SELLING PRODUCTS AND

SERVICES
Learning Targets:
● Define selling
● Cite importance of proper ways of selling
● Discuss the guidelines in Proper ways of selling.
Nature of Selling
Selling is a marketing transaction
between a retailer or reseller and a buyer
or consumer.
It is an economic activity, which makes
use of money and economic goods.
It is also an exchange of goods or
merchandise with money, the value of
which corresponds to the value of goods
or merchandise one receives in return.
Guides in Proper Selling
1. Keep your shelves
full of stocks as this
gives an impression
that your store is
well-managed and
progressive.
Guides in Proper Selling
2. Provide information
about your
merchandise.
Guides in Proper Selling
a. A product name tag
or label that
identifies the
merchandise. It
should be attractive
and should catch the
attention of the
customer.
Guides in Proper Selling
b. A price tag that
informs the
costumer's how
much the
merchandise cost.
Guides in Proper Selling
3. Package your
merchandise
properly.
 Types of Packaging

1. Corrugated
boxes - these are still
the most typical type of
product packaging used
by retailers. They’re
sturdy, don’t add weight
to your packages, and
can be recycled.
2. Paddle mailers - these
packages are best for shipping
smaller, flat, or delicate items
such as jewelry, handcrafted
goods, books, or electronics.
You can add extra protection
with recyclable paper of
bubble wrap though the letter
is a less eco-friendly option for
packaging.
3. Bag and envelopes
They are lightweight,
strong, easy to store, and
self-sealing, which makes
shipping small orders or
boxes easier, whether
from home or warehouse.
4. Custom Product Packaging
Custom boxes are a great way to
create a unique unboxing
experience and show customers
what you customizing on everything
from the tissue to gift wrap.
Packaging slips, and more. Plus you
can print all over your box to present
your brand new ways and create a
satisfying experiences for your
customers.
Guides in Proper Selling

4. Keep your list of

your own groceries or
wholesale purchases.
Guides in Proper Selling
5. Compute your
sales at the end of
the day.
Guides in Proper Selling
6. Remember to talk
to your customers
in a courteous and
cheerful manner.
Guides in Proper Selling
7. When receiving money,
you can say “I receive 200
pesos. When making the
necessary change say “your
change is…” and then
count the amount in front of
the customers.
Guides in Proper Selling
8. Make a survey of the
saleable merchandise
or products the
customers are looking
for but are unavailable
in your store.