HR Problem Statement

At Myntra, we believe in building a culture that inspires our employees to create enriching careers and be their
best selves. Our focus is on building a people-first culture and creating an environment that fosters ideas and
openness, as well as provides the space for a diverse workforce to feel valued and included.

The pandemic has disrupted the way we work. As we were settling into the new normal, ‘empathy’ was a key
factor in our decision-making process and people were at the center of all our decisions. From virtual onboarding
and hiring to gamified learning modules, Covid Insurance for our delivery partners, and hosting emotional
wellness sessions, we continue to adapt to the new normal by constantly listening to our employees. As we
navigate through these times, here are a couple of case studies for you to dive into:

Problem Statements

1. Enabling the Differently Abled to Succeed at Myntra

Be it Sports or the Civil Services, with the differently-abled proving their mettle across multi-disciplinary
fields, we believe there is a vast amount of untapped potential that Myntra as an organization and the
society as an ecosystem could benefit from. Please create a Hire to Retire plan that will help us work with
differently-abled employees in a truly inclusive manner. The plan needs to be practical, sustainable and
should include, but not be limited to, the important aspects of logistics, process-specific
recommendations, and organizational behavior, and culture-related inputs. Please note that the
differently-abled category itself has an inherent diversity that needs to be considered in your approach.

2. Attracting Tech Talent in the era of “Great Resignation”

For most organizations, the offer to joining ratio for tech roles has drastically reduced over the past
few months with average offer-decline rates at 40%. In this market, being an Employer of Choice for
tech talent is a mantle that all companies are vying for. We are looking for an innovative Talent
branding strategy as well as a comprehensive employee value proposition to attract and convert top
tech talent in the country.

Submission Guidelines:
1. The format of submission could be in PPT or Google slides not exceeding 10 slides including the title
slide for overall submission. However, you can add annexures separately to support your ideas in case if
you have
2. The number of unique ideas submitted should not be more than five. The emphasis should be on the
depth of ideas and not quantity
3. The solutions can be for a maximum of 2 problem statements from the track of your choice in the Phase
- 1 submission as selected in the registration phase
Product Problem Statement

At Myntra, our mission is to democratize fashion through the use of technology while offering a superlative
customer experience.

Myntra is today, the go-to fashion and lifestyle destination for millions of consumers and the premium platform
of choice for global and domestic fashion brands. Our objective is to offer the best experience to shoppers across
the country while enabling growth for our brand partners, who hail from India and abroad.

We want to go stronger on the path of being the source of inspiration to our customers, be it engagement,
learning about the latest fashion trends, dressing up tips, or makeup. Our idea is to understand our customers’
and partners’ needs and cater to their aspirations at scale and or that we are leveraging the latest technology to
build strong relationships with them.

Select one of the problem statements and submit your proposal on what and how should Myntra look at the
selected problem area.

Problem Statements:

1. Influencer led content, communities, and e-Commerce

Social Commerce has many facets and one of the emerging areas is influencer-led content communities
and eCommerce. A lot of consumers today start their shopping journey by seeking inspiration, before
deciding on the products to purchase. Myntra has started on this journey with Myntra Studio and live
video streaming. To take this to the next level how will you reimagine Myntra with both influencer-led
content commerce and traditional eCommerce experience co-existing on the same platform?
a. Customer understanding: What do Indian fashion customers want from Social Commerce? What
would be their aspirations from a premium, scaled platform like Myntra?
b. Strategy - What would be your overall strategy for Myntra to enter this space with immersive
experiences? How will you ensure Myntra builds and scales the overall influencer ecosystem?
c. Transformation - How will you ensure that social commerce is discovered & adopted organically
by the relevant segment without diluting the existing eCommerce experience?
d. Differentiation - What unique value proposition(s) will you propose to build which will clearly
differentiate Myntra from other players? Who do you think are the best global players and key
competitors here, and what can be learned from them?
e. Product & Technology - How would you strengthen Myntra’s edge in terms of inspiring user
experience, innovation, engagement, and delightful customer experience using products,
content, and technology?
2. Reimagine Fashion for 18-25 years users such that Myntra becomes the most engaging and
preferred destination

India has the largest population of young people between 18-25 years in the world. They are also the
most vibrant and demanding in their choices, spending trends, ambitions, etc. Myntra has been a leader
and fashion expert for online fashion eCommerce for these young audiences. With new categories like
Beauty and Personal Care, Myntra is aiming to strengthen its leadership position.
a. Customer Understanding - What do this segment of customers expect from a premium, scaled
fashion platform like Myntra? How are their expectations different from any other customer
cohort?
b. Strategy - What would be your overall strategy for Myntra to not only remain a leader but
become the dominant player in the user segment of 18-25 years olds?
c. Transformation - How can Myntra reimagine or transform Fashion, Beauty, and Personal Care for
18-25 years olds such that Myntra can become the most engaging online destination?
d. Differentiation - What unique value proposition(s) will you propose to build which will clearly
differentiate Myntra from other players?
e. Product & Technology - How would you strengthen Myntra’s edge in terms of inspiring user
experience, innovation, engagement, and delightful customer experience using products,
content, and technology?

3. Value-added services & Hyperlocal opportunities for the fashion and lifestyle segment

Fashion, Lifestyle, BPC, Luxury are very experiential categories. A lot of consumers seek pre-and
post-purchase services to ensure there is enough assistance throughout the life cycle of a fashion
product consumption journey. There is an equally huge opportunity as customers seek on-demand
availability of both products and services blurring the lines between offline and online experiences. How
will you reimagine Myntra as a bouquet of pre-and post-purchase services offered at the doorstep?
a. Customer understanding: What do Indian fashion customers expect/want as experiential service
from an e-commerce player? What would be their aspirations from a premium, scaled platform
like Myntra?
b. Strategy - What would be your overall strategy for Myntra to offer services as both a
differentiator and monetization opportunity? How will you ensure Myntra builds and scales the
overall service ecosystem?
c. Transformation - How will you ensure that these value-added Services are discovered & adopted
organically for the relevant segment? Do showcase the financial viability of your project at scale.
d. Differentiation - Service as a differentiator for Myntra. What unique value proposition(s) will you
propose to build which will clearly differentiate Myntra from other players? Who do you think
are the key competitors and enablers here?
e. Product & Technology - How would you strengthen Myntra’s edge in terms of inspiring user
experience, innovation, retention, and delightful customer experience using products, ops, and
technology?
Submission Guidelines:
1. The format of submission could be in PPT or Google slides not exceeding 10 slides including the title
slide for overall submission.
2. The solutions can be for a maximum of 2 problem statements from the track of your choice in the
Phase - 1 submission as selected in the registration phase
3. Please cover the following points in your presentation:
1. Problem Statement
2. Reason for selecting the problem statement
3. Describe your approach to the problem solving
4. Your proposal for the problem
a. Details on each part of the problem statement
b. You are free to decide your details and structure here
c. The suggestion is to think about the understanding of the problem, users, innovation,
differentiation, the scope of a workable solution, dependencies, challenges, impact,
etc and not so much on exact execution, which will be covered in Phase 2 after
shortlisting
d. Focus on quality & depth of proposal instead of volume of details
5. Why do you think your proposal will be successful?