Professional Documents
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J
APANESE ADORE THE ANIMATED FEATURE FILMS OF computerised anime house where artists are exhorted to draw
Hayao Miyazaki. Children often know the dialogues by everything by hand.
heart, and grandparents, salarymen and teenagers enjoy
them just as enthusiastically. Toys and merchandise of his ani- In addition to examining his recent box-office success Spir-
mated creations occupy an important space in Japan’s ‘char- ited Away, this essay will offer an alternative reading of one of
acter culture’. Miyazaki’s Princess Mononoke (1997) eclipsed Miyazaki’s earliest feature films, Nausicaa of the Valley of the
Steven Spielberg’s E.T. to create a new domestic box-office Winds (1984). Nausicaa marked his expansion from comic artist
record, only to be nudged out by James Cameron’s Titanic in the to film director with the translation of his popular and long-run-
same year. Four years later, Miyazaki’s follow-up, Spirited Away ning manga (comic) of the same name into an animated film. Our
(2001) became Japan’s highest grossing film and received global specific focus is how Miyazaki infuses his richly detailed works
recognition with the Academy Award for Best Animated Feature with an animistic worldview that references Japanese beliefs,
and the Golden Bear Award at the Berlin Film Festival. Despite practices and mythology deriving from Shintoism. In these films,
commercial success and increasing global attention, Miyazaki’s pre-modern expressions of Shintoism are visually transformed
production studio, Studio Ghibli, is a self-contained, proudly non- and introduced to a largely urban audience through symbolic
moments that offer a resonant connection, albeit a mediated one, export are prone to mu-kokuseki—the erasure of racial and ethnic
with the natural and spiritual worlds revered by the Japanese. characteristics and any context that would embed a specific cul-
ture or country.4 The strategy has been refined and ‘perfected’ in
Hayao Miyazaki: Global Gaze, Local Focus Japan’s immediate cultural markets in East and South-east Asia,
where a resurgent Japanese presence sits uncomfortably with
The global reception of Miyazaki’s work has accompanied a historical memory and narratives of nation.
wider export of Japanese popular culture which Douglas McGray
coins Japan’s ‘Gross National Cool’.2 It is suggested that such Initial academic focus on Miyazaki has similarly scrutinized his
success is built on Japan’s unique ability to ‘glocalise’ a host of films for diluted identity, in particular, there is debate as to wheth-
foreign influences for re-packaging to a global market. As media er Miyazaki’s characters can be described as ‘Japanese’. While
and cultural critic Koichi Iwabuchi notes, Japan’s recent cultural most of Miyazaki’s characters have distinctly Western features—
expansion is premised on a strategy of blurring distinctively Japa- large eyes, pale skin, red hair—they have, however, also curiously
nese attributes of exports to create ‘culturally odourless prod- been (reverse) assimilated and ‘Japan-ized’ for consumption by a
ucts’.3 In particular, animation and game software destined for local audience. American anime scholar Susan Napier suggests
human emotion and accessible to mortal between this world and an alternative Nausicaa: In Awe of the Natural
communication. The Japanese character- perfect realm, but instead emphasizes that World
ize this relationship in terms of oya-ko: as intuitive spirituality facilitates the fusion
ancestor to descendent or parent to child. and equilibrium of all realms. The nature of In the thirtieth century world of Nausicaa,
humanity is considered essentially good, the world has been destroyed in a human-
One of Miyazaki’s most celebrated films and pure evil does not stain the soul, it inflicted holocaust called The Seven Days
in Japan, My Neighbour Totoro (1988), only obscures its true nature temporarily. of Fire. Yet, instead of a dry, radioactive
exemplifies the benevolent relationship Conceptualizing continuity between man wasteland, the lands are abundant with
that can be enjoyed between the kami and nature, Shinto views humankind in life. Toxins have caused widespread plant
and humans. Through their pre-intellectual harmonious accord with the wider ecosys- and insect mutations and a giant breed