Digital Marketing

SEO SMM SEM SMA

Email Affiliate Marketing

Marketing Marketing Automation

Courses Of Digital Marketing

 What is Digital marketing
The term Digital Marketing was first invented and used in the year
1990. At that time Web 1.0 platform was developed which helped
users to find out their necessary information. ... At that time, HotWired
purchased a few banner ads for their promotion and advertising. This
marked the beginning of the digital marketing era.
 Do Right

Why Digital Marketing Is Important?

Using digital marketing, you can reach an enormous audience in a

way that is both cost-effective and measurable. ... You can save
Rise Up

money and reach more customers for less money than traditional
marketing methods. Get to know your audience and allow them to
know you personally which can help to create brand loyalty.
Role Of Digital Marketing Courses

Explanation
SEO(Search Engine Optimization)
Search engine optimization is the process of improving the quality and quantity of website traffic
to a website or a web page from search engines. SEO targets unpaid traffic rather than direct
traffic or paid traffic.

SEM(Search Engine Marketing)

Search engine marketing is a form of Internet marketing that involves the promotion of websites by
increasing their visibility in search engine results pages primarily through paid advertising.

SMM(Social Media Marketing)

Social media marketing (SMM) is the use of social media websites and social networks to market a
company's products and services. Social media marketing provides companies with a way to reach new
customers, engage with existing customers, and promote their desired culture, mission, or tone.
SMA(Social Media Advertising)
Social media advertising is defined as a form of digital advertising that serves paid ads to your target
audience using social media platforms such as Facebook, Twitter, Instagram, Linked In, and Pinterest.

E-mail Marketing
The use of email within your marketing efforts to promote a business's products and services, as well as
incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on
your email list aware of new products, discounts, and other services.

Affiliate Marketing
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more
affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments
and organizations to more effectively market on multiple channels online and automate repetitive tasks.

Analytics In Digital Marketing

Digital marketing analytics is the translation of customer behavior into actionable business data. Today's
marketers can use digital analytics tools to examine the many online channels their buyers might
interact with and identify new revenue opportunities from existing campaigns.

Integrated Digital Marketing

Integrated Digital Marketing encompasses the idea of creating a unique form of expression that’s easy
to identify in all of the channels your customer uses.
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