?c=8d6f5979-6257-437e-9ab5- ❑ Email: tac@cisco.com
783746b415ec ❑ TAC Feedback
GVE for Partner Help (Global Virtual Engineering)
Global Virtual Engineering offers Pre-sales technical enablement to all Cisco employees, partners and distributors, on all Cisco solutions.
Engage with GVE for Presales support on products and Contact Us

solutions, pricing and ordering, partner program, services,
❑ Hours of operation : 24 hours a day / 5 days per week / 24 languages
sales tools, and training. ❑ Contact Us : Web Form Partner Community
❑ Tool Link : https://www.cisco.com/c/en/us/partners/support-help/presales-
helpline.html
Partners with OIP-approved deals for all mid-size and small Escalation/Prioritization Path
accounts can now get access to Partner Help Pro (subject to
certain thresholds). This additional pre-sales engineering ❑ Feedback link : gve-case-escalation@cisco.com
❑ Open a Ticket/Support case :
support from Cisco, over the lifecycle of the opportunity, will http://www.cisco.com/c/en/us/partners/tools/partner-helpline.html
❑ Case Escalation : To escalate a case, you can send an email to gve-case-
help you build the best proposals for your customers. escalation@cisco.com
Reference Documents
Out of Support Boundary ❑ Knowledge Base :

https://communities.cisco.com/community/partner/programs_tools/partnerhelpline
• Request for Proposal (RFP) support and competitive analysis inquiries
•Contact your Partner Account Team
•Post Sales inquiries
•Contact Technical Assistance Center (TAC)
•Network implementation assistance
•Contact Planning, Design, and Implementation (PDI) Help Desk Reach us when :
❖ You need presales technical support
❖ You have questions on product information, including assistance with
product/technology selection and inquiries, pricing, configuration validation,
creation of bill of materials, and partner tools support
Customer Experience Center (CXC)
Cisco Sellers can welcome customers and partners to Customer Experience Center facilities to experience Cisco's innovative solutions in a hands-on environment. Cisco Customer Experience Center provides state-of-
the art facilities and capabilities for briefings and demonstrations to partners and customers. Our Test Drive and Technical Solution Workshop program offers access to Cisco executives and subject-matter-experts to
discuss business/technical solutions and future transformations through Cisco products and solutions. Demonstrations are delivered by professional demo presenters at our Customer Experience Center locations, in-
person and also via virtual technologies such as Telepresence and WebEx.
Best Practices for Scheduling CXC session Contact Us
❑ For any questions or help required regarding submission of a request

Customer please reach out to customerengagementsandevents@cisco.com
Expand Pre-Brief Cancellatio
Lead Time Engagemen
Agenda Calls ns
t
Check Indicate
Meet with Notify the Events request form
Availability Speaker
Schedule Speakers Team ASAP
Preference ❑ To access Customer Engagements and Events request forms, please go
the to this link for a guide on how to submit:
Enter Draft
Briefings 2 ❑ https://cisco.box.com/s/hiejgi3jmi23udhl9xub9xuaevo2p3ed
Agenda
to 5 weeks Note if you
ahead would like Meet with Reschedule
Indicate the CXC to Demo with
Briefing recruit Engineers Customer To know more about CXC:
Needs presenters
❑ https://www.cisco.com/c/en/us/about/customer-experience-
centers.html?dtid=osscdc000283
Smart Accounts and Smart Licensing
A Smart Account is a Customer or Partner managed centralized account that provides you with full visibility and access control to your Cisco software licenses across your company. Smart Accounts, which are set up
on software.cisco.com, are similar to online bank accounts where users can store, manage, and move assets from one place to another.
With your Smart Account you can: Contact Us

• Manage, organize, and move software assets wherever they are needed most, in a centralized
environment Hours of operation : 24 *5 ( Sunday 18:00 CST - Friday 18:00 CST )
• Easily track your software assets and allow access to your authorized Partners Contact Us : sa-adoption-support@external.cisco.com
• Optimize software investments by quickly identifying unused licenses - For all SA issues related to Smart Accounts Management :
- smartlicense-it-support@cisco.com
- Smart Licensing queries - ask-smartlicensing@cisco.com
Reference Documents Audience
- For all license management issues
Software Operation Exchange Page All Tool Link : http://cisco.com/go/smartaccounts
Training Schedule http://cisco.com/go/smartlicensing
Orderable Smart Licensing SKU List
FAQ More details on creating Smart Accounts:
• Request Customer Smart Account
Module 1: Overview and Smart Accounts in CSC Partner/ Distributor/ B2B • Setup Customer Smart Account
Module 2: Purchasing and Assigning Smart Accounts in CCW Partner/ Distributor
Module 2: Purchasing and Assigning Smart Accounts for B2B B2B
Module 3: License Management with Smart Accounts Partner/ Distributor/ B2B Today’s Customer Pain Points
• PAKs(Product Activation Keys) and licenses are tied to the individual; limiting access
Smart Accounts and Smart Licensing for End Customers End Customer and complicating RMA process
Smart Accounts Leading Practices - Partners Partner/ Distributor/ B2B • Manually register all PAKs in LRP; time consuming process
• Lost or undelivered PAKs involve extra effort for partners and customers
Request Holding Smart Account Quick Reference Guide Partner/ Distributor/ B2B
Complete Holding Smart Account Setup Quick Reference Guide
Request Customer Smart Account Quick Reference Guide Partner/ Distributor/ B2B/ What’s changing with Smart Accounts for PAKs?
Complete Customer Smart Account Setup Quick Reference Guide End Customer • PAKs, Devices, and licenses are visible at the enterprise level, simplifying license
management
Assist a Customer with Smart Account Set Up Quick Reference Guide Partner/ Distributor/ B2B • PAKs are automatically available in License Registration Portal (LRP) when assigned to
a Smart Account upfront in CCW Order
Assign a Partner to Manage Account on your Behalf Quick Reference Partner/ Distributor/ B2B/ • Guaranteed Delivery – PAKs will be available to all users with access to the Smart
Guide End Customer Account
Your©Smart
2020 Cisco and/orisits
Account affiliates. All rights reserved.
Here! Cisco Partner Confidential Partner/ Distributor/ B2B 20
Mentored Install Network Training (MINT)
Providing our Partners with hands-on deployment experience and training
Overview
Performing your first major customer deployment with Cisco DNA Center, SDWAN, or ACI can be like jumping out of an airplane for the first time. Despite
all of your training and validation within Black Belt, you might still want a risk-free way to gain hands-on experience. Just like skydiving, the MINT program
allows you to conduct your first couple of deployments in tandem with an expert that has significant experience deploying these technologies. Now you can
procure these MINT offers from Cisco to ensure
What’s the ask?
Cisco Partner Teams:

• Learn more about MINT on SalesConnect
• Inform Partners about new MINT offers
Cisco Partners:
• Leverage Mentored Installs to de-risk
deployments
• Package MINT into your deals with Cisco Sales
team MINT Overview and raising request for MINT service:
https://salesconnect.cisco.com/#/program/PAGE-14322
Partner Cross-Architectural Sales Plays
Overview
As a company, we are focused on driving multi-domain, cross-architectural sales plays that deliver true and complete outcomes for our customers. These
will be rolled out in phases over the next four quarters with each play containing multiple architectures, industry use cases, and comprehensive partner
resources. Further, each will be specific to a customer segment.
What’s the ask?
Cisco Partner Teams:

• Align with Segment and Geo Sales Plays
• Attend Internal Trainings
• Download and Deliver the Partner Socialization
Deck
Cisco Partners:
• Get Enabled & Engage Customers w/ X-Arch
Message Cross Architectural Sales Play : https://salesconnect.cisco.com/open.html?h=PAGE-
• Complete Learning Maps 15718
• 7-10 Assets per Sales Play Cross architectural Sales Play Overview:
https://salesconnect.cisco.com/open.html?c=454f5ffc-7217-4a83-bb0e-e3f1ac183a10
Global Competitive War Room - Winning with Experts and Insights
Global Competitive Support: In 4 Hours:

Winning Game Plan Scope & Scale Tactics https://cwr.cisco.com
Who we support
Lead with
World Class Partner/Internal
Differentiation Sales Team
Global Support
Engage Expert What we provide

Resources
Comprehensive
Cross-Architecture
Competitive Support
Implement
Competitive Where you go
Best Practices
Sales Connect
2020 Cisco
© 2019 Ciscoand/or
and/oritsits
affiliates. All All
affiliates. rights reserved.
rights CiscoCisco
reserved. Partner Confidential
Confidential SalesConnect 23
PARTNER PROGRAMS PORTFOLIO
Integrated Partner Program
Partner with Cisco Cisco Tools Get Partner Support Acronyms
Portfolio Stack by Program
Integrated Partner Programs Portfolio Stack by Program

Global New
Local
Deal registration
Customer Invitation only/
Financing Channel Financing
Financing-CFIP Additional eligibility criteria
Partner
development JMF/MDF Big bets Smart bets CMSP PIF
funding
Ecosystem Solution Partner

Rewards Lifecycle incentives CMSP/Express
program
Seller Rewards
Program
Rebates VIP CSPP Perform +
Hunting Teaming Migration New Account Not For Local

Discounts OIP TIP MIP Resale NFR
GPN Arch promos
promotions
Breakaway (NAB)
Business specialization – Customer

Eligibility Base discount Certifications, Specializations, Authorizations
experience specialization/ DevNet
For more information on the Partner Programs, go to Sales Connect
KNOW YOUR TECHNOLOGY
The Cisco Learning Network
The Cisco Learning Network is a social learning community focused on IT networking technologies. The mission of the Cisco Learning Network is to provide learning tools, IT training resources and
industry guidance to anyone interested in building an IT career through Cisco certifications. At Cisco Learning Network, you can find technical information and professional networking opportunities, which
will help advance your certification goals.
By joining the Cisco Learning Network you will: Contact Us

If you encounter a technical issue or have feedback on the site,
1 2 3 4 please open a support case: Certification Online Support.
When you open a case, please be sure to Include:

•Your Cisco Learning Network UserId
•The type of browser you are using and the version
•Your Phone number
•Description of the issue you encountered with a screen shot or the steps
Be a part of the Prepare for Interact with Mentor, Share, you followed that led to the issue
Community Success Professionals Achieve Please allow 48 hours for a response.
•Join the Community •View Exam Topics •Join or Start a •Recertification
•Explore Certification •Access Study Discussion •Exam Pricing
Paths Material •Join a Study •Book Your Exam Cisco Learning Network Premium
•Stay Connected •IT Training Videos Group A Cisco Learning Network Premium subscription, which is only $10 per
and Seminars •View and Attend a month, enhances your free membership by opening a private, members-
Virtual Event only area, which gives you access to a searchable library containing more
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Join the Community Provide Feedback
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Frequently Asked Questions Mobile version of the Cisco Learning Network:
(FAQs) Visit and bookmark http://cln.cisco.mobi from your mobile device.
Access Study Materials
Find Study Groups
IT Training Videos and Seminars
With more than 800,000 members registered globally, the Cisco Learning Network is a truly international learning experience intended to help support lifelong learning and
sustainable education for its members.
© 2020 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential Connect with Us 27
Cisco Black Belt Academy
The Cisco Black Belt Framework is a simplified & uniform education framework across all Cisco architectures and solutions that helps Cisco partners become proficient in selling, deploying, supporting and
adopting Cisco’s latest technologies and software solutions.
Since its launch in APJC in FY17, Black Belt has seen rapid adoption in all partners segments and routes to market. Black Belt delivers unique offerings such as role-based enablement, architectural
competency elevation, and Return on Education(RoE) metrics for both Partners and Cisco.
Black Belt Academy - Black Belt Academy –

Partner Sales and Engineering Ecosystem and Strategic Partners We have specially designed Black Belt Framework across our
architectures and new technologies.
• Each framework is broken down into 3 tracks – pre-sales,

SE FE / SE FE / SE Partner CX BA
Presales Deployment Support Sales CSEP, CSM, RM SE FE / SE FE / SE Partner Lifecycle
Presales Deployment Support Sales
Stage 1
Demo POC
Cisco Technical
Assistance Center
Value Proposition
Articulate Value of CX BA Introduction +
Value of BA on
Joint Cisco &
Partner & Cisco
Joint Value
Articulate Value Joint
Software
deployment and support, and each track is then further
Solution Solution and Competitive Foundational Role- Strategic Joint LAB / POC Technical Assistance
Stage 1
Engagement Strategic Partner Proposition
divided into 3 proficiency levels.
Perform
Based Training Opportunities Solution Center

value Proposition and Competitive Foundational Role-
Perform
Engagement
Based Training
Stage 2
Design Solution
Cisco CCW Quote Deploy
Focused
Architecture Cross- Architecture Advanced Role–
Business
Architect
• All trainings can be accessed online through SalesConnect,
Cisco Pipeline / SO Solution Selling Based Training Cisco & Partner CVD Focused
No
Support Analyst
Stage 2
Design Joint Solution
CCW Quote
Deploy
Solution
Joint Solution
Support
Cisco and Partner
Selling
Advanced Role–
Based Training webinars and instructor-led trainings (ILTs).
• You will be awarded with a Black Belt certification of
Transform
Close Deal Cross Architecture Develop and Execute

Stage Cross- Architecture Install Solution and
Advance
and DevNet Customer Business
Business
Transform
3 and DevNet
Enablement
DevNet Deployment
Architecture and
DevNet Support
with Practice
Development
Critical Services Sales
Strategy
Architect
Specialist
Stage 3
Close Deal, DevNet
Enablement and API
Install Joint Solution
and DevNet or API
Advance
Architecture and
Cross Architecture
and DevNet
Develop and Execute
Customer Business completion
DevNet and API with Practice Critical Services Sales
Black Belt Agile - Missions – To keep your Certification Active

Integration Deployment
Support Development Strategy • Each participant will contribute Continuous Learning Points
Black Belt Agile - Ongoing - education to stay up to date w ith the latest product releases from Cisco
Providing Cisco’s Partners & Distributors access to the joint Cisco, Ecosystem and Strategic Partners per track at the completion of each level
solutions which will simplify the understanding on how to sell, deploy and supporting the latest solutions.
Black Belt Agile – Micro Learning - Get just in time education on how to Sell, Install and Support the latest This will help Cisco’s partners when they need to build solutions for their customers that require multiple
• Get more details here: Black Belt Framework
technologies for Cisco Architectures and Solutions. hardware and Software vendors that form part of the technology design.
Begin your Black Belt Recognition : Visit the Black Belt Academy Hub to
Advanced Architecture Specialization start your journey
• Complete all the levels in each track and you will receive a Black Belt certification.
• Black Belt certified engineers will contribute to the Cisco Continuous Learning points requirement
for their company’s Advanced Architecture Specialization.
Platinum Learning Library
Earn Continuous Education Credits
Overview
The e-learning courses in the Cisco Platinum Learning Library are self-paced and modular, with course content broken up into sections to allow you to learn when
you have a few extra minutes.
A Black Belt learner may choose a Virtual Path, where they complete Black Belt Learning Modules or take ILT/PLL path.
Upon completing the Black Belt training under ILT(Instructor-led)/PLL path, a learner can claim associated CE(Continuous Education) credits which they can use
to re-certify their Cisco Certifications. The Cisco Continuing Education Program offers all Cisco career certification holders a flexible options to recertify by
completing a variety of eligible digital trainings.
Useful Links
❑ Platinum Learning Library: http://cisco.com/go/digitallearning

❑ Black Belt aligned Partner Learning Library:
https://salesconnect.cisco.com/#/program/PAGE-17425
❑ Continuous Education : https://ce.cisco.com
❑ Open a support case : http://cs.co/bbsupport
Sales Expert
The purpose of this training is to familiarize the participants with concepts, theories, terms and general ideas that are necessary to be successful in network sales and related roles
Vision: To provide a Simplified & Uniform education framework across all Cisco architectures and solutions, to help all of Cisco’s partners become proficient in
Selling, Deploying, Driving Adoption and Supporting Cisco latest technologies and software solutions into our joint customers
Useful Links
Black Belt Sales Track
https://salesconnect.cisco.com/#/program/PAGE-15447 ✓ Global Sales & Marketing
✓ Competitive Program
✓ SNAP for Partners
Sales trainings.
✓ Associate level Sales Stage 1
✓ Architecture Specialist Sales Stage 2
✓ Vertical Expert Sales Stage 3 – TBA
Certifications
CCNA Industrial
Follow us at
Enterprise Network
An intent-based network built on Cisco DNA continuously bridges the gap between business and IT
Cisco Digital Network Architecture (DNA) delivers intent-based networking solutions and services that turn network traffic data into actionable insights. It helps make business decisions faster, mitigate more security
threats, and manage the unprecedented scale of connected devices and services more easily.
Know more of Enterprise Networking

Find More about us at
• Switching
• Routing ❑ Partner community page link: Partner Community for DNA
• Wireless Partner Community for SD-WAN
• Cisco DNA Center ❑ Mailer alias : GVE
• Software Defined Access
• Current Promotions Training sessions
• Software Defined WAN • Upcoming Partner Interactive Webinars
• Global Sales Training Calendar
• New Launches – Partners
🆕Partner Sales Campaign • What is SASE?
Partner Sales Campaign: Modernize Wireless
Partner Sales Campaign: Modernize Switching
Demo /Lab For Enterprise Networking

• Cisco DNA Center Automation and Assurance v1.2.10 - Instant
Demo
• Cisco Secure SD-WAN – Instant Demo
• Cisco SD-WAN Proof of Value (PoV)
Focus Products
Certifications Wide range of network infrastructure products suited for business
EN Black Belt Partner Academy of any size and scale
• CCNA Campus LAN Switches – Access Cisco SD-WAN Wi-Fi 6 (802.11ax) Solution
• CCNP Enterprise Campus LAN Switching - Core and ISR 4000 Series Cisco DNA Spaces
• CCIE Enterprise Infrastructure ISR 800 Series Cisco Mobility Express
Distribution
• CCIE Enterprise Wireless 800 industrial ISR Open Roaming
Cisco Catalyst Digital Building
900 Industrial ISR Wave 2 APs (1800,
Switches
ISR 1100- 2800,3800)
Data Center Switches
4G/6G/LTE AIR-CT5520
Cisco DNA Analytics and Assurance
© 2020 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential AIR-CT3504 31
Cisco Meraki Outdoor & Industrial AP
Meraki
Simplifying across IT with cloud management:
• A complete cloud managed networking solution .
• Wireless, switching, security, communications, EMM, MI and security cameras
• Integrated hardware, software, and cloud services & Leader in cloud-managed networking
• Among Cisco’s fastest growing portfolios & Over 400k+ unique customers
• Over 5.5 million Meraki network devices online & 23M+ API calls per day
Know more of Meraki Find More about us at

• Cisco Meraki – Cloud Managed IT Solution
❑ Partner community page link: : Meraki community for partners
• Cisco Meraki Partner Portal
❑ Meraki Support
• Meraki Developer’s Portal
❑ Mailer alias : GVE: support@meraki.com
• Incentives & Promotions Coming soon…
Tools
• Free Meraki Access Points for Customers
• TCO with Meraki
• First Year on Us Promotion
• Partner Lead Generation Guide
• Cisco Start
• Meraki Partner On-boarding Guide
• Meraki Customer Webinars - Customer Free MR, MS, MX
outlined in T&Cs
• Meraki Free Trial – Customer Free Trials outline in T&Cs
Marketing
• YouTube Channel
• Meraki Unboxed on Apple Podcasts
Meraki Demo Resources
• Meraki Launchpad v1 – Instant Demo
Training sessions
• Training & Events
• Webinars
Certifications • Meraki Library
• Certified Meraki Network Associate

Focus Products
• Engineering Cisco Meraki Solution 1
100% Cloud Managed IT
• Meraki Cloud Managed Wireless
.
• Meraki Cloud Managed Security & SD-WAN
• Meraki Cloud Managed Switches
• Meraki Cloud Managed Security Camera
• Meraki Systems Manager
© 2020 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential • Meraki Cloud Managed Cellular 32
Follow us at • Meraki Insight
• Meraki Sensors
Data Center
Your key revenue opportunity today is in the data center. Learn how to create value and stickiness with your customers by shaping the future of their business: ruled by data, driven by applications, and driven by
the ability to make better business decisions, faster with artificial intelligence. IDC estimates that by 2021, consulting services for worldwide data center infrastructure will reach $19.7B, integration services
$39.7B, for a total of almost $60B in service revenue. We are helping customers to double down in three primary areas: increased automation, on-ramp to multicloud, and pervasive security. Learn how to realize
your fair share with Cisco’s intent-based networking, compute, and storage for the data center.

Know more of Data center
• Cisco Data Center ❑ Partner community page link:
• Cisco Data Center SalesConnect Portal • Data Center Partner Community is designed to provide you with timely
• Cisco Data Center Networking promotions information and direct interaction with Cisco business and technical
professionals.
Specific Tools and services For Datacenter ❑ Partner communities on SalesConnect:
• AMERICAS Partner Community
• Data Center dCloud Labs • APJC Partner Community
• Cisco Interactive 3D Models • EMEAR Partner Community
• Hyperflex Sizing Tool ❑ Enrollment into Reward programs : https://www.ciscorewards.com
• ACI Benefit Calculator Tool ❑ Cisco Shogun Rewards Portal: www.ciscoshogun.com
• Cisco UCS Power Calculator
• Cisco Data Center DevNet Site Training sessions
Training & Events Calendar
Certifications and Programs CVENT: AMERICAS; CVENT: APJC; CVENT: EMEAR
Recorded Sessions & Training Schedule: APJC; AMERICAS; EMEAR
• Black Belt Academy
• Data Center Specialist Certifications Focus Products .
• Cisco Platinum Learning Library
• Cisco Trainings & Certifications Analyze. Simplify. Automate. Protect. Cisco brings them together with a
• https://learning.nil.com/career-certifications/ consistent policy across the entire hybrid cloud domain.
• Cisco ACI • Cisco Workload

References
• Cisco AppDynamics Optimization Manager
https://salesconnect.cisco.com
Cisco Data Center Blog • Cisco Intersight • Cisco Nexus Data Center
Data Center Design Guides Other important links: • Cisco Hyperflex Switches
Data Center Case Studies Cisco Virtual Events • Cisco MDS • Cisco Unified Computing
TechWiseTV Systems
© 2020 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential On Demand Webinars 33
Cisco Connect - Global Follow us at
Cisco Live
Collaboration
• Vision: To deliver a single collaboration experience that spans all modes of communication.
• Mission: To put “no compromise” collaboration into every room, desk, and pocket.
• Cisco strategy: To provide solutions that are experience centric, cloud connected, value extended.
Know more of Collaboration

• Collaborate Everywhere
• CUWP Program and Collaboration Partner DLT Bundle ❑ Partner community page link:
• Collaboration Flex Partner Pricing https://communities.cisco.com/community/partner/collaboration
• Unified Contact Center Express Starter Bundle ❑ Mailer alias : apj-pe-operations@cisco.com for calendars and
• Project Liberator newsletters mailer list.
❑ Send any collab question to collaborateeverywhere@cisco.com
Demo /Lab For Collaboration
Training sessions
• http://www.cisco.com/go/cuwp ➢ Upcoming Partner Interactive Webinars
• https://dcloud2-sng.cisco.com/content/catalogue?filters=CT- ➢ https://salesconnect.cisco.com/#/program/PAGE-1990
DEMO,ct-labs,CP-DCLO,cp-solution-readineess-engineers,s- ➢ https://community.cisco.com/t5/collaboration-voice-and-video/ct-
collaboration p/4691-collaboration-voice-video
• https://developer.cisco.com/
• https://developer.cisco.com/startnow/#webex-v0 .
.
Certifications
Focus Products
http://www.cisco.com/c/en/us/training-events/training-
certifications/overview.html Improve productivity with collaboration technology
• Cisco Spark • Cisco BE6000

References • Cisco Spark Board • Cisco TelePresence SX Series
• Cisco Spark Room Kit / • Cisco TelePresence DX
• https://salesconnect.cisco.com Kit+ Endpoints
• http://wwwin.cisco.com/c/cec/organizations/sales/wwse/gve- • Cisco WebEx • Cisco TelePresence MX
engagement.html • Cisco BE7000 Endpoints
• http://www.cisco.com/c/en/us/solutions/collaboration/index.html • Cisco WEM • Cisco IP Phones
• http://www.cisco.com/c/en/us/products/video/index.html
• Cisco WebEx Contact Center
.
Security
Cisco’s Strategy for Security aligns to:
• Cisco next generation security solution
• Address security from before, during and after stage (BDA model)
• On premise and cloud solution to meet different requirement.
• Industry specific solutions.

Know more of Security
❑ Partner community page link: : Security community for partners
• Security Saleshub ❑ Partner Help: https://www.cisco.com/c/en/us/partners/support-
help/presales-helpline.html
• Security Sales Plays
❑ Rewards programs :
• Voice of the Engineer (pre-sales) • Fire Jumper
• Tech Talks (deep-dive) • Security Software Promotion
• Cisco Start
• Fire Jumper Training
• Incentives & Promotions
• Security Dynamic Bundle Promotion
Implementation/ Configuration • Security Refresh Promotion
Guides/Troubleshooting Guides • Account Breakaway: Firepower Threat Defense
• Security Software Promotion
• Software Access and Licensing for Partner NFRs and POVs • Cisco Umbrella (14 Day Free trial)
• Technical Support & Downloads • Cisco Easy Pay
• AnyConnect Refresh Promotion
Training sessions
Recorded Training sessions : Firejumper Trainings Focus Products

Detect and stop threats better with our cybersecurity products
Certifications
Cisco Umbrella Next Generation Firewall
• CCNA Security Cisco AMP for Endpoints Next Generation IPS
• CCNP Security Cisco Email Security Cisco Meraki MX
• CCIE Security Cisco Identity Services Engine Advanced Malware Protection
© 2020 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential Cisco StealthWatch Cisco Threatgrid 35
Follow us at Cisco AnyConnect Cisco Cloudlock
. Duo Multi-Factor Authentication
DevNet
• Develop new synergies through Cisco API’s and create the building blocks for the Digital Transformation.
• Make your day to day tasks more efficient, scalable and value-added. Challenge yourself to learn an API today @ Black Belt DevNet Track
Black Belt DevNet Track

Programmability Focus area
APJC : https://salesconnect.cisco.com/#/program/PAGE-15478
❑ Enterprise Networking
EMEAR : https://salesconnect.cisco.com/#/program/PAGE-15462 ❑ Collaboration
❑ Data Center
AMERICAS : https://salesconnect.cisco.com/#/program/PAGE-15445 ❑ Security
❑ IOT
❑ Cloud
❑ Service Provider
Certifications Specialization:
DevNet Certifications - https://developer.cisco.com/certification/ DevNet Specialization: https://developer.cisco.com/partner/

DevNet Associate: https://learningnetwork.cisco.com/s/devnet-associate
DevNet Professional: https://learningnetwork.cisco.com/s/devnet-professional
.
Follow us at
Internet of Things (IoT)
Cisco IoT accelerates digital transformation, delivering insight and action from your data. IoT is happening now, creating a new world of value and is ultimately setting a course for how business is
done in the future.
Learn more about IoT products : Simple, automated, intelligent, and secure IoT connectivity from edge to cloud.
Get to know how IoT has evolved multiple industries like Manufacturing, Utilities, Transportation, Smart Cities , Retail, Education ,Government, Healthcare and Financial Services.
Know more of IoT
IoT Products and Solutions Useful Links

IoT Sales Hub
Industry Design Guides (CVD) ❑ Partner community page link: : IoT Partner Community
Devnet-IoT
Webinars and Events
Partner Trainings
• Partner Webinar
• IoT-VAM webinar
IoT Authorization
• TechWiseTV
IoT Advantage & Essentials Training
• APJ Calendar
IoT Blackbelt
Know more about IoT Products

IE 1000 IE 2000 IE 3000 IE 4000 IE 5000 IE3200
IE3300 IE3400 IE3400 Heavy Duty Extended Enterprise
IR 1101 IR 800 LoRaWAN Remote and Mobile assets
ISA 3000 CyberVision Industrial Wireless Certifications
GMM IND FND Edge Intelligence Industrial Compute Gateway CCNA Industrial
Follow us at

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CISCO ENGAGEMENT GUIDE

Let’s get you started..!!

➢ If your company is new to Cisco, complete Partner Registration Follow us

➢ Kindly check Step by Step Guide on becoming a Cisco Registered Partner.

As a New systems Engineer these are your main SE Priorities:

Programmability & Understanding Business Core infrastructure Focus

STEP 1 : Obtain a CCO ID

STEP 2 : Get yourself enrolled in PSS

STEP 3 : Find out your Cisco rep at Cam Locator

STEP 4 : Access the channel Partner Welcome Kit

We have short-listed, but not restricted, 4 self-learning documents for you.

Most Visited tools

Cisco Commerce (CCW) Additional Partner Tools

Partner Access Online (PAL)

Partner Self Service (PSS)

Program Management and Application (formerly CSApp) A through J K through

Total Program View (TPV)

Also see Support Tools and Resources

Out of Support Boundary

Please check the below docs before contacting CSC :

➢ How to use Click-to-Chat in Customer Service Central

❑ Hours of operation : 24X7X365 support

❑ Training Links/Help Documents :

How to Access SalesConnect Search for Global Sales Kits

**ALL Continuous Learning Queries should go to continuous_learning@cisco.com . This

EMEAR CVENT CALENDAR

APO CVENT CALENDAR

APJC CVENT CALENDAR

CVENT trainings are available for the below architectures

The products covered are:

❑ Feedback link : qpt-feedback@cisco.com

•Allows quotes to be completed on-site directly with customer, without

• If a minimum of one person at your company is already established with a

Data Center and Virtualization

Advisory Implementation Training Optimization Managed Technical Routing and SD-WAN

Wireless & Mobility

For detailed information on TAC overview, Collaborative Partner Support Contact Us

Engage with GVE for Presales support on products and Contact Us

Out of Support Boundary ❑ Knowledge Base :

Best Practices for Scheduling CXC session Contact Us

❑ For any questions or help required regarding submission of a request

With your Smart Account you can: Contact Us

What’s the ask?

Cisco Partner Teams:

What’s the ask?

Cisco Partner Teams:

Global Competitive Support: In 4 Hours:

Engage Expert What we provide

Integrated Partner Programs Portfolio Stack by Program

Ecosystem Solution Partner

Rebates VIP CSPP Perform +

Hunting Teaming Migration New Account Not For Local

Business specialization – Customer

By joining the Cisco Learning Network you will: Contact Us

1 2 3 4 please open a support case: Certification Online Support.

When you open a case, please be sure to Include:

Black Belt Academy - Black Belt Academy –

• Each framework is broken down into 3 tracks – pre-sales,

Based Training Opportunities Solution Center

Close Deal Cross Architecture Develop and Execute

Black Belt Agile - Missions – To keep your Certification Active

❑ Platinum Learning Library: http://cisco.com/go/digitallearning

Know more of Enterprise Networking