Navarro, Jillian Faustine T.

March 26, 2021

3COM5 Public Relations

PR: PRELIM EXAM

PART I:

1. B
2. A
3. B
4. A
5. B

6. E
7. C
8. B
9. A
10. D
11. D
12. C
13. A

14. C
15. A
16. C
17. E
18. A
19. D
20. B
 21. D
22. A
23. C
24. B
25. A

PART II:

1. As a PR director, it is important to let the employees know its systematic

information flow inside the company. They need to recognize a structure that will
build a good rapport between the organization and the publics. In addition to that,
they should also master the art of open-dialogue or being open to discussing
different criticisms and issues. In this way, we would be able to resolve the said
problems and think of alternative solutions to improve on whatever is needed to be
improved. Lastly, with all of this being said, Employees should now feel the sense
of belongingness to work in a conducive environment and build trustworthy
relationships with their co-employees. It will also result in an excellent working
performance, benefiting not only him/her but also the company's status in the
industry.

2. Among the top 4 objectives that organizations continuously try to achieve, as

stated in s human resource survey, as a PR director, prioritizing creating an open
dialogue environment across the organization shall be the fundamental step in
reaching progress in internal communication. The flow of information between
management and employees is important since, in this way, both parties are given
a chance to voice out their concerns and criticisms about certain things regarding
their work. After addressing the organizational concerns, this will now give way to
 working on the next objectives. Employees will then be more engaged in achieving
various business standpoints, understanding the organizational goals and
strategies will also occur. Lastly, working in a conducive environment will
continuously enhance, promoting cultural change inside the organization.

3. An annual report is a cohesive report about the corporation's yearly performance,

including their financial standing, achievements, objectives, and goals for their
company in the future. This report aims to give detailed information to their
investors or stakeholders planning to invest soon. The Security and Exchange
Commission required the release of an annual report to establish the essence of
transparency so that potential stakeholders can trust a successful investment in
the said company. Furthermore, the financial report is essential in monitoring the
movement of a company's revenue, expenses and profitability, cash flow, and
capital so that shareholders will be able to determine the company's current
financial health status since this will impact them as well.

4. The disclosures of all the information necessary for present and future investors
are needed to assure them that their financial well-being is not at stake. As an
investor relations manager, it is valuable to have to achieve transparency and
accuracy utilizing communication as a tool. It will release valuable information
regarding financial statements, address such inquiries regarding financial matters
through meetings, and provide feedback to the higher ranks to ensure consistency
in the relationship between the company and investors.