DIGITAL

MARKETING
PRESENTATION
 VISITS AND UNIQUE VISITS
3.28 million visits in October 2021 in US
214 million unique visitors per month in the third quarter of 2021

PAGES PER VISIT

Amazon has been optimized for high pages per visit
Personalization techniques can be used to provide with more

KEY
relevant content

BOUNCE RATE

PERFORMANCE
Amazon has a lower bounce rate than many other e-
commerce sites due to their strong brand recognition,
wide product selection, and user-friendly design

INDICATORS TRAFFIC SOURCE

Organic Search, Paid Search, Direct Traffic, Referral
Traffic, Email Marketing, Affiliate Marketing

SITE DURATION
Known for its high-speed website performance and fast
page load times, which are critical factors in providing a
good user experience and encouraging visitors to make
purchases.
 SEO Strategy and Improvements

USER
PRODUCT RICH SNIPPETS
EXPERIENCE
REVIEWS
OPTIMIZATION

KEYWORD
CONTENT
RESEARCH AND
LOCAL SEO BACKLINKS
MARKETING
OPTIMIZATION
 SEO and SEM keywords

PRODUCT
PRODUCT CATEGORY
BRAND NAMES RELATES
NAMES
KEYWORDS

AMAZON
LONG TAIL COMPETITORS
SPECIFIC
KEYWORDS NAMES
KEYWORDS
SOCIAL MEDIA PERFORMANCE
SOCIAL MEDIA STRATEGY
To Enhance the Post Interactions following ways
should be used:
Posting Reels over pictures, status or links
Uploading 8 posts per day
Use the top 50 hashtags
Use top 50 words in the content
Upload the posts at the peak hours
 AWARENESS
Paid search advertising
Social media advertising
Influencer marketing

DIGITAL MARKETING
PLAN
CONSIDERATION
Email marketing
Retargeting
Product reviews
 CONVERSION
On-site optimization
Discounts and promotions
Upselling and cross-selling

DIGITAL MARKETING
PLAN
LOYALTY
Loyalty programs
Email marketing
Remarketing
THANK YOU! TEAM

NAME ROLL NO.

Abha Singh 202112051
Akshay Vaidya 202131019
Ayush Kumar Sahu 202131012
Rahul Tiwari 202131029
Vaibhav Menghani 202112048