Empowerment

Technologies
QUARTER 2
MODULE ICT as Medium for Advocacy and Developmental
Communication
4 (The Social Power of Social Media )
 WRAP-UP

Directions: Complete the Venn diagram below:

Advocacy Developmental
Both fields recognize the Communication
Advocacy aims to create importance of effective
Developmental Communication
change by raising awareness, communication in
focuses on facilitating the
generating public support, creating awareness,
exchange of information,
and influencing decision- mobilizing support, and
knowledge, and ideas to enable
makers to address social, influencing stakeholders
individuals and communities to
political, or environmental to address social issues
make informed decisions and take
issues. and bring about desired
actions for their own
outcomes.
development.

Directions: In your own words, explain the three faces of social media.

Good Bad Ugly

 Facilitates instant  Can lead to  Can foster
and widespread information addictive
communication, overload and behaviors, as
enabling reduced users may
connections and attention spans, become overly
interactions with as users are reliant on social
people from constantly media platforms
diverse bombarded with for validation,
backgrounds and a vast amount of self-worth, and
geographical content. social
locations.  Facilitates the acceptance.
 Provides a spread of  Creates a
platform for misinformation platform for
sharing and fake news, online trolls, hate
knowledge, posing challenges speech, and
ideas, and to the credibility online conflicts,
resources, and accuracy of leading to a toxic
 and divisive
fostering online
collaboration and environment.
learning on a information.  Can result in the
global scale.  May contribute loss of real-life
 Empowers to online social
individuals and harassment, connections and
communities to cyberbullying, face-to-face
express and the erosion interactions, as
themselves, of empathy due users may
promote causes, to the anonymity prioritize online
and raise and detachment interactions over
awareness about afforded by offline
social issues. online relationships.
 Allows for the interactions.  Raises concerns
dissemination of  Raises concerns about the impact
information and about privacy of social media
news in real- and data security, on mental
time, enabling as personal health, with
rapid response information can increased rates
and mobilization be vulnerable to of anxiety,
during misuse and depression, and
emergencies or exploitation. feelings of
social inadequacy
movements. among heavy
users.S