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Sonali - Perspective - Contemporary Indian Print Media
Sonali - Perspective - Contemporary Indian Print Media
Sonali
The press in the present day has turned into an incredible social foundation to an extent that it
has been given the status of the “Fourth Pillar”(G.N. RAY, 2009). Print media has been a major
contributor to this very idea of the press and has acted as one of the major sources of news in the
Print media frequently provides opportunities for in-depth reporting, and the information they
give out serves as an important base for the people in a democracy to question their legislators to
A couple of decades ago print was a major medium that was the most accessible to individuals
who require development messages, such as farmers and workers. A considerable amount of
topics following Independence. Topics that were given an extreme amount of emphasis were
and how citizens may benefit from them. They include topics such as farming and associated
topics, as well as weather, market pricing, and the availability of better seeds and tools (Patil,
2011).
The last two decades have acted as the foundation of what we call political news dominance in
the newspapers and magazines we read today. Direct ownership of newspapers by a lot of
political leaders has drawn a visible straight line between facts turned views that are being
reported. Some of the examples of such ownerships can be the Hindi newspaper Dainik Jagran
being owned by Mahendra Mohan Gupta, a Rajya Sabha MP, or Supriya Sule who is a Lok
Sabha MP and a politician from the Nationalist Congress Party and is also the director of the
Marathi newspaper Sakal (Media Ownership Monitor). The idea behind this ownership is to push
forward the basic ideologies of the owner which turns out to be advantageous for the institution
they’re a part of. Sanjay Srivastava, a sociologist, in one of his interviews mentioned that
Corporate and political giants own and hold large media companies’ publications to attack their
opponents.
Such ownership patterns have further introduced the idea of “Soft Pressure” on these print
media organizations. By using such "soft pressure," a transparent and impartial coverage of
material is greatly harmed. There is often an unseen pressure on a newspaper or even television
Apart from political coverage, other topics have seen a major shift in their content coverage too.
Climate change, for example, has been one such topic that has seen a lot of changes in news
In recent years, climate change has gotten a lot of political and media attention. While western
media coverage of the subject is well-documented, such coverage in India per se lacks the aspect
of analysis. The elite Indian press frequently uses terms like scientific certainty, energy
challenge, social development, public responsibility, and impending calamity to raise important
particularly when we compare to nations in Europe and America aid in identifying the field's
Article 19A of the Indian constitution states that every citizen has the right to freedom of speech
and expression. A similar set of rules comes for the media organizations as well. There are no
laws or rules as such governing the content that is being published by these print media
organizations, but it comes as a responsibility to them to give away the facts to their readers so
REFERENCES
DW.COM. https://www.dw.com/cda/en/whats-wrong-with-indian-media/a-44982747.
Bergstrom, G. (2019). Understanding the news cycle at a newspaper. The Balance Small
Business. https://www.thebalancesmb.com/understanding-the-news-cycle-2295933.
Lime Flavour, Berlin. (n.d.). Media and political affiliation in India: Media Monitor India.
Mittal, R. (2012). Climate change coverage in Indian print media: A discourse analysis.
The International Journal of Climate Change: Impacts and Responses, 3(2), 219–232.
https://doi.org/10.18848/1835-7156/cgp/v03i02/37105
https://guyanachronicle.com/2011/07/16/newspapers-have-become-viewspapers/.