SAMPLE

GLOBAL ENTERPRISE COLLABORATION

MARKET (2022 - 2027)
The study offers:
• A detailed understanding of the current market dynamics and the growth opportunities
• An in-depth analysis and forecast for the global enterprise collaboration market
• Assessment of COVID-19 impact on the industry
• Insights into the competitive landscape, along with product innovations and strategies of the major
players

Domain: ICT Base Year: 2021 Forecast Period: 2022-2027

Industry Reports | Consulting | Intelligence Center

+1 617 765 2493 | info@mordorintelligence.com | www.mordorintelligence.com
1 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET
 DISCLAIMER

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2 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 TABLE OF CONTENTS
1. INTRODUCTION 5.2 Market Challenges​
1.1 Study Assumptions​ and Market Definition​ 5.2.1 Security Concerns in Data Collaboration
1.2 Scope of the Study​ 6. MARKET SEGMENTATION

2. RESEARCH METHODOLOGY 6.1 By Deployment Type

3. EXECUTIVE SUMMARY 6.1.1 On-premise

4. MARKET INSIGHT 6.1.2 Cloud-based

4.1 Market Overview​ 6.2 By Application

4.2 Industry Attractiveness - Porter's Five Forces Analysis​ 6.2.1 Communication Tools
4.2.1 Bargaining Power of Suppliers​ 6.2.2 Conferencing Tools
4.2.2 Bargaining Power of Consumers​
6.2.3 Coordination Tools
4.2.3 Threat of New Entrants​
6.3 By End-user Industry
4.2.4 Intensity of Competitive Rivalry​
6.3.1 Telecommunications and IT
4.2.5 Threat of Substitutes​
6.3.2 Travel and Hospitality
4.3 Industry Value Chain Analysis​
6.3.3 BFSI
4.4 Assessment of COVID-19 impact on the industry
6.3.4 Retail and Consumer Goods
5. MARKET DYNAMICS
6.3.5 Education
5.1 Market Drivers​
6.3.6 Transportation and Logistics
5.1.1 API Integration for Greater Efficiency
6.3.7 Healthcare
5.1.2 Increase in Usage of Mobile Devices for Time
Management 6.3.8 Other End-user Industries

3 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 TABLE OF CONTENTS
6.4 By Geography 7.12 Cisco System Inc.

6.4.1 North America (United States, Canada) 7.13 Zoho Corporation Pvt Ltd

6.4.2 Europe (UK, Germany, France, Spain) 7.14 Jive Software Inc.

6.4.3 Asia-Pacific (China, Japan, India, South Korea) 7.15 Axero Solutions LLC

6.4.4 Latin America *List Not Exhaustive

8. INVESTMENT ANALYSIS
6.4.5 Middle East & Africa

7. COMPETITIVE INTELLIGENCE – COMPANY PROFILES 9. FUTURE OF THE MARKET

7.1 Microsoft Corporation

7.2 Huawei Technologies Co. Ltd

7.3 Adobe Systems Inc.

7.4 Mitel LLC

7.5 Atlassian Corporation PLC

7.6 SAP SE

7.7 Slack Technologies Inc.

7.8 TIBCO Software Inc.

7.9 Polycom Inc.

7.10 Salesforce.Com Inc.

7.11 IBM Corporation

4 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 INTRODUCTION

STUDY ASSUMPTIONS & MARKET DEFINITION

STUDY ASSUMPTIONS MARKET DEFINITION

◼ The base currency considered was the US Dollar (USD). Conversion of other
currencies to USD was considered on the basis of the average exchange
rate for the respective review-period years. The exchange rate conversion
for forecast period was determined according to the base year’s conversion
rates.
◼ The base year was identified, based on the availability of
annual reports and secondary information. The base year considered for
this study is 2021.
■ The enterprise collaboration market is currently seeing a surge in
innovation, which has led to several new approaches that have real
potential to become digital workplace breakthroughs.
■ The demand for cloud-deployed enterprise collaboration solutions is
increasing in organizations, due to its scalability functions. Virtual reality,
data collaboration, visual collaboration tools, and artificial intelligence bots

◼ The review period considered for this study is from 2016 are changing the way that enterprises conduct business.
to 2020. The CAGR is for the forecast period, 2022-2027.

◼ Market size estimations for the forecast years were in real terms. Inflation is
not part of the pricing and the average selling price (ASP) was kept constant
throughout the forecast period for each country.

◼ Distribution of primary interviews conducted was based on the regional

share of the market and the presence of key players in each region.

◼ As a result of data triangulation through multiple methodologies and

approaches, the weighted averages of resulting estimates were considered
to be the final values.

5 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 MARKET INSIGHTS

SCOPE OF THE STUDY

BY DEPLOYMENT TYPE BY APPLICATION BY END-USER INDUSTRY BY GEOGRAPHY

On-premise Communication Tools Telecommunications and IT North America

Cloud-based Conferencing Tools Travel and Hospitality Europe

BFSI
Coordination Tools Asia-Pacific
Retail and Consumer Goods
Latin America
Education
Middle East & Africa
Transportation and Logistics

Healthcare

Other End-user Industries

6 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 EXECUTIVE SUMMARY

GLOBAL ENTERPRISE COLLABORATION MARKET

The global enterprise collaboration market (henceforth, referred to
Revenue in USD billion, Global, 2020-2027
01 as the market studied) was valued at USD XX billion in 2021 and is
expected to reach USD XX billion by 2027, registering a CAGR of
X.X%
X.X%, during the period of 2022-2027 (henceforth, referred to as the
CAGR
forecast period).

xx xx

xx
DETAIL ANALYSIS AVAILABLE WITH THE REPORT
xx

xx
xx
xx
xx

2020 2021 2022 2023 2024 2025 2026 2027

SOURCE: Mordor Intelligence

7 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 MARKET INSIGHTS

MARKET OVERVIEW
◼ With the changing landscape of businesses and the hiring processes of the employees, the CLOUD WORKLOADS AS A PERCENTAGE OF TOTAL DATA
workforce environment has witnessed a paradigm shift. As more companies are hiring remote CENTER WORKLOADS (%)
employees, freelance employees, and part-time employees, in addition to full-time employees, In %, Global, 2011-2021*
in order to help with an ever-expanding workload. 83% 86% 89% 91% 93% 94%
75%
◼ Moreover, the consumers prefer an omni-channel interaction in which user engagement can be 64%
53%
done in real-time and non-real-time, across voice, video, and messaging, from anywhere, on 39%
virtually any device. 30%

◼ Enterprises are utilizing advanced tools, such as virtual reality, robotic process automation, and
artificial intelligence bots, to augment internal productivity and promote better communication
among the employees. According to Goldman Sachs, the enterprise and public sector segment
of the virtual reality and augmented reality market is expected to account for around USD 16.1
billion by 2025. Virtual reality companies, such as RealSense and DORA, offer immersive SOURCE: Cisco Systems, *Forecast
experiences for the boardroom. SHARE OF WORKLOADS IN CLOUD AMONG ORGANIZATIONS
◼ The companies are also focusing on cognitive collaboration, which is the application of artificial In %, Global, 2021
intelligence to business knowledge and workflows by bringing cognitive learning and
information sharing to all areas of interactions. Natural Language Processing, Predictive Apr-20 Next 12-18 Months
41%
Analysis and intelligent routing are some of the examples of cognitive-powered customer
interaction technologies. 26% 27% 29% 27%
17% 17% 16%
◼ The cloud-based deployment of workloads is anticipated to be primarily driven by the
consistent growth in the data being generated. Various end-user industries are dealing with a
massive volume of data being generated, and the data centers are more suited for an
organization that has to run many types of applications and complex workloads pertaining to Up to 25% 26-50% 51-75% 75%
enterprise collaboration. It also enables the achievement of high productivity, with access to SOURCE: Fortinet; Cybersecurity Insiders
real-time data with all application tools.

8 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 MARKET INSIGHTS

MARKET OVERVIEW
■ Organizations benefit from enterprise collaboration technologies because they enable seamless
communication amongst employees. This increases staff operational efficiency and productivity,
assisting firms in meeting their business objectives. Data synchronization and collaboration solutions are
provided by enterprise collaboration platforms, which include capabilities such as monitoring official
emails, calendars, and contacts. Furthermore, video conferencing allows employees to communicate and
exchange ideas in a more engaging manner.
■ Cisco is currently working on introducing new video conferencing features with AI integration as a part
of its cognitive collaboration strategy.
■ Lately, the education sector has been extensively using enterprise-oriented solutions, especially
collaboration solutions, to create a better education services and enable greater control for the
administrators. In post-pandemic times, the web-based school management system has shown to be the
most useful. It has already been implemented into the facilities of several institutes. Communication
brilliance, improved education quality, and accessibility are only a few of its top features.
■ Massive volumes of data are produced every minute as major firms continue to turn themselves into
data-driven enterprises. By 2025, Seagate UK expects that there will be 175 zettabytes of data. The
World Economic Forum claims The quantity of data generated each day in the world will exceed 463
exabytes by 2025. Currently, the problem lies in analyzing this data and finding useful patterns and
conclusions, without utilizing the expertise of a dedicated team of data scientists.
■ This overwhelming amount of data is being created by consumers when they communicate through
social media channels or make purchases online. Enterprises are accumulating an ever-expanding
amount of consumer data, and the old data collaboration tools are not suitable for analyzing the
unstructured data generating from social media or mobile devices.
■ As a result, data collaboration has become imperative as it allows companies to combine multiple
sources of data to help teams deduce meaningful results. According to a study by Harvard business
review, 46% of the organizations are trying to blend between five and fourteen sources of data for
analysis.
9 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET
 MARKET INSIGHTS

MARKET OVERVIEW
■ With the increase in the utilization of Office 365 in the enterprise collaboration market, Microsoft is
expected to be a significant market player. According to Science Focus, Google, Microsoft, Amazon, and
Facebook collectively hold over 1,200 petabytes of data.
■ Facebook, which takes a slightly different approach to collaboration with its workplace enterprise social
network, also continues to evolve. Currently, Workplace is being used by 30,000 companies which
include Walmart, the retail giant.
■ The rapidly increasing adoption of the BYOD trend and other mobility solutions is expected to drive the
adoption of enterprise collaboration solutions even further. Bring Your Own Device (BYOD) has also
emerged as a significant trend in this new era of flexibility and network accessibility for employees
working around the globe for various organizations, making the workplace more productive.
■ According to Cisco, the enterprises with a BYOD policy in place saves USD 350 on average per year, per
employee. Moreover, these reactive programs can also boost these savings to as much as USD 1,300
per year, per employee. For small to medium businesses, these cost savings can add up fast and can
enable these SMB’s to better protect their bottom line while improving employee productivity.
■ Morgan Stanley and Microsoft teamed in June 2021 to assist Microsoft speed its digital transformation.
Morgan Stanley will be given Microsoft Azure, which will help with data security and the firm's cloud
transformation.
■ In May 2021, Google announced a collaboration with SpaceX to provide secure global connectivity via
Starlink, which will deliver high-speed connectivity across Google Cloud's infrastructure. As a result,
businesses would enjoy seamless and safe access to the cloud.
■ The ease of adoption of cloud-based technologies has further boosted the adoption of video
conferencing among businesses, which is driving the adoption of cloud services for various business
needs. Although many enterprise-level unified communications vendors, like Cisco, have offerings in this
space, stand-alone and freemium persistent workspace applications are also still being implemented
among businesses.

10 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 MARKET INSIGHTS

MARKET OVERVIEW
■ CASE STUDY DEPICTING BENEFITS OF COLLABORATION SOLUTIONS

 Bank Alfalah Limited, Pakistan faced challenges in building

an open-standard and smooth evolution communication
PROBLEM system.
 It also required converge voice and HD video experience to
upgrade its existing enterprise communication system.

 Huawei offered a standard IP-based converged IPT and

video conferencing system.
SOLUTION
 It ensured smooth integration with existing IPT and
videoconferencing system.

 The bank achieved high quality of experience after

deployment of HD video conferencing system.
CONSEQUENCES
 It also improved the collaboration efficiency by allowing all
end terminals to join the same conference.

11 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 MARKET INSIGHTS

MARKET OVERVIEW

DETAIL ANALYSIS AVAILABLE WITH THE REPORT

12 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 MARKET INSIGHTS

ASSESSMENT OF COVID-19 IMPACT ON THE INDUSTRY

■ Due to the COVID-19 outbreak, several governments have implemented stringent lockdowns, shutdowns,
and mobility restrictions in order to prevent the virus from spreading. Enterprise collaboration solutions are
expected to be in high demand since 2020, according to vendors. Border closures, strict lockdowns, and
supply chain concerns all function as roadblocks to deploying Enterprise Collaboration networks on-site.
Businesses have cut back on operational expenses and are now concentrating on business continuity and
long-term viability. In the post-COVID age, SMEs are anticipated to accelerate the deployment of enterprise
collaboration technologies.
■ The outbreak of COVID-19 is anticipated to increase the usage of collaboration tools. Due to lockdown,
multiple organizations are promoting the usage of collaboration tools as employees tend to work from home
during the crisis. Microsoft Teams, which is a team collaboration software from Microsoft, witnessed a 40%
increase in demand due to the adjustment of the businesses to remote work. Microsoft launched new
Teams features, which are primarily designed to improve remote meetings, as they are becoming the default
work mode rather than the pre-pandemic exception.
■ Furthermore, Microsoft revealed its Microsoft Teams collaboration and communication service, which
witnessed a 775% increase in monthly users in Italy, where social-distancing measures or shelter-in-place
orders have been enforced. Companies, such as Ernst & Young, SAP, Continental AG, and Accenture, which
together have over 440,000 employees, are using Microsoft Teams.
■ The pandemic has required companies to pivot overnight, reducing labour and IT costs while still serving
their customers’ growing digital needs. COVID-19 sparked the big remote work migration, according to Owl
Labs survey, and the Work From Anywhere #WFA trend is here to stay. In fact, 23% of full-time employees
would take a wage decrease of over 10% to be allowed to work from home at least part of the time after
COVID-19, and 77% think that being able to work from home after COVID-19 would make them happier.
Enterprise collaboration systems are projected to benefit from such trends.
■ 87% of worldwide IT decision makers feel that the COVID-19 epidemic will force enterprises to accelerate
their migration to the cloud, according to LogicMonitor's Cloud 2025 study.
13 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET
 MARKET INSIGHTS

ASSESSMENT OF COVID-19
IMPACT ON THE INDUSTRY

DETAIL ANALYSIS AVAILABLE WITH THE REPORT

14
 XX.X%
SEGMENTATION - BY
DEPLOYMENT TYPE
On-Premise
On-premise

Cloud based 2027

SAMPLE FIGURE Cloud based

15 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 MARKET SEGMENTATION

SEGMENTATION BY DEPLOYMENT TYPE

ENTERPRISE COLLABORATION MARKET ENTERPRISE COLLABORATION MARKET

Revenue Share (%), by Deployment Type, Global, 2021 Revenue in USD billion, by Deployment Type, 2020-2027

CAGR
Deployment Type 2020 2021 2022 2023 2024 2025 2026 2027
(%)

On-premise XX XX XX XX XX XX XX XX XX.X
SAMPLE FIGURE

Cloud based XX XX XX XX XX XX XX XX XX.X

Total XX XX XX XX XX XX XX XX XX.X
On-premise Cloud based

SOURCE: Mordor Intelligence SOURCE: Mordor Intelligence

16 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 MARKET SEGMENTATION

CLOUD BASED
■ The cloud-based collaboration solutions offer high agility to companies and enable easy data
ENTERPRISE COLLABORATION MARKET
sharing among remote and virtual users. With changing business requirements, companies are now
looking for services which offer easy access and increased productivity thereby supporting the Revenue in USD billion, Cloud based, 2020-2027
growing need for agile support.
■ Moreover, with increasing meetings and client interactions, companies such as Cisco are offering
conferencing hardware, software, and SaaS offerings in order to provide the best end-to-end user
experience.
■ According to Spiceworks Inc., the top cause driving organizations to boost budgets in 2022 is a
higher priority on IT projects (49%), which could signal multi-year modernization efforts expedited
by remote work, and a continuous shifting to cloud-based services have eroded outdated
technology. Moreover, COVID-19 is a catalyst for business transformation and 76% of businesses
plan on long-term IT changes.
SAMPLE FIGURE
■ The increasing demand for the application of Internet of Things (IoT) across various end-user
sectors among the emerging economies is also fuelling the operational feasibility, thereby providing
relevant and secure cloud solutions. As most of the enterprises across regions are investing in
these technology services, such investments are propelling the demand for the growth of the cloud
collaboration market.
■ The ICT sector is specifically gaining from cloud-based offerings. The exponentially growing
amount of data in the ICT sector is motivating companies to adopt cloud services and secure
storage platforms. 2020 2021 2022 2023 2024 2025 2026 2027
■ According to LogicMonitor's Cloud 2025 report, nearly three-quarters of respondents (74%)
anticipate that 95% of all workloads will be on the cloud within the next five years. By 2022, 37%
of respondents in the APAC area expect 95% of workloads to be in the cloud, compared to 35% in Source: Mordor Intelligence Analysis
the US/Canada and 30% in the United Kingdom.

17 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 MARKET SEGMENTATION

CLOUD BASED

DETAIL ANALYSIS AVAILABLE WITH THE REPORT

18 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 SEGMENTATION - BY XX.X%
GEOGRAPHY
North America

North America Europe

Europe 2027
Asia-Pacific
Asia-Pacific SAMPLE FIGURE
Latin America
Latin America
Middle East & Africa
Middle East & Africa

19 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 MARKET SEGMENTATION

SEGMENTATION BY GEOGRAPHY

ENTERPRISE COLLABORATION MARKET

ENTERPRISE COLLABORATION MARKET
Revenue Share (%), by Geography, Global, 2021
Revenue in USD billion, by Geography, Global, 2020-2027

CAGR
Geography 2020 2021 2022 2023 2024 2025 2026 2027
(%)

North America XX XX XX XX XX XX XX XX XX.X

SAMPLE FIGURE
Europe XX XX XX XX XX XX XX XX XX.X

Asia-Pacific XX XX XX XX XX XX XX XX XX.X

Latin America XX XX XX XX XX XX XX XX XX.X

North America Europe

Middle East & Africa XX XX XX XX XX XX XX XX XX.X
Asia-Pacific Latin America
Total XX XX XX XX XX XX XX XX XX.X
Middle East & Africa

SOURCE: Mordor Intelligence SOURCE: Mordor Intelligence

20 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 SEGMENTATION BY GEOGRAPHY

ASIA-PACIFIC
■ The Asia-Pacific region is expected to witness significant growth rate over the forecast period.
ENTERPRISE COLLABORATION MARKET
The rapid increase in cloud computing in this region is expected to act as a significant driver for
Revenue in USD billion, Asia-Pacific, 2020-2027
cloud-based enterprise collaboration solutions.
■ Additionally, the region is expected to witness growth, owing to the investments of small and
medium organizations. SMEs are investing to increase the adoption of cloud-based and
technologically advanced solutions. Countries, such as China and India provide significant
growth opportunities in the region.
■ Strong government backing and substantial private sector investment are behind the growth of
the region’s cloud-based technology. The South Korean government employed cloud computing
technologies to enhance its e-government services, banking on the country's super-fast internet
connectivity, and stable LTE availability. This is expected to contribute to the market’s growth
positively over the forecast period.

SAMPLE FIGURE

DETAIL ANALYSIS AVAILABLE WITH THE REPORT

2020 2021 2022 2023 2024 2025 2026 2027

Source: Mordor Intelligence Analysis

21 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 SEGMENTATION BY GEOGRAPHY

ASIA-PACIFIC

DETAIL ANALYSIS AVAILABLE WITH THE REPORT

22 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 COMPETITIVE INTELLIGENCE

KEY VENDOR PROFILES

■ Microsoft Corporation

■ Huawei Technologies Co. Ltd

■ Adobe Systems Inc.

■ Mitel LLC

■ Atlassian Corporation PLC

■ SAP SE

■ Slack Technologies Inc.

■ TIBCO Software Inc.

■ Polycom Inc.

■ Salesforce.Com Inc.

■ IBM Corporation

■ Cisco System Inc.

■ Zoho Corporation Pvt Ltd

■ Jive Software Inc.

■ Axero Solutions LLC

*List not Exhaustive

23
 KEY VENDOR PROFILES

CISCO SYSTEMS INC. – OVERVIEW

◼ Cisco Systems Inc. provides networking and other related products and services for the
communications and information technology (IT) industries. The company offers products for
transporting data, voice and videos within buildings, across campuses, and globally. Cisco sells
its products directly and through its channel partners, which include systems integrators,
service providers, and other resellers.
Founded in 1984
◼ Cisco's products and technologies are grouped under nine categories - Infrastructure
Platforms, Applications, Security, Other Products and Services. Cisco's Security product
category primarily includes network security, cloud and email security, identity and access California, United States
management, advanced threat protection, and unified threat management products.
◼ The company operates in 3 geographic segments: Americas; Europe, Middle East, and Africa https://www.cisco.com/
(EMEA); and Asia-Pacific, Japan, and China (APJC).
◼ Applications segment consists of collaboration offerings (unified communications, Cisco
+1-408-526-4000
TelePresence and conferencing) as well as the IoT and analytics software offerings from
Jasper and AppDynamics, respectively.
CISCO SYSTEMS INC
Revenue in USD billion, 2019-2021
USD 10.59
USD 49.8 79,500
billion Net
billion Revenue Employees
Income 51.9
49.3 49.8

USD 6.54 58.4%

billion R&D Revenue hold by
Expenditure Americas 2019 2020 2021

Source: Cisco Systems Inc. annual report for the year ended July 2021 (Published in October 2021)

24 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 KEY VENDOR PROFILES

CISCO SYSTEMS INC. – BUSINESS SEGMENTS

CISCO SYSTEMS INC. CISCO SYSTEMS INC.

Revenue Share (%), by Business Operation and Product Category, 2021
Revenue Share (%), by Geography, 2021

27.71% Infrastructure Platforms

15.47%
27.71%
Applications
Americas
Product
0.04% Security
26.00% 58.54% EMEA 6.79%
Services
Other Products
72.29%
54.42%
Asia Pacific, Japan & China
Services
11.05%

◼ For the fiscal year that ended in July 2021, total revenue has been increased by 1%
compared with the fiscal year 2020.
◼ Product revenue in the Americas segment decreased by 2%. The product revenue
decrease is driven by declines in the enterprise and commercial markets, partially
offset by growth in the public sector and service provider markets. Product revenue
decreased by 1% in the United States, 18% in Mexico, and 9% in Brazil, partially
offset by a product revenue increase of 4% in Canada.
◼ The product revenue of the company is reported through Infrastructure Platforms,
Applications, Security, and Other Products. The overall product revenues remained flat
in FY 2021 from FY 2020, and service revenue increased by 4%.
◼ In FY 2021, Infrastructure platforms revenue was flat compared to fiscal 2020, with
growth in routing and wireless, offset by declines in switching and data center.
Switching revenue declined in both campus switching and data center switching,
although we had strong revenue growth in our Catalyst 9000 Series, Meraki switching
offerings, and Nexus 9000 Series.

◼ Total revenue reflected growth in EMEA and APJC. Americas was flat. Product
revenue for the emerging countries of BRICM, in the aggregate, experienced a 6%
product revenue decline, with decreases in each of these countries except for India.
◼ Applications product category decreased by 1%, or USD 64 million, with a decline in
Unified Communications and Cisco TelePresence partially offset by double-digit
growth in IoT software offerings and growth in Webex.
◼ Revenue in the Security product category increased 7%, or USD 224 million. Revenue
from our cloud security portfolio reflected solid double-digit growth and continued
momentum with the duo and Umbrella offerings.

25 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 KEY VENDOR PROFILES

CISCO SYSTEMS INC. – PRODUCTS AND STRATEGIES

PRODUCTS STRATEGIES

PRODUCT DESCRIPTION COMPONENTS

Further consists of Cisco

TECHNOLOGY ACQUISITIONS
Webex Teams, Cisco
Used to bring together
Unified Unified Communications
voice, data, video and
Communications Manager Cisco Cloud
mobile applications
Calling and Cisco Business
Edition. ■ Strategy of Applications segment is to make collaboration more effective,
comprehensive, and less complex by creating innovative solutions through
Further consists of Cisco combining the power of software, hardware, and the network.
Unified Contact Center
Used to cater to customers ■ Through their Analytics Solution, the company is aiming to help businesses deliver
Express, Cisco Unified
Contact Center with omnichannel
Contact Center Enterprise consistently high-quality digital experiences by connecting end-user experience
experiences.
and Cisco Webex Contact and application performance to business outcomes.
Center,
■ The company is anticipated to boost user engagement and adoption on enhanced
Further consists of Cisco data security provisions by integrating its cybersecurity capabilities across Webex
Simplifies teamwork with Webex Meetings, Cisco portfolio.
Conferencing intuitive solutions that Webex Support, Cisco
■ The company delivers solutions designed to simplify, secure, and transform the
bring people together. Webex Events and Cisco
Meeting Server. customers’ work in a multi-cloud environment to maximize business benefits.
■ The company is selling products and services that are integrated into
Further consists of Cisco
Used to make virtual architectures and solutions for both customers and the cloud.
Collaboration Webex Board, Cisco Webex
collaboration feel more
Endpoints Room Series, Cisco Webex ■ The company is selling more software and subscription-based offerings, designed
real.
Share and Cisco IP Phones to provide customers with flexibility and continuous value.

26 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET

 KEY VENDOR PROFILES
CISCO SYSTEMS INC. – SWOT ANALYSIS
STRENGTHS
◼ The company is actively innovating in the enterprise
collaboration space. For instance, in the beginning of 2019, the
company announced its new "cognitive collaboration" strategy
that explores Webex tools for video meetings to contact center
interactions.
◼ Also, the massive client base acquired over the years, helps the
company to ensure a study flow of revenues and create a huge
base of demand for its new products.
OPPORTUNITIES
◼ The changing nature of business and increasingly decentralized
workforce provides a huge opportunity for the company to
produce cognitive-based collaboration tools.
◼ Shifting trend from on-premise to cloud is helping the company
to deploy cloud-based solutions.
27 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET
WEAKNESSES
◼ The company is significantly dependent on its suppliers and
contract manufacturers for certain networking components.
Due to its outsourced manufacturing strategy, Cisco currently
has limited control on the delivery schedules and has suffered
component shortages due to manufacturing process issues
many times.
S W
O T THREATS
◼ The company operates in a highly competitive market which
requires regular technology innovations. Moreover, the market
is becoming volatile as the customers now need curated or
tailored collaboration service which is being catered by the
counterparts. This may act as a major threat to the company’s
growth.
 KEY VENDOR PROFILE

CISCO SYSTEMS INC. – RECENT DEVELOPMENTS

M Merger and Acquisition I Product Innovation E Expansion P Partnership

As the hybrid work trend gains traction, employees must strike a

balance between working remotely and returning to the office safely.
The popular Webex platform has been strengthened by Cisco Systems.
Cisco announced 10 New Cisco Collaboration Features And Products at
WebexOne in support of the increasingly hybrid workforce. Some of
these products are Webex Hologram, the industry’s first holographic
meetings solution, according to the company. Webex Go, Webex Desk
Mini - newest addition to Cisco’s videoconferencing hardware portfolio,
Asynchronous Video and many more.

OCT 2021

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 RESEARCH METHODOLOGY

■ Mordor Intelligence (MI) advocates an appropriate mix of secondary and primary research to meet client objectives.

■ MI translates market insights (market dynamics, competition, varying consumer demands, and regulations) into actionable business insights.

■ The following phases are practiced at Mordor for efficient delivery of various syndicated and consulting assignments:

STEP 1 STEP 2 STEP 3

SCOPING/ PROJECT INITIATION MARKET ANALYSIS PROJECT DELIVERY

Decipher client requirements/ market to be

Extensive desk research to identify most relevant secondary information available
studied

Tailormade research approach for

Contact Mordor’s empaneled experts and identify industry experts across the market
customized reports

Effective use of Mordor’s knowledge

Conduct primaries and surveys to gather qualitative and quantitative insights
repository to gather relevant insights

Confirm the objectives of the assignment with

Triangulate and analyze data to finalize actionable business insights
the client

Finalize report contents and establish a Report delivery with high quality market insights, competitive landscape, etc.,
deliverable format as per the proposed content

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 RESEARCH PHASES EXPLAINED
SECONDARY RESEARCH PRIMARY RESEARCH

This phase involves a thorough synthesis of existing publications across the
web to gather meaningful insights on the current situation of the market,
technology developments, and any other market related information. The
sources include, but are not limited to:
◼ Company-published whitepapers and blogs
◼ End-user Industry websites for blogs, magazines, and other publications
◼ Conference and events proceedings
◼ Investor presentations, technical brochures, annual reports, press releases,
transcripts of key personnel interviews, and other strategic publications by
◼ At Mordor, we pool in industry experts across the value chain, to gather first-hand
insights on the market studied. In addition to these knowledgeable industry
veterans or retired experts, consultants and freelancers are a call away to
collaborate with Mordor on any assignment that requires real-time industry
insights.
◼ We are also equipped to conduct market surveys to gather qualitative insights and
the opinion of individuals related to the industry.
◼ Primary research is used both to validate the data points obtained from secondary
research and to fill the data gaps after secondary research. Data gathered during
the primary research phase are useful to arrive at critical insights, both qualitative
and quantitative; these insights can be used to ascertain the following:
◼ Critical market dynamics (drivers, restraints, future, and regulations) and their
impact

several competitors in the market ◼ Market distribution across various industries utilizing enterprise collaboration
solutions.
◼ Product information including technical specifications, approvals, patents, ◼ Market entry for new companies and insights on competitive landscape
etc.
MODES OF PRIMARY RESEARCH
◼ Paid sources (Questel Orbit, Factiva, Bloomberg, Seeking Alpha, etc.)

◼ Enterprise Collaboration Solution Providers

•& Others
Telephonic Email Chat Virtual
Surveys
◼ Other sources, including journals, articles, etc. Interviews Interviews Interviews Council

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 RESEARCH PHASES EXPLAINED
DATA TRIANGULATION & INSIGHT GENERATION
◼ Based on the factors (both endogenous and exogenous in nature) identified and collected during the secondary and primary phases, our in-house subject matter experts
transform the quantitative data extracted and use them to infer critical insights.
◼ The market size estimations are carried out through ‘bottom-up’ and ‘top-down’ approaches.
◼ Our top-down and bottom-up approaches are integrated into our ‘In-house Model Sheets’, which are used to generate the market estimates and growth rates
(depending upon the historical trends of the respective markets, along with various factors, such as drivers, restraints, and recent developments in the market) of the
product segment in the respective country.

It is a process of combining outcomes from different sources to increase the

validity and reliability of the results. This process also helps strengthen
DATA
conclusions about findings and reduce the risk of false interpretations. The
TRIANGULATION insights obtained from both secondary and primary research are analyzed and
validated by the process of data triangulation to arrive at closer estimates.

An econometric model is a simplified representation of a real-world process.

ECONOMETRIC Here, the tools of econometric theory are used to analyze and forecast
MODELLING economic phenomenon and to solve unknown quantities, such as forecast
demand, supply, investment, production, consumption, etc.

After the data is curated, analysts populate the report. From data and
REPORT forecasts, insights are drawn to visualize the entire ecosystem in a single
WRITING report.

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 FOR MORE INFORMATION,
PLEASE CONTACT
5th Floor, Rajpushpa Summit, Financial
+1 617-765-2493
District, Gachibowli, Hyderabad – 500008,
India
info@mordorintelligence.com www.mordorintelligence.com

Industry Reports | Consulting | Intelligence Center

+1 617 765 2493 | info@mordorintelligence.com | www.mordorintelligence.com

32 SAMPLE – GLOBAL ENTERPRISE COLLABORATION MARKET