What makes Digital Marketing different from Social Media

Marketing?
Before we talk about Digital and Social Media Marketing, we need to understand what is
marketing? Marketing is identifying customer’s needs and fulfilling them profitably. One of the
trending branches of marketing is Digital Marketing. It is promoting and selling products and
services directly to the customers available globally. It has changed the basic structure of
marketing which was in trend in yesteryears. It acts as a bundle of things in which SEO, Email
marketing, Content marketing, and Social Media marketing, and many such things are covered.

According to marketers, Marketing is the business of promoting and selling products and
services to make them profitable. Digital Marketing platform uses all digital channels to target
audiences for promoting, advertising, and selling various products and services. It is a collection
of online marketing, mobile marketing, and social media marketing. Goals that can be
accomplished with Digital Marketing-

Promote your brand, products, and services

Grow your sales and profit
Building a strong relationship with customers
Creating binding marketing strategies that will cause customers to search for your brand
Many more goals
It is not necessary to implement all the digital channels for your brand but all the digital
channels can be mixed which will fit in your specified brand, budget, and target audience.

When talking about Social Media marketing usually we talk about Facebook, Twitter,
Instagram, and LinkedIn. It is one available channel of Digital Marketing. It is a bunch of many
things like posting content, engagement with followers, live streaming, and much more which is
used to attract people’s attention with any simple tweet or update.

Only doing marketing with social media is not enough, you need to involve some other social
media components of digital marketing as much as possible. Daily engagement on social media
will boost up the promotion of your products and services. You can post as much as you can
though there are word limits in posting. Too many posts can annoy your followers and too little
can make followers forget. So, keep a balance between this. It’s a quick and easy process to
connect with your customers.

Chief differences between Digital and Social Media Marketing-

 Digital Marketing is not dependent on the internet and it can be used offline too. On the
other hand, Social Media is limited to online only. So, in comparison Digital Marketing
has a wider network system.
  Digital Marketing uses all available and cost-effective modern electronic techniques for
promotion and selling products whereas Social Media Marketing uses social media sites
to increase customer engagement.
 Digital Marketing is not dependent on content but works on banners and making
effective impressions on the customers. While in Social Media marketing content is the
most important part which is used to increase traffic. Better the content and stronger
customer engagement.
 Digital Marketing actively uses various channels like TV, Radio, Mobile apps, Email ads,
search ads to reach target audiences while Social Media marketing reaches only active
users of social media.

In conclusion, it can be said that Digital Marketing is far better than Social Media marketing in
many ways.