AFFLUENTIAL PAINTBALL

BUSINESS PLAN

AFFLUENTIAL PAINTBALL LTD

ENUGU STATE
Table of Contents
I. Executive Summary ............................................................................................... 2
II. Company Overview ............................................................................................ 3-4
III. Marketing Plan ................................................................................................... 5-6
IV. SWOT Analysis ...................................................................................................... 7
1. Executive Summary
Paintball is a popular sport across the entire globe. Over 5 million active paintball fans invest heavily
in the equipment and attire. In addition, the increasing number of professional tournaments and
leagues has increased the demand for modern paintball facilities. There are also numerous exciting
activities associated with paintball and opening a paintball business will reward you with good profits
so long as you carefully plan your business setup strategy.

The benefits of physical activity and exercise have been demonstrated across the lifespan. We are
meant to move and many of our body’s systems work better when we are consistently physically active.
For managing symptoms of depression, some research suggests that elevated levels of sports activity
may be associated with greater reductions in depressive symptoms.

In this situation, we aim to start a paintball facility by the name of Affluential Paintball. This is an
excellent opportunity that serves a large population of residents making it an ideal sport for us to start
in the Enugu State. Affluential Paintball is a limited liability business that will be owned and managed
by Mr. ABC who is a Professional Paintball Instructor.

With a good business acumen, paintball business owners earn an average of between ₦ 8,232,529 and
₦ 12,348,794 per year. That amount increases in direct proportion to the amount of community
participation in your business and the number of arenas you operate.

Keys to Success
Following are the keys to success:

• Having a loyal customer base – A satisfied client base will encourage repeat customers,
which will help minimize revenue fluctuations.
• Having a highly qualified professionals – We have a team of highly qualified and
experienced trainers and supervisor as we know that appropriately qualified and trained staff
is essential for the success of a paintball business.
• Having a clear market position – Targeting the right set of audience is imperative for any
business. Therefore, carrying an in-depth analysis of who our target customers will be, is
essential for the success of our paintball facility.
• Having a good reputation – Developing and maintaining a good reputation is vital for
attracting clients.
• Proximity to key markets – It is important for us to be conveniently located near key
customer markets.
• Top-Notch Facilities – Our facility is top-notch with excellent and clean equipment. It is
critical for us to maintain the standard of the facility to encourage repeat customers.

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2. Company Overview
Organizational Background
Affluential Paintball is a Ltd business located in Enugu State, Nigeria. Affluential Paintball is a
paintball facility which is a team shooting activity in which players remove opponents by hitting them
with spherical dye-filled gelatin capsules known as paintballs, which burst on impact. Paintballs are
often fired using paintball markers, which are low-energy air weapons powered by compressed air
(nitrogen) or carbon dioxide. Affluential Paintball aims to offer an exciting, relaxing and social
atmosphere for its customers with a top-notch paintball facility. Affluential Paintball will be open for
public on Wednesday, Saturday and Sunday from 12:00 PM to 06:00 PM. The business offers three
different playing options i.e., Paintball group package, all day paintball package and corkage package
all having different features and pricing.
Mission Statement
Our mission is to start the first paintball arena in Enugu state.

Key Objectives
• Improve client satisfaction, retention, and growth through improving the consumer
experience.
• Develop and implement lean management principles across our operations.
• Take advantage of upselling opportunities.
• Raise brand recognition and engagement by using "consumer trust" and "word of mouth”.

Our Management Team

Mr. Paul is the founder and CEO of Affluential Paintball. He is a client-centric, highly motivated, and
dedicated individual. He aims to bring his vast experience and help Affluential Paintball reach greater
heights. Additionally, he has also spearheaded cross-functional and diverse teams to meet the growth,
profitability, and service excellence goals of different organizations. Mr. Paul manages all day-to-day
operations with clients, public relations, customer service, oversee security problems.

In order to ensure that Affluential Paintball is a commercial success we will employ a high professional
staff to complement/support the owner such as cashier, paintball instructor and a supervisor. We will
hire highly professional, competent and hardworking personnel who not only understand the industry
thoroughly but also the business and its core value and principles and will therefore ensure that we
achieve our goal and objectives through their commitment and dedication.

Pricing Plan
At Affluential Paintball we will be offering three packages namely Paintball group, all day paintball
and corkage packages to its customers. Detail of each package is presented hereunder in a tabular
manner:

Sr No. Package Name Numbers of Players Price

1. Paintball group
1.1 Group Package 1 10 ₦ 65,000
1.2 Group Package 2 20 ₦ 125,000

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 1.3 Group Package 3 30 ₦ 180,000
2. All day paintball
2.1 Bronze Package - ₦ 6,000
2.2 Silver Package - ₦ 7,000
2.3 Gold Package - ₦ 13,000
2.4 Platinum Package - ₦ 40,000
3. Corkage
3.1 Refreshments - ₦ 5,000 per item
3.2 Paintball pallets - ₦ 2,000- ₦38,000

Our Facility

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3. Marketing Plan
Marketing Objectives
Marketing objectives cover the following broad objectives for the company’s reach, operations,
engagement, brand trust and growth:

• Creating a Brand Awareness and Brand Loyalty.

• Efficiently use social media, latest trends and technology to increase recognition, engagement
of customers that will ultimately boost our sales.
• Increase the company's profits and cash flows while ensuring the development of a long-term
business model.
Go-to-Marketing Plan
Marketing is vital for the growth of any business because not only does it generate revenue and boosts
a company’s growth, it also allows the company to create interest and increase awareness amongst its
target market. Developing an effective marketing strategy for our company involves defining the brand,
communicating it to the public, and providing an excellent, fun experience to our customers.
Affluential Paintball hopes to penetrate the market in through a combination of the following
marketing strategies:

• Creating a Website and a Landing page – Creating a website and a landing page has
become a standard practice for almost everyone nowadays. We will describe all our offerings,
packages and other related stuff about our paintball facility on the website to acquaint visitors
about our company. Likewise, we will create a distinct landing page on our website as a tool
to convert visitors into leads. The landing page will also serve as a lead capture form to collect
information of the visitors to our website.
• Conduct Market Research to Understand our Target Market – We would be identifying
and researching on the most influential blogs, conducted poll surveys, groups, market and
industry reports, forums, and websites our target audience visits, as well as any influencers
they follow on social media. These channels will help us reach and acquire users.
• Promote on Social Media – Facebook, Instagram, Twitter, LinkedIn, Pinterest and other
social media platforms would be exploited to expand our web and digital presence which will
allow us to communicate directly with our target audience.
• Employing Social Media Influencers – Social media influencers have a lot of credibility
when it comes to marketing. Getting a social media influencer to review our paintball facility
can give a significant boost to our business. They often make posts on platforms like Twitter,
YouTube, Facebook, and Instagram. A positive review from a well-known influencer can drive
business our way since they often have thousands and sometimes millions of followers.
• Asking for Reviews & Testimonials – Statistics show that 84% of the consumers read
reviews about businesses before making their own decision. Candid revies from current and
past customers will help build credibility of our brand, which can be used to our advantage to
grow even further.
• E-mail Marketing – Building an email list is an essential step for our company’s marketing
plan. Even though E-mail marketing today is very saturated, it is still quite a quick and
inexpensive way of reaching customers. Companies such as ZoomInfo, Exact Data etc.
provide lists that can be bought based on the demographic that we provide, which can enable
us to reach a large audience quickly and efficiently.

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 • Reward program for referrals – Once we have set the foundations of excellent customer
service and built brand loyalty amongst our customers, we will be ready to take our next big
step i.e. Setting up a “Reward program for referrals”. This will enable us to turn our loyal
customer base into our brand promoters by either incentivizing them to leave rave reviews for
our company or we could alternatively incentivizie them for spreading the word and bringing
in new customers.
• Conventional Media Channels – Conventional media channels like television, radio,
billboards and print media can also be used for increasing our visibility.

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4. SWOT Analysis
We know that if a proper SWOT analysis is conducted for our business, we will be able to position
our business to maximize our strength, leverage on opportunities that will be available to us, mitigate
our risks, and be well-equipped to confront the threats. Similarly, we will be able to evaluate the
strengths, weaknesses, opportunities and threats in order to record different perceptions, abridge and
integrate various types of resourceful information, match the resources, competences and capabilities
of our business to the competitive environment, and provide the basis for strategic planning.

Strengths

• Having a highly motivated owners and highly competent and experienced support staff with
excellent track record.
• Management’s approach is based on innovation and growth.
• Excellent customer services and wide range of packages catering the needs of all types of
customers.
• Excellent upselling opportunities.
• We have excellent an online booking system which is more robust than that of our competitors.

Weaknesses

• There is an inherent time lag when building goodwill and customer trust.
• We are positioned as a “New Entrant” in the market.
• Being a startup, we face the risk of having inadequate funds needed for growth and expansion
in the future.

Opportunities

• Through our aggressive and focused marketing campaign, we can achieve our strategic goals
and make strides towards gaining a fair share of new clients for our company.
• Being a new entrant there is an opportunity to run a profitable and successful business.
• Company's management will work tirelessly to capture a strong and loyal customer base.

Threats

• Since, barriers to entry are low, new competitors can enter into the market and dilute the
market share and also increase competition within the market.
• Non-compliance with Covid-19 SOPs can lead to fines and penalties.

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