PRIMARY RESEARCH

In addition to primary surveys with the deaf and their families, we spoke to a few NGOs for the deaf. We spoke to sign language
interpreters, doctors and organizations. We have also floated a survey form in various social media groups and pages

Influencer Mapping Personal Surveys

For most, family is Friends are
the first touch-point. Friends & important
Emotional Family influencers. Social
attachment makes image also into
the influence strong play

Doctors due to their

Online chat technical expertise
100% hearing impaired NGOs & Deaf Support Org
forums & have a lot of value
social
Influencers Doctors
media attached to their
opinion

Online Chat Forums

or Social Media Support Groups form
provide a a major part of their
Support
platform/voice to Group social life wherein
the deaf along with instructor & they “belong”.
the option of Fellows Instructors/trainers Training Instructors Sign Interpreters
anonymity are major influencers

Process Methodology

Online research on Looking at various Personal interviews

Digital Reach to the
support facilities Daily Routine Mapping influencer interaction (both influencers and
Deaf Communities
available in India touchpoints the deaf)