Parle-G

Parle-G is a brand of biscuits manufactured by Parle Products in India. A

2011 Nielsen survey reported it is the best-selling brand of biscuits in the world.

Parle Products
Parle Products Private Limited[1][2] is an Indian food products company. It owns the
famous biscuit brand Parle-G. In 2019, it had a dominant share of 7% of the global biscuit market
but in the last few months the brand grew by leaps and bounds and as of 2020, it has a 50%
dominant share of the global biscuit market.[3] As of 2020, as per Nielsen, it is the largest selling
biscuit brand in the world

History
Parle Products company was founded in 1929 in British India by the Chauhan family of Vile
Parle, Bombay. Parle began manufacturing biscuits in 1939. In 1947, when India became
independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian
alternative to the British biscuits.[5] The Parle brand became well known in India following the
success of products such as the Parle-G biscuits and the Frooti cold drink.
The original Parle company was split into three separate companies, owned by the different
factions of the original Chauhan family, with a majority of it owned by Parle Agro products:[6]

 Parle Products (1950s), led by Vijay, Sharad and Raj Chauhan (owner of the brands
Parle-G, 20-20, Magix, Milkshakti, Melody, Mango Bite, Poppins, Londonderry, Kismi
Toffee Bar, Monaco and KrackJack).
 Parle Agro (1960s), led by Prakash Chauhan and his daughters Schauna, Alisha
and Nadia (owner of the brands such as Frooti and Appy).
 Parle Bisleri (1970s), led by Ramesh Chauhan, his wife Zainab Chauhan and their
daughter Jayanti Chauhan.
All three companies continue to use the family trademark name "Parle". The original Parle group
was amicably segregated into three non-competing businesses. But a dispute over the use of
"Parle" brand arose, when Parle Agro diversified into the confectionery business, thus becoming
a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the
brand Parle for competing confectionery products. Later, Parle Agro launched its confectionery
products under a new design which did not include the Parle brand name.[7] In 2009, the Bombay
High Court ruled that Parle Agro can sell its confectionery brands under the brand name "Parle"
or "Parle Confi" on condition that it clearly specifies that its products belong to a separate
company, which has no relationship with Parle Products.[8]

Brands
Biscuits

 Parle-G (introduced in 1938 as Parle Gluco)

 Monaco (1941-1945) India's first salted cracker
 Cheeselings (1956)
 KrackJack (1974)
 20-20
 Golden Arcs
 Parle Marie
 Milk Shakti
 Parle Hide & Seek (1996)
  Parle Hide & Seek Bourbon
 Fab!
 Top
 Parle Gold Star
 Happy Happy
 Simply Good
 Namkeen coconut
 Magix
 Parle-G Gold
 Milano
 Nutricrunch
 Bakesmith
Sweet confectionery

 Orange Candy (1929-1930) [First Parle Product]

 Kismi Toffee Bar (1963)
 Poppins (1966)
 Melody (1983)
 Mango Bite (1986)
 Londonderry
 2 in 1 Eclairs
 Mazelo
 Kaccha Mango Bite
Snacks

 Mexitos Nachos
 Parle's Wafers
 Full Toss
 Parle Namkeens
 Parle Rusk
 Parle Cake
Since they have been entered at the food competition of Monde Selection in 1971,
the brands have received consistently gold and silver Quality Awards at the World
Quality Selections.[9]

Infrastructure
Apart from the original factory in Mumbai, Parle has manufacturing facilities
at Neemrana (Rajasthan), Bengaluru (Karnataka), Hyderabad (Telangana), Kutch
(Gujarat), Khopoli (Maharashtra), Pantnagar (Uttarakhand), Sitarganj (Uttarakhand),
and Bahadurgarh (Haryana). Bahadurgarh (Haryana), Muzaffarpur (Bihar) and
Pantnagar (Uttarakhand) plant are one of the largest manufacturing plants of Parle
in India. It deploys large-scale automation for manufacturing of quality biscuits. It
also has several manufacturing units on contract.[10]