JOLLIBEE FOODS CORPORATION

Jollibee started as an ice cream parlor in Cubao and Quiapo, the Company was
founded by Tony Tan Caktiong and his brother who first opened two stores in the
said commercial districts, the company has first served ice cream after being an
instant hit to customers, then there later they expounded their menu and offered
quick meals such as spaghetti, burgers and other sandwiches, the company grew
more and become popular on serving quick meals thus evolving the concept of fast
food.
JFC marketing philosophy focuses on being closer to Filipino families, a wide
awareness that Jollibee as a local brand had captured unique Filipino taste and
patriotic instinct. The company sticks to traditional Filipino Culture, its management
focuses on Filipino Culture and Traditions, as such even a cross border or branches
that were established outside the Philippines still uses Filipino language to greet
customers, in this method the company retains the atmosphere and perception of
some Filipino abroad of being like at home.
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Management Concept

JFC corporate strategy focuses on achieving operational efficiency specially it is

commissary, JFC only hires candidate who can manage its operation and strategy
planning that can meet the challenges and high intensity of competition in the
market.
While the corporate Head Office maintains, the Financial, Corporate Affairs and
Business Management of the Company, the physical stores mostly relied on the
ground people who serve and interact the customers.

The company management is strategies and divided into regional and by area
management, this help the company focuses on the main issues and struggles of
each store in a corresponding area being supervised. With this method management
can easily oversee, fixed, give solution and coordinate any matters pertaining to
marketing, dispute resolution, human resource management, production and supply,
and more importantly finances.