(Established under the Presidency University Act, 2013 of the Karnataka Act 41 of 2013)

COURSE HAND OUT

School: School of Management Dept.: Management

Course Title & Code: Entrepreneurship and New Venture Creation, MGT 232
Date of issue: 14.06.2021 Name of the Program: MBA
P.R.C. Approval Ref: Semester/Year: III /2
Course Credit Structure: 3-0-0(L-T-P) Contact Hours: 45 sessions
Course Instructor: Dr. Arun Khatri

PROGRAM OUTCOMES:

PO 1 : An ability to lead themselves and others to achieve organizational goals contributing

effectively to a team environment.
PO 2 : An ability to integrate functional knowledge and apply managerial skills in changing
business environment.
PO 3 : An ability to identify real life problems in different management functions and solve them
through strategic planning, critical thinking and innovation.
PO 4 : An ability to identify and evaluate business ideas and opportunities.

PO 5 : An ability to make data driven decisions and effectively communicate to different

stakeholders.
PO 6 : An ability to evaluate and integrate ethical and societal considerations when making
business decisions.
PO 7 : An ability to demonstrate commitment to continuous learning.

COURSE PREREQUISITES: Students are supposed to read the provided learning manual
before attending the class of the day.
COURSE DESCRIPTION:
The purpose of this course is to explore business creation and growth as a multidimensional
phenomenon in both independent and corporate (intrapreneurship) settings. By linking theory and
practice the course aims to provide students an entrepreneurial perspective and a hands-on
experience in the development of new business ventures. The selected idea will be the team’s New
Venture Proposal for which a comprehensive Business Development Plan will be prepared and
presented. Classes will be conducted in seminar format promoting student’s participation. Being
the aim of the lectures to cover the subjects described in the “Course Outline” section both from a
practical and theoretical perspective, the course divides into theoretical lectures and exercise.

COURSE OUTCOMES: On successful completion of the course the students shall be able to:
CO 1. Identify the entrepreneurial journey. [Knowledge]

CO 2. Develop business plan using business model canvas. [Application]

CO 3. Examine the role of technology in business. [Comprehension]

CO 4. Understand the challenges faced by entrepreneurs in the entrepreneurial journey.

[Knowledge]

MAPPING OF C.O. WITH P.O

[H-HIGH, M- MODERATE, L-LOW]

C.O.N0. P.O. P.O.02 P.O.03 P.O.04 P.O.05 P.O.06 P.O.07

01
1 L M H H M M M
2 L M H H M M M
3 M M H H M M M
4 H M H H M M M

COURSE CONTENT (SYLLABUS):

Module: 1: Entrepreneurial Journey [Knowledge Level] 9 sessions
Introduction, The Social and economic perspectives of entrepreneurship, Different types of
Entrepreneurs, origin, GOI Initiatives, start-up Journey, Key drivers, Entrepreneurial Trinity,
Vision- Strategy- Execution Triad, leadership and government framework, steps in entrepreneurial
journey, key entrepreneurial characteristics, understanding entrepreneurial risks and rewards,
ideation, Prototyping, testing, validation and commercialization.

Module: 2: Business Model Canvas [Comprehension Level] 10 sessions

Understanding and developing business model canvas developed by ‘Alexander Osterwalder’,
Developing and connecting the nine blocks of the canvas, Testing three different companies on the
canvas model. Differentiating the nine block conventional canvas with eleven blocks digital
canvas.

Module: 3: Technology, Innovation and Entrepreneurship [Comprehension Level]

10 sessions
Innovation and economic growth, Disruptive technologies, Disruptive Vs sustainable
technologies, Why should you be interested in disruptive technologies, Understanding of top 12
disruptive technologies (Mobile internet, Automation of knowledge work, Internet of things, Cloud
technology, advanced robotics, Next-generation genomics, Autonomous and near autonomous
vehicles, Energy storage, 3D Printing, Advance materials, Advanced oil and gas exploration and
recovery, Renewable energy), 7 key area of innovation opportunities, Sustainable Development
Goals value Portfolio.

Module: 4: Challenges of New Venture Start Up [Comprehension Level] 9 sessions

Critical factors of new venture development; Why New venture fail; Evaluation Process;
Marketing concept for Entrepreneurs; Market Research, Internet Marketing, developing a Market
Plan; Pricing Strategies; Understanding the key financial statements; Preparing financial budget;
capital budgeting, Break even analysis.

DELIVERY PROCEDURE (PEDAGOGY): Participants in the course will learn through a mix
of concept discussion sessions, case discussions and role play. We will focus on covering the main
conceptual and theoretical frameworks. The learning from this course would depend on the extent
of investment of quality time and effort by every participant in preparing for each session, reading
the assigned readings, and integrating them in to the case analysis before the respective session.
Thus the onus for deriving maximum value from this course lies as much with you as with
instructor.

Sl. No Self-Learning Topic

1 Entrepreneurial Thermodynamics
2 Social Entrepreneurship
3 Digital Entrepreneurship

REFERENCE MATERIALS:
Text Book(s):
T 1 : New Venture Creation- Allen Kathleen R, Cengage Learning, ISBN: 9788131521021,
9788131521021, 6th Edition.
Reference Book(s):
R 1 : Zero to One: Notes on Startups, or How the Build the Future by Peter Thiel, Crown
Business Publication, First Edition
R 2 : The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton M
Christensen,
R3: The Lean Startup: How today’s Entrepreneurs Use Continuous Innovation to Create
Radically Successful Businesses by Eric Ries
R4 : Business Model Canvas by Alexander Osterwalder

GUIDELINES TO STUDENTS:
Case Analysis & Class discussion: For every case discussion it is expected that students come
prepared with case in advance. Case discussion will follow the following pattern:

a. Case facts
b. Problems identified
c. Solution
d. Theoretical framework
To ensure everybody has gone thru the case there can be surprise quizzes on case facts during class
timings. And Students are expected to submit one page summary before the class. This will
be a group submission
Assignments: Various small assignments will be given as part of the course and students are
expected to submit answers to them in groups. These submissions should be group submission
and should be submitted in stipulated time.

COURSE SCHEDULE [19.07-13.11]

Sl. ACTIVITY STARTING CONCLUDING TOTAL
No. DATE DATE NUMBER OF
SESSIONS
01 Over View of the course 19.07.2021 21.07.2021 2
02 Module : 01 23.07.2021 29.07.2021 10
02 Module: 02 30.07.2021 08.08.2021 09
03 Assignment/Guest Lecture/ Guest lectures:2
Field Visit

04 Mid Term 06.09.21 14.09.21 1

05 Module:03 10.08.2021 19.08.2021 10
06 Module:04 20.08.2021 05.09.2021 9
07 Online Quiz 14.09.2021 14.09.2021 1
08 Business plan presentation 06.10.2021 13.10.2021 3
09 Exhibition cum young 28.10.2021 11.11.2021 1
Entrepreneur business plan
completion
 Course
Sl Session Delivery
Lesson Title Topic outcome Reference
no Number Mode
number
Entrepreneurial
1 1 Course Introduction Lecture Text Book
Journey
Introduction, The Social and
Entrepreneurial
2 2 economic perspectives of 1 Lecture Text Book
Journey
entrepreneurship,
Different types of Entrepreneurs,
Entrepreneurial
3 3 origin, GOI Initiatives, Start up 1 Lecture Text Book
Journey
Journey
Entrepreneurial Start up Journey, Key drivers, Lecture/
4 4 1 Text Book
Journey Entrepreneurial Trinity, Discussion

Vision- Strategy- Execution Triad,

Entrepreneurial
5 5 leadership and government 1 Lecture Text Book
Journey
framework,
Entrepreneurial Steps in entrepreneurial journey,
6 6 1 Lecture Text Book
Journey key entrepreneurial characteristics,

Entrepreneurial Understanding entrepreneurial risks

7 7 1 Lecture Text Book
Journey and rewards,

Entrepreneurial Ideation, Prototyping, testing,

8 8 1 Lecture Text Book
Journey validation and commercialization

Business Model
Understanding and developing
Business Model Generation: A
9 9 business model canvas developed 2 Lecture
Canvas Handbook for
by ‘Alexander Osterwalder’,
Visionaries,

Understanding and developing Business Model

Business Model business digital model canvas Generation: A
10 10 2 Lecture
Canvas developed by ‘Alexander Handbook for
Osterwalder’ Visionaries,
Business Model
Generation: A
Business Model Developing and connecting the Handbook for
11 11 2 Lecture
Canvas nine blocks of the canvas Visionaries,
Game Changers,
and Challengers
 Business Model
Business Model Testing three different companies Generation: A
12 12 2 Lecture
Canvas on the canvas model Handbook for
Visionaries,
Business Model
Differentiating the nine block
Business Model Generation: A
13 13 conventional canvas with eleven 2 Lecture
Canvas Handbook for
blocks digital canvas
Visionaries,
Guest lecture: A journey as an Participative
14 14
Entrepreneur mode
Business Model
Differentiating the nine block
Business Model Generation: A
15 15 conventional canvas with eleven 2 Lecture
Canvas Handbook for
blocks digital canvas
Visionaries,
16 16 Industrial Visit(Bangalore)
Technology,
Innovation and economic growth,
17 17 Innovation and 3 Lecture Text Book
Disruptive technologies,
Entrepreneurship
Technology,
Disruptive Vs sustainable
18 18 Innovation and 3 Lecture Text Book
technologies,
Entrepreneurship

Technology,
Why should you be interested in
19 19 Innovation and 3 Lecture Text Book
disruptive technologies,
Entrepreneurship

Technology,
Technology, Innovation and
Understanding of top 12 disruptive Lecture/
20 20 Innovation and 3 Entrepreneurship,
technologies Discussion
Entrepreneurship Chad Kymal,
Omnex

Technology,
Technology, Innovation and
7 key area of innovation Lecture/
21 21 Innovation and 3 Entrepreneurship,
opportunities, Discussion
Entrepreneurship Chad Kymal,
Omnex
 Technology,
Technology, Innovation and
Sustainable Development Goals &
22 22 Innovation and 3 Lecture Entrepreneurship,
value Portfolio
Entrepreneurship Chad Kymal,
Omnex

Guest lecture on Digital Business Participative

23 23 1,2,3
Model mode
Challenges of
Critical factors of new venture
24 24 New Venture 4 Lecture Text Book
development
Start Up:
25 25 Why New venture fail; 4 Lecture Text Book
26 26 Evaluation Process; 4 Lecture Text Book
Marketing concept for
27 27 4 Lecture Text Book
Entrepreneurs
28 28 Market Research, 4 Lecture Text Book

29 29 Internet Marketing 4 Lecture Text Book

Developing a Market Plan; Pricing
30 30 4 Lecture Text Book
Strategies
Understanding the key financial
31 31 4 Lecture Text Book
statements;
Preparing financial budget; capital
32 32 4 Lecture Text Book
budgeting

33 33 Break even analysis; 4 Lecture Text Book

34 34 Elements of a business plan. 4 Lecture Text Book

Guest lecture on Loan Participative
35 35 3,4
application and procedures mode

36 36 Business Plan Business plan preparation 2,3 Exercise

37 37 Business Plan Business plan preparation 2,3 Exercise

38 38 Business Plan Business plan preparation 2,3 Exercise
39 39 Presentation Business plan presentation 2,3 Presentation

40 40 Presentation Business plan presentation 2,3 Presentation

41 41 Presentation Business plan presentation 2,3 Presentation

42 42 Revision Revision Recalling

43 43 Revision Revision Recalling
Question and
44 45 Question and answer session interactive
answer session
Exhibition cum young
45 45 Competition Entrepreneur business plan 2,3,4 Presentation
completion

SCHEDULE OF INSTRUCTION:
ASSESSMENT SCHEDULE:

Sl.no Assessment Contents Course Duration marks weightage Venue,

type outcome In Hours DATE
Number &TIME
1 Online Quiz Till date subject 1,3 30 20 10% Day 11-12
discussion Minutes Marks
2 Case Study Till date subject 1,3 30 20 10% TB/Edhitch
discussion Minutes Marks Platform
3 Project TBA 2,3 3 days 20 10% TB
(Business idea) Marks
4 Mid term Module no:1-2 1,2,3,4 - 40 20% 06.09.11 to
Marks 14.09.21
5 End term Module 1,2,3,4 - 100 50% 17.11.21 to
no:1,2,3,4 Marks 30.11.21

COURSE CLEARANCE CRITERIA:

As per the examination Department, Presidency University, Bengaluru.

CONTACT TIMINGS IN THE CHAMBER FOR ANY DISCUSSIONS: If you faced any
difficulty with regard to the course content or its conduct, feel free to write directly to me at:
arun.khatri@presidencyuniversity.in – and I shall try my best to resolve your queries.
SAMPLE THOUGHT PROVOKING QUESTIONS:

SL QUESTION MARKS COURSE BLOOM’S

NO Outcome No. LEVEL
1 Briefly describe the evolution of the term 2 1 Knowledge
entrepreneurship.
2 Discuss each of the three financial 5 3 Comprehension
statements that are mandatory for the
financial segment of a business plan.
3 Discuss the business plan of Byju’s and 10 2 Analysis
Paytm on Business Model Canvas

Target set for course Outcome attainment:

Sl.no C.O. Course Outcomes Target set for attainment in

No. percentage
01 Co1 Identify the entrepreneurial journey. [Knowledge] 60

02 Co2 Develop business plan using business model 60

canvas. [Application]

03 Co3 Examine the role of technology in business. 50

[Comprehension]
04 Co4 Understand the challenges faced by entrepreneurs 50
in the entrepreneurial journey. [Knowledge]

Signature of the course Instructor

This course has been duly verified Approved by the D.A.C Signature of the Chairperson D.A.