FACTORS INFLUENCING ONLINE SHOPPING AND PURCHASING BEHAVIOR

OF STUDENTS IN CONSOLACION NATIONAL HIGH SCHOOL-DC-SHS

CHAPTER 1:

THE PROBLEM AND ITS SCOPE

RATIONALE OF THE STUDY

Today, the way we shop has changed dramatically due to the internet.
Where people are fond of buying products online, these concerns are at a much
lower level, as people recognized the advantages offered by online shopping. The
consumers are patronizing online shopping because they find it easy to use, time-
saving, low cost, fast delivery, and lastly, it is more convenient (Yurok et al., 2011).
Meanwhile, according to Business Mirror, the study revealed that 92 percent of the
respondents shop on major e-commerce sites, such as Shopee, Lazada, and
Amazon, citing less expensive products and convenient payment methods.
Furthermore, online shopping provides consumers with more information and
opportunities to compare products and prices, with greater product selection, and
with convenience and ease of finding desired products online.

The Internet is a global communication medium that is increasingly being

used worldwide as an innovative tool for marketing goods and services. Online
shopping is a global phenomenon. The phenomenon of selling and buying through
the internet has spurred studies in business and academic standpoints that cover
a wide range of issues (Clemes et al., 2014; Ingham et al., 2015; Lian and Yen,
2013).

Online shopping providers are aware that most Filipinos are connected to
the internet. According to The Philippines E-Commerce Market Outlook to 2018,
inconsistencies that currently exist in internet service across the country will be
taken care of in the coming years leading to more people getting internet access
and an even greater increase in online activities. In 2020, the number of internet
users in the country grew to approximately 79.7 million people, accounting for
more than half of the total population (Statista, 2022). Therefore, there are many
opportunities for online sellers to prosper in the Philippines. According to Payoneer
Blog, the Philippines is one of the top emerging markets for the eCommerce
industry, such as; Lazada, Shopee, Zalora, Carousell, eBay, Shein, Amazon, and
so on.

In Cebu City, Cebuanos became fond of online shopping, which helps and
improves the way they live. According to Statista, most of the online shoppers
belonged to the age group between 18-24 years old. Thus, many students are
fond of online shopping that has thought that it is more convenient and they can
access more products and information 24/7. On the other hand, many students sell
their products and homemade foods/products as a source of income, this makes
e-commerce an ideal industry in the region to complement their busy and fast-
paced lifestyle, especially for those who are unemployed due to the pandemic.

REVIEW OF RELATED LITERATURE AND STUDIES

This chapter provides an overview of the literature that informs the research
and related studies from both local and international resources.

REVIEW OF RELATED LITERATURE

The review of the literature presents that Social media has captured the
attention of many young adults in the 21st century and is becoming a valuable
source amongst the youth. Businesses have found that social media has a
favorable impact on revenue because the younger generation is looking to the
internet to verify the quality and legitimacy of businesses before they spend their
hard-earned money.

Nowadays, due to the internet technology, electronic commerce or internet

commerce increases the number of retail brands because it becomes more
accessible in different parts of the world. The traditional retail outlets that have at
least one physical location, is quickly being replaced by eCommerce. The portion
this study will show the related literature about the impact of the students in Senior
High School Buying in Online Platforms. It offers the best attainment for better
understanding of idea for this study.

Social media has captured the attention of many young adults and is
becoming a valuable source amongst the youth. Businesses have found that social
media has a favorable impact on foot traffic and revenue because the younger
generation is looking to the internet to verify the quality and legitimacy of
businesses before they spend their hard-earned money. Theoretically, if upcoming
businesses incorporate social media into their business functions, especially in the
21st century where technology is prevalent, business revenue will increase
significantly. Therefore, it is important to answer the following question: How does
social media impact purchasing decisions? In this modern age and the current
technology era, social media has shown to make an impact on a business.
According to Pew Research Center, nearly two-thirds (65%) of American adults
now use social networking sites (Perrin, 2015). With social media being prevalent
amongst the younger generation, businesses have refocused their organizational
structure specifically on marketing through social media. The question becomes
more specific: What can social media tell us about student’s attitudes toward
online businesses and their products or services?

Shopping is the most favourite activity of women (Zhou, Dai, & Zhang,
2007) but prior studies (Garbarino & Strahilevitz, 2004; Rodgers & Harris, 2003)
showed that women were reluctant to shop online and spent little time on the
Internet. In contrast, findings from Ha & Stoel (2004) showed that women used the
Internet more often to search information on apparel products than men and
suggested that there may be more possibility for women to become actual online
purchasers in future.

According to Vaidehi, findings showed that most of the online shoppers

where female students because they are likely to buy goods online compared to
male students. This shows that the aspects of online shopping leads to
satisfaction, trust and commitment were found to have significant impact on
student loyalty toward online shopping, in the study carried out in Indonesia by
Pratminingsih et al. (2013).

Online Shopping and Online Store

Compared to physical stores, online stores have many advantages: Online

stores reduces transaction costs and have advantages for both consumers and
sellers, they are convenient and time saving, and no more traveling. According to
Hoffman and Novak (1996) interactivity is the key distinguishing feature between
marketing communication on the Internet and traditional mass media. Today,
online consumers have more control and bargaining power than consumers of
physical stores because the Internet offers more interactivities between consumers
and product/service providers as well as greater availability of information about
products and services. Geissler and Zinkhan (1998) claimed that the Internet
shifted the balance of power in favor of consumers as it became very easy for
them to make shopping comparisons and evaluate alternatives without being
pressured by salespeople.

Health aspects

In the COVID-19 pandemic, consumers' attitudes, behavior and purchasing

patterns have been changed. People become conscious about their health
protection and hygiene, assuming e-shopping reduces the infection risk due to less
direct exposure with other people. Because of the governments' restrictions and
maintaining social distance for self-protection, consumers have become reliant on
e-shopping as they have no alternative (Bucsky, 2020; Khan and Bhuiyan, 2021).
Zitek and Schlund (2021) have explored that the perceived impact of COVID-19 on
daily life is related to greater health anxiety. Consumers are looking to minimize
the risk of exposure and desire a safe and timely delivery system from marketers.
A study by Coelho et al. (2020) found that consumers become conscious about
safety issues and take utmost precautionary measures to save themselves from
the contagious infection. In a study on Bangladeshi consumers, the health aspects
were found to have a significant positive impact on online shopping behavior in the
COVID-19 pandemic situation (Alam, 2020). Therefore, feelings of safety and
security drive people toward online shopping. The impact of health issues on
online buying attitudes is yet to be explored.

Health aspects have a significant impact on consumers' online buying attitudes.

Attitude

Attitude toward usage refers to “the degree to which an individual evaluates

and associates the target system with his or her job” (Davis et al., 1989). Attitude
regarding e-shopping is defined as the addition to customers' favorable or
unfavorable feelings toward e-shopping experiences (Bianch and Andrews, 2012).
From motivation and perception, attitude forms and consumers make decisions.
Attitude performs as a predictor of e-shopping behavior and makes a bridge
between a consumer's background characteristics and their consumption pattern
(Shim et al., 2001). Attitude plays a vital positive association with intention to buy
in e-commerce platforms (Shu and Chuang, 2011; Tsai et al., 2011; Redda, 2019).
Consumer attitudes are difficult to change, but this COVID-19 pandemic situation
forced people to change their traditional behavioral patterns.

Attitude has a significant influence on consumers' online buying behavior.

The thesis of (Delafrooz, 2009), found that the level of online shopping
intention was relatively high and direction of attitude towards online shopping was
positive among the postgraduate students. In the study of (Kim, 2010), it was
found out that the consumer factor, comprised of privacy, security and trust, time
saving, ease of use, convenience, enjoyment provided by shopping, company
reputation and tactility, was most significant for who intended to purchase online
and who did buy online. Varma and Aggarwal (2014) in a study on Mumbai’s
western suburbs homemakers found that online shopping for them is both
utilitarian and hedonic experience and is a leisure activity directed to reduce their
boredom.
 Generally positive attitude towards shopping online for apparels was shown
by women (Hirst & Omar, 2007). Although women are aware of some of the
discouraging features of online shopping for apparels, these features do not deter
them from buying online. The Internet user base is growing rapidly in India and it is
inspiring to see that women user base is also increasing rapidly (Jain, 2014). It is
clear that Internet is empowering Indian women with easy access to information
and helping them to make more informed decisions in their day-to-day life. Singh
(2016) observed that mostly youngsters and youth generation (18-25 age group)
are very much interested in online shopping because they know usage of
technology.

Online buying behavior

Explaining the influential factors on consumer e-buying attitudes,

established literature such as the TRA (Fishbein and Ajzen, 1975) and
“Technology Acceptance Model” (Davis, 1989) are the most popular theories. The
theoretical structure of this study stands on these two theories to analyze online
buying behavior. A transition is visible where the young age group (18–29 years)
creates more opportunities for customized products for responsiveness and
communicative websites (Jadhav and Khanna, 2016). E-shopping behavior can be
predicted from the buying process through the internet. Thus, this study attempts
to contribute to the empirical judgment by limiting some influential factors that
affect the youth in this pandemic situation.

RELATED STUDIES

Edosomwan (2011) also believes that the fastest way to grow a business
entity is through social media and networking. According to Vaidehi, findings
showed that most of the online shoppers where female students because they are
likely to buy goods online compared to male students. This shows that the aspects
of online shopping leads to satisfaction, trust and commitment were found to have
significant impact on student loyalty toward online shopping, in the study carried
out in Indonesia by Pratminingsih et al. (2013). Shopping is the most favourite
acivity of women (Zhou, Dai, & Zhang, 2007) but prior studies (Garbarino &
Strahilevitz, 2004; Rodgers & Harris, 2003) showed that women were reluctant to
shop online and spent little time on the Internet. In contrast, findings from Ha &
Stoel (2004) showed that women used the Internet more often to search
information on apparel products than men and suggested that there may be more
possibility for women to become actual online purchasers in future.

Barnes and Guo (2011) in a study "Purchase behavior in virtual worlds: An

empirical investigation in Second Life" developed and tested a conceptual model
of purchase behavior in virtual worlds using a combination of existing and new
constructs. They examined a kind of shopping behavior that consumers spend
noticeable amount of money for shopping from internet. Factors of their model
were external motivators like perceived value, instinct motivators like perceived
happiness, social factors and consumers’ habits. The result of study indicated that
one's habits, external and instinct motivators have great effect on shaping online
shopping behavior of them.

Herna´ndez et al. (2011) in a study "Age, gender and income: do they really
moderate online shopping behavior?" Analyzed whether individuals’
socioeconomic characteristics – age, gender and income – influence their online
shopping behavior. The individuals analyzed are experienced e-shoppers i.e.
individuals who often make purchases on the internet. The results of their research
show that socioeconomic variables moderate neither the influence of previous use
of the internet nor the perceptions of e-commerce; in short, they do not condition
the behavior of the experienced e-shopper.

As per the study conducted in US by Lester et al. (2005), locating “hard to

find merchandise,” can shop online any time of the day, competitive prices, ability
to compare prices, secure site, broad assortment of merchandise, and privacy
were among the most important reasons for purchasing merchandise on the
Internet. Of least importance were avoid salespeople, tax-free items and fun. The
students most often identified lack of security in transmitting credit card
information, cannot try on merchandise, hassle to return merchandise, cannot see
the merchandise, high cost of shipping, and slow delivery time of merchandise as
the most important disadvantages of online purchasing.

The study of (Delafrooz, Paim, and Khatibi, 2010), tried to find out the
factors influencing students’ attitudes towards online shopping in Malaysia through
a five-level. Likert scale self-administered questionnaire,that is designed to
measure respondents react according to their attitudes, opinions, or perceptions.
The multiple regression analysis demonstrated the most significant determinants
of consumers’ attitudes towards online shopping. The results indicated that
utilitarian orientation, convenience, price, and a wider selection influenced
consumers’ attitudes towards online shopping. Therefore, e-retailers should
emphasize a more user-friendly function in order to provide utilitarian customers a
way to find what they need and want efficiently.

This research review's purpose is to help the reader understand different

aspects posed by researchers in regards with online shopping. This is significant
due to technology's progress over the years which it provided consumers a better
online shopping experience for the future years. It also indicates a new path
towards ease of online shopping, building trust, ease of decision making in online
purchase. While this has been the case in some areas, there is still demand for
brick and mortar stores in market areas where the consumer feels more
comfortable seeing and touching the product being bought. Most of the
researchers found that online shopping has a significant influence on consumers'
online buying behavior. It was found that most of the online shoppers are female
that belongs to the age group between (18-25). More research and sample is
required to gain a better understanding of why most of the women choose online
shopping than men. It is important to conduct to this type of study to know if there
is an economic growth through the use of online shopping and marketing platforms
in the new normal as many businesses and consumers increase the use of
technology.

THEORETICAL AND CONCEPTUAL FRAMEWORK

The purpose of this study is to examine the online buying attitude and
behavior using the customer value theory. A conceptual framework has been
designed to analyze the impact of the Students in Consolacion Senior High School
on online buying behavior extending (convenience, wider selection and price) to
measure the online buying attitude.
THEORETICAL FRAMEWORK

Cognitive Continuum Theory

This study will be based on the Cognitive Continuum Theory (CCT)

(Hammond, 1988), for exploring the shopper's decision-making process, because
CCT successfully explains the mechanism behind the interplay between motivation
and cognition in consumer-shopping decision making. CCT has the potential to
improve both individual health practitioners, and interprofessional teams
understanding about, and communication of, clinical decision-making processes.
In addition, CCT has the potential to provide us with directions regarding
information display, information design, and stimuli of multi-cues for decision-
making (Dunwoody et al., 2000).

Shopping Continuum Theory

The study is anchored on the new theory, the “Shopping Continuum

Theory” (SCT) that was created by Eung-Jung Choi, by adapting Cognitive
Continuum Theory (CCT) 1998, to explain consumers’ shopping choices in an
online shopping context. This theory is defined as “a shopping task-behavior
continuum theory, which integrates cognition and affects experienced when
shopping online. Therefore, the study conceptualizes dynamic online shopping into
three tasks: (1) goal-oriented shopping task (buy) (2) hedonic-oriented shopping
task (browse), and (3) search-oriented shopping task (search). This SCT explains
how people make their decisions related to shopping choices as they interact with
shopping environments cognitively and affectively.

Consumer Behavior Theory

Consumer behavior theory is the study of how people make decisions when
they purchase, helping businesses and marketers capitalize on these behaviors by
predicting how and when a consumer will make a purchase. It was revealed by
(Blackwell, 2001) that consumer behavior is an activity that involves (1) people
obtaining (2) consuming, and (3) ordering of products or services. Consumer
behavior, according to (Walters 1974: 6) represents specific types of human
actions, namely those concerned with the purchase of products and services from
marketing organizations. (Kotler & Keller, 2008: 172) considered that consumer
behavior is the study of how individuals, groups, and organizations select, buy, use
and dispose of goods, services, ideas, or experiences to satisfy their needs and
wants. Consumer behavior involves the use and disposal of products as well as
the study of how they are purchased

The findings of the study extend the theoretical understanding through

clarifying the determinants of buying behavior of young consumers who will be
potential consumers in online business. The fast spread of the internet removes
geographical barriers, opening a global place of business. The impact of the
students on e-buying behavior may vary according to customer segmentation-wise
and product category-wise.
CONCEPTUAL FRAMEWORK

The conceptual structure contains theoretical background, statement of the

problem, research design/ method, and output.
 Figure 1. Conceptual Framework of the Study

STATEMENT OF THE PROBLEM

This study generally aims to determine what the Consolacion Senior High
School students think or feel when buying in online platforms.

Specifically, the researchers attempt to answer the following questions:

1. What is the profile of the respondents in terms of:

1.1 age;

1.2 gender; and

1.3 year level.

2. Why do you prefer buying from an online store than going to a nearby physical
store?

3. How often do you buy from an online store rather than going to physical stores?

4. In buying from an online store, how satisfied are you with the item delivered?

5. Do you experience disappointments when ordering in an online store?

1.1. If yes, state some

SIGNIFICANCE OF THE STUDY

This study focuses on determining the Factors Influencing Online Shopping

and Purchasing Behavior of Students in Consolacion Senior High School. The
data gathered from this study would benefit the following individuals:

Online Shoppers – This study would help particularly student shoppers with the
understanding on how online shopping platforms done and its benefits to
shoppers. Through this study, it will help the online shoppers to be more aware of
the possible risk and could articulate standards for purchasing online. On the other
hand, the result of the study will help online shoppers to be more productive and
responsible customers.

Online Seller – The result of this study will offer online sellers with empirical
information on how online shopping platforms influence the customer, as well as
their purchasing behavior, compare to the physical. In this way, they can formulate
a better strategic method in persuading, gaining customers' trust, and selling the
product. On the other hand, this study will enable online sellers to develop and
improve their policies, ethical codes, and performance as a seller.

Government – The result of this study will also lead government authorities to
develop education programs to provide online retailers and e-commerce platforms
with information and guidance on the regulations that need to be complied with to
ensure product safety online. This study will also be useful as a guide in
implementing policies that could strengthen the security of the customers and
online sellers to mitigate computer crimes. This will be also an eye-opener that
they should critically examine the seller and undergo the process as well as the
product before allowing them to sell online.

Future Researcher – The finding of this study will serve as a guide to their related
topic on the impact of online platforms. The researcher could obtain additional
ideas and knowledge that could benefit their topic and have a broad understanding
of this study which could lead to improvement and reliability.

SCOPE AND LIMITATION OF THE STUDY

This study will cover the determination of the impact, and how students
think and feel about buying in online platforms. The primary subject of this
research study will consist of students enrolled in Consolacion National High
School Senior High School DC academic year 2021– 2022. The researcher
considered the respondents' profiles in terms of age, gender, grade level, and
strand. This study is limited to the fifty (50) student respondents of Consolacion
National High School. Each participant will be given a survey questionnaire to
answer. This study would also attempt to understand the behavior, thoughts,
feelings, and experiences of the respondents in buying online.

DEFINITION OF TERMS

Consolacion National High School Senior High School - is a public

school for senior high students located at F.B Harrison Avenue in

Consolacion Cebu.

Customer equity - The value of potential future revenue generated by a

company’s customers in its lifetime.

Decision- making - it is an act of choosing between courses of action.

E-commerce - also known as electronic commerce or internet commerce,

refers to the buying and selling of goods or services using the internet.

Online Shopping - is a form of electronic commerce that allows consumers

to directly buy goods or services from a seller over the Internet using a web

browser or a mobile app.

Online Sellers - they photograph and write descriptions of the items they

will sell and put the information online. They calculate total purchase

amounts taxes, and shipping costs; process payments; and send orders.

And they interact with customers to answer questions or resolve problems.

Online Shoppers - is a form of electronic commerce which allows

consumers to directly buy goods or services from a seller over the Internet

using a web browser or a mobile app.

Phenomenon - something that exists and can be seen, felt, tasted, etc.,

especially something unusual or interesting.

Products – the items to sell such as; foods, tops, beauty products,

accessories, or sneakers.

Social media marketing - The process of gaining traffic or attention

through social media sites.

CHAPTER 2
 RESEARCH METHODOLOGY

In this chapter, the methods and procedures used in the study are
presented. It consists research design, research environment, research subject,
research instrument, data gathering procedure, lastly statistical treatment.

Research Design

This study is a descriptive correlation which designed to clarify the status of

identified variables. This method is used in research studies that aim to provide
static pictures of situations as well as establish the relationship between different
variables (McBurney & White, 2009). It investigates relationship between variables
without the researchers controlling or manipulating any of them. It involves using
survey questionnaire to generalize the results of the survey to the target
respondents.

Research Environment

This study was conducted at Consolacion National High School - Senior

High Day Class. The specific respondents are the students of Consolacion Senior
High School from all grade levels and strand except for grade 11 Humanities and
Social Science (HUMSS), grade 11 Electric Installation Maintenance (EIM), and
grade 11 AUTOMOTIVE.

The Location Map of the Study

Research Subject

The respondents of the study were the selected grade 11 and grade 12
Senior High School students of Consolacion National High School under the six
different strands of Academic Track namely: Science Technology Engineering
Mathematics (STEM), Accountancy, Business and Management (ABM),
Humanities and Social Science (HUMSS) Strand. Also, under the Technical
Vocational Track namely: Electric Installation Maintenance (EIM), Information and
Communication Technology (ICT), and AUTOMOTIVE Strand.

Research Instrument

States the research procedure on how the data are gathered and analyzed.
The researchers used the Survey Questionnaires through Google Forms as a
research instrument of the conducted study. It serves as the basis upon
conducting the study and serves as the researcher’s parameter for an effective
study.

The survey questionnaires has Twenty-Four (24) items and divided into
three parts. Part one is for the demographic profile of the respondents, part two
deals with the factors of online shopping influencing the students which consists of
Eight (8) items, and the last part deals with the purchasing behavior of the
students as customer or consumer has Twelve (12) items.

The third part or the last part of the questionnaire was structured using
Likert Scale with a five points response scale. The subsequent scales are (5)
Strongly Agree, (4) Agree, (3) Neither, (2) Disagree, (5) Strongly Disagree.
 Likert Scale for the Range of the Factors Influencing Online Shopping and
Purchasing Behavior of Students in Consolacion National High School-DC-
SHS

Data Gathering Procedure

The researcher conducted the study at Consolacion National High School

Senior High School. In conducting this study, the researchers first presented a
written permit to the principal of Consolacion National High School Senior High
School Day Class to conduct the study secured by the researchers. After given the
approval and the signal given by their adviser, the researchers then explain and
conducted the survey to the selected students and they make sure that every
respondents understand the purpose of the questionnaires given. After the
respondents have completely answered the questions, they submitted their
answers immediately. All the results would know the Factors Influencing Online
Shopping and Purchasing Behavior of Students in Consolacion National High
School-DC-SHS must be determined.
Statistical Treatment

Mathematical calculation used to sharpen judgments regarding the problem.

Percentage was used to get the equivalent percentage of respondents.

Formula:

P = x x 100 whereas:
n

P- Percentage

x- number of respondent

n- total number of respondents

 CHAPTER 3

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

This Chapter analyzes, interprets and presents the result of this research study.
Data were presented in textual and tabular forms out from the accomplished
questionnaires. The presentation of data gathered follows the sequence of the
specific problems that are indicated in Chapter 1.

Frequency Distribution of the number of Students at Age

16

Categories Frequency Frequency Percentage

Male 1 2%

Female 3 6%

Total 4

Grade 11 4 8%

Grade 12 0 0

Total 4

This table indicate the sample number of students at age 16. There were 2% male
and 6% female. There were 8% of grade 11 and no grade 12 students of different
strands, from the sample population of exact 50 respondents.

Frequency Distribution of the number of Students at Age

17

Categories Frequency Frequency Percentage

 Male 5 10%

Female 12 24%

Total 17

Grade 11 13 26 %

Grade 12 4 8%

Total 17

This table indicate the sample number of students at age 17. There were 10%
male and 24% female. There were 26% of grade 11 and 8% of grade 12 students
of different strands, from the sample population of exact 50 respondents.

Frequency Distribution of the number of Students at Age

18

Categories Frequency Frequency Percentage

Male 13 26%

Female 12 24%

Total 25

Grade 11 1 2%

Grade 12 24 48%

Total 25

This table indicate the sample number of students at age 18. There were 26%
male and 24% female. There were 2% of grade 11 and 48% of grade 12 students
of different strands, from the sample population of exact 50 respondents.
 Frequency Distribution of the number of Students at Age
19

Categories Frequency Frequency Percentage

Male 2 4%

Female 3 6%

Total 5

Grade 11 0 0

Grade 12 5 10%

Total 5

This table indicate the sample number of students at age 19. There were 4% male
and 6% female. There were no grade 11 and 10% of grade 12 students of different
strands, from the sample population of exact 50 respondents.

FACTORS INFLUENCING ONLINE SHOPPING AND PURCHASING BEHAVIOR

OF STUDENTS

are as follows:

 Online shopping app

 Personal information/ security is maintain confidential
 Personal motivation
 Easy access
 Good quality and affordable product
 Online shopping saves time
 It is a great way to shop at any time of the day
 It has all things that I need
 Rely base on review
 Details of the product is sufficient
 Reduces monetary cost
 Promo/ Cost down/ sale price

 Gives satisfaction with the items bought

DISAPPOINTMENTS IN BUYING ONLINE

 Lack of stocks
 Cheap quality of product
 Product damage
 Delay in delivery
 Wrong Variation of product
 Missing items
 CHAPTER 4

SUMMARY, FINDINGS, CONCLUSION AND RECOMMENDATIONS

This chapter presents the result of this study. The sequence of discussion is
based on the sub-problems found in Chapter 1.

SUMMARY

The main objective of this study was to assess the factors

influencing online shopping and purchasing behavior of grade 11 and
12 students in Consolacion National High School Senior High-Day
Class. This research is used to provide analysis of online shopping
which is beneficial to the community. It used descriptive correlational
method of research using the questionnaire as a tool in gathering
data. The quantification of data gathered used is percentage formula.

Specifically, this study sought to answer the problems of the study which
includes the demographic profile of the respondents, preference in buying from an
online store than going to a nearby physical store, the average of buying from an
online store rather than going to physical stores, the satisfaction of the item
delivered, identification of disappointment factors when ordering in an online store.

The results of the study served as bases in drafting a propose plan.

FINDINGS

1. The profile of the respondents in terms of:

1.1 AGE

Based on the result of this study, the age bracket runs from 16 to 19 years
old.

1.2 GENDER
 It was found out that the total number of males from age 16 were 1 and the
total of females were 3.

It was found out that the total number of males from age 17 were 5 and the
total of females were 12.

It was found out that the total number of males from age 18 were 13 and the
total of females were 12.

It was found out that the total number of males from age 19 were 2 and the
total of females were 3.

1.3 YEAR LEVEL

Among the 50 respondents, at the age of 16 the total number of grade 11

were 4 and grade 12 is 0 sample students of different strands. At age 17 the
total number of grade 11 were 13 and grade 12 is 4 sample students of
different strands. At age of 18 the total number of grade 11 were 1 and
grade 12 is 25 sample students of different strands. At age of 19 the total
number of grade 11 were 0 and grade 12 is 5 sample students of different
strands.

2 - 4. THE FACTORS INFLUENCING ONLINE SHOPPING AND PURCHASING

BEHAVIOR OF STUDENTS

The are 11 factors that influence online shopping and purchasing behavior of the
students.(1)Online shopping app is the main source for browsing online products.
(2) Personal information/ security is maintain confidential. (3) Personal motivation
(like wants and needs).(4) Easy access on items you want to buy .(5) Good
quality, affordable and reliable product. (6) Online shopping saves time and is a
great way to shop at any time of the day. (7)Rely base on review by reading
through feed backs, ratings and numbers of sold items. (8) Details of the product is
sufficient. (9) Reduces monetary cost.(10)Cost down/ price sale where customers
await. (11) Gives satisfaction with the items bought.

5. DISAPPOINTMENTS IN BUYING ONLINE

It was found out that some of the disappointments in buying online were (1) Lack
of stocks (2) Cheap quality of product (3) Product damage (3) Delay in delivery (4)
Wrong Variation of product (5) Missing items.

CONCLUSION

Based on the findings of the study, results stated that most of the
student have online shopping app where they can trust their personal
information. Lots of the students want to buy online for it is easy
access, has a good quality, affordable, and reliable products. They
also find it as a great way to shop anytime of the day for it saves time.

RECOMMENDATION

Based on the findings and conclusion, the researchers recommend to improve

online shopping sites/ apps for online shopping experience, online shopping trust,
and online shopping word-of-mouth. As this study illustrated the example of
recommendation from customers, friends and families would impact customers on
online shopping decision, the seller should specifically display in the
recommendation from people has a reference value for online clients to make
shopping decision. In addition, online shopping experience and online shopping
trust were the factors included within the aspect of risk perception. The business
owners should drive clients pay more attention to product or service information
research and to promote the products for customer awareness and then increase
the customer online shopping experience to boost the online shopper’s level of
acceptance, trust, and loyalty. Hence, customers purchase decision for the virtual
shops and products would be succeed.
 ACKNOWLEDGEMENT

First and foremost, praises and thanks to the God, the Almighty,

for His showers of blessings throughout our research work to complete

the research successfully.

We would like to express my deep and sincere gratitude to my

research adviser Mrs. Emma O. Mangubat for giving us the

opportunity to do research and providing invaluable guidance

throughout this research. Her vision, sincerity and motivation have

deeply inspired us. She taught us to carry out the research and to

present the research works as clearly as possible. It was a great

privilege and honor to work and study under her guidance.

We would also like to express our deepest gratitude to our beloved

principal, Mrs. Melanie Grace M. Locsin for giving us this opportunity to

conduct our research survey.

We are extremely grateful to our parents for their love, prayers,

caring and sacrifices for educating and preparing us for our future.
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