Lesson 2
MEDIA AND THE INFORMATION LITERATE INDIVIDUAL
Media and Information
 Can function to strengthen and
enrich the connection between
citizens and organization
including political parties, social
movement, as well as the
economy.
 The spread of new freedoms and
extent of frontiers of freedom that
the public authorities have often
attempted to control
How does media and information affect
us?
 it is such a defining factor in the
way we do in so many things
these days
 it has a lot to do with the kind of
clothes that you are wearing
 it has a lot to do with who we fell
in love, who we spend time
together with
Media and Information Literate
individual
 can decode, appraise, examine
and produce both print and
electronic media
 autonomy affiliation to all media
and information
 stresses media and information
literacy training range extensively
Qualities of Media
 media are constructed and
construct reality
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 media have commercial
implications
 media have ideological and
political implications
 form and content are related in
each medium, eac of which has a
unique aesthetic, codes and
conventions
 receivers negotiate meaning in
media
Importance of being a media and
information literate individual
Improve quality of life
 people can evaluate the
information
 raise awareness
 prevents foolishness
 business/job opportunities
 easy life
 improve information literacy skills
 enhance communication skills
Better economic opportunities
 economically aware
 knowledgeable
 great chance of employment
 great chance of self-employment
 have a nice choice of business
 advertisements
More Cohesive Social Units
 socially active
 easy communicating process
 be able to identify different
groups of people in a society
  socially aware
 raise of respect for cultural and
linguistic diversity
Greater Political Partcipation
 politically engaged
 politically active
 politically smart
 politically concern
 responsible citizens
Others
 discover and explore beautiful
places
 develop interest
 Job purposes
Advantages of media for students
 popular media ae the familiar
medium that helps gain students
attention and upholds interest
 students can sharpen their
analytical skills by examining
media using the theories and
concepts they are studying
 students can experience world
beyond their own
Overall implication of media and
information to an individual on
personal aspect
Positive effects on children:
 some social media sites are used
for school research purpose
 social media sites are use to
download music and videos for
enjoyment
 help stay in touch friends and
love ones
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 children visit chat rooms to
practice foreign languages
 some social media allow kids to
post their own work
 social media sites helps children
to explore their creative side
Positive effects on teenagers:
 helps develop awareness
 helps develop social skills
Positive effects on adults:
 adults use social media for more
professional aspect, and for
family photos etc.
Negative effects on children:
 influences the psycosocial
development of children
 limits the physical, mental, and
social skills that all children need
 can also lead to increase obesity
 affects child learning and
academic performance
Negative effects on teenager:
 teens are exposed to more
violent images in movie, tv
shows, videos, and etc.
 prone for cyber bullying
Negative effects on gender differences:
 females more likely to experience
body dissatisfaction thin, slender
physique
 male muscularity, exercise and
supplements
Negative effects on self-esteem:  the credibility of an information
lies on who is providing it
 media likes to put out the image  it has the power to bring down
of a perfect person, people see governments
this constantly on tv and internet
and strive to be like them. when
its increasingly hard for them to
reach up to the media standards,
they may become depressed and
feel they aren't good enough, that
is where inferiority takes place

Overall implication of media and

information to the society

Electronic media impact on society:

 informed society
 ideal image
 influence buying decision
 influence public opinion
 changes lifestyle
 eliminate social evil

Social media impact on society:

 impact on politics
 impact on business
 effect on socialization
 cyber bullying and online
harrassment
 impact on productivity
 impact on privacy

Why do we worry about the impact of

the media and information on the
society?

 media has the power to educate

as much as to miseducate
 in the case of miseducation, it
could create rift on the bridge that
connects people