HAREERA

Contact Information
Name:_ Poonam Pal &
Garima Singh
Phone number:-
+918853989734
+8853900202
Email:- po5615@vidyagyan.
HAREERA
A Complete Postpartum Diet. Business name:-Hareera
Business address:-
Executive Summary City:- Sitapur, state:- Uttar
Pradesh
Zip code:- 261302
Business Background
Year Founded
2019

Business Description:- A solution to malnutrition. _____________

Business Name:- HAREERA
Ownership Structure:- PARTNERSHIP Investment Opportunity
Business Type:- Manufacturing ₹1,20,000
Definition of one unit:- A unit that can serve as a complete diet for a mother.
Annual Operating Costs*
₹ 80,500
Production of Product/Delivery of Service:- A postpartum diet
Annual Sales*
₹ 10,80,000

Mission Statement:- To eradicate malnutrition and strengthen the society. Annual Profit*
Mission Opportunity:- Health is a serious concern at time. ₹1,36,800
Business Opportunity:- Our product is very new in market for the particular line of
business. Return on Sales*
Target Market: - Maternity Hospitals and Anganbaari. 12.67%
Industry Overview: -Small Industry
Return on Investment*
Trends:-
68.2%
-Watch trend
-Talk trend Breakeven Units/Month*
1,642
Market Research: - A coordination with SAMUDAY project under HCL Foundation
to get the exact fact about ground level for maternal mortality rate and *Projected
malnutrition among children under 5.

Qualifications: Diet Chart Information and knowledge about Nutrients Mix.

Contact Information-
Name:- Poonam Pal & Garima Singh
Phone no. :- :+918853989734
+8853900202

Poonam Pal
Garima Singh 1
 HAREERA

HAREERA
Business Plan
A Complete Postpartum Diet.
1. OPPORTUNITY RECOGNITION & BUSINESS STRUCTURE
1.1 Business Opportunity

 Describe the problem/unmet need your business is solving?

Our business is about making a diet for the childbearing mother’s who face are in need of a diet full of nutrients.
A third of women of reproductive age in India are undernourished, with a body mass index (BMI) of less than
18.5 kg/m2.

 How does your business solve the problem/unmet need?

Method of solving problem/unmet need-

a. The business will meet the needs by providing a product named Hareera, which is a traditional diet
given to new mother’s, which is full of various nutrients.
b. We will be distributing these with the help of different hospitals.

1.2 Type of Business

 What is your type of business?

Our business is concerned with manufacturing.
Manufacturing postpartum diet containing various dry fruits.
1.3 Type of Business Ownership

 Which business ownership type did you select for your business?
We will opt partnership for this business.

 Why did you select this type of business ownership? Why does it make the most sense for your
business?
We have selected this type of ownership because of its features like-
-Risk sharing
-Mutual agency relationship
-Management

1.4 Mission Statement

“A Complete Postpartum Diet”
 Describe what your company does best and why in one-two sentences.
Revival of our tradition & promotion of local products.
1.5 Social Responsibility

 How do you plan to give back to a social cause with either your time and/or money?

a. Employment to rural people especially rural women.

b. Helps to promote cottage industry.
1.6 Qualifications

 What qualifications would your team need to have?

a. Diet calculations and knowledge about nutrients mix.
b. Cooking Skills

Poonam Pal
Garima Singh 2
 HAREERA

2. MARKET RESEARCH
2.1 Market Research

 What industry does your business belong to? Describe why your business fits within this industry.
Our business comes in the category of FMCG i.e. Fast Moving Consumer Goods.
 What is the size of that industry? (For example: revenue, services providers, and industry trends) .
Our industry comes in the category of small industry because neither our capital requirements are high nor
do we engage heavy machinery.

 What is the size of your potential target market?

Women who have given birth recently.
 What data did you find that supports your business opportunity?
a. Ready to eat
b. Fully traditional.
c. No side effects
d. Highly nutritious
e. Lasts long before getting spoiled
f. Long lasting effect
2.2 Target Market

Based on your research, describe your market segment within your target market. Be as detailed as you can, using
the following guiding questions.

Demographics: What objective social and economic facts did you find?
a. Social- Provides support to country’s women
b. Step towards healthy society
Geographic’s: Where do your customers live, or where are businesses located?
a) Maternity ward of every government and private hospital, and every household.
b) Pilibhit
Psychographics: What are some psychological characteristics (attitudes, beliefs, interests, etc.…) of your
customers?
a. Attitude: Possessiveness towards the newborn baby and health of the mother
b. Belief: That if they take care of them then their child will be strong and mother’s immune won’t get
hampered
c. Interest: In giving proper care to their baby and themselves
 What are the buying patterns for your target market?
a) Anganbadi centres
b) Govt. hospitals
c) Personal selling
d) Retailing (Medical stores)

2.3 Competitors

 Which direct competitors run similar businesses? Describe these competitors in detail.
No competitors give such a product.

 Which indirect competitors fulfill the same want or need with a different business? Describe these
competitors in detail.
Big brands selling medicines with multi-vitamins and minerals.

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Garima Singh 3
 HAREERA

2.4 Competitive Advantage

 Describe your competitive advantage, or what makes your business better than your competitors?
Use the following guided questions to help identify potential differentiators for your business:
 What product or service can your business provide that your competitors don’t?
 What mix of products or services can your business provide that your competitors don’t?
 What specialized selling or delivery method can give your business a competitive edge?
 In what unique ways can your business meet customers’ want or needs?

Your Business Competitor

Factor 1: Yes No
Totally Traditional
Factor 2: Yes Sometimes
Women employment

Factor 3: Yes Not always

No side effects

 List your three competitive advantages that put you ahead of the competition. Go beyond price.
a. Totally natural
b. 100% side effect side effect free
c. Unlike other products it is not tasteless, rather delicious
2.5 Business Growth

 What trends in your industry could provide additional opportunities for growth?
a. Talk trend
Public relation with direct and indirect relation with the help of Intermediaries Eg. Asha workers.

 What next steps would you take to grow your business and/or making it operational?
a. Making of such products for other age groups in future
b. Products will be extended to new variations and other forms

2.6 Challenges

 What trends in your industry could provide potential challenges to your business?
Competition.
 What barriers to starting this business exist? What additional education or training could you
pursue to overcome these obstacles?
Unavailability of skilled labor.

Poonam Pal
Garima Singh 4
 HAREERA

3. FINANCIAL INFORMATION & OPERATIONS

3.1 Definition of One Unit

 What is one unit of sale? Remember that a unit of sale is what the customer actually buys from you,
so it should be clear and easy to describe.
A box of 250 grams (pieces & rolls)

3.2 Production Process

List all the steps it takes to get your product or service to your customer.

Description of Process Steps

1. Buying of raw material(Gur, Ghee, Saunth powder, Jeera powder, Turmeric powder,
Resins, Almonds, Cashew nuts & some more dry fruits)

2. Cooking

3. Sorting and grading

4. Packaging

5. Selling it in the market.

3.3 Variable Expenses

List all the variable expenses, materials and labor, related to your unit of sale.

Materials
Quantity per
Material Description Bulk Price Bulk Quantity Cost per Unit
Unit
Jaggery ₹ 20/- Kg 50 Kg 200grams ₹4
Ghee ₹ 400/- Kg 20 Kg 4 tbsp ₹8
Sonth powder ₹ 500/- Kg 2 Kg 1 tbsp ₹2
Jeera powder ₹ 280/- Kg 2 Kg 1 tbsp ₹1
Turmeric powder ₹ 60/- Kg 2 Kg 1 tbsp ₹0.5
Ginger powder ₹ 120/- Kg 2 Kg 1 tbsp ₹0.5
Ajwain powder ₹ 160/- Kg 2 Kg ¼ tbsp. ₹0.5
Nutmeg ₹ 280/- Kg 2 Kg ¼ tbsp. ₹4
Cardamom ₹ 600/- Kg 5 Kg 4 pcs. ₹4
Cashew nuts ₹ 660/- Kg 5 Kg 8 to 10 pcs. ₹20
Almonds ₹ 800/- Kg 5 Kg 8 to 10 pcs. ₹18
Total Material Costs per Unit ₹62.5

Labor
Cost of Labor per Day Time (in hrs.) to make one unit Total Labor Costs per Unit
₹500 0.5 hr. ₹1.00

COGS/COSS
Material Costs Labor Costs TOTAL COGS/COSS
₹62.50 ₹1.00 ₹63.50

Poonam Pal
Garima Singh 5
 HAREERA

HAREERA
A Complete Postpartum Diet.

Economics of One Unit

10.

3.5 Fixed Expenses for One Month

Expense Type Monthly Cost Explanation

Advertising ₹400 Payment made for advertising(Mobile recharge)

Utilities ₹200 Things needed such as utensils

Total Fixed Expenses ₹600

3.6 Income Statement for First Year of Operations

A REVENUE selling price × units sold ₹10,80,000

B Gross Sales selling price × units sold ₹10,80,000
C Sales Returns selling price x units returned ₹0.00
D Net Sales B–C ₹10,80,000
VARIABLE EXPENSES
Costs of Goods Sold
E Materials cost of materials × units sold ₹62.5*12,000
F Labor cost of labor × units sold 1.00*12,000
G Total Cost of Goods Sold E+F ₹7,62,000
K Total Other Variable Expenses H+I+J

Commission ₹48,000
Packaging ₹1,20,000
Fuel & Power ₹24,000
Transportation ₹12,000
L Total Variable Expenses G+L ₹2,04,000₹

M CONTRIBUTION MARGIN D–L ₹1,14,000

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Garima Singh 6
 HAREERA

FIXED OPERATING EXPENSES

P Advertising cost of advertising × 12 months ₹4,800
S Utilities cost of utilities × 12 months ₹2,400
V Total Expenses N+O+P+Q+R+S+T+U ₹7,200

W PRE-TAX PROFIT M–V ₹1,36,800

X Taxes (15%) W × 0.15 ₹00

Y NET PROFIT W–X ₹1,36,800

*As our business comes in small scale industries, we need not pay any tax for first five years.

Poonam Pal
Garima Singh 7
 HAREERA

3.7 Start-up Investment

What are your start-up expenditures? What are your cash reserves? Complete the table below:

Item Why Needed Vendor Cost

3 employees To maintain cooking and packaging ₹ 1,80,000
Raw material ₹ 7,50,000
Fixed costs Advertising, utilities, etc. (yearly) ₹7,200
Total Start-up Expenditures ₹9,37,200
Emergency Fund ₹2,00,00
Reserve for Fixed Expenses ₹1,27,000
Total Start-up Investment ₹12,64,200

3.8 Financial Ratios

Return on Sales (ROS):

Annual Net Profit ₹1,36,800

= 12.67% ≈ ₹1,36,800
Total Annual Sales ₹10,80,000

Return on Investment (ROI):

Annual Net Profit ₹1,36,800

= 68.2% ≈ ₹1,36,800
Total Startup Investment ₹2,00,500

Breakeven Units (Monthly):

Fixed Monthly Expenses ₹15,600 1.642 units

= 1,642 ≈
Contribution Margin ₹9.50 (monthly)

4. MARKETING & SALES

4.1 Marketing Plan

A marketing plan focuses on the Five P’s: People, Product, Place, Price and Promotion. In this section, describe your
people, product, place, and price portions of the marketing plan.

 Who are your target customers, and how will you use people to market your business to them?
Our target customers are women who have given birth recently.
 What are the features and benefits of your product or service?
a. Fully natural
b. No side effects
c. Ready to eat
d. Highly nutritious
e. Lasts long before getting spoiled
f. Long lasting effect
 Where will you sell your product or service?
a) Personal selling
b) Retailing (Medical stores)
c) Anganbadi centres
d) Govt. hospitals

 What strategies for determining prices will you use?

Cost +

Poonam Pal
Garima Singh 8
 HAREERA

4.2 Promotion

 What advertising will you do as part of your promotional strategies? Why will this form(s) of
advertising be effective for reaching your target market?
a. Social media (YouTube/Facebook)
 What publicity and public relations will you include as part of your promotional strategies? Why will
these publicity and public relations initiatives be effective for reaching your target market?
a. Promotional Tool, Advt.
b. Public relation – Seminar Conference

 What sales promotions will you include as part of your promotional strategies? Why will these forms
of sales promotions be effective for reaching your target market?
Packaging Incentives / Lucky draw /lottery

4.3 Sales Methods

 What will be your overall personal selling strategy to get sales from customers in your target
market?
To appeal to the peoples’ need and the side effect other products such as medicines present in the market.
4.4 Sales Estimates

 Maximum Capacity: What are the maximum amounts of units could you physical make or deliver in a
month?
300 kg

 Break-Even Units: How many units do you need to sell to cover fixed expenses every month?
416 units.

 Market Analysis: How many units can you sell based on your number of customers in your target market
segment?
1200 units.

 Seasonality: How will sales be affected by different seasons and holidays? How will your ability to produce
be affected by sales and holidays?

No, our product does not gets affected by any seasons.

Month Units Revenue

January 1,000 90,000

February 1,000 90,000
March 1,000 90,000
April 1,000 90,000
May 1,000 90,000
June 1,000 90,000
July 1,000 90,000
August 1,000 90,000
September 1,000 90,000
October 1,000 90,000
November 1,000 90,000
December 1,000 90,000
Annual Total 12,000 10,80,000

Poonam Pal
Garima Singh 9