Scribd Logo
Upload

Welcome to Scribd!

  • U2-05 - Example of Potential Client For The Curious Beetle - EN

    Uploaded by

    Rosy Ruiz
    8 views4 pages
    This document provides a case study of The Curious Beetle's target audience. It describes the audience as mostly women aged 25-45 from Spain, Mexico, Colombia and other countries who are entrepreneurs starting small businesses. An empathy map shows that they are optimistic, creative risk-takers who seek to improve their businesses and make a positive impact through sustainability. Their main concerns are creating a profitable business and balancing work and life.

    Original Description:

    Original Title

    U2-05_Example of Potential Client for the Curious Beetle_EN

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document provides a case study of The Curious Beetle's target audience. It describes the audience as mostly women aged 25-45 from Spain, Mexico, Colombia and other countries who are entrepreneurs starting small businesses. An empathy map shows that they are optimistic, creative risk-takers who seek to improve their businesses and make a positive impact through sustainability. Their main concerns are creating a profitable business and balancing work and life.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views4 pages

    U2-05 - Example of Potential Client For The Curious Beetle - EN

    Uploaded by

    Rosy Ruiz
    This document provides a case study of The Curious Beetle's target audience. It describes the audience as mostly women aged 25-45 from Spain, Mexico, Colombia and other countries who are entrepreneurs starting small businesses. An empathy map shows that they are optimistic, creative risk-takers who seek to improve their businesses and make a positive impact through sustainability. Their main concerns are creating a profitable business and balancing work and life.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Additional Resources domestika.

    org

    A Course by Julieta Tello

    EXAMPLE
    OF POTENTIAL
    CUSTOMER FOR
    THE CURIOUS
    BEETLE
    Here, you'll find a case study conducted by The Curious Beetle,
    which you can use as inspiration. In this document, I'm sharing the
    brand's demographic, geographic, psychographic, and behavioral
    data, as well as its empathy map.
    Additional Resources – Julieta Tello domestika.org

    Target audience
    Case Study: The Curious Beetle

    Women (81%) and men


    (19%); between 25 and 45
    years old; single, married, International (Spanish
    or in a relationship; with or speakers who live all over
    without children; middle the world). They live
    class and upper middle primarily in Mexico, Spain,
    class; entrepreneurs or Colombia, the United
    small business owners who States, Argentina, Chile,
    are starting a business or Uruguay, Ecuador, Brazil,
    own a business that is in its and Peru. City dwellers
    first few years of (they live in capitals or
    development. In most large cities).
    demographics cases, they don't generate geographics
    enough of a profit to make a
    living off it.
    Additional Resources – Julieta Tello domestika.org

    empathy map
    Case Study: The Curious Beetle

    Optimistic and creative Learn from mistakes Seek help Aim to save the
    planet/society
    Social Roller What do they think Fear of starting a Friends and
    media coaster
    and feel? business family
    Resources and
    Seek to improve
    training
    their weaknesses
    High- What do they Curious about
    Successful
    quality sustainability What do they see?
    content listen to? entrepreneurs
    How to
    Instagram/YouTube
    Blogs create a
    Training by Vilma, Mujeres sustainable
    que emprenden, etc.
    Support What do they say Risk-takers
    course of
    action
    Sociable digitalization and do?
    Offer products and/or services Explorers Value freedom Humanitarian

    Concerns Results
    • Creating a profitable business • Not capable of making a living off their business
    • Work-life balance • Varied level of affinity for and knowledge of business
    • How to become an agent of change sustainability
    • Obstacle: communication and pricing strategies • Aware of the world's problems
    • Finding market opportunities
    • Reinvention through digitalization

    You might also like