Dear ma’am, please see the attached document.

2. Persuasive message

To: Employees.HTCITFirm@gmail.com
CC: CEOHTCITFirm@gmail.com

Subject : Participating ‘Anti corruption campaign’

Dear colleagues,
I am so proud to inform you all that our company is supporting the on going ‘Anti
corruption campaign’ for a good cause. I am sure that you all will be proud to take
part in this historic movement. We as a company should declare our support for the
campaign in every possible way. This is for the well being of our nation. So I request
you all to take part in this campaign with all your heart. Thousands of people &
companies have joined peaceful protests across the country, to support the campaign.
So as a reputed and socially responsible firm, it our duty to express our solidarity to
the movement in every way possible.
You can support the campaign by preparing an attractive brochure for this
cause, or join the candle march happening every evening in the Town Hall. You can
also participate in making a human chain to spread the awareness about the campaign.
I am expecting your active participation for the same. Please make sure that you are
doing your contributions to the campaign. I am sure that you all will be happy and
proud to take part in this. Thank you for your support.

Thanks and regards

Aman K
HR Manager
HTC IT Ltd

3. Buffer sentences
A) If you had explained your part well for our group presentation we would have got
good marks.
B) We have received your order for a specific book by Harper Lee. It will reach you
in 3 days.
C) You could have included more facts and figures in your report.
D) The loan will be granted as soon as you provide us with all the your property
related documents
E) Our company has a policy to provide credit cards to only adults.
4. Letter
Aman K
Marketing Manager
HTC IT Ltd
Banglore

November 3, 2020

Mr. Vasudev N
Marketing Head
HTC IT Ltd
Banglore

Dear Mr. Vasudev,

Subject: Invitation for wedding

I am pleased to invite you for my sister’s wedding happening on November 10, 2020.
It is my honor to request your presence to join me on this auspicious day . I will be
sending you the formal wedding card with all the details of the venue attached. It
would be my privilege to invite you on this very special day. You have always been a
mentor to me and I have cherished all your advises. You have always have
enlightened me with all your experiences in the field. I am lucky to have you as my
mentor. I am looking forward to all the tasks to overcome together. I am sure that you
will guide me in every difficult situations.
My sister’s wedding is a very special occasion for me. I would be glad to have your
presence. Please bless the ceremony with your presence.

Thanks and regards

Aman.K
Marketing Manager
HTC IT Ltd
1. Write 10 stories with graphical representatio

Analysis of usage percentage of different cosmetic brands in Delhi

Market analysis - Usage

Percentage (%)

11% 3%
L’Oreal
17% Maybelline
Chanel
11% Himalaya
Revlon
Neutrogena
Lakme
7% Calvin Klein
16% Mary Kay
5%

14%
16%

Market Analysis
 Highest usage percentage - Maybeline
 Lowest usage percentage - Loreal
 Chanel and Himalaya having equal usage percentages
 Calvin Klein and Mary Kay have equal usage percentages
 Loreal,Neutrogena and Lakme have lower usage levels

Maybeline Success story

 Maybeline is leading in the cosmetic market
 Marketing strategies of Maybeline is innovative
 Brand name and quality is helping Maybeline to increase market share
 Customer satisfaction is key element to success
 Other brands should look up to Maybeline

Loreal Analysis
 Loreal has the lowest market share
 Introduce innovative marketing strategies
 Build good customer relationship
 Make customer satisfaction and get customer lifetime value

Maybeline is having the highest market share in Delhi. They have always made sure
of the product quality they are providing. So customers are satisfied with their
product, which lead to their success in the market. The marketing wing of Maybeline
is so strong and always adapt to the current market scenarios. Adapting to the current
market trend are so important. They have always used big celebrities to promote their
product.

Delhi Market analysis 2021

Revenue projection for 2021-Rs in Billion

115 113

110

105
101
100
96
95

90

85
Smart Phones Sports Shoes Cosmetic Market

 The revenue for Smart phones industry are projected to reach 113 billion in 2021.
 The revenue for Sport shoes industry are projected to reach 96 billion in 2021
 The revenue for Cosmetic industry is projected to reach 101 billion in 2021

 Smart phone industry is facing a revolutionary increase in market size in Delhi

 Cosmetic industry is also expecting a large increase in market size
 The customer lifestyle is changing drastically for the past years
 More are onto fitness training so market size for sports shoes are also projected to
increase
 This all contribute to the increase in revenue for these industries in 2021

Revenue Projection for 2021 in percentages

Market analysis (2021)- Projection in %

31% 33%

36%

Cosmetic Market Smart Phones Sports Shoes

 The projection of revenue in 2021 for Cosmetic market is expected to be 33%

 The projection of revenue in 2021 for smart phone industry is expected to be 36%
 The projection of revenue in 2021 for sports shoes industry is expected to be 31%

 The 31% of sports market revenue corresponds to 96 billion in 2021

 33% cosmetic market revenue corresponds to 101 billion in 2021
 36% smart phone industry corresponds to 113 billion in 2021

In 2017 an analysis is conducted project the revenue for smart phone industry, sports
shoes industry and cosmetic industry for 2021. From this the sports shoes industry
revenue in projected to reach 96 billion in 2016. It is a 31% of total revenue.
The cosmetic industry revenue is projected to reach 101 billion which is a 33% of
total revenue.
The smart phone industry revenue is projected to reach 113 billion in 2021 which is
36% of total revenue.

Thanks and regards

Athira P
AM.BU.P2MBA20029