Extending leadership in our core categories and geographies Range of household and personal care I n d la products, household insecticides, hair colours, liquid detergents, soaps and air fresheners Business outperforms FMCG sector despite a tough macroeconomic environment kay modern formats of household insecticides (aerosols, liquid vapourisers, colls and mats) EI rai cotours | #2 ess [Dy ai resneners 20 ‘Annual Report 2015-16Personal Care Second largest toilet soaps company in Indi SL * Built on the high-energy proposition of ‘alive is awesome’, it inspires you to step out of the stale and ‘embrace the fresh, the new CINTHOL + With premium international fragrances and innovative designs, itis undoubtedly fone of the most refreshing ‘grooming experiences across soaps, deodorants, tales and shower gots + Introduces a range of female deodorants Management Discussion & Analysis Launches Cinthol Deostick x longer lasting than ordinary deodorant sprays and gentle con skin Online campaign AAlvelsOttine, wins al the Effies 2015 for ‘Bost Digital Campaign’ Fanks #17 in Personal Care in the Economic Times - Brand Equity Most Trusted Brands Survey 2015 Godrej Consumer Products Limited 2Extending leadership in our core categories and geographies Personal Care Second largest toilet soaps company in India + Leading Grade 1 quality soap * Extends into value-added in India (simply put: more soaps ~ launches Godre| soap in each soap) No.1 Glycerin & Honey soap © Offers you ‘Nature's way to —«* ‘Ranks #13 in Personal Care in beauty’ with carefully chosen the Economic Times ~ Brand Ingredients to make your skin Equity Most Trusted Brands naturally beautiful Survey 2015 2 ‘Annual Report 2015-16Management Discussion & Analysis Our new health and wellness platform + Delightful, differentiated and * ‘Naturally derived ingredients etficacious range of products, land unique design-led and across the health, wellness recyclable packaging land personal protection platforms, + Range comprises three hand washes, a hand sanitiser and 2 personal mosquito repellent spray ~ including India's first Instant foam hand wash and alcohol-tree sanitiser with @shour germ protection Godre} Consumer Products Limited 23Extending leadership in our core categories and geographies Hair Care Leader in hair colour in India rich ere © India’s largest selling hai ‘© Hosts suecesstul integrated used by over 40 marketing million consumers c mpaigns, sive engagement with salons, barber training, ‘© Innovative solutions inc innovative approaches to creme hair colour in a media and communication sachet and powder hair colour with a unique ge! Ranks #15 in Personal Care in technology, at unbelievably the Economic Times — Brand democrats Equity Most Trusted Brands Survey 2015 ‘+ Launches a mult-application pack of Godrej Expert Rich Creme, a value offering fo frequent usersManagement Discussion & Analysis it ‘+ India's hottest salon, now in BBLUNT ~~ Salons Products» Expertise *Promier Indian salon brand redefining tne face of Indian hairstyling and beauty © Presence across shampoos, conditioners, men and women's styling, hair extensions and temporary hair colours: Digital frst’ philosophy - wins Nykaa Femina Beauty Awards or customer reviews, ‘engagement and a growing Wine Silver Abby at Goa Adtest 2016 for outstanding PA work: 5 beauty awards for product quality and packaging Innovations Godrej Consumer Products LimitedExtending leadership in our core categories and geographies Home Care Leader in household insecticides in India © Built on the promise of ‘protecting happy moments aims to delight consumers through a deep understanding of their needs © Good knight is the highest penetrated brand in the ‘category in india, eeaching 74 million households © Good knight Fast Card, India's first paper-based mosquito ropellent, continues to scale up © Good knight liquid vapouriser ‘orosses @ 1,000 crore ‘Good knight Neem Activ ™ Low Smoke Coil is @ runaway success in both urban and rural markets, within the first year of launch ‘Subah bolo Good knight’, an awareness building and habit ‘changing campaign, wins at Abbys 2016 Ranks #2 in Household Care inthe Economic Times ~ Brand Equity Most Trusted Brands Survey 2015 26 Annual Report 2015-16Management Discussion & Analysis Leaging player in the aerosols market, focuses on klling pests and offering great efficacy Innovating ways to make our products easy 10 use, safe and affordable to help every homemaker win the battle against pests Insightful new campaigns drive awareness and category growth hls users stay informed about dengue and malaria- prone areas in real-time, wins at APAC Effies 2056 + Ranks #7 in Household Care inthe Economic Times ~ Brand Equity Most Trusted Brands Survey 2015 Godrej Consumer Products Limited arExtending leadership in our core categories and geographies Home Care Number 2 player in air care in India + Delightful range of home, car and bathroom sir fresheners Oo PY QCF 0 eee freshener space + Launches a delightful new fragrance, Rich Irish Cocktail, in aer twist and click gl formats. Innovative gel format and consumer engagement aids sales and distribution ramp up Hosts successful integrates marketing campaigns, ‘extensive engagement through innovative media; special focus on e-commerce 28 Annual Report 2015-16Management Discussion & Anal Leader in liquid detergents in India + Refresnes brand identity, + As pattof the Eze Hugs’ feinforcing its specials for initiative this winter, our team \woollens’ proposition an a donated clean woollens, E 7ee new ergonomic design washed with Ezee, to over yp) 70,000 underprivileged —_— »D ‘school-going children in Delhi and the NOR Godre} Consumer Products Limited 29