Mba 5yr Syllabus (New)

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ORDINANCE – MASTER OF BUSINESS

ADMINISTRATION (MBA)
(FIVE-YEAR INTEGRATED PRACTICE-ORIENTED COURSE) EXAMINATION
(SEMESTER SYSTEM)
1.1 The duration of the courser leading to the Degree of Master of Business Administration
(MBA) shall be five academic years. Each year shall be divided into two Semesters i.e.
July to November/December and January to April/May. Each Semester shall have
minimum 90 working days. The examination for the First, Third, Fifth, Seventh and
Ninth Semesters shall ordinarily be held in the month of December/January and for the
Second, Fourth, Sixth, Eighth and Tenth Semesters in the month of May/June on such
dates as may be fixed by the Controller of Examinations.
1.2 The Schedule of dates fixed in accordance with Clause 1.1 above shall be notified by
Controller of Examinations.
2. The last date by which the admission examination forms and fees must reach the
Controller of Examinations shall be as per schedule at appendix -1.
3.1 A person who has passed the Senior Secondary Certificate Examination (10+2
Standard) of the Board of School Education, Haryana or an Examination
recognized as equivalent thereto, securing not less than 50% marks in the
aggregate with English as one of the subject, shall be eligible to seek admission in
the First Year of Master of Business Administration (MBA) Five Year Course.
3.2 The minimum eligibility condition for admission in the case of Scheduled
Caste/Scheduled Tribe candidate shall be minimum pass marks in qualifying
examination.
3.3 The candidates who are placed under compartment in the qualifying examination
shall not be allowed admission to the course.
4. The First Semester examination and subsequent examination shall be open to a regular
student who –
(a) has been on the rolls of the Department, during concerned semester
(b) has attended not less than 75% of lectures in each Paper, Seminars, Case
discussion, Field Trips, etc. This requirement shall be fulfilled separately for each
course of study (to be counted upto the last day when the classes break up for the
preparatory holidays, viz., one week before the commencement of examination).
A deficiency up to the 10% may be condoned by the Chairperson of the
Department to his satisfaction.
The Chairperson can give additional condonation of absence not exceeding 11 days in a
Semester and that for (iv) below it shall not exceed 2 days, on account of :-
(i) participation in Inter-University, University or Inter-Collgiate Sports
Tournaments/Youth Festivals/University Level Debates, National and International
Tournaments, with the previous sanction of the Chairperson
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(ii) attendance of the N.C.C Camps or University Educational Excursions or other extra
– curricular activities certified by the Chairperson.
(iii) attendance at Mountaineering course:-
(a) by N.C.C. students;
(b) by students sent by the Youth and Cultural Affairs Department;
(iv) voluntary donation of blood certified by a Government Doctor of Gazetted rank or
University Medical Officer.
(v) attendance at the extension lecture (s) organized by the Department of
Management
Explanation:
For the purpose of counting of the last date when the classes shall break up for the
preparatory holidays, first day of the commencement of any semester examination will apply to
all semester examinations and all semester classes will have the preparatory holidays from the
same date i.e., one week before the date on which the first examination of any Semester
commences.
(c) has obtained pass marks in the Internal Assessment of the paper (s) for which he
is a candidate.
Provided that a candidate who has not attended the requisite percentage of lectures or has
not obtained pass marks in the Internal Assessment for any paper (s) will be eligible to take
examination in the remaining papers.
5. A candidate who has appeared and failed in one or more paper (s) of the First Semester
shall be allowed to study for and appear in the Second Semester. He shall, however, be
allowed promotion to the Third Semester Examination provisionally only if he earns
exemption in at least 50% papers of both the First and Second Semester Examinations
taken together. The same procedure will be followed in each subsequent year.
Such a candidate will be allowed to re-appear for the remaining paper(s) of the First
Semester, along with the Third Semester and for the Paper (s) of the Second Semester
along with the Fourth Semester Examination and so on simultaneously when held. While
re-appearing in the Examination the candidate shall be exempted from re-appearing in the
paper(s), Seminar, Dissertation/Project Report, Training Report, Viva-Voce in which he
has obtained pass marks including the marks for internal Assessment.
6. A Candidate on the rolls of the Department of Management or an ex-student, shall submit

his application for admission to an examination on the prescribed form with the requisite
certificates duly countersigned by the Chairperson, Department of Management or a
member of the teaching staff nominated by him.
7. The amount of examination fee to be paid by a candidate for each semester shall be as
prescribed by the University from time to time.
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8. The medium of instruction and examination shall be English. However, students are free
either to answer in English or Hindi.
9. Candidates shall be examined according to the scheme of examination and syllabus as
approved by the Academic Council from time to time. A candidate who fails in an
examination, or, having been eligible fails to appear in an examination, shall unless
approved otherwise by the Academic Council, take the examination according to the
syllabus prescribed for regular students appearing for that examination.
10. To pass in each semester examination, a candidate must obtain at least:
(i) 40% marks in each written paper;
(ii) 40% marks in the sessional/practical work (Project, Seminar, internal assessment
test, etc.);
(iii) 40% marks in the Viva-voce examination, where prescribed; and
(iv) 50% marks in the aggregate of each semester Examination.
11. Each Written paper for the respective semester Examination shall be set and evaluation of
the answer-book shall be done as per the University rules.
12. The assessment of sessional/Practical work (Project, Seminar, Internal Assessment tests,
etc.) shall be made by the subject teacher teaching the paper. The guidelines for this
purpose will be decided by the Staff Council, Department of Management.
13. There shall be 70 marks for Theory examination and 30% marks for Internal assessment
for each paper out of 100 marks.
13.2 A candidate who has not obtained pass marks in the Internal Assessment for any
paper(s) will not be allowed to take examination in the said paper(s) in the
relevant semester unless he qualifies the Internal Assessment requirement in the
relevant paper(s) in Odd and Even Semester, as the case may be.
Provided that a candidate for the Master of Business Administration (MBA)
Degree must pass all the examinations, i.e. semester, I,II,III,IV,V,VI,VII,VIII,IX
and X within seven years of his admission to the First Year class of the course
failing which he will be deemed to be unfit for the course and shall not be allowed
to appear as a regular student or as an ex-student unless has been otherwise
allowed by the Academic Council of the University.
13.3 The candidate admitted to the course shall not be allowed to pursue any other
course (expect certificate course in any Indian or foreign language or computer
application being conducted by this University on part-time basis in the evening
with prior permission of the Chairperson, Department of Management otherwise
his candidature for the Master of Business Administration (MBA) course will be
cancelled.
14. A Candidate who has appeared and failed or having been eligible but did not appear in
the I, III, V, VII and IX Semester examination shall be promoted from I to II, III to IV, V
to VI, VII to VIII and IX to X Semester respectively subject to the provision of Clause
14.2.
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14.2 A candidate who has failed in Semester I and II or III and IV or V and VI or VII
and VIII shall be promoted to the III, V, VII and IX Semester, as the case may be,
only if he has got exemption in paper(s) mentioned.
From I year (Semesters I & II) 50% to II year If he has cleared at least 50% papers of Semester I
(Semesters V) & II
From II year (Semesters III & IV) to III year If he has cleared at least 50% papers of Semester I
(Semesters V) & II and at least 50% papers of Semesters III&IV
From III year (Semesters V & VI) to IV year If he has cleared all the papers of Semester I & II
(Semesters VII) and has cleared at least 50% papers of Semesters
III&IV and at least 50% papers of Semesters V&VI
From IV year (Semesters VII & VIII) to V If he has cleared all the papers of Semester I, II, III
year (Semesters IX) and IV and cleared at least 50% papers of
Semesters V&VI and at least 50% papers of
Semesters VII&VIII
14.3 Every student of semester II, IV, VI and VIII who is entitled to be promoted to
Semester III, V, VII and IX respectively, shall submit an application on the
prescribed form for fresh admission to Semester III, V, VII and IX on or before the
dates (s) notified by the Chairperson, Department of Management. Admission may be
refused by the Chairperson of the Department for reason to be recorded in writing.
14.4 The candidates whose result is declared late for no fault of theirs, may be allowed to
attend the classes of the next higher semester provisionally at their own risk and
responsibility, subject to their passing the concerned semester examination/earning
exemption in the requisite number of papers as provided in Clauses 13 and 14.
15. The Controller of Examinations shall publish the result and issue Detailed-Marks-cards
as soon as possible after the declaration of the result of the Examination.
16. Every candidate for Five-Year integrated MBA degree shall be required to undergo 4
weeks practical (on-the-job) training after each Semester except last Semester in an
Industrial, Commercial, Co-operative Institution whether in Private, Public, Co-operative,
Joint Sectors approved by the chairperson, Department of Management.
17. After 4 weeks on-the-job training every candidate shall be required to prepare a term
paper and give a presentation in the next semester (except the last semester) to be
evaluated by a panel of three experts including Manager (s) from the industry to be
appointed by the Chairperson of the Department.
18. The successful candidates after passing Semester I, II, III, IV, V and VI examinations of
the Five Year Course will be awarded a Graduate Degree of B.B.A.
(a) The candidates who pass the examination at the first attempt and with
minimum duration of the course after obtaining 75% or more marks of the
total aggregate shall be declared to have passed with ‘Distinction’.
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(b) Those who obtain 60% marks or more Marks

…………………. First Division
(c) Those who obtain 50% or more but less marks60% marks
………………… Second Division
19. The candidate who successfully completes the Five-Year-Course will be awarded
M.B.A. Degree. The list of successful candidates shall be prepared on the aggregate
marks obtained in all the ten Semesters examinations and shall be arranged as under:-
(a) The candidates who pass the examination at the first attempt and with
minimum duration of the course after obtaining 75% or more marks of the
total aggregate shall be declared to have passed with ‘Distinction’.
(b) Those who obtain 60% or more marks
…………………. First Division
(c) Those who obtain 50% or more but less marks60% marks
…………….… Second Division
20. Notwithstanding the integrated nature of the course, which is spread over more than one
academic year, the Ordinance in force at the time a student joins the course shall hold
good only for the examination held during or at the academic year and nothing in this
Ordinance shall be deemed to debar the University from amending the Ordinance, and
the amended ordinance if any, shall unless specified otherwise, apply to all students
whether old or new.
21. Subject to clause 21.2 below a candidate who has failed in one or more paper(s) or fails
to appear in a Semester Examination shall be allowed three additional chances only to
clear re-appear paper(s) along with respective Even or Odd Semester Examination
throughout the duration of a course.
21.2 A Candidate must pass all the Ten Semester Examinations within seven years of
his admission to first semester of the M.B.A. Course failing which he will be
deemed to be unfit for the M.B.A. Programme.
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MBA 5-YEAR INTEGRATED PRACTICE-ORIENTED PROGRAMME SYALLABI
Scheme of Examination
Semester-I
mba-801 : Conceptual Foundations of Management

mba-802 : Understanding Human Behaviour
mba-803 : Executive Communication
mba-804 : Fundamentals of Accounting
mba-805 : Fundamentals of Sociology
mba-806 : Computer Fundamentals
Semester-II
mba-811 : Business Statistics

mba-812 : Business Mathematics
mba-813 : Business Laws
mba-814 : Business Economics
mba-815 : Database Management System
mba-816 : Term Paper Presentation
Semester-III
mba-821 : Environment Management and Law

mba-822 : Cost Accounting
mba-823 : Indian Macro Economic Environment
mba-824 : Corporate Law
mba-825 : Elements of Marketing
Semester-IV
mba-831 : Basics of Finance

mba-832 : Management Accounting
mba-833 : Production Management
mba-834 : Management Information System
mba-835 : Basics of HRM
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Semester-V
mba-841 : Purchasing & Materials Management

mba-842 : Quantitative Techniques for Business Management
mba-843 : Entrepreneurship Development
mba-844 : Business Research
mba-845 : Service Marketing
mba-846 : International Business
Semester-VI
mba-851 : Project Management

mba-852 Marketing Communication
mba-853 : Export Documentation and Procedures
mba-854 : Total Quality Management
mba-855 : Human Resource Development
mba-856 : Vyavharik Hindi
mba-857 : Comprehensive Viva-Voce
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Semester-VII
mba 861 : Strategic Management
mba 862 : Economic Aspect of Indian Constitution
mba 863 : Term Paper Presentation
OPTIONAL PAPERS:
The Student are required to opt for 4 theory and a Practical-cum-Viva-Voce papers in all
from one functional area Viz., Marketing, Finance and Human Resources. First 3 Theory Papers
in each functional areas are compulsory besides practical-cum-Viva-Voce.
MARKETING:
mba 864 : Consumer Behaviour
mba 865 : Sales and Distribution Management
mba 866 : International Marketing Management
mba 868 : Working Capital Management
OR
mba 873 : Industrial Psychology
FINANCE
mba 869 : Foreign Exchange Management
mba 870 : Security Analysis and Investment
mba 871 : Practical-cum-Viva-Voce based on paper mba-868, mba-869 & mba-870
mba 864 : Consumer Behaviour
OR
HUMAN RESOURCES
mba 872 : Industrial Relation
mba 874 : Managing Interpersonal
OR
mba 864 : Consumer Behavior
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Semester-VIII
mba 881 : Organizational Behaviour

mba 882 : E-Commerce
mba 883 : Term Paper Presentation Based on Training
OPTIONAL PAPERS
The Student are required to opt for 4 theory and a Practical-cum-Viva-Voce papers in all
from one functional area Viz., Marketing, Finance and Human Resources. First 3 Theory Papers
in each functional areas are compulsory:
MARKETING
mba 885 : Strategic Marketing Management
mba 886 : Advertising Management
mba 887 : Industrial Marketing
mba 890 : Indian Financial System
OR
mba 895 : International Human Resource Management
FINANCE
mba 889 : Multinational Financial Management
mba 891 : Portfolio Management
OR
HUMAN RESOURCE
mba 893 : Compensation Management

mba 894 : Labour Legislation in India
OR
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mba-801: Conceptual Foundations of Management
Max. Marks : 100

External : 70
Internal : 30
Time : 3 Hours
Note: There will be Five units in all. The number of questions to be set will be ten, in a manner
that there are two questions from each unit. The students will be required to attempt Five
questions in all, selecting one from each unit. There may be a case problem (may or may
not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in
addition to ten questions.
Course Objective: To facilitate an understanding of various concepts, principles and

functions of management.
Unit-I : Nature, scope and significance of management; Role of managers; Principles

of management; Scientific management. Development of management
thought - classical, neoclassical and contingency.
Unit-II : Planning - Meaning and importance of planning; Planning process;

Considerations in planning; Methods of planning; Types of plans; Decision
making - concept and techniques.
Unit-III : Organising - Meaning and importance of organising. Process of organizing,

Principles of effective organisation; Key elements in organising process:
departmentation, decentralisation, delegation; authority relationship - line,
staff and functional; Formal vs Informal organisations.
Unit-IV : Motivation, Leadership and Communication - Concept and significance of

motivation. Determinants of behaviour; Maslow's theory of motivation;
Expectancy theory. Theory X and Theory Y. Meaning and importance of
leadership; Leadership styles; qualities of leadership. Communication -
meaning, significance, barriers and channels.
Unit-V : Control and Management of Change - Managerial and Budgetary Control;

Control Process; Control methods : pre action control, steering control and
post- action control, control techniques. Management of change - concept and
process. Resistance to change.
Suggested Readings :
1. B.P. Singh and A.K. Singh : Modern Management, Excel Book, N. Delhi.
2. B.P. Singh : Management Concepts & Practices, Dhanpat Rai &

sons, Nai Sarak, Delhi.
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3. James Stouen, A.F. : Management, Prentice Hall of India,

Freeman, R. Edward New Delhi.
4. Fred Luthans, : Introduction to management, Mc Graw

Hill.
5. R.S. Dwivedi : Management - An Integrated Approach,

National Publishing Co., Delhi.
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mba-802 : Understanding Human Behaviour
Max. Marks : 100

External : 70
Internal : 30
Time : 3 Hours
Course Objective: To facilitate an understanding of human behaviour and its varied
determinants.
Unit-I : Definition of Behaviour; Psychology in historical perspective - Behaviourism,

Gestalt Psychology, Psychoanalysis; An overview of different branches of
psychology - clerical, industrial, social, experimental and para psychology.
Unit-II : Perception - meaning and significance of perception; Perceptual organisation -

laws of organisation; Perceptual abnormalities - illusions & hallucinations.
Person perception.
Unit-III : Learning - Meaning and Process; Types of learning; Learning theories -

classical conditioning, operant conditioning, social learning theories. Problem
solving and thinking.
Unit-IV : Motivation - Meaning and significance; Theories of motivation, motivational

dilemmas. Emotion - Meaning; Theories; Management of emotion; Emotional
intelligence - meaning, significance and assessment.
Unit-V : Personality - Definition; types, determinants and assessment of personality.

Theories of personality. Self-concept. Defensive behaviour
1. Hilgard & Atkinson : Introduction to Psychology

2. C.T. Morgan & King : Introduction to Psychology
3. Baron : Introduction to Psychology
4. R.N. Sharma : Foundations of Psychology
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mba-803 : Executive Communication

Max. Marks : 100
External : 70
Internal : 30
Time : 3 Hours
Course Objective: To develop written and oral communication skills.
Unit-I : Communication : Meaning, purpose and importance, functions and process.

Language skills : Listening, Speaking, Reading, Writing. Types of
Communication : oral, written, verbal and non-verbal, Problem of
communication.
Unit-II : Channels of Communication : Formal versus Informal, Factors in Grapevine

phenomenon. Communication and decision-making in small groups; Role of
groups; Characteristics of small groups, Teamworking : nature and
significance.
Unit-III : Communication within the organisation : Memo writing, proposal writing,

report writing, summerising, office orders, circulars, writing notes, preparing
agenda, action taken report.
Unit-IV : Communication outside the organisation - Business correspondence : request

for quotations, tenders, orders, drafting of sales letters, circular letters,
correspondence with suppliers regarding complaints, follow-up letters.
Unit-V : Mechanics of Writing: Punctuation, Abbreviations, Numbers, References.

Effective Listening : Face to face conversation, Telephonic conversation,
Interviews, Instructions, Dictation.
1. Sinha, K.K. : Business Communication, Galgotia Publishing Company.
2. Pradhan, Homai, et al : Business Communication, Himalaya Publishing House.
3. Paul, Rajendra and : Business Communication, Sultan Chand &

Korthalli, J.S. Sons.
4. Murphy and : Business Communications.

Hilderbrandth
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mba-804 : Fundamentals of Accounting
Max. Marks : 100

External : 70
Internal : 30
Time : 3 Hours
Course Objective: To develop conceptual understanding of the fundamentals of financial

accounting system which processes transactions and other events through
a book-keeping mechanism to prepare and understand financial
statements.
Unit-I : Accounting as a measurement discipline, accounting concepts and

conventions; nature, scope, functions and limitations of accounting. Role of
accounting in society.
Unit-II : Accounting process : journal and ledger leading to preparation of trial balance
including rectification of errors. Bank Reconciliation Statement. Subsidiary
Books.
Unit-III : Capital and Revenue, Classification of Income, Expenditure and Receipts.

Preparation of final accounts for non-corporate entities with adjustments.
Unit-IV : Bill of exchange and promissory notes. Depreciation : concept, causes,

features, objectives and methods. Valuation of stock.
Unit-V : Computer and Accounting : meaning, features and working of computers.

Role of computer in Accounting; The flow chart, Computer Processes,
Software packages for Accounting.
1. Pandey, I.M. : Management Accounting, Vikas Publications.

2. Khan, M.Y. and : Management Accounting, Tata McGraw Hill.
Jain, P.K. New Delhi.
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mba-805 : Fundamentals of Sociology

Max. Marks : 100
External : 70
Internal : 30
Time : 3 Hours
Course Objective: To familiarise the students with basic concepts and theories of sociology.
Unit-I : Introduction : nature and scope of sociology. The methods of sociology;

Fundamental concepts of sociology. The relationship between man and
society.
Unit-II : Social structure and processes – social structure: meaning, elements and types;
Social institutions and their functions, Social process: co-operation, conflict,
competition and assimilation.
Unit-III : Socialization and social action : Meaning of socialization; Socialization as a

process of learning; Stages and agencies of socialization. Social action :
elements, rationality of means; Economic, political and religious integration
of ends.
Unit-IV : Social change and institution : meaning, types and factors in social change;
Social problems : meaning, causes and remedies. Social institution : family,
religion and marriage; Social stratification in India.
Unit-V : An overview of different branches of sociology. Basic concepts of Industrial

Sociology: Attitude formation and change. Morale audit; values and norms;
power and politics; bureaucracy.
1. Miller & Form : Industrial Sociology

2. Sheth (N.R.) : Industrial Sociology in India
3. Sachadeva, V.B. : Introduction to Sociology
4. Mike O' Donnell : Introduction to Sociology
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mba-806 : Computer Fundamentals

Max. Marks : 100
External : 70
Internal : 30
Time : 3 Hours
Course Objective: The objective of the course is to familiarize the students with the basics of
the computers and their uses.
Unit-I : Fundamentals of Computers :Introduction to computer types (Analog, Digital

and Hybrid); Characteristics of computers; Evolution of computers (History,
Generation), Basic components of a computer, their functions and
interrelation; Stores program concept, RAM, ROM; Computer hardware and
software and firmware; Computer languages, Types of Software, processing
of a computer uses, applications and capabilities; Concept of Data
communication and Networking.
Types of Computer Systems; Personal-Micro, Mini, Mainframe and Super
Computer; differences and capabilities; range of applications.
Unit-II : Data Representation : Number Systems (Binary, Octal and Hexadecimal) and
their inter conversions; Binary Arithmetic; Internal data representation;
Organization of memories; Representation of number (Fixed point and
Floating point); Representation of Alphanumeric character codes.
Unit-III : Data Storage : Primary storage; addressing and capacity; types of secondary
storage - magnetic tapes, disks, organisation methods (sequential and direct);
floppy disk optical disk; CD-ROM.
Unit-IV : Input/Output Devices: Tape/Discs/Diskettes, lightpen, mouse and joysticks,

character readers, VDU; serial, line-printer plotters.
Unit-V : Operating System : Introduction to operating system; types of operating

systems. Introduction to text processing via word processor, introduction of
spreadsheet, its types and applications.
Introduction to text processing via word processor, introduction to
spreadsheet, its types and application.
1. Govindraju, S. : Introduction to Computer Science - Wiley

Easter Ltd.
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2. Jain, V.K. : Computers and Beginners

3. Sinha, P.K. : Fundamentals of Computers
4. Nortron, Peter : DOS 5.0/6
5. Ram, B. : Computer Fundamentals.
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mba-811: Business Statistics

Max. Marks : 100
External : 70
Internal : 30
Time : 3 Hours
Course Objective: To acquaint the students with the statistical techniques and their
applications to business problems.
Unit-I : Statistics - Origin and growth, definition, significance, scope, functions,

limitations of statistics; Statistical survey - planning and executing the survey.
Parametric and non-parametric statistics - an introduction.
Unit-II : Collection of Data - Types of data, Methods of data collection, Interview and
questionnaire. Sources of data collection.
Unit-III : Classification and Tabulation of Data : meaning and objects; Types of

classification. Tabulation of Data, Parts of a table, General rules of tabulation,
Diagramatic and Graphic presentation - significance and rules for constructing
diagrams and graphs.
Unit-IV : Measures of Central Tendency and Dispersion - Central Tendency : Mean,

Median, Mode, Geometric mean, and Harmonic mean. Dispersion : Range,
The Mean Deviation, The Standard Deviation, Coefficient of Variation,
Variance, Lorenz Curve, Skewness.
Unit-V : Correlation and Regression Analysis : Coefficient of correlation concept and

significance, Karl Pearson's and Spearman's. Coefficient of correlation.
Multiple and partial correlation. Regression analysis - an introduction.
1. Dr. N.D. Vohra : Quantitative Techniques in Management

2. M.P. Gupta : Business Mathematics
3. Richard Alevin/David, S. : Quantitative Approaches to Management
Rubin/Joel P. Stinson
4. Leonard J. Kazmier : Business Statistics
5. Richard I. Levin. : Statistics for Management
6. S.C. Gupta : Fundamentals of Statistics
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mba-812 : Business Mathematics

Max. Marks : 100
External : 70
Internal : 30
Time : 3 Hours
Course Objective: To familiarise the students with a broad based knowledge of mathematics
with focus on business application.
Unit-I : Theory of Sets : Meaning, elements, types, presentation and equality of sets;
Union, intersection, compliment and difference of sets. Venn diagram;
Cartesian product of two sets, Application of set theory.
Unit-II : Indices and Logarithms, Arithmetic, Geometric and harmonic progressions

and their business applications; Sum of squares and cubes of first natural
numbers.
Unit-III : Permutations, combinations, and pronominal theorem (positive index).

Differential and integral calculus - an introduction.
Unit-IV : Matrices - types, properties, addition, multiplication, transpose and inverse of

matrix. Properties of determinants; Solution of simultaneous linear equations.
Differentiation of standard Algebric Functions. Business application of
Matrices and Differentiation.
Unit-V : Derivative as a rate measure. Elasticity as a function. Price elasticity of

supply. Price elasticity of demand. Income elasticity of demand, marginal cost
and revenue. Relation between average and marginal cost.
Suggested Readings:
1. Sancheti, D.C. and : Business Mathematics, Sultan Chand &
Kappor V.K. Sons, New Delhi.
2. Zameerudin, Quazi : Business Mathematics, Vikas Publishing
Khanna, V.K. and House, New Delhi
Bambri, S.K.
3. Reddy, R. Jaya Prakash : A Text book of Business Mathematics,
and Reddy, Y. Mallikarjuna Ashish Publishing House, New Delhi.
4. Mongia : Mathematics for Business and
Economics.
5. Raghavachari : Mathematics for Management.
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mba-813: Business Laws

Max. Marks : 100
External : 70
Internal : 30
Time : 3 Hours
Course Objective: To give an exposure to the students of some of the major commercial laws
affecting the business.
Unit-I : Meaning of Law, its significance and relevance to modern civil society. Indian
Contract Act, 1872 : Meaning and essentials of a valid contract, performance
of contract, termination of contract.
Unit-II : Contracts of indemnity and guarantee, bailment and pledge. Law of agency.
Unit-III : Sale of Goods Act, 1930 : Essentials of a contract of sale, Condition and
warranties; Transfer of title by non-owners; Performance of the contract of
sale. Unpaid seller - his rights.
Unit-IV : Elements of Company Law : Nature and meaning of company; Promotion and
incorporation of a company: Memorandum of Association, Articles of
Association; Board of Directors.
Unit-V : Indian Partnership Act, 1932 : Meaning and Nature of Partnership Types of
partnership; Partnership deed, rights and duties of partners.
1. Gulshan (S.S.) : Business Law, New Age Int. Publication.

2. Aggarwal, S.K. : Business Law, Galgotia Publications.
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mba-814 : Business Economics

Max. Marks : 100
External : 70
Internal : 30
Time : 3 Hours
Course Objective: To introduce basic concepts, analytical tools and theories of business
economics.
Unit-I : Introduction to Business Economics: Nature and scope of business economics;

Nature of business decisions making; Objectives of a firm. Profit
maximisation as the goal of corporate firms. Limitations of economic theories.
Unit-II : Concept of demand; Types of demand; Factors affecting demand; Law of

demand; Concept of elasticity of demand; Measurement of elasticity of
demand and its implications in decision making process; Introduction to
demand forecasting - its role, types and methods.
Unit-III : Production and cost analysis; Meaning of production; Production technology;

Production function, Least cost combination of inputs; Factor productivities
and returns to scale, cost concepts, Determinants of cost, Cost output
relationship.
Unit-IV : Pricing under different types of market structures i.e. perfect, monopoly,
monopolistic and oligopoly; Introduction to capital and investment decisions;
Methods of evaluating various investment decisions.
Unit-V : Alternative Theories of Firm's Behaviour; Profit analysis; Product market

analysis; Money market analysis.
1. Mote Paul & Gupta : Managerial Economics
2. Varshney, R.L. & : Managerial Economics

Maheshwari, K.L.
3. Dwivedi, D.N. : Managerial Economics

22
mba-815 : Database Management System

Max. Marks : 100
External : 70
Internal : 30
Time : 3 Hours
Unit-I Introduction to Database System, Concepts, Advantages, Disadvantages, Types,
Architecture of Database System. Schema, Subschema, Components of Database
System.
Unit-II Roles of Database Administrator, Entity, Attributes, E-R Diagram, Entity-
Relationship (One-To-One, One-To-Many, Many-To-Many).
Unit-III Data Models: Hierarchical, Network, Relational.
Unit-IV Functional Dependency, Transitive Dependency, Multi valued Dependency,
Normalization.
Unit-V Database Security, Concurrency.
Suggested Reading:
1 Database Management System : Elmasri Navathe

2. Database Management System : James Martin
3. Database Management System : C. J. Date
23

Max. Marks : 100
External : 70
Internal : 30
Time : 3 Hours
24
mba-821 : Environment Management and Law

Max. Marks : 100
External : 70
Internal : 30
Time : 3 Hours
questions in all, selecting one from each unit.
Course Objective: To familiarise the students with same environmental issues.
Unit-I: Environment management – Meaning, nature and scope. Ecological systems and
environmental systems. Components of the Eco-system.
Unit-II: Man and ecosystem and environmental systems. Conservation and Management.
Unit-III: Eco-friendly business – corporate social responsibility, green marketing, environment

ethics.
Unit-IV: Approaches for environmental management – management based on standards,

management based on best practicable means, other measures for environment.
Unit-V: Major provisions of the Environment (Protection) Act, 1986. Environment Audit.
Suggested Readings:
1. G.N. Pandey: Environment Management Vikas Publications

25
mba-822: Cost Accounting
Max. Marks : 100

External : 70
Internal : 30
Time : 3 Hours
Course Objective : The objective of the course is to provide knowledge of basic concepts to the
students in cost accounting.
Unit-I: Introduction : Limitation of Financial accounting, Meaning, definition, objectives,

advantages of cost accounting. Difference between cost accounting and financial
accounting. Objective against cost accounting. Installation of a costing system.
Difficulties in installing a costing system.
Unit-II: Cost Units and cost centers. Methods of costing : job, contract, batch, process, unit,
operating and multiple. Types of costing : uniform costing, marginal costing
historical costing. Analysis and classification of cost. Cost sheet and its preparation.
Item, excluded from cost books
Unit-III: Materials control : meaning, need for control, purchasing and function of purchase
department. Purchase procedure. Stores control: maximum level, minimum level,
safety level, EOQ, Material records, stores ledger, perpetual inventory, continuous
stock taking.
Unit-IV: Labour cost, system of wage payment, time wage system and piece rate system.
Premium and bonus plans.
Unit-V: Overheads – function-wise, elements-wise in behavior and classification and its

advantages. Factors in selection of methods of overhead rate for factory.
Miscellaneous items in overheads: Interest on capital depreciation, contribution to
staff provident fund, packing, income tax, discount received, debts, night shift bonus,
cost of defectives, advertising expenses and bonus etc.
Suggested Readings:
1. B.M. Lall Nigam & G.L. Sharma : Cost Accounting

2. Maheshwari & Mittal : Cost Accounting
26
mba-823: Indian Macro Economic Environment
Max. Marks : 100

External : 70
Internal : 30
Time : 3 Hours
Course Objective: The main objective of this course is to apprise the students of Economic
Policies of Government of India and to help them understand the
parameters of Indian Macro Economic Environment.
Unit-I : Economic Roles of Government - Planning, Entrepreneurial, Regulatory &

Promotion, Major Problems of Indian Economy - Economic Growth, Poverty,
Population and Unemployment.
Unit-II : Industrial Policy, Monetary Policy and Fiscal Policy in India.
Unit-III: Small Scale Industries : Meaning, Role and Problems, Role of Public Sector
Enterprises in Indian Economy, Concepts of Liberalisation, Privatisation,
Globalisation and Disinvestment.
Unit-IV: India's International Trade, Exports & Imports, Balance of Payment, EXIM
Policy, Inflation in India.
Unit-V : India and World Economy, Role of WTO, IMF & World Bank, Trends of
National Income & Per Capita Income in India, Relative Importance of
Agriculture, Industry & Service Sector.
Suggested Readings:
1. Indian Economy- Ruddar Dutt & K.P.M. Sundaram

2. Indian Economy-Mishra & Puri
3. Business Environment-Francis Cherunilam
4. Business Environment-K. Ashwathapa
27
mba-824: Corporate Law
Max. Marks : 100

External : 70
Internal : 30
Time : 3 Hours
Course Objective: The objective of this paper is to acquaint the students with major provisions
of the Company Law, 1956.
Unit-I: Evolution of Company Law in India. Company : Meaning, Salient Features, Forms of
Company. Difference between a company and partnership.
Unit-II: Formation of Company : Promotion, Position of Promoters and their remuneration,

duties and liabilities. Registration of companies.
Unit-III: Memorandum of Association : Meaning, contents and its alteration. Doctrine of Ultra
vires. Articles of Association : Meaning, contents, and its alteration. Principle of
Constructive Notice.
Unit-IV: Prospectus and its contents. Liability for mis-statement. Shares and Share Capital.
Members and Shareholders.
Unit-V: Company Meetings and Proceedings. Managerial Remuneration. Power, Duties,

Liabilities and Meetings of Directors.
Suggested Readings:
1. Avtar Singh : Company Law

2. S.C. Kucchal : Company Law
28
mba-825: Elements of Marketing

Max. Marks : 100
External : 70
Internal : 30
Time : 3 Hours
Course Objective: The objective of this course is to familiarise the students with the basic
functions and processes of Marketing.
Unit-I: Marketing- Definition, Nature & Scope, Various Concepts of Marketing,

Marketing Mix, STP (Segmenting, Targeting & Positioning) approach to
marketing, Marketing Environment.
Unit-II: Product-Meaning, Levels, Product Mix, New Product Development, Product Life
Cycle, Branding & Packaging.
Unit-III: Pricing- Objectives, Methods & Policies, Promotion Mix- An introduction to

Advertising, Sales Promotion, Personal Selling, Direct Marketing & Public
Relations.
Unit-IV: Distribution Channels- Planning & Management, Retailing, Wholesaling,

Physical Distribution & Logistics Decisions.
Unit-V: Selected Applications: International Marketing, Marketing Research &

Information System, Marketing on Web.
Suggested Readings:
1. Marketing Management by Philip Kotler.

2. Marketing Management by E.J. McCarthy.
3. Marketing Management by Ramaswamy and Namakumari.
29
mba-826: Term Paper Presentation

Max. Marks : 100
External : 70
Internal : 30
Time : 3 Hours
30
mba-831: Basics of Finance

Max. Marks : 100
External : 70
Internal : 30
Time : 3 Hours
Course Objective: To familiarise the students with the basics of finance.
Unit-I: Definition and Importance of Finance Function, Functions of Finance, Distinction

between Accounting Function and Finance Function, Definition and Functions of
Financial Management, Objectives of Financial Management Organisation of the
Finance Function.
Unit-II: Meaning, Characteristics and need for financial planning in business concerns, factors
to be considered in drafting a financial plan. Meaning of capitalisation and theories of
capitalisation. Over-capitalisation and under-capitalisation.
Unit-III: Sources of Long-term, Medium term and short-term finance, capital structure,
objectives of capital structure and characteristics of an optimal capital structure.
Unit-IV: Concept of cost of capital, Importance of cost of capital in managerial decision

making, computation of cost of capital, concept of Average cost of capital.
Unit-V: Definition and Importance of capital budgeting, Methods for evaluating the capital
investment proposals, time value of money.
Suggested Reading:
1. I.M. Pandey : Financial Management

2. S.C. Kuchal : Financial Management
3. M.Y. Khan : Financial Management
31
mba-832: Management Accounting

Max. Marks : 100
External : 70
Internal : 30
Time : 3 Hours
Course Objective: To make students understand the applications of accounting for

managerial functions.
Unit-I: Definition, Characteristics and Scope of Management Accounting, Functions of

Management Accounting, Management Accounting as a tool of Management,
Distinction between Financial Accounting and Management Accounting.
Unit-II: Meaning of budget and budgetary control, objectives of budgeting, Types of budgets
for effective control, Meaning & Functions of cash budget.
Unit-III: Nature and Importance of C-V-P Analysis, Break-even Analysis, Significance and
limitations of Break even Analysis.
Unit-IV: Concept of Marginal Costing. Distinction between marginal costing and standard
costing, Advantages and Disadvantages of marginal costing.
Unit-V: Meaning and Importance of reporting to Management, Types of Reports, Principles

of Reporting.
Suggested Readings:
1. I.M. Pandey : Management Accounting

2. Manmohan Goyal : Management Accounting
32
mba-833: Production Management
Max. Marks : 100

External : 70
Internal : 30
Time : 3 Hours
Course Objective: The basic objective of this course is to familiarise the students one of the
important functional areas of Management i.e. production.
Unit-I: Production - Definition, nature, scope and importance, production as a functional area
of management, Types - job, batch and flow production, continuous and intermittent
production.
Unit-II: Plant Location and Layout - Need, Meaning and types of plant location and layout.
Unit-III: Production Forecasting - Concept, importance and methods. Production Planning and
Control.
Unit-IV: Method Study - Concept, application, procedure. Relevance of forms, charts and
reports in method study.
Unit-V: Time Study - Concept, application, procedure, determination of standard, actual and
normal time, performance rating, work sampling.
Suggested Readings:
1. Buffa, E.S. : Modern Production Management

2. Mayer, Raymond R. : Production & Operations Management
3. Goel, B.S. : Production Management
33
mba-834 : Management Information System
Max. Marks : 100

External : 70
Internal : 30
Time : 3 Hours
Course Objective : The objective of the Course to acquaint the students with Information
Systems Management.
Unit-I : MIS - Definition, Nature, Scope, System Development Life Cycle
Unit-II : Information Sources, Types, Characteristic, Information Search, Query

Identification and Analysis.
Unit-III: Systems Analysis and Design, Role of System Analyst, Types of System
Unit-IV: On-line Information Sources - Definition, Needs, Purpose and Techniques of

Searching, Information Sources on Internet and Their Access.
Unit-V : Selected Application : Brief Introduction to
- Marketing Information System

- Personnel Information System
- Accounting Information System
Suggested Readings:
1. Management Information System : Jerome Kanter

2. Management Information System : Laudon C. Laudon
34
mba-835: Basics of HRM
Max. Marks : 100

External : 70
Internal : 30
Time : 3 Hours
Course Objective: The objective of this course is to familiarise the students with the basic
functions and processes of Human Resource Management.
Unit-I: HRM: Historical Development; Definition, Objectives, Scope, Significance and

Functions; Human Resource Planning.
Unit-II: Recruitment : Process, Sources, Methods and Techniques; Selection: Process, Tests,
Interview; Placement.
Unit-III: Training: Process, Principles, Methods, Types; Training need assessment and process
evaluation; Development: nature, process, methods, techniques and evaluation.
Unit-IV: Compensation Management : wages, salaries, incentives, fringe benefits, bonus; Job
Evaluation; Performance Appraisal; Grievance Handling.
Unit-V: HRD : Concept, Benefits; Career Planning and Development; counseling; Industrial
Relations: Concept, Trade Unionism; workers participation in management.
Suggested Readings:
1. R.S. Dwivedi : Personal Management in Indian Enterprises.

2. Armstrong, M.A. : Handbook of HRM Practices
3. Aswathappa, K.:Human Resource & Personal Management: Text and Cases
4. Dessler, G. : Human Resource Management
5. Monappa, A. : Managing Human Resources
35
mba- 836 Terms Paper Presentation

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
Note: There will be five units in all. The number of questions to be set will be ten, in a manner
that there are two questions from each unit. The students will be required to attempt five
questions in all, selecting one question from each unit. There may be a case problem
(which may or may not be compulsory); it will be in lieu of two questions carrying 28
marks and will be in addition to ten questions.
36
mba- 841 Purchasing and Materials Management

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
questions in all, selecting one question from each unit. There may be a case problem (which may
or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in
addition to ten questions
Course Objective: the objective of this course is to acquaint the students with concepts of
purchasing and Material Management issues form managerial.
Unit-I: Purchasing – Concept, significance & role Purchasing Cycle – it’s significance,
purchasing as a profession.
Unit-II Type of Purchasing – role of purchase department. Purchasing Department in
relation with other functional departments – Marketing, Finance, HRM
Unit-III Material Management-concept, aims & scope. Organization of Material Function.
Environmental factors affecting material functions. Material cycle. Economics of
Material Management. Material planning-a brief introduction.
Unit-IV Procurement decision – Make-buy, lease. Vendor analysis-identification,
Negotiations, purchasing, difficulty in maintaining relations, vendor rating.
Material handling & transportation.
Unit-V Value analysis – concept of value, techniques and applications. Measuring
material management performance. Recent trends in material management. Future
of material management Standardization and simplification task.
Suggested Reading:
1. Purchase & Material Management P. Gopalakrishnan.

2. Purchase and supply Management Donald W. Dobler.
Dand N. Burt
3. Purchasing and Material Management Dean S. Ammer.
37
mba- 842 Quantitative Techniques for Business Management

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
Course Objective: The objective of this course is to acquaint the students with concept of
operational research as applicable in business management and business applications of
quantitative techniques.
Unit-I Probability: various definitions, events and their types, addition and multiplication
rules and their applications, statement of Bayes Theorem and its applications.
Probability Distributions: Binominal, Poisson and Normal distributions; their
characteristics and applications.
Unit-II Sampling: Definition, Need, Significance and Methods of Sampling. Test of
Significance: Meaning and various related concepts, large and small sample test
as based on – Z tests, T-tests, F tests and X 2 (Chi-Square) tests. Correlation &
Regression analysis upto two variables only.
Unit-III Operations Research : Definition, Meaning, Nature, Significance, Characteristic
and Methodology of Operations Research. Linear Programming: Meaning,
Assumptions, Problem formulation and various concepts related to Linear
Programming, Graphical & Simplex methods for solving L.P. problems
(elementary problems only).
Unit-IV Transportation problem with elementary applications. PERT/CPM; assignment
problem; decision theory: decision making under certainty, risk and uncertainty
Unit-V Inventory Management: Introduction, Types of Inventories, Inventory decisions,
inventory Management System, Meaning of Safety stock. Simple numerical
problems on inventory. Replacement Theory: Meaning, determination of optimal
replacement period determination of minimum coverage cost, and replacement of
items, simple application.
Suggested Reading:
1. Bierman & Bonini : Quantitative Analysis for Business Decisions; Illinois :
Richard D. Irwin Inc.
2. Hien, L. W. : Quantitative Approach to Management Decisions, Prentice
Hall, New Jersey
3. N.D. Vohra : Quantitative Techniques in Management. Tata McGraw
Hill Publising Company Ltd., New Delhi
4. Richard I. Levin : Statistics for Management
5. S.C. Gupta : Fundamentals of Statistics
6. Sharma, S.C., Shenoy : Quantitative Techniques for Managerial
G.V. and Srivastava Decision-Making; New Delhi, 1985
U.K.
38
mba- 843 Entrepreneurship Development

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
Course Objective: The objective of this course is to acquaint the students with concepts of
entrepreneurship, focus areas in the development of entrepreneur.
Unit-I Entrepreneurship – meaning and significance, relationship between
entrepreneurship development and economic development, characteristics,
qualities and prerequisites of an entrepreneur, role of entrepreneurship in India.
Unit-II Economic social and psychological need for entrepreneurship, problems
associated with entrepreneurship in India, role of innovation and creativity in
entrepreneurship.
Unit-III Role of Government, promotional agencies and institutions in entrepreneurship
development, incentive and various financial schemes available for entrepreneurs.
Unit-IV New venture development-methods and procedures. New venture life cycle,
environmental factors affecting a new ventures, overcoming hurdles in new
venture development.
Unit-V Feasibility study – firm location analysis, market potential and demand analysis,
cost and working capital analysis, profit and tax planning.
Suggested Reading:
1. A.N. Desai : Entrepreneur & Environment

2. Rajive Jain : Planning a Small Scale Industry
3. Peter Drucker : Innovation and Entrepreneureship
39
mba- 844 Business Research

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
Course Objective: The objective of this course is to acquaint the students with concepts and
basics of research methodology.
Unit-I Research – meaning, nature, scope in business. Research process, identification of
problem, formulation of hypothesis, inference process, scientific methods of
research. Recent trends in usage of research in Indian corporate sector.
Unit-II Research design-nature, significance, types. Ethical issues in research, research
agencies.
Unit-III Source of data collection- nature and types, sampling techniques nature and types
brief introduction to scaling and measurement techniques.
Unit-IV A brief introduction to factor analysis, conjoint analysis, cluster analysis and
multidimensional scaling.
Unit-V Analysis and interpretation- editing, coding and tabulation of data. Business
research reports-format, criterion for judgment of good research report.
Suggested Reading:
1. Cooper and Sindler : Business research methods.

2. C.R. Kothari : Research Methodology.
3. G.C. Bery : marketing Research
40
mba- 845 Services Marketing

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
services marketing, focus areas in the services marketing.
Unit-I Services – meaning, types, characteristics. Difference between physical goods and
services. Reasons for growth of services sector. Marketing of services-conceptual
framework.
Unit-II Environment for marketing of Services, Marketing mix in services. Designing
service marketing strategy.
Unit-III Services consumer behaviour, segmenting, targeting and positioning (STP) –
approach in service sector.
Unit-IV Service quality, customer satisfaction and relationship marketing, internal and
external service marketing, international and global strategies in services
management.
Unit-V Selected application of services marketing- Financial, Tourism, Consultancy &
marketing research services.
Suggested Reading:
1. Ravi Shanker : Service Marketing

2. S. N. Zha : Service Marketing
3. Phillip Kotler : Marketing for Non-Profit Organization.
4. R.D. Aggarwal : Organization and Management.
5. Christopher Lovelock : Service Marketing
6. M.K. RamPal, : Service Marketing
S.L. Gupta
41
mba- 846 International Business

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
international business, focus areas in the international trade and globalisation trends.
Unit-I Conceptual framework of international business, nature; importance; growth of
international business. Modes of international Business. Theories of international
trade-absolute and comparative cost theory, Leintoff paradox.
Unit-II Forces of globalisation – need, ways to enter in international business.
Environmental factors in international business- cultural, political, legal and
economic.
Unit-III Institutions in international business: rationale for Govt. intervention. Forms of
trade control, impact of WTO, Economic Integrations (NAFTA, EEC,
Commodity agreements). Internationalization process.
Unit-IV Multinational enterprise: meaning, types of MNE’s , impact of MNE’s,
International strategies- Geographical, collaborative & control strategy.
Unit-V Human Resource Management : Concept, international development of
managers, HRM in the internationalization process.
Suggested Reading : -
1. Anant R. Nagandhi : International Management

2. Sundram and Black : International Business Environment.
3. Daniel and Radcbough : International Business
4. S. Shiva Ramu : International Business
5. Taggart & Modermott : International Business
6. Robinson D. Richard : International Business Management
42
mba- 847 Term Paper Presentation

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
43
mba- 851 Project Management

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
project management in managerial perspective.
Unit-I Concepts of Project Management : Concept of a Project; categories of Projects;
Project Life Cycle Phases; Project Management; Concepts; Tools and Techniques
for Project Management; The Project Manager; Basic Education for a Project
Manager; Roles and Responsibilities of Project Manager; Project Manager as a
Profession; summary.
Unit-II Establishing the Project: Scope, Time, Cost and Performance Goals; Feasibility
Report; Financing Arrangements ; Preparation of Cost Estimates; Finalization of
project Implementation Schedule; Evaluation of the project profitability;
Appointing a Project Manager; fixing the Zero Date; Summary.
Unit-III Organizing Human Resources and Contracting : Delegation; Project Manager’s
Authority; Project Organization; Accountability in Project Execution of
Contractors; Team Building; Summary.
Unit-IV Organizing Systems and Procedures for Project Implementation; Working of
Systems; Design of Systems; Project Work System Design; Work Breakdown
Structure (WBS); Project Execution Plan (PEP); Project Procedure Manual;
Project Control System; Planning, Scheduling and Monitoring; Monitoring
Contracts; Project Diary; summary.
Unit-V Project Direction, coordination and control : Project Direction; communication in
a Project; Project Coordination; Project Control; Scope/Progress Control
Performance Control; Schedule Control; Cost Control ; Summary.
Suggested Reading:
1. S. Chaudhary : Project Management

2. Harvery Maylor : Project Management
3. Bob Goel : Project Management
44
mba- 852 Marketing Communication

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
Course Objective: The objective of this course is to acquaint the students with marketing
communication aspects
Unit-I Communication – meaning, process, significance in organization. Integrated
marketing communication, marketing communication mix, nature of different
marketing communication tools, organizing and managing marketing
communication.
Unit-II Advertising as a tool of marketing communication, definition objectives and
functions of advertising, social economic and legal aspects of advertising.
Advertising agency vs. advertising department.
Unit-III A detail study of 5 M’s of advertising – mission, money, message, media &
measuring advertising effectiveness. Different components of five M’s
Unit-IV Sales promotion and personal selling as tools of marketing communication, types
of sales promotion, strategic issues in designing sales promotion program,
personal selling process. Strategic issues in designing personal selling program.
Unit-V Direct marketing and public relations as tools of marketing communication,
modern tools of direct marketing, developing integrated direct marketing
program, different activities of public relations department. Planning and
managing public relations.
Suggested Reading :
1. Phillip Kotler : Marketing Management

2. Blythe : Marketing Communication
3. Boyd, Newman : Advertising : Selecter readings
4. Sandage & Fryburger : Advertising Theory and Paractiee
5. Schaltz, Don and William : Sales Promotion Management
6. E. Roman. : Integrated Direct Marketing.
45
mba- 853 Export Documentation and Procedures

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
documentation related to exports and basic procedures
Unit-I Export promotion- meaning and significance, institutional infrastructure for
export promotion in India, legal environment for export business, India’s export
trade and current trends, problems faced by Indian exporters.
Unit-II Key documents used in exports-commercial invoice, GE form, letter of credit, bill
of exchange, shipping bill, bill of lading etc. common problem in documentation.
Unit-III Processing of an export order- a detail study of different stages, different parties
and acts involved in processing of an export order.
Unit-IV Export finance- pre-shipment and post shipment finance, different financing
facilities available for exporters, role of EXIM bank in export financing.
Unit-V Quality control and pre-shipment inspection, management of risk in export
marketing.
Suggested Reading:
1. P.K. Khurana : Export Management

2. Varshney & Bhattacharya : International Marketing
Pepsi Handbook of India Export
46
mba- 854 Total Quality Management

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
Course Objective: The objective of this course is to acquaint the students with concepts of total
quality management, Managerial perspective TQM in business organizations.
Unit-I Introduction: Concepts of quality, total quality and total quality management.
Evolution of Quality Management. Designing Organization for quality. Quality
Policy and Cost of quality.
Unit-II Contribution of TQM Gurus: WE Deming, Joseph M. Juran, Philip Crosby,
Armand V. Feigenbaum and Kaoru Ishikawa.
Unit-III Quality planning: Understanding customers and their needs. Quality of Purchased
Materials : Determination and Description. Value Analysis.
Unit-IV Statistical Quality Control: Meaning and Need Control Charts: procedure and
Types: X chart R-Chart o-chart, C-Chart, p-Chart (Fraction Defective).
Advantages and Disadvantages of Statistical Process Control.
Unit-V Quality Teams, Quality Audit, ISO 9000, Business Process Reengineering, JIT.
Suggested Reading:
1. Juran, J.M. and Gryna, Frank M : Quality Planning and Analysis Tata
McGraw Hill, New Delhi
2. Besterfield, Dale H, et at : Total Quality Management, Pearson
Education, New Delhi
3. Sharma, D.D. : Total Quality Management, Sultan Chand &
Sons, New Delhi
47
mba- 855 Human Resource Development

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
Course Objective: The objective of this course is to acquaint the students with aspect of HRD as
applicable in Business enterprise.
Unit-I Introduction to HRD : definition, aims and activities of HRD. The strategy of
HRD, contribution of HRD in India
Unit-II Training and Development: definition and significance of training and
development. Training needs and objectives, Nature of management development.
Methods and techniques of management development. Evaluation of training and
development.
Unit-III Performance management: the nature and significance of performance
management. The process of performance management. 360 degree feedback.
Monitoring and evaluating performance management. Performance
appraisal/management in India.
Unit-IV Career management and counselling : definition and aims of career management
the process of career management. Indian perspective on career development. The
meaning and role of counselling. Forms of counselling. Indian perspective on
counselling.
Unit-V Organization development (OD) and empowerment: definition and objectives of
OD. Pre-requisites to OD, Steps in OD, Meaning and significance of
empowerment. Pre-requisites to empowerment. Process of empowerment.
Empowerment programs in India.
Suggested Reading:
1. Rao, T.V and P.F. Pereira : Recent Experiences in Human Resource

Development in India
2. Rao, T.V. : HRD in the New Economic Environment
3. Kandula, S.R. : Strategic Human Resource Development
4. Armstrong, M. : A Handbook of Human Resource Management
Practice
5. Dwivedi, R.S. : Human Resource development in Indian Enterprises
48
mba- 856 Vyavharik Hindi

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
49
mba- 857 Comprehensive Viva-Voce

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
50
mba- 858 Term Paper Presentation

M M.- 100
Internal- 30
External- 70
Time- 3 Hours
51
Mba- 861 Strategic Management

M.M. - 100
Internal- 30
External- 70
Time- 3 Hours
Course Objective: The main objective of the course is to acquaint the students with various
issues pertaining to strategic thinking and management.
Course Outlines
Unit-I: Strategic Management- Meaning, Historical Development, Nature, Scope,
Significance. Strategic Management Model, Strategic Intent-Vision, Mission, and
objectives.
Unit-II: External Environmental Appraisal- Meaning, Significance and Forces.
Environmental Scanning – Process and Techniques. Corporate Appraisal-
Meaning, Process, Significance & Techniques.
Unit-III: Strategic Alternatives and Choices: Stability Strategy, Growth
Strategy,
Retrenchment Strategy and Combination Strategy. Strategic Choices Models-
BCG Matrix, GE- Model Strategic Alliances.
Unit-IV: Strategic Implementation : Relationship between Formulation and
Implementation. Strategic Implementation Process, Issues in Strategic
Implementation – Management and others issues.
Unit-: Functional Strategies- An overview: Strategic Evaluation and Control- Process
and Methods. Corporate Social Responsibility.
Suggested Readings:
1. H. Igor Ansoff Corporate Strategy, McGraw Hill, New York.
2. William Glueck Strategic, Formulation and Management Action,
McGraw Hill, New York (Ist edn.)
3. Azhar Kazmi Business Policy and Strategic Management, Tata
McGraw Hill, New Delhi.
4. R.M. Srivastava Management Policy and Strategic Management,
Tata McGraw Hill, New Delhi.
5. Gerry Johnson and Kevan Exploring Corporate Strategy Text and Cases, Scholes
Prentice Hall of India, New Delhi.
6. McCarthy Daniel J. Business Policy and Strategy, A.I.T.B.S.,
New Delhi.
7. Ghosh PK Business Policy, Sultan Chand & Sons, New Delhi.
52
Mba-862 Economic Aspects of Indian Constitution
Max. Marks: 100

External: 70
Internal: 30
Time: 3 Hours.
Note: There will be five units in all. The Number of questions to be set will be ten, in a manner
Course Objectives
The basic objective of this course is to make the students to understand the major
provisions of the Indian Constitution which effect the business & Indian Economy.
Unit-I Definition of a Constitution: Supreme Law of the Land. Objective of

Constitution – Preamble to the Constitution of India. Concept of
fundamental & Human Rights in India. Basic Principles of
Interpretation of Law.
Unit-II Right to Equality – Discrimination to affirmative actions. Concept of Liberty –
Negative & Positive Liberty. Freedom under Article 19 of the
Constitution. Right to Education; Employment and Right against Exploitation.
Unit-III Concept of a Welfare State. Directive Principles under the Constitution of India
relating to Welfare State. Rights of a citizen in a modern welfare state and
liberalized economic environment. Fundamental Duties of Citizens.
Unit-IV Form of government under the Constitution of India. Legislative Procedure in
India, Executive control over the legislation. Public opinion and the role of the
media. The role of the judiciary.
Unit-V Indian federation – Co-operative federalism. Distribution of legislative &

financial powers. Freedom to carry on business, trade etc. The role of the CAG.
Recommended books :
1. V.N. Shukla Constitution of India
2. D.D. Basu Introduction to the Constitution of India

53
Mba-864 Consumer Behaviour
Max. Marks: 100

External: 70
Internal: 30
Time: 3 Hours.
Course Objective: The objective of this course is to impart the knowledge to students
regarding consumer’s behaviour and its implications for marketers.
Course Outlines
Unit-I: Meaning, nature, scope and Historical Development of Consumer Behaviour.
Consumer Behaviour as a discipline, Framework for Consumer Decision-Making
Process, Importance of study of Consumer Behaviour for marketers.
Unit-II: Psychological factors affecting Consumer Behaviour and their implication for
marketer’s. Perception, Motivation, Learning, Personality and Self- Concept.
Unit-III: Cultural, Social and economic factors affecting Consumer Behaviour. Consumer
Attitude formation and change.
Unit-IV: Group, Family and Life Style influences on Consumer behaviour.
Unit-V: Diffusion of Innovation, Adaptation process, and opinion Leadership.
Suggested Reading:
1. Scheffman L.G. & Kanuk, L.L. Consumer Behaviour, PHI, New Delhi.
2. Sturat Henderson, Britt Consumer Behaviour in Theory and in

Action.
3. Benett Peter D. & Kassarjan, Consumer Behaviour, PHI, New Delhi.
Harold H.
4. Engel, James , Kollat, DT & Consumer Behaviour, Silligrade Dryden
Miniard, PW Press,
5. David L. Loudon Consumer Behaviour, Tata McGraw Hill,

New Delhi.
6. Del L. Hawkins Consumer Behaviour, Tata McGraw Hill,

New Delhi.
54
mba-865 Sales and Distribution Management

Max. Marks: 100
External: 70
Internal: 30
Time: 3 Hours.
Course Objective: The objective of this course is to make students understand the issues and
intricacies of sales and distribution function in business.
Course Outlines
Unit-I: The field of Sales Management, The Nature and role of the sales manager’s Job.
Sales Organisation Purpose, Principles and Structure.
Unit-II: Management of Sales Force: Recruiting, Selecting, Training and Development,

Motivating and Compensating Sales force. Sales meetings and contests.
Evaluation and Supervision of Salesmen.
Unit-III: Controlling the Selling Efforts: The Sales Budget and budgeting procedure, quota
setting and administering, sales control and cost analysis.
Unit-IV: Physical Distribution- Nature and objectives, Order Processing, Warehousing,

Inventory and Transportation Decisions. Responsibility for Physical Distribution.
Unit-V: Distribution Administration: Organisation, Planning, Audit and Control,

Performance Measurement and Reporting.
Suggested Readings:
1. Logistics and Supply Chain Martin Chropher, Pearson Education Asia,

Management New Delhi.
2. Logistics Management Booer Sox and clos, TMH, New Delhi.
3. Marketing Management Philip Kotler , Pearson Education Asia, New
Delhi.
4. Sales Management Still, Cardiff and Govrini, PHI, New Delhi.
55
mba-866 International Marketing Management

Max. Marks: 100
External: 70
Internal: 30
Time: 3 Hours.
Course Objective: The objective of this course is to orient the students to the problems of
international business dealing from the modern marketing point of view. Efforts will be
made to deal with those aspects of marketing, which are unique to international business
dealings.
Course Outlines
Unit-I: International Marketing; Definitions, Meaning, Nature and Scope of International
Marketing, Reasons and Motivations underlying International Business, basic
Modes of Entry, Process of International Marketing, domestic marketing versus
International Marketing. Benefits of International Marketing.
Unit-II: International Marketing Environment: Cultural Environment, Political Legal
Environment and Economic Environment for International Marketing.
Unit-III: International Market Selection and Segmentation; Factors, Influencing,
International Market Selection and Segmentation, Process of Market Selection,
Selection Strategies. International Marketing Planning and Control: Developing
an International Marketing Plan, Issues and Framework for International Market
Planning, International Marketing Control and Control Sequence.
Unit-IV: International Marketing Mix; International Product Policy and Planning in the
International Product Mix. Branding Labeling, Packaging and Organisation of
Product Warranties and Services. International Pricing Policy; Pricing Strategy.
The Process of Price Setting, Pricing Decisions, Information for Pricing
Decisions.
Unit-V: International Advertising; International Advertising Strategy, Elements of
Advertising Strategy, Media Strategy. International Distribution Management:
International Distribution Policy, Selecting Distribution Channels.
Suggested Readings:
1. Vern Terpstra & International Marketing, South Western Publishing.
Ravi Sarathy
2. R.L. Varshney and International Marketing: An Indian Perspective, Sultan
B. Bhattacharyya Chand & Sons, New Delhi.
3. Sak Onkvisit and International Marketing: Analysis and Strategy,
John Shaw Pearson Education, New Delhi.
4. Warren, J. Keegan Global Marketing Management, Pearson Education,
New Delhi.
5. Philp R. Cateora & International Marketing, Tata McGraw-Hill Publishing
John L. Graham Ltd., New Delhi.
6. Kirpalani V.H International Marketing, Pearson Education, New
56
Delhi.
7. P.K. Vasudeva International Marketing Marketing, Excel Books, New
Delhi.
57
Mba-868 Working Capital Management

Max. Marks: 100
External: 70
Internal: 30
Time: 3 Hours.
Course Objective: The objective of this course is to acquaint the students with the problems
of working capital management.
Course Outlines
Unit-I: The concept of Working Capital; Nature of Asset growth, Patterns of Financing, a
decision process, Risk versus Return in Current Asset Management, Towards an
Optimal Policy, Analysis of Working Capital of a concern.
Unit-II: Management of Cash and Marketable securities: Motives for holding Marketable
Securities, Choice of Securities, Alternative Strategies. Issues in Management of
Cash, Cash Budgeting Methods and Models.
Unit-III: Management of Receivables: Nature of Receivables, Cost of Maintaining
Receivables, factors affecting size of receivables, Policies for managing accounts
receivables, Determination of Credit Policy and Credit Standards. Credit
Evaluation of Customers.
Unit-IV: Management of Inventories; Meaning, Types, Classification, Techniques and
Tools, Costs associated with inventory.
Unit-V: Financing Current Assets: Controlling Liquidity, Role of Liquidity in Financial
Management, Measurement and Determinants of Liquidity, Management of
Current Liabilities. Sources of Working Capital, Pattern of Working Capital
Management in India with special reference to Government Policies.
Suggested Readings:
1. Hampton J. John Financial Decision Making Concepts, Problems
and Cases.
2. Brigham, Gugene F. Fundamentals of Financial Management, Harcourt
Asia Pvt. Ltd., Singapore.
3. Wright Financial Management.
4. Block and Hurt Foundations of Financial Management.
5. K.M. Upadhayaya Financial Management.
6. I.M. panday Financial Management, Vikas Publishing House,
New Delhi.
7. Prasana Chandra Financial Management, T.M.H., New Delhi.
8. Bhalla VK Working Capital Management, Himalaya
Publishing House, New Delhi.
58
Mba-869: Foreign Exchange Management

Max. Marks: 100
External: 70
Internal: 30
Time: 3 Hours.
Course Objective The objective of this course is to provide the basic knowledge about the
foreign exchange dealing including exchange rate determination and exchange risk
management.
Course Outlines
Unit-I: Introduction to Foreign Exchange, Foreign Exchange Market: Nature, participants

and structure. Foreign exchange quotations.
Unit-II: International Monetary Systems; Historical background and structure. Exchange
rate determination, theories, parity conditions, flexible vs. fixed exchange rates.
Unit-III: Forward Exchange Market; Nature, participants, forward contracts, premium and
discounts, forward vs. future contracts. Currency option market; Determinants of
the market value of currency option.
Unit-IV: Foreign Exchange Exposure; introduction, nature and magnitude, types of
exposure: transaction, translation and economic; their measurement and
management.
Unit-V: Convertibility of Rupee and Liberalised Exchange Rate Management (LERM)
system. An overview of Indian Foreign Exchange Control, RBI guidelines,
important provisions of FEMA.
Suggested Readings:
1. P. Balachandran Foreign Exchange –A Manual for Managers.
2. H.P. Bhardwaj Foreign Exchange Hand Book .
3. D. Bhorali and S. International Financial Institution and Monetary
Sikidar Management.
4. B.K. Chaudhry Financing of Foreign Trade and Foreign
Exchange.
5. Alan C. Shapir Multinational Financial Management, P.H.I., New
Delhi.
6. Henning, Pigott & Scott International Financial Management.
7. Keith Pilbeam International Finance, MacMillan India Ltd., New
Delhi.
8. Apte P.G. International Financial Management, TMH, New
Delhi.
9. Chatterjee, A.K. Principle of Foreign Exchange.
59
10. Saran (V) International Financial Management, PHI, New

Delhi.
11. Vij (Madhu) Multinational Financial Mgt., Excel Books, New
Delhi.
60
Mba-870 Security Analysis and Investment Management

Max. Marks: 100
External: 70
Internal: 30
Time: 3 Hours.
Course Objective: The main objective of this course is to provide an understanding of basic
knowledge about the theory and practice of security analysis and investment decision-
making.
Course Outlines
Unit-I: Investment process, objectives of security analysis, types of security, risks in
holding securities, markets for securities, risk- return analysis.
Unit-II: Bond Analysis: Features of a bond security, bond valuation, bond returns and
prices, yield to maturity term structure of interest rates, duration, risk
immunization, bond trading strategies.
Unit-III: Common Stock Analysis : Features of equity shares various approaches of equity
valuation. Fundamental analysis, economy analysis, industry analysis, company
analysis, estimating value.
Unit-IV: Technical Analysis: Fundamental of technical analysis, basic assumptions, Dow
theory; Charts, technical trading rules, Efficient Market theory; forms and tests.
Unit-V: Options and futures: Types of option, valuation of options, Warrants and their
valuation, Features of future contracts; spread and return on futures, financial
features.
Suggested Readings:
1. Donald E. Fischer & Security Analysis and Portfolio Management,
Ronald J Jordon Prentice Hall of India, New Delhi. .
2. Sharpe William Investments, Prentice Hall of Indiqa, New Delhi.
3. Haugen Robert, H. Modern Investment Theory, Pearson Education,
New Delhi..
4. Preeti Singh Investment Management, HPH, New Delhi.
5. V.K. Bhalla Investments Management, Sultan Chand & Co.,
New Delhi.
6. Pandian Security Analysis Portfolio Management, Vikas
Publishing Home, New Delhi.
7. Prsaanna Chandra Investment Analysis and Portfolio Management,
TMH, New Delhi.
8. Bhalla (VK) Portfolio Analysis and Management, Sultan Chand
& Sons, New Delhi.
61
mba-872 Industrial Relations
Max. Marks: 100

External: 70
Internal: 30
Time: 3 Hours.
Course Objective: To help in understanding basic IR concepts and techniques for managing
it effectively.
Course Outlines
Unit-I: Nature of Industrial Relations (IR)- Old and new versions, Dunlop model and its
relevance for India. Key issues and emerging trends in IR. Patterns of IR in India.
The role of state in IR.
Unit-II: The Role of Employers Organisation in IR- Background and role of Council of
Indian Employers (CIE) in IR, Technological Change- impact, implications and
management.
Unit-III: Trade Unionism- History, Characteristics and Role . Measures to strengthen Trade
Unions and their Recognition issue. Role and relevance of Trade Unions during
post- liberalization period in India. Emerging Trends and Leadership in Trade
Unionism.
Unit-IV: Industrial Unrest-Forms, Causes and Management. Machinery for Prevention and
Settlement of Dispute, Ethical Approach to IR- Code of Discipline and Gandhian
Trusteeship System.
Unit-V: Collective Bargaining- Concept and Process. Collective Bargaining in India.
Workers Participation in Management meaning, Objective, Pre-requisites and
Forms. The Indian schemes of Workers Participation. Participation Through
Quality Circles.
Suggested Readings:
1. Armstrong, M.A. Handbook of Personnel Management Practice,
Kogan Page Ltd, London.
2. Joseph, J. Strategic Industrial Relations Management,
Global Business Press, Delhi.
3. Sharma, G.S. Trade Union Freedoms in India, Deep &
Deep Publication, Delhi.
4. Mishra, S.N. Labour and Industrial Laws, , Central
Law Publications 1997, Delhi.
5. Monappa, A. Industrial Relations, Tata McGraw Hill Pub., New
Delhi.
6. Monappa, A. Industrial Relations, New Delhi, Tata McSloan,
62
A.A. and F. Witney Labour Relations, Englewood, New Jersey: Prentice-

Hall Inc.
7. Dwivedi, R.S. Managing Human Resources-Industrial Relations,

in Indian Enterprises, Galgotia Pub. Co., New Delhi.
8. Indian Labour Statistics (Latest), Shimla, Labour Bureau.
9. Indian Labour Year Book (Latest), Shimla, Labour Bureau.
10. Indian Journal of Industrial Relations (Different/latest issues), New Delhi, International
Practices in Industrial Relations.
Shri Ram Centre for Industrial Relations and Human Resources. Bhatia. S.K. :Deep
& Deep Pub. Pvt. Ltd.
11. Sen, R. Industrial Relations in India, Shifting Paradigms. McMillan, New Delhi.
63
mba-873 Industrial Psychology

Max. Marks : 100
External :70
Internal : 30
Time : 3 Hours
Note: There will be Five units in all. The number of question to be set will be ten, in a manner
or may be not compulsory); it will be in lieu of two questions carrying 28 marks and will be in
Course Objective: To familiarize the students with the applications of principles and Techniques
of psychology to industrial problems.
Course Outlines
Unit-I: Introduction- Meaning, Nature, Scope, Significance and Role of Industrial

Psychology and Psychologist in Industry; Growth and Development of Industrial
Psychology in India. Human Factors and Industrial problems. Individual
differences in behaviour.
Unit-II: Selection, Placement and Appraisal; Job Analysis: Importance, Use and
Procedures, Psychological Testing: General Principles, Aptitude, Personality,
Interests and Achievement Tests. Measurement of Proficiency. Performance
Appraisal.
Unit-III: The Organisational and Social Context of Human Work- Hawthorne
Studies. Moral and Group Processes. Job Satisfaction, Psychology of Attitudes,
Supervisory and Executive Leadership. Job Evaluation and Incentive Systems,
Basic Principles of Motivation and Work
Unit-IV: The Work Situation and Accidents-Working Conditions, Behaviour Modeling.
Fatigue and Monotony, Accidents and Safety; Nature and dynamic Measurements
Unit-V: Preventive Human Relations- Psychological Factors in Labuor Turnover and
Absenteeism; Positive Discipline; Management of Grievances.
Suggested Readings:
1. Tiffin, J. and : Industrial Psychology, Prentice Hall of India Pvt.

Mccormicf, E.S. Ltd., New Delhi.
2. Harrel, T.W. : Industrial Psychology, Oxford and IBH Publishing
Co. Ltd., New Delhi.
3. Ghiselli. E.E. : Personal and Industrial Psychology, McGraw-Hill
and Brown C. Book Company, New Delhi.
4. Maier, N.R.F. Psychology in Industry, Oxford and IBH

Publishing Co., New Delhi.
5. Blum, M.L. and Industrial Psychology and its Social Foundations,
Nayor, J.C. Harper and Row.
64
6. Gilmer, V.B.H. Industrial and Organizational Psychology, Kousaka

Publication.
7. Sinha, D. Studies in Industrial Psychology, Sri Ram Mehra
and Co.
8. Chatterjee, N.R. Industrial Psychology, Sudha Publications.
9. Mohanty, G. Textbook of Industrial and Organisational
Psychology, Oxford & IBH Publishing Co.
10. Amold J., Robuston Work Psychology Understanding Human Behaviour
T.L. Copper in Work, Macmillan India Ltd.
11. Blum M.L. & Balnbhy B. Counseling & Psychology Englewood Cliffs, N.J.
Prentice Hall.
12. Maier N.R.F. Principles of Human Relations, New York Wilon,
1956.
65
mba-874 Managing Interpersonal Group Processes

Max. Marks: 100
External: 70
Internal: 30
Time: 3 Hours.
Course Objective: The purpose of this course is to make the students understand. The
intricacies of interpersonal and group processes and help the Students to
examine and develop process facilitation skills mainly through laboratory
and other experience based methods of learning.
Course Outlines
Unit-I: Group: Nature & Meaning; Learning Social Behaviour, Group Norms and
Behaviour, Pro-social Behaviour, factors affecting co-operation.
Unit-II: Interpersonal Influence Processes; Conformity, Obedience, Grouping, Social
facilitation , Social Loafing, Group Cohesiveness & Performance, Group Moral
and Performance.
Unit-III: Interpersonal Communication in Organisations; Communication networks in
Organisations, Formal Channels of Information In-group and Informal
Communication Network. Group decision-making. Errors in group decision-
making.
Unit-IV: Interpersonal Awareness and Feedback Processes; Person Perceptions, Impression
Management, Factors affecting person perception, Attributions; Kelley’s Model
of Attribution, Weiner’s Model of Attribution. Feedback Process; Functions of
feedback; Sources and Process of Feedback-Degree feedback.
Unit-V: Competition in Organisation: Consequences of Intergroup Competition, Reducing
Negative Consequences of Intergroup Competition. Conflict Nature, causes of
Conflict; Effects of Conflict. Managing Interpersonal and Intergroup Conflict,
Effective Conflict Management Techniques; Bargaining Third Party Intervention,
Introduction of Super Ordinate Goals.
Suggested Readings:
1. Bennis, W.G. Essay in Interpersonal Dynamics. USA Dorsey Press,
1979.
2. Kolb, D; etc. Organisational Behaviour, An Experimental Approach,
1991; Prentice Hall.
3. Mainiero, L.A.& Developing Management Skills in Organizational
Tomley, C.L. Behaviour, Prentice Hall of India, 1995.
4. Greenberg & Baron Social Psychology, Prentice Hall, 1998.
5. Baron R.A.& Social Psychology, Prentice Hall, 1998.
Byrne, O.
6. Kretner & Kinicki Organizational Behaviour, McGraw Hill International Ed.
66
(1999), (Fifth Ed.)

7. Moorhead & Organizational Behaviour: Managing People in
Griffin Organizational AITBS, 1999.
8. Newstrom & Davis Organizational Behaviour; Human at Work. TATA
McGraw Hill, 1999.
9. Robbins, S.P. Organizational Behaviour; Prentice-Hall, 2000.
10. Vidya Bhushan Introduction to Sociology, Kitab Mehal
and Sachdeva
67
mba-881: Organizational Behaviour

Max. Marks: 100
External: 70
Internal: 30
Time: 3 Hours.
Course Objective
To familiarise the students with the basic concepts, theories and techniques in the
fields of organisational design and group dynamics.
Course Outlines
Unit-I: Organisational Behaviour: Meaning, Nature, Scope and Historical background.

The Hawthorne Studies, Ahmedabad Experiment.
Unit-II: Work Motivation: Meaning and Theories of Work Motivation. Perception: Person
perception, Self-concept.
Unit-III: Foundations of Group Behaviour: Definition and types of groups, Teams in work
places. Leadership: Nature & Leadership Styles in Organisation.
Unit-IV: Conflict: Nature and Types. Approaches to Management of Organisational
Conflict. Empowerment & Participation.
Unit-V: Organisational Change and Development: Definition and Goals, Approaches to
Organisational Change. Prerequisites to Organisational Development, Steps in
Organisational Development, Organisational Development Works in India.
Suggested Readings:
1. Davis, K. Human Behaviour at Work: Organisational Behaviour,
Tata McGraw-Hill Publishing Co. New Delhi.
2. Luthans, F. Organisational Behaviour, McGraw-Hill Publishing Co.
New Delhi.
3. Robbins, S.P. Organisational Behaviour, Prentice Hall of India, New
Delhi.
4. Dwivedi, R.S. Human Relations and Organisational Behaviour, Oxford &
IBH Publishing Co. New Delhi.
5. Dwivedi, R.S. Corporate Execellence: An External Search, McMillan
India.
6. Schermerhorn Managing Organisational Behaviour, et at. John Wiley &
Sons, New Delhi.
7. Kreitner and Organizational Behaviour. McGraw Hill Publishing Co.
Kinier
68
mba-882: E-Commerce
Max. Marks: 100
External: 70
Internal: 30
Time: 3 Hours.
Course Objective: The objective of the course is to acquaint the students with the use of E-
Commerce in competing markets.
Course Outlines
Unit-I: Introduction to E-Commerce: Definition-Forces Fueling E-Commerce- Industry
framework – types – Internet Service Providers – Internet access providers –
Internet Vs. Online Services; WWW: Concepts - Technology- Applications –
Electronic Payment Systems: Electronic Payment Technology- Digital Cash –
Electronic Check- On – line Credit Card.
Unit-II Electronic Commerce and Banking: Changing dynamics in the Banking Industry-
Home banking Implementation approaches – Open Vs. Closed model-
Management issues in online Banking. Electronic Commerce and Retailing –
changing retail Industry dynamics – online retailing – Management challenges.
Unit-III Electronic Commerce and online publishing: Online publishing Strategies –
Approaches – advertising and online publishing – Digital copyrights and
Electronic publishing; Intranets and Supply Chain Management: Supply Chain
Management- Managing retail supply chains – supply chain application software-
Internet and customer asset Management – customer asset management basics.
Unit –IV
Unit-V Intranets and Corporate Finance: Financial Systems – Financial Intranets –
Software modules in Financial Information System – Transaction Accounting
Payment Management – Treasury and Cash Management – Human Resource
Management Systems – size – structure of Financial Software Markets – The
Corporate Digital Library – Intelligent Agents.
Suggested Readings:
1. Cady, D.H. and part Megregor: The Internet, BPB Pub., New Delhi.
2. Carpenter: Phil e Brands, HBS Press, Bosten, 2000.
3. Keen, Peter and Mark McDonald the E-Process Edge, Delhi, Tata McGraw-Hill, 2000.
4. Mann, Catherine, L.: Global Electronic Commerce Institute for International Economics,
Washington, DC, 2000.
5. Oberi, Sundeep e. Security and you, Delhi Tata McGraw, Hill, 2001.
6. Rich, Jason r. “ Starting E-Commerce Business” IDG Books, Delhi, 2000.
7. Samantha Surety: “E-business with Net Commerce Addison Wesley, Singapore, 2001.
69
mba-885: Strategic Marketing Management

Max. Marks: 100
External: 70
Internal: 30
Time: 3 Hours.
Course Objective The Objective of this course is to make the students aware of the major
aspects of the planning and controlling of marketing operations, to execute marketing
planning & control within a strategic context and to give recognition to the problem of
implementation and how these problems can be overcome.
Course Outlines
Unit-I: Business Strategy: The Concept and trends in its management- Strategic
Marketing Management- Historical perspective, characteristics. Strategic
Marketing Management: An overview- External analysis, Internal Analysis,
Strategy Identification and selection.]
Unit-II: External Analysis: Customer analysis; Competitor analysis, Market analysis. Key
success factors, Bases of competition. Environment Analysis Forecasting Trends
and Event.
Unit-III: Internal Analysis: Self Analysis- Shareholder Value Analysis, Financial
performance, Determinates of Strategic option Portfolio Analysis-BCG Growth
share Matrix, Market Attractiveness Business position Matrix Risk Matrix.
Unit-IV: Alternative Business Strategies: Sustainable competitive Advantage-(SCA) Role
of Synergy, Strategic vision versus strategic opportunism, Diversification
strategies. Generic strategies, Premptive Moves and Global strategies.
Unit-V: Implementation and planning process: Implementation of strategy - conceptual
Framework, Structure, System, People, Culture. Formal planning system :
Process Forms and Pitfalls.
Suggested Readings:
1. Giveck: Strategic Management.

2. Philip Kotler: Marketing Management – Planning, Analysis, Implementation and
Control, PHI, New Delhi..
3. Namakumari: Marketing Management, McMillan India Ltd., New Delhi.
4. Ansaff: An Introduction to Business Policy.
70
mba-886: Advertising Management

Max. Marks: 100
External: 70
Internal: 30
Time: 3 Hours.
Course Objective: The objective of this course is to acquaint the students with the role of
advertising in the overall marketing effort. It also aims at helping the students to learn the
concepts and skill involved in developing and testing effective advertising programme.
Course Outlines:
Unit-I: Introduction, Definition, Objectives, Functions and Classification of Advertising,

Advertising as a tool of communication, Process of marketing communication,
Advertising versus other forms of mass communication, Planning and
Communication Programme, Advertising as component of marketing mix.
Unit-II: Social, Economic and legal Aspects of Advertising. Productivity of advertising,
its contribution to economic development and standard of living; Ethics truth in
Advertising. Attitude change, source factors, message factors, cognitive
consistency.
Unit-III: Copy strategy; message theme, appeals, AIDA concept, Media decisions and
strategy; the importance of media strategy, general and special characteristics of
different media, alternatives, parameters of media plan, the concept of primary
and secondary media. The purchase cycle, estimating of minimum effective
frequency; Geographic scheduling over-time.
Unit-IV: Advertising Organisation ; Advertising agency- function of modern agency;
functions of advertising department and advertising manager, problems of
coordination & control relating to the work of agency. Advertising Budget -
Approaches and procedure and determining the size of the budget. Character of
items to be charge to advertising administration and control of the budget.
Unit-V: Advertising Effectiveness: The rationale of testing, DAGMAR Approach, types
of advertising evaluation, pretesting, post testing and progress testing, opinion and
attitude test, Recognition and Recall inquiries and Sales measures. Management
of long term effectiveness.
Suggested Reading:
1. Sandage & Fryburger Advertising Theory and Practice.
2. Schiffman Kanuck Consumer Behaviour.
3. David, A., Aaker & Advertising Management, PHI, New Delhi.
Others
4. Chunawalla, S.A. Foundations of Advertising Theory & Practice, HPH,
Sethia, K.C. New Delhi.
5. Hepner, H.W. Advertising Creative Communication with
71
Consumers.
6. Boyd and Newman Advertising: Selected Reading.
7. Lucas and Briff Measuring Advertising Effectiveness.
8. Wheatly, J.J. Measuring Advertising.
72
mba-887: Industrial Marketing

Max. Marks: 100
External: 70
Internal: 30
Time: 3 Hours.
Course Objective The increasing importance of marketing function calls for special attention
to different specialized areas. Industrial marketing has assumed increased importance due
to rapid economic development and industrialization in the country. The main objective
of this course is to appraise the students of the nature and problems of industrial
marketing in India.
Course Outlines
Unit-I: The Industrial Marketing Systems : Participants. Distribution Channels. The
Relationship: Contract of sale, Franchise Agreements, Loyalty, Confidence and
Reciprocity. The Industrial Marketing Concept: the philosophical and the
functional dimension.
Unit-II: The demand for Industrial goods: Market level and product types, the Industrial
Customer: Buyer motives, Buyer temperament & Buyer characteristics.
Purchasing Systems: Recognition of Need, Sorting and Appraising Alternatives.
Selecting the alternatives, Order Placement, Invoice Handling, Receipt &
Inspection.
Unit-III: Value & Vendor Analysis: Value Analysis, Vendor Analysis, Market
Identification: The Search Process, The Evaluation process.
Unit-IV: Marketing Strategy: The Channel and Price Component; Formulating Channel
Strategy, Channel Logistics, Pricing Decisions and Pricing Policies.
Unit-V: Marketing Control: Strategic goals, Identifying market opportunity. Goals based
on Sales Forecasts. Performance Standards and Instruments of Control: Short
Term Goals, the Market Budget. The Process of Control.
Suggested Reading:
1. Alexander, Cross and Industrial Marketing.
Hill Richard D. Irwin D.B.T. Taraporewala & Sons, AITBS Pub.,
New Delhi.
2. Raymod Corey Industrial Marketing.
3. Dodge; M.R. Industrial Marketing.
4. Risely Modern Industrial Marketing.
5. Chisnall Effective Industrial Marketing.
6. Vinson, D.E. et al. The Environment of Industrial Marketing.
7. Reeder (Robert R.) Industrial Marketing, PHI, New Delhi.
8. Havaldar (Krishan K.) Industrial Marketing, TMH, New Delhi.
73
mba-889 Multinational Financial Management

Max. Marks: 100
External: 70
Internal: 30
Time: 3 Hours.
Course Objective : The basic aim of this paper is to acquaint the students with the basic
knowledge of financial management in multinational business.
Course Outline:
Unit I Introduction to Financial Management in Multinational Business, International
financial flows, Multinational Firm: nature, reasons for growth, problems,
rationale.
Unit II Multinational Working Capital Management : Short term financing, financing
foreign trade, current assets management, managing multinational
financial system.
Unit III Capital Budgeting in MNC, Capital Budgeting process, evaluation criteria,
determining cost of capital, measurement and Management of political risk.
Unit IV International Financing, International equity investment, long term borrowing in
international financial markets, Financial Swaps.
Unit V International tax management, International dimension of accounting and fiancial
markets-recent developments
Suggested Readings:
1. Alan C. Shapiro : Foundations of Multinational Financial Management, PHI,
New Delhi
2. L.H. Rade Baugh : International Accounting and Multinational Enterprises.

& J.S. Arpan
3. Henning, Pigott and Scout : International Financial Management
4. Eiteman, D./K. A.I. : Multinational Business Finance.
Stonshill and moffett, M.H.
5. Keith Pilbeam : International Finance.
6. D.J. Connor and A.T. Bues : International Dimensions of Financial Management
7. Apte P.G. : International Financial Management
8. Levi, M.D. : International Finance
9. Bhalla, V.K. : International Financial Management Text and Cases,
Anmol Publications Pvt. Ltd., New Delhi
74
mba-890: Indian Financial System

Max. Marks: 100
External: 70
Internal: 30
Time: 3 Hours.
Course Objective: The basic aim of this course is to acquaint the students with the overall
view of Indian Financial System and its functioning.
Course Outlines
Unit-I: Financial system: concept, nature, structure process, and economic development.
Financial market: nature, functions and classifications, Indian Financial System
An overview, features, structure and recent development.
Unit-II: Financial intermediaries: Functions, classification and role in an economy.
Lending policies and operations of certain development banks; IDBI, IFCI, ICICI
and IRBI.
Unit-III: Investment Institutions: Objectives and functions, type of investment trusts, Major
Mutual funds in India, Mutual fund schemes, Investment policies of mutual funds,
SEBI guidelines, investment polices and operations of LIC and GIC.
Unit-IV: Concept, nature, features, size and structure of new issue market. Methods of
location of new capital issue Euro Issue; SEBI guidelines.
Unit-V: Stock Market: Introduction, features; structure, mechanics of security trading,
listing of security at a stock-exchange, National stock exchange, over-the counter
exchange of India, SEBI guidelines. Depository system and dematerialisation.
Suggested Readings:
1. Bhole L.M. Financial Markets and Institutions, TMH, New Delhi.

2. M.Y. Khan Indian Financial System, PHI, New Delhi.
3. R.M. Srivastava Management of Indian Financial Institutions, HPH, New
Delhi.
4. R.M. Srivastava Indian Financial System- the Changing Scenario.
5. James C. Van Home Financial Market Rates & Flows.
6. V.A. Avadhani Investment and Securities Market in Indian.
7. R.K. Tandon and Globalisation of Indian Financial Markets.
S.L. Gupta Anmol Publishing, New Delhi.
8. Henning William Financial Markets and the Economy.
and Scott
75
mba-891: Portfolio Management

Max. Marks: 100
External: 70
Internal: 30
Time: 3 Hours.
Course objective: The objective of this course is to impart the knowledge to students
regarding the theory and practice of Portfolio Management.
Course Contents
Unit-I: Introduction- Meaning, need, risk & determination of a portfolio; Markowitz
portfolio theory, Sharpe Single index model.
Unit-II: Optimal portfolio: selection & problems; Efficient Frontier; Meaning &
construction and investors utility; Efficient frontier (i) risk- free and (ii) risky
lending and borrowing, leveraged portfolio; market portfolio;
Unit-III: Capital market line; CAPM; security market line; characteristic line; APT.
Unit-IV: Portfolio Revision- meaning, need and constraints; formula plan; constant-dollar
value plan, constant ratio plan. Portfolio performance evaluation, risk adjusted
performance measures.
Unit-V: Case Study
Suggested Readings:
1. Pandian: Security Analysis and Portfolio Management, Vikas Publishing House, New
Delhi.
2. Fisher, Donald E. and Jordan, Ronald J. : Security Analysis and Portfolio Management,
PHI of India, New Delhi.
3. Sharpe, William F. etc: Investment, PHI of India 1997, New Delhi.
4. Francis, JC. Investment Analysis and Management
5. Kevin: Portfolio Management, Practice Hall of India, New Delhi.
76
mba-892 Practical Cum Viva-Voce on base on Paper No. mba-889, mba-890 & mba-
891
Max. Marks: 100

External: 70
Internal: 30
Time: 3 Hours.
77
mba-893: Compensation Management
Max. Marks: 100

External: 70
Internal: 30
Time: 3 Hours.
Course Objective: To promote understanding of issues related to the Compensation of human

resources & to impart skills in designing, analyzing & restructuring reward management
system, policies & strategies.
Course Outlines
Unit-I: Understanding Reward Management: Nature, Aims and Policies. Determination

of Inter & Intra- Industry Compensation Differentials. Internal & External Equity
in Compensation Systems.
Unit-II: Tools in Designing, Improving & Implementing Compensation packages.
Compensation practices of multinational corporations.
Unit-III: Components of compensation packages Fringe Benefits, Incentives & retirement
plans, Difference between incentives & bonuses.
Unit-IV: Job Evaluation – Definition and function of job evaluation. Incentive systems
versus productivity bargaining, Skill & competency-based evaluation.
Unit-V: Institutions related to reward system like, wage boards, pay commission-
Nature, constitution & functions.
Suggested Readings:
1. Armstrong M. : A Handbook of Human Resources Management
Practice. Kogan Page, :U.K.
2. Armstorng Michel & : Reward Management: A Hand- Book of Salary
Marlis Helln Administration Kogen Page, 1984.
3. Bergess, Lernard R. : Wage & Salary Administration, London Charless
E- Merril, 1984.
4. Miction, Rock. : Handbook of Wage & Salary Administration,
1984.
5. Sud, D.C. : Incentives Industry, Tata- McGarw Hill.
6. Venkata Ratan & B.K. : Personal Management & Human Resopurce, Tata
Shrivastava McGraw Hill, New Delhi.
78
mba-894: Labour Legislation in India

Max. Marks : 100
External :70
Internal : 30
Time : 3 Hours
(which may or may not be ) ; it will be in lieu of two questions carrying 28 marks and
will be in addition to ten questions.
Course Objective
The course aims at providing students good understanding of such labour laws as have
major bearing on the Industrial Relations in India.
Course Outlines
Each of the five laws is to be studied with reference to its objectives, Major Provisions
and the Working:
Unit-1 Labour legislation:
Meaning, Need, Importance, and Fundamental Principles and Constitutional
framework in India.
Unit-II The Industrial Disputes Act, 1947.
Unit-III Trade Union Act- 1923 and Industrial Employment (Standing Orders) Act,
1946; The Maternity Benefits Act, 1961.
Unit-IV The Factories Act, 1948.
Unit-V The Workmen’s Compensation Act, 1923 and The Employee’s State Insurance
Act, 1948.
Suggested Readings:
1. Kapoor, N.D. : Industrial Laws, Sultan Chand & Sons, New Delhi.
2. Malik, P.K. : Industrial Law, Eastern Book Co, Lucknow.
- Unioversals Labour Law Reference, Universal Law Publishing Co., Delhi.
- Mishra S.N. & S.K. Mishra S.K. – An Introduction to Labour & Industrial Laws,
Central Law Publications, Allahabad.
- PillaiK.M. – Labour & Industrial Laws, Allahabad Law Agency, Faridabad.
79
mba-895: International Human Resource Management

M.M.- 100
Internal- 30
External- 70
Course Objective
To make students understand the different orientation needed to manage human resources
internationally
.
Course Outlines
Unit-I: International Human Resource Management; Objective, Scope and significance;
Key Trend in International HRM: Equal Employment Opportunities, Affirmative
action; network organization; Challenges to IHRM. Computer Management
Insights: Ouches.
Unit-II: International Human Resource Management Planning and procurement:
International assignment and selection process. International Staffing policies:
Expatriate assignments and Out Sourcing.
Unit-III: Orientation, Training and Development practices in HRM. Career Planning and
Career Development in HRM. Compensation practices in MNC’s.
Unit-IV: Comparative Industrial Relation System; Role of International Labor organization
and Trade unionism. Productivity and Quality of Work Life Improvement
Programme Worldwide.
Unit-V: Human Resource Management: Culture and Organization life; Cross Cultural
difference and management implications; Hostage’s Study; Cross cultural
imperatives and Work goals. Global Leadership and multicultural teams.
Suggested Readings:
1. Gary Des Slel Human Resource Management, Pearson Education Pvt.
Ltd., Delhi.
2. Memoria C.B. Personal Management, Himalaya Publishing House.

80
-Armstrong M. Handbook of Strategic Human Resource Management, Crest

publishing.
-Bratton J. & J. Gold Human Resource Management: theory Practice, London:
MacMillan.
-Filipp, Edwin B. Principles of Personnel Management, McGraw Hill, New York.
-Venkata Ratnam G.S. & Personnel Management & Human Resource, Tata McGraw
B.K. Srivastava Hill, New Delhi.
-Arvind Phatak International Dimensions of Management, Boston, PWS Kent.

-Rao, VSP Human Resource Management, Encell Books, New Delhi.
-www.ilo.org.
-www. expressot people.com
-Porter Michael Competitive Strategy, Free Press, New Delhi.

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1

ORDINANCE – MASTER OF BUSINESS

6. A Candidate on the rolls of the Department of Management or an ex-student, shall submit

(b) Those who obtain 60% marks or more Marks

MBA 5-YEAR INTEGRATED PRACTICE-ORIENTED PROGRAMME SYALLABI

mba-801 : Conceptual Foundations of Management

mba-811 : Business Statistics

mba-821 : Environment Management and Law

mba-831 : Basics of Finance

mba-841 : Purchasing & Materials Management

mba-851 : Project Management

mba 881 : Organizational Behaviour

mba 893 : Compensation Management

mba-801: Conceptual Foundations of Management

Max. Marks : 100

Course Objective: To facilitate an understanding of various concepts, principles and

Unit-I : Nature, scope and significance of management; Role of managers; Principles

Unit-II : Planning - Meaning and importance of planning; Planning process;

Unit-III : Organising - Meaning and importance of organising. Process of organizing,

Unit-IV : Motivation, Leadership and Communication - Concept and significance of

Unit-V : Control and Management of Change - Managerial and Budgetary Control;

2. B.P. Singh : Management Concepts & Practices, Dhanpat Rai &

3. James Stouen, A.F. : Management, Prentice Hall of India,

4. Fred Luthans, : Introduction to management, Mc Graw

5. R.S. Dwivedi : Management - An Integrated Approach,

mba-802 : Understanding Human Behaviour

Max. Marks : 100

Unit-I : Definition of Behaviour; Psychology in historical perspective - Behaviourism,

Unit-II : Perception - meaning and significance of perception; Perceptual organisation -

Unit-III : Learning - Meaning and Process; Types of learning; Learning theories -

Unit-IV : Motivation - Meaning and significance; Theories of motivation, motivational

Unit-V : Personality - Definition; types, determinants and assessment of personality.

1. Hilgard & Atkinson : Introduction to Psychology

mba-803 : Executive Communication

Course Objective: To develop written and oral communication skills.

Unit-I : Communication : Meaning, purpose and importance, functions and process.

Unit-II : Channels of Communication : Formal versus Informal, Factors in Grapevine

Unit-III : Communication within the organisation : Memo writing, proposal writing,

Unit-IV : Communication outside the organisation - Business correspondence : request

Unit-V : Mechanics of Writing: Punctuation, Abbreviations, Numbers, References.

1. Sinha, K.K. : Business Communication, Galgotia Publishing Company.

2. Pradhan, Homai, et al : Business Communication, Himalaya Publishing House.

3. Paul, Rajendra and : Business Communication, Sultan Chand &

4. Murphy and : Business Communications.

mba-804 : Fundamentals of Accounting

Max. Marks : 100

Course Objective: To develop conceptual understanding of the fundamentals of financial

Unit-I : Accounting as a measurement discipline, accounting concepts and

Unit-III : Capital and Revenue, Classification of Income, Expenditure and Receipts.

Unit-IV : Bill of exchange and promissory notes. Depreciation : concept, causes,

Unit-V : Computer and Accounting : meaning, features and working of computers.

1. Pandey, I.M. : Management Accounting, Vikas Publications.

mba-805 : Fundamentals of Sociology

Unit-I : Introduction : nature and scope of sociology. The methods of sociology;

Unit-III : Socialization and social action : Meaning of socialization; Socialization as a

Unit-V : An overview of different branches of sociology. Basic concepts of Industrial

1. Miller & Form : Industrial Sociology

mba-806 : Computer Fundamentals

Unit-I : Fundamentals of Computers :Introduction to computer types (Analog, Digital

Unit-IV : Input/Output Devices: Tape/Discs/Diskettes, lightpen, mouse and joysticks,

Unit-V : Operating System : Introduction to operating system; types of operating

1. Govindraju, S. : Introduction to Computer Science - Wiley

2. Jain, V.K. : Computers and Beginners