VISION

Highest No achievement PAN India

WOW growth of minimum 25 %
Achieve given target of 1165 (Three weeks) 2020 - 2021

• Name of the Presenter: Jagteshwar Singh

• Zone: NCR

• Store: BB Gen Next VK2

1
 Acknowledgement
I would like to express my special thanks of
gratitude to my Store Manager Mr. Ankur Janweja
for their able guidance and support in completing
my project
I would also like to extend my gratitude to
Mr. Manmeet Bakshi who as a mentor guided me
with every single step to proceed with successful
completion of my project .
I acknowledge with thanks the efforts Head
Cashier Mr sandeep and his entire team has put
in to deliver best results in limited available
Resources
Jagteshwar Singh
2
Sr. No Contents Slide Number
1 Project Summary 3

2 Introduction 4

3 Surveys / SWOT 5-9

4 Benefits 10-11

5 Plan of Action and outcome 12-20

6 BBPC weekly performance 21-24

7 Challenges & Remedies 26-27

3
Project Summary
BBPC Introduction

Benefits

Plan Of Action

Performance Tracker

Learning
4
 Introduction:
BigBazaar PROFIT CLUB’ a Loyalty program of Big Bazaar. The key benefit of this program is that its members
can pay Rs.10,000 and shop for Rs.1,000 every month, for 12 months. This means that you pay Rs.10,000 but
you actually get to shop for Rs. 12,000. Also extending the benefits customer gets unconditional Rs 500 GV
which can be easily redeemed along with first purchase.


BBPC card is valid in All Big Bazaar and FBB stores of India, Balance of card is also carry forwarded which
can be used as per convenience(till 18 months)
5
 Customer Survey

Satisfaction Level

Monthly budget(Spending) at Big

Bazaar

Preference for profit club

6
An interaction was done with 20 customers seeking feedback on satisfaction level while
shopping at big bazaar.
Concludes:
 Customers satisfaction level has gone down drastically due to stock gaps in food during recent last
months.
 Customer wants to purchase for more but capping on monthly shopping
 Few customers were dissatisfied with the old range from fashion
 Their were customers who were very loyal and said they are aware about the current situation and are
happy with the improvement in available range in food and fashion

Major aspect is highly personalized communication was required in order to convert

customers for BBPC in regards to building up trust for organization and get the investment
for loyalty program 7
 Why Big Bazaar
 20% respondents said they prefer
big bazaar Vk2 specifically over
others because of the ambience
and experience.

 35% respondents said they prefer

big bazaar because of its offers

 36% respondents said they prefer

big bazaar because of range and
freshness of stock may it be Live
Kitchen, fashion or farm fresh .

Giving assurance to customers for similar availability of stock range and

freshness and saving with 20% interest over investment
8
 BBPC Card Status

BBPC card holders pie chart.

 20% respondents said they hold

55%
the bbpc card.
20% 25%
 25% said they did not get it
renewed.
. ..

ew
PC

..
en
BB

P.
BB
tR
e

 55% respondents don’t hold the

av

no

d
H

ol
id

bbpc card yet.

D

’t
on
D

 Opportunity to connect with renewal customers so the telecalling started

 Opportunity to enroll new customers
 Opportunity to build up new customers was taken with the help of Rs 500
voucher
9
 SWOT ANALYSIS
STRENGTH:
 20% return on investment i.e. 2000 Rs extra on
payment on Rs 10,000.
 Priority billing counters exclusively for BBPC
members
 18 months validity of BBPC card for using Rs
12000.
 Carry forward of unused balance helps customer to
get the maximum benefit from the card.
 One time investment of 10000 and customers can
do shopping for 12000.
 BBPC accepted in all big bazaar stores in India.
OPPORTUNITY:
 Online shopping payment through bbpc
Card at shop.bb.com
 Getting Rs 500 voucher is an opportunity.
 Cross tie-ups with partners like Dunkin
donut, Subway to deliver add on benefits to
customers
WEAKNESS:
 After paying Rs 10000 customer gets
locked in and will have to shop from big
bazaar.
 Maximum limit for shopping is only Rs
1000.
 Customers who have high monthly
budget will not be able to make the
best use of this offer.
THREATS:
 Conflict of deal between reliance and
amazon.
 Non availability of premium range in food
like organics and lack of new season
stock for fashion.
10
 customer

Benefits company

employees

11

Customer
Customer
●
20% ROI i.e. customers getting
2000Rs extra on paying
10000Rs for shopping. Adding to
it Rs 500 unconditional voucher.
●
Priority billing to BBPC customer
●
No need of carrying the cash
while going for shopping.
●
Get special Privilege, delight and
shopping experience.
Think Gifting. Think Profit Club
●
Card. The best way to show your
love to your near and dear ones.
Amount will be carried forward to
●
the next month.
Benefits
Company Employees
Company Employees
●
Motivation – Employees get good
●
BBPC contributes 8% Sale
amount of incentive on their
penetration in store.
target vs. achievements.
●
BBPC gives consistent monthly ●
Get extra benefits like movie
business to store, due to offer and
tickets , Lunch with Store Karta,
benefit customers frequently visit
Gifts to top achievers on weekly
store which increases store‘s
basis by the Store.
Ticket size/Basket Size. ●
Contribute to individual
●
Online shopping payment
performance measurement at the
through bbpc Card at
time of appraisals.
shop.bb.com
●
Helps in grooming and gaining
●
Additional business considering
confidence towards service
the complete basket of customer
excellence.
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 Plan
Target
of Action
Target
Mappin
Mappin
g
g
Achieve
Achieve
ments
ments

Employ
Employ
ee
ee
Connect
Connect

Customer
Customer
Connect/A
Connect/A
ctionable
ctionable

13
 Employee Connect
Assign Individual Daily and Weekly targets

Consistently monitor daily and weekly performance

Tracking achievement and celebrating the

same for reinforcement

Rewards and Recognitions

Intrastore Contests

Daily counseling and training for bottom performers

Special recognition to new performing stars 14

 Employee Connect: Trackers to chase
the target
Daily and Weekly Name wise individual tracker
Target Distribution

 Individual targets to cash and floor

team

 Daily and Weekly tracking individuals

performance

 Daily and weekly evaluation of

performance

 RNR along with incentive designed to

Weekly performance comparison Plan motivate and keep the morale high

 Appreciation on floor and in back office

with Well done and to applaud

15
 Employee Connect
 Daily briefings
 Role plays
 Intra store contest
 On spot Recognition
 Weekly RnR

WOW growth in the performance of staff

Awareness about earning potential
Recognition keeps team high on morale 16
 Customer Connect
 Dedicated BBPC kiosk on food and fashion floor
 Badges for BBPC communication
 Floor interaction Script
 Dedicated staff for tele-calling to renewal and future
pay base
 Dedicated staff to support cashiers during peek
hours specially weekends on cash till
 Main Hoon Na
 Out of the Box
 Dedicated Team for BBPC
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BADGES AND KIOSK AT FOOD AND FASHION FLOOR
Initiative replicated in
other stores

Extending convenience to customers while interaction

20 % BBPC sale comes up from CSD and floor query
Floor staff contributing 15 % to total BBPC count 18
BBPC Badges for floor staff in regards to Ask me how.

 Silent BBPC communication to customers.

 Contribution for BBPC coming up from floor upto 20%

 Scope to earn more for floor staff

 Smooth interaction with customer on cash till

 Thought Appreciated by Manmeet Sir and Narender

Sir

 Idea rolled out at different stores

19
 Dedicated Floor Team for BBPC/Tele-calling Script
BBPC FLOOR TEAM
15% contribution from floor

Almost 10 % contribution from

Tele-calling

Increased earning opportunity for

floor staff

Tele calling

20
 Main Hoon Na/Out of the Box Dedicated support team from floor with
additional cash till to support the cashiers in order to proceed smoothly for BBPC enrollment

Smooth Closure of BBPC enrollment Out of the Box

Faster Checkout

High probability for BBPC enrollment

Customer delight with assisted billing

21
 Leaflet distribution for BBPC awareness
 Door to door distribution in nearby societies
 Tie-up with Mall to create awareness in food court
 Tie up with McDonald and Subway to distribute BBPC Leaflets

22
 What Worked out well
 Dedicated Kiosk at cash till
 Tele calling
 Out of the Box
 Leaflet distribution in society
 Name wise tracker floated daily/Weekly on
group
 Badges on floor staff

23
 BBPC Performance

TOP UP and New Enrollment Analyses

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Achievements
Wk 47 Achmt NCr Store

 Highest no of BBPC PAN INDIA in Wk 46 .

 WOW raised the bbpc bar from 123 to 139.

 Highest number of BBPC PAN INDIA Wk 47

 Overall we have raised the bar of % mix for new enrollments in

BBPC 25
26
 Challenges and Remedies
 Mostly customers are not ready to pay in Advance so we are promoting
Bajaj EMI card which resolves the issue.

 Many customers are not frequent coming to store, so they are not
ready to become member – We are trying to link those customer with
monthly future-pay cash-back. So home delivery and payment can be
done together.

 Mostly Customer want to shop at one time as their monthly shopping is

more than limit and they are not ready to invest in more cards – Carry
forward communication to customer encourages them for more cards.

 In case of revalidation immediate resolution should be there and zonal

team should reserve the right to pass on balance in card.

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THANK YOU !!!
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