COM3705/001/3/2021

ECP Tutorial Letter 001/3/2021

COM3705: International Communication

Early Completion Programme

Department of Communication Science

IMPORTANT INFORMATION
Please register on myUnisa, activate your myLife e-mail account and make
sure that you have regular access to the myUnisa module website,
COM3705-2021-ECP-ALL, as well as your group website
EARLY COMPLETION PROGRAMME (ECP) – OUTLINE OF ASSESSMENTS

Lecturer to contact:
Mr Simphiwe Rens
E-mail: rensse@unisa.ac.za
Tel: 012 429 6460

Assignment Format Unique Due date Weight of

no number assignment
01 Written 315633 10 May 2021 30% of semester
Individual mark
assignment
02 Written 342109 8 June 2021 15% of semester
Individual mark
assignment
03 Written 286190 6 July 2021 55% of final mark
Final portfolio
or project

ASSIGNMENT 02

MULTIPLE-CHOICE QUESTIONS

Q1 The 2019 Rugby World Cup tournament received widespread coverage in

international news in 2019.
The above tournament reflects which type of international news flow pattern?
(1) Vertical flow
(2) Counter flow
(3) Horizontal flow
(4) Circular flow

Q2 In recent years South Africa has experienced an increase in number of tourists

from North America and Western Europe due to the underperforming South African
currency against major international currencies.
The above increase best illustrates which factor that influences the international flow
of tourists?
(1) Political factor
(2) Technology factor
(3) Environmental factor

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(4) Economic factor

Q3 Which one of the following phrases best describes the definition of ‘international
marketing’?
(1) A national process
(2) A regional process
(3) A multinational process
(4) A micro process

Q4 After a diplomatic fallout between Japan and the United States of America over
the trade embargo in the early 1980s, Japan in the mid-1980s invested more in
international exchange programs such as sister cities between the US and Japan,
homestay programs, learning English in America, learning Japanese abroad and
teaching English in Japan.
The above historical diplomacy between the two countries best describes which of the
following types of diplomacy?
(1) Formal diplomacy
(2) Secret diplomacy
(3) Cultural diplomacy
(4) Public diplomacy

Q5 The African Union (A.U) is working with member states to finalise the modalities
of the import levy through member states’ central banks to finance peace support
operations in the African continent.
The above A.U negotiations best describes which type of diplomacy?
(1) Public diplomacy
(2) Cultural diplomacy
(3) Formal diplomacy
(4) Media diplomacy

Q6 Which one of the following statements best capture the triangular flow of news?
(1) News flows from south to the east and west.

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(2) News flows from east to the west and then south.
(3) News flows from the centre to the west and west.
(4) News first flows in the east and west before flowing to the south.

Q7 According to the World Economic Forum of 2018, poverty and lack of economic
progress and development in the global south, are attributed to the legacy of
colonisation and exploitation by the institutions and corporations of developed
capitalist economies.
Given the above, which of the following international communication theory is best
described?
(1) Structural theory of imperialism
(2) Dependency theory
(3) World system’s theory
(4) Modernisation theory

Q8 An American pop music artist recently made international news headlines when
she decided not to perform in Indonesia, in response to government and religious
restrictions that forbid women to wear clothes that reveal their body in public.
The above Indonesian restrictions best describe which of the international marketing
environment?
(1) The economic environment
(2) The infrastructure environment
(3) The demographic environment
(4) The cultural environment

Q9 With 3000 outlets in 15 countries across the African continent, employing over
150 000 people, the DenkiLink continues to take advantage of economic growth
opportunities in Sub-Saharan Africa.
The above expansion of DenkiLink best describes which of the following related
concepts of international marketing?
(1) International business
(2) International relations
(3) Domestic marketing

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(4) Regionalism of trade

Q10 Which of the following combinations best describes steps of the Uppsala Model?
(a) The organisation opens a foreign production and manufacturing plant in the
established foreign market.
(b) The organisation establishes sales subsidiaries abroad.
(c) The organisation focuses on international markets.
(d) The organisation export goods and services through its established sales
subsidiary abroad.
(1) (a) (d) (c) (b)
(2) (d) (c) (b) (a)
(3) (c) (a) (b) (d)
(4) (c) (b) (d) (a)

Q11 In the 2018 Annual Summit of Doing Business in Southern Africa, multinational
companies pledge U.S $ 50 billion towards the constructions of roads, rail networks,
telecommunication and water connectivity within the Southern African region. This
fund is intended at improving conditions of doing business in the Southern African
Development Community (SADC).
In light of the above, the US $ 50 billion investment seeks to address which of the
following uncontrollable environmental factors of international marketing?
(1) Culture
(2) Language
(3) Political system
(4) Infrastructure development

Q12 Which of the following are assumptions of the Dunning Eclectic Theory?
(a) Fragmentation advantage of the international market.
(b) Ownership advantage of the international market.
(c) Location advantage of the international market.
(d) Internationalisation advantage of the international market.
(e) Domestic advantage of the international market.

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(1) (a) (b) (c)
(2) (c) (d) (e)
(3) (b) (c) (d)
(4) (a) (b) (e)

Q13 According to the World Systems Theory (WST), the world system can be divided
into three parts, namely: “the core”, “the periphery” and “the semi-periphery”.
Indicate which group of countries below form part of the “core”.

(1) The United Kingdom, Germany, Japan and the United States of America (US)
(2) The United States of America, Cuba and Venezuela
(3) Germany, Mexico, Brazil and the Netherlands
(4) Russia, China, India and South Africa

Q14 All South African consumer products exported to different parts of sub-Saharan
Africa are required by international trade to be written in both English, French, Arabic
and Swahili.
The above requirement best describe which aspect of product dimension within the
context of international marketing?
(1) Core products dimension
(2) Packaging dimension
(3) Auxiliary dimension
(4) Promotional dimension

Q15 A Botswana telecommunication giant, Gatholo Telecoms was fined billions of

American dollars for not complying with the Nigerian government telecommunication
regulation.
The above telecommunication fine best describe which of the following uncontrollable
environmental factor for international marketing?
(1) Culture
(2) Language

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(3) Political system
(4) Legal system

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 ASSIGNMENT 03

EXAMNIATION PORTFOLIO

INTRODUCTION [2½]

Start off with a coherent overarching introduction in which you inform the reader of the
contents of your discussions under both questions. Offer an explicit breakdown of what
exactly is discussed in each of the questions of the assignment. This overarching
introduction should be brief but adequate. (Do not exceed half a page.)
QUESTION 1
TRANSNATIONAL ISSUES: THE FLOW OF PEOPLE [25]
1 In the context of migration and other forms of international movements and flows by
people, the migrating individuals are said to potentially experience culture shock once
having reached the destination country/region/area.
1.1 In no more than half-a-page, briefly define what is meant by ‘culture shock’. (5)
1.2 If a tourist faces culture shock while staying at his or her destination, which four
phases of culture shock would s/he possibly go through?
Name (1 mark) and discuss (4 marks):
1.2.1 Stage one (5)
1.2.2 Stage two (5)
1.2.3 Stage three (5)
1.2.4 Stage four (5) (20)

QUESTION 2
TRANSNATIONAL ISSUES: THE FLOW OF PEOPLE [60]

According to a report by Business Day TV, travel restrictions intended to help curb
the spread of the coronavirus have brought the tourism industry to a near standstill.
Globally, the travel and tourism industry has seen a significant decline in activity
owing to the Covid-19 pandemic.

Before you start answering this question, watch or read the following sources of
information to gain more insight into the effects of the coronavirus on the travel and
tourism industry:

[WATCH]:
How Covid-19 has affected the travel industry –
https://www.businesslive.co.za/bd/companies/transport-and-tourism/2020-04-03-
watch-how-covid-19-has-affected-the-travel-industry/

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[WATCH]:
SA lockdown: impact of Covid-19 on tourism –
https://www.youtube.com/watch?v=R_b1JzU6ZxI

[WATCH]:
Covid-19: impact on global tourism industry –
https://www.youtube.com/watch?v=temt7DX4HD0

[READ]:
Covid-19 and its impact on global tourism –
https://it-online.co.za/2020/06/25/covid-19-and-its-impact-on-global-tourism/

[READ]:
Op-Ed: Tourism sector in Mauritius devastated by Covid-19 –
https://www.cnbcafrica.com/opinion/2020/06/04/op-ed-tourism-sector-in-mauritius-
devastated-by-covid-19/

[READ]:
Covid-19 made Madagascar’s fire season come earlier & fiercer –
https://weetracker.com/2020/06/26/covid-19-made-madagascar-fire-season-come-
earlier-fiercer/

2.1 Provide a detailed discussion in which you describe and differentiate between
tourist-generating regions (TGRs) and tourist destination regions (TDRs) of
the world. Take care to provide examples to support your discussion. (10)

2.2 Critically discuss how the factors that are known to influence the international
flow of tourists may be affected by Covid-19. In other words, make an
argument for how Covid-19 may have an impact on the

2.2.1 economic factors influencing the flow of tourists into TDRs (10)

2.2.2 technological factors influencing the flow of tourists into TDRs (10)

2.2.3 political factors influencing the flow of tourists into TDRs (10)

2.2.4 environmental factors (“green” factors) influencing the flow of tourists into
TDRs (10)
2.2.5 demographic and sociohistorical factors influencing the flow of tourists into
TDRs (10)
(60)

CONCLUSION [2½]
End with a coherent overarching conclusion in which you reiterate the contents of your
assignment. Offer an explicit breakdown of what exactly was discussed in all questions
of the assignment. The conclusion must be more than just a past-tense repetition of
the introduction – it must refer to the main arguments in the discussions. (Do not
exceed half a page.)

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TECHNICAL PRESENTATION [10]
GRAND TOTAL: 100

Conclusion
For all other information regarding COM3705, you should still refer to Tutorial letter
101.
Do not hesitate to contact us by e-mail if you experience problems with the content of
this tutorial letter or with any academic aspect of the module.

We wish you a fascinating and satisfying journey through the learning material and
trust that you will complete the module successfully.

Enjoy learning about international communication issues with us!

Regards,
THE COM3705 TEAM

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