Benchmarking - MA BY TAHA POPATIA

 Benchmarking involves comparing performance with the performance of another, similar

organisation or operation.
 Types of Benchmarking:
o Internal: An entity may have two similar operations, such as regional or area branches.
The best-performing branch can be used as a benchmark.
o Competitive: Comparing an entity against the most successful competitor in the industry.
There are practical difficulties here since the competitor will not provide information
about it’s operations.
o Operational: Comparing performance of a specific function, such as customer order
handling or warehousing. A company might be able to find a company in a completely
different industry that carries out similar function and the other company might allow its
operations to be studied.

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 Benchmarking - MA BY TAHA POPATIA

2|Pag e S IR TAHA P OP ATI A – W HATS APP + 92 3 4 53 0 86 3 12 www.vi fhe .co m

syedaa.hamnaa@gmail.com 60a630c3bcba654a15146938