Additional Resources domestika.

org

A Course by Julieta Tello

TEMPLATE FOR
DEFINING YOUR
POTENTIAL
CUSTOMER 
Use this template to complete a profile defining your potential customer.
Additional Resources – Julieta Tello domestika.org

editable Template Characteristics of Your Target Audience

Demographics Geographics

Age range Location or place of residence

Gender Place of origin
Education
Income
Marital status
Household composition
Additional Resources – Julieta Tello domestika.org

editable Template Characteristics of Your Target Audience

Describe the demographic and geographic characteristics of your ideal customer.

Demographics Geographics

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Additional Resources – Julieta Tello domestika.org

editable Template Empathy Map

What really matters

What do they think and Main concerns
feel? Interests and ambitions

What do What do
they listen to? they see?
What their friends say Social environment
What their bosses say Friends
What influential people say Offer on the market

Attitude in public
What do they Appearance
say and do? Behavior towards others

Concerns Results
Fears Wants/needs
Frustrations Measure of success
Obstacles Expectations
Additional Resources – Julieta Tello domestika.org

editable Template Empathy Map

What do they think and feel?

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What do they see?

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Additional Resources – Julieta Tello domestika.org

editable Template Empathy Map

What do they listen to?

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What do they say and do?

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Additional Resources – Julieta Tello domestika.org

editable Template Empathy Map

Concerns

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Results

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