Marketing Department :-

PARTICULARS GODREJ PARLE AMUL

AGRO

List of Products soaps, Frooti, Appy, Bread Spreads

Appy Fizz,
hair colour, Bailley, Cheese Range
liquid Bailley Soda, Mithaee Range
detergents, Dhishoom ,
Frio. Pure Ghee
room
fresheners, UHT Milk
Range
hand wash,
Infant Milk
mosquito pest Range
repellent
products, Milk Powders

Curd Products

Ice-Creams

Milk Drink

Health
Beaverage

Soups

Specific Distribution Channel Manufacturer Parle plants Products

E-commerce Wholeseler Agents

sites
Carry Wholeseler
Distributors forward
Agents Retailer
Supermarket
Retailers Consumer
Retailers

Consumers

Positioning Strategies Godrej uses Innovation , Pricing ,

value-based
 and user Pricing Promotion
benefit based Approach , (Brand
positioning Assader),
strategy to Promotion
highlight the planning Quality of
intrinsic Product
culture and
attachment
that the brands
have with the
customers
over the years.

Promotion Tools used Advertising , Newspaper , Branding ,

Brand TV ads , Product

Ambassadors , Portfolio ,
Online ads ,
Pricing . Product
Public Pricing ,
Relations
Digital
Marketing

Pricing Strategy Godrej has Parle Agro Amul has a

decided to has adopted low-cost
keep its Market pricing
pricing policy Penetration strategy for the
competitive Strategy products that
and means low are consumed
individual. price with regularly.
capturing
Godrej large market.
believes in
value added
pricing
system.

Sales Force Management Recruitment , Induction, Recruitment ,

Training and Recruitment, Training

Supervision , supervision,
Motivation ,
 Motivation Evaluation Evaluation ,
and
Incentives, Personality
and behavioral
Evaluation elements

CRM Practices Strategic , Surveys , Sponsorships

for Awards
Operational , Lead and Olympics ,
Management,
Analytical Talent
Tasks promotions
Management through events

World Milk
Day
celebrations

List of products exported and in which Brazil, Parle Agro At present,

countries beaverages Amul exports
Germany, are expoerted milk and other
Sri Lanka , to Dubai, dairy products
Thailand, to about 20
United States Malaysia, countries,
Of America, Africa, including the
Bangladesh , United States,
Malaysia
Nepal, Sri Philippines,
Lanka , US, Thailand,
Canada, the Malaysia, ,
UK, UAE, Australia, New
southeast Zealand, ,
Asia, and Afghanistan,
Australia. neighbouring
Bangladesh,
Sri Lanka and
Nepal, among
others.

Market Segmentation Behavioural Demographic Demographic