ORGANIZATIONAL STRATEGIES(Includes but is not limited to)

1) Historical Data - References to history add credibility to the piece

2) Statistical Data - Numerical information that has been verified
3) Cause & Effect - Shows logical trends of thought
4) Comparison & Contrast - Highlights similarities and differences
5) Authoritative Reference - Use of reputed persons or organizations for information
6) Use of Analogy - Clarify complex situations by showing a similar, more
understandable one.
7) Problem/Solution- Makes the reader think and be all curious
8) Sequence (Chronological Order)- Shows how stuff is done so you can approach in
phase.
9) Order of Importance- To emphasise a particular point
10) Logical Linkage- Help the flow
11) Examples & Illustrations
12) Classification & Division
13) General to Specific
14) Spatial Order
15) Process Analysis
16) Subject Analysis
17) Personal Experience
18) Periodic Development

LANGUAGE TECHNIQUES

1) Simile
2) Metaphors
3) Alliteration
4) Hyperbole
5) Personification
6) Idiom
7) Exaggeration
8) Figures of Speech
9) Rhetorical Questions
 10) Emotive Language
11) Expert Opinion/Authoritative Evidence
12) Statistical Data
13) Scientific Evidence
14) Jargons/ Technical Words
15) Irony
16) Repetition

TONE

Tone can be:

1) Concerned
2) Passionate
3) Cynical→Believing that people are motivated purely by self-interest; distrustful of
human sincerity or integrity
4) Sarcastic
5) Bitter
6) Benign→Gently and Kindly
7) Formal
8) Informal
9) Informative
10) Urgent
11) Annoyed
12) Humorous
13) Optimistic→Hopeful and confident about the future.
14) Pessimistic→Tending to see the worst aspect of things or believe that the worst will
happen.
15) Serious
16) Sad