Strategic Management

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Agenda
GE Healthcare

Vision and Mission

Five Forces

Resources and Capabilities

Cost and Differentiation

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Vision and Mission

A healthier world with more precise and efficient care

As a leading global medical technology, diagnostics and digital solutions innovator, GE

Healthcare enables clinicians to make faster, more informed decisions through
intelligent devices, data analytics, applications and services, supported by its Edison
intelligence platform

With over 100 years of healthcare industry experience and around 50,000 employees
globally, the company operates at the center of an ecosystem working toward
precision health, digitizing healthcare, helping drive productivity and improve
outcomes for patients, providers, health systems and researchers around the world

We embrace a culture of respect, transparency, integrity and diversity.

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Five Forces

New
entrants

BPL in India

Suppliers Industry Buyers

competitors
Electronics Hospital
from China Siemens Radiology

Substitutes

Smart
Devices
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Resources and Capabilities

Tangible Intangible Human Operational Dynamic

Resources Resources Resources Capabilities Capabilities

Cash-in-hand and Patents in X-ray, Sales team Corporate global Largest R&D site
borrowing CT, MR, expertise for financial audit is in India,
capacity of GE ultrasound, hospital contracts processes developed new
contrast agents products in ECG
Manufacturing Leadership Custom
plants in global Use of the GE development manufacturing, ‘Industry 4.0
locations, e.g. brand and through GE talent e.g. ultrasound in meets Kaizen’ in
France, Japan relationships pool China Japan plant

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Competitive Advantage: Cost and Differentiation

GE introduces its first pocket-sized dual-probe ultrasound that offers applications.

London - 11 January 2017 - Bringing ultrasound care into every setting in any
environment around the globe, GE Healthcare today unveiled its new generation of
pocket-sized, dual-probe ultrasound, the Vscan Extend™. From the hospital and
ambulance to more rural environments1, Vscan Extend™ uses incredible image
quality and wireless connectivity to help users increase clinical confidence and
improve patient care.

“Vscan Extend completely changes the game in how we are able to use ultrasound
both inside and outside hospitals,” says Dr. Guy Lloyd, Clinical Cardiologist and Lead
for Echocardiography at Barts Heart Centre in London. “For the first time on handheld
ultrasounds, we can pre-populate the device with images thanks to the DICOM
integration, which then cascades the images through PACS, enabling seamless
collaboration with colleagues in our hospital system. As a result, we are able to
provide rapid diagnostics to patients, increase efficiency, and save on cost.” DO NOT WRITE ANYTHING
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Summary

Strategy at GE Healthcare incorporates:

• A mission that is evolving to incorporate digital technologies

• A competitive landscape that recognizes smaller local competitors and new types of devices

• Global resources and capabilities that leverage the parent GE company as well

• Investments in novel products that serve price-sensitive markets

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 Thank You

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Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited