PPT

On
Digital Marketing
 Key Points
What is digital marketing
Benefits of digital marketing
What does digital marketing consist of
SEO
PPC
SEM
Content writing
Digital market Measurement
Definition
Digital marketing is an umbrella term for
the marketing of product or services using
digital technologies, mainly on the internet,
but also including mobile phones display
advertising or any other digital medium.
Benefits of digital marketnig
Economical

Time and effort Real time

saving Analysis

Impactful Flexibility

Instant feed
back
 Objectives
Reach the right audience
Engage with you audience
Motivate your audience to take your actions
Maximize return on investment
 What Is Search Engine
Optimization
Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web
results that contain that query term. Users normally tend to visit websites that
are at the top of this list as they perceive those to be more relevant to the query. if
you have ever wondered why some of these websites rank better than the others
then you must know that it is because of powerful web marketing technique
called search engine optimization. ( SEO )
Digital Marketing Tools
Sprout social
Offerpop
Nanigans
Facebook’s Power editor
Twitter native plateform
Emma
Marketo
Adroll
Digital Marketing Consist Of
Branding
Social
Sem
Media

App
Content
Developmen
t
Marketing

Web Email
Designing Marketing

Video
SEO
Production
Optimization
PPC (Pay Per Cilck )
What is PPC ( pay-per-click ) marketing? Pay per click marketing is
the way of using search engine advertising to generate clicks to your
website, rather earning those click organically.
Advantage of PPC
Instant search visibility

Target local to global market

More chances to increase

conversion rate

Brand exposure
Pay only when people click

Limit your spend

Reach functionality and Reporting
DISADVANTAGE OF PPC
Click
Complicated
Fraud

You pay regardless

Bidding War
to any sales

Disadvantages

Restricted
to text and Less Trusted
image ads

Traffic stops
Heavy
when you Competition
stop playing
Expensive
What Is Social Media Marketing
Social media marketing is the form of internet marketing
that utilizes social networking websites as a marketing
tool. The goal of SMM is to produce content that users will
share with their social network to help company increase
brand exposure and broaden customer research.