THE COMPLETE FRAMEWORK

H o w t o b u i l d a s u c c e s s f u l

c o a c h i n g b u s i n e s s a n d g e t

c l i e n t s o n I n s t a g r a m

TRAINING GUIDE 
 H i , I ' m V a n e s s a !

I’m an online marketing strategist, entrepreneur and content marketing expert.

I help coaches and content creators get visible and get paid by turning their

social media followers into paid clients

My teaching approach comes from experience. In 4 months, I sold out my

coaching program and went on to make half a million dollars in my first year in

business. Within 18 months, my business skyrocketed to 7 figures.

I'm serious about getting people results, which is why in this short amount of

time, I've already worked with over 1,000 students, helping my clients hit 5 to

10K months in their NEW businesses.

M y p r o m i s e t o y o u

The training you're about to participate in is going to walk you through the

exact steps you need in order to avoid costly mistakes, and the important

components you MUST have to launch a profitable coaching business that

can scale to consistent 5 figures... without being caught in a content

hamster wheel.

© V A N E©S S
VAAN L
E SAS U
A LIANUTIE
NRT ENR A
NATTI IO
ONN AALLI NI N
C . C| . A|L LA R
L ILG HRTISGRHE STESR VRE E
DSERVED 
M a k i n g t h e m o s t o f o u t t h i s

t r a i n i n g

FOLLOW ALONG WITH THIS GUIDE

This training guide is designed to keep you focused during this

comprehensive training and help improve information recall. We

recommend you print this out or follow along via PDF and fill out the

blanks during the training.

REMOVE ALL DISTRACTIONS

This means putting your devices on silent, closing all tabs, and taking

care of what you need to take care of before the training starts. There

is no "rewind" button, so if you miss it - you miss it!

BOOK THIS ON YOUR CALENDAR

The training will start on time and the information will not be shared

anywhere else. Make sure to slot this in your calendar. We'll send you

email reminders, but it's on you to show up at the end of the day.

GRAB A PEN AND EXTRA NOTEBOOK

This PDF is great for you to keep track of all the important notes, but

we find a lot of our attendees like to take A LOT more notes. That's why

we advise you to be prepared with another notebook (or iPad!) in

case there's even more juicy gems that resonate with you!

TAG @VANESSALAU.CO ON IG STORY OF YOU

LEARNING IN ACTION SO I CAN RESHARE LATER!

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B e f o r e w e b e g i n t h e

t r a i n i n g . . .

This in-depth training is perfect for you if you fall under one of these 3 categories.

THE NEW COACH OR CONSULTANT

You know you want to help people… but you lack of clarity on what to even

offer and if you could even be seen as an “expert”

You see other coaches scoring 2k, 5k, and 10k months, and feel a pang of

imposter syndrome everytime you see other coaches post their client

testimonials, wondering if one day, that could ever be YOU doing the same.

You’ve changed your IG bio to call yourself a coach… but the truth is you

have no idea what the steps even are to getting paid clients.

THE 9-5 ESCAPEE

You don’t know what you want to do, but you know you don’t want to work at a

9-5, have the same position as your boss, or continue to work up the ladder

You’re hardworking, you do well at work, and you might have the perfect

career on paper… but it doesn’t make you happy because you know you have

the smarts and potential to do MORE - except you just don’t know WHAT and

HOW

You don’t know who to trust when it comes to social media advice and you’re

unclear which tips to follow

THE CONTENT CREATOR

You realize it’s harder to make money online than you originally thought and

you’re endlessly creating content … well aware that it’s really not going

anywhere and it’s starting to feel like a waste of time.

You’re curious to learn how you can go beyond just being an “influencer” and

how you can actually create an income generating business

You care about vanity metrics, but the more you do your research, you’re

slowly realizing that what’s more important is the ability to make money

© VANESSA LAU INTERNATIONAL INC. | ALL RIGHTS RESERVED 

Y o u ' r e i n t h e

r i g h t p l a c e i f . . .

You want the CLARITY.

01 You KNOW you have SOMETHING in you that’s capable of doing the damn thing and

starting an online business… You can’t put the feeling into words, and you cant put the

words into an actionable plan. You wish that you had a better idea of what you actually

want to build, and who you want to help but have no where to start.

You want the ROADMAP.

02 You’re mindlessly scrolling, clicking, and swiping on social media caught in a rat race of

figuring out what everyone’s secret formula is to getting 2k, 5k, and 10k months. You’ve

watched all the videos, listened to all the podcasts, and attended all the free trainings (like

this one!) YET still don’t know what the A-Z looks like to getting the results you want.

You want to leverage INSTAGRAM.

03 You KNOW being on social media is the place to be and you want to tap into Instagram

specifically because 1) you already have a profile (so why not!?) , 2) all the people you

admire are poppin’ off on the platform, and 3) you like that it’s the most hassle-free out of

ALL the social media platforms out there… BUT you haven’t found any success despite all of

this.

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V a n e s s a ' s F r a m e w o r k

B r e a k d o w n

This is Vanessa's proprietary 3-Part Client Conversion System for

building a successful coaching business that (actually) gets clients. Fill

this out during the training!

NO
SALES

PAID CLIENTS

NOT
ENOUGH NIGHTMARE
LEADS CLIENTS

© VANESSA LAU INTERNATIONAL INC. | ALL RIGHTS RESERVED 

A d d i t i o n a l N o t e s

© VANESSA LAU INTERNATIONAL INC. | ALL RIGHTS RESERVED 

01
P A R T

PROS:
1 :

You know who you want to help

What you do is validated by _______________

You can clearly _______________ what you do and how you help

YOU feel confident that you can provide _______________ to

someone

CONS:

Having _____________ is great, but it means nothing if you don’t

have enough eyeballs on your _____________

What's next after you have _____________? What vehicle will be

used to generate sales?

_____________ is a total “buzz word” - it means nothing if you

don’t have sales to back this up.

Know your offer inside and out.

Then make it marketable.

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A d d i t i o n a l N o t e s

© VANESSA LAU INTERNATIONAL INC. | ALL RIGHTS RESERVED 

02
P A R T

PROS:
2 :

Creating _______________ can boost your reach in the algorithm

This reach allows you to get _______________ to your page

Can get you more _______________ which may lead to a sale

CONS:

_______________ takes A LOT of work and can cause burn out if

you don't have the right _______________

It's easy to ONLY wear the _______________ hat and not the

business owner hat

Great for _______________, but not lead conversion if you don't

have the right _______________.

Create Instagram Content that

Builds Demand.

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A d d i t i o n a l N o t e s

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03
P A R T

PROS:
3 :

A system that helps takes care of _______________

Allows you to filter through _______________ and automatically

sort them from cold, warm, or flaming hot so you can maximize

your _______________

You can funnel your leads in different ways depending on where

they lie in your _______________ system

CONS:

Can be challenging to set up, especially when you’re new to

_______________

Might not work if you don’t even have an _______________ to

filter to

Can be a total waste of time if you aren’t clear on

_______________ and who you’re even trying to attract

Have a solid sales funnel and lead

conversion system.

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A d d i t i o n a l N o t e s

© VANESSA LAU INTERNATIONAL INC. | ALL RIGHTS RESERVED 

 T h e 4 C o r e C o m p o n e n t s

YOU MUST HAVE ALL THESE PIECES. It’s not enough to just master them

individually... it’s about how these 4 pieces interact and work together in an

interconnected ecosystem that creates sustainable growth for your business.

PART 1:

Notes:

01
PART 2:

Notes:

02
PART 3:

Notes:

03 PART 4:

Notes:

04

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A d d i t i o n a l N o t e s

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P A R T 1 :

WHAT MISTAKE IS BEING MADE?

WHAT SHOULD BE DONE INSTEAD?

ADDITIONAL NOTES
A d d i t i o n a l N o t e s

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P A R T 2 :

WHAT MISTAKE IS BEING MADE?

WHAT SHOULD BE DONE INSTEAD?

ADDITIONAL NOTES
A d d i t i o n a l N o t e s

© VANESSA LAU INTERNATIONAL INC. | ALL RIGHTS RESERVED 

P A R T 3 :

WHAT MISTAKE IS BEING MADE?

WHAT SHOULD BE DONE INSTEAD?

ADDITIONAL NOTES
A d d i t i o n a l N o t e s

© VANESSA LAU INTERNATIONAL INC. | ALL RIGHTS RESERVED 

A d d i t i o n a l N o t e s

© VANESSA LAU INTERNATIONAL INC. | ALL RIGHTS RESERVED 

A d d i t i o n a l N o t e s

© VANESSA LAU INTERNATIONAL INC. | ALL RIGHTS RESERVED 

 H a v e q u e s t i o n s ?

I KNOW YOU LEARNED A LOT DURING THIS

COMPREHENSIVE TRAINING...

If you have any questions from the training, feel free to

DM me and I'll try my best to get back to you! Don't

hear back? Email my team at hello@vanessalau.co.

Better yet, if you liked the training, make sure to share

this training and tag me @vanessalau.co in your IG

stories so I can re-share!

DM ME @VANESSALAU.CO

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