PAMANTASAN NG LUNGSOD NG MAYNILA

(University of the City of Manila)

BUSINESS SCHOOL

COURSE COURSE TITLE UNIT COURSE PRE- PRE-

CODE S TYPE REQUISITE/ REQUISITE TO
CO-
REQUISITE
ENT 3106 FAMILY BUSINESS MANAGEMENT 3 Lecture _

This course is designed to immerse students in understanding the creation and operation of a
COURSE
family business including the dynamics of the family within a business enterprise.
DESCRIPTIO
This will include topics on relationships and communication issues in the family intertwined with
N
the management of the family business.

UNIVERSITY VISION
The Pamantasan ng Lungsod ng Maynila (PLM), created by a National Charter (RA 4196, 1965), was envisioned to
be Maynila’s premiere institution for higher learning. It provides superior standards of instructions, as well as
opportunities for outstanding research in technology and other areas for the development of the intellect and to
advance human knowledge.

The Pamantasan ng Lungsod ng Maynila has adopted the policy of preferential option for the poor and therefore
has prioritized education for the under privileged but talented students of Manila. Committed to the highest
intellectual and ethical standards. PLM strives to produce competent graduates with integrity who will be
responsible citizens who can contribute effectively to local, national and global initiatives for progressive and
sustainable development of humanity.

Guided by the values of academic excellence, integrity and social responsibility, PLM endeavors to be one of the
leading universities in ASEAN.
UNIVERISITY MISSION
The PLM Board of Regents, Management, Faculty and Staff are committed
1. To be recognized by the Philippines and ASEAN academic accrediting agencies as a premier university for
its quality education, research and extension services
2. To ensure that PLM maintains a higher than national average performance on all professional licensure
examination taken by its graduates
3. To provide students with high quality education that will give them a competitive advantage for employment
opportunities
4. To encourage and support research initiatives that will contribute to the advancement of human knowledge
especially in pioneer areas not given attention by other institutions, and
5. To establish a university culture that will inculcate the highest level of academic excellence, integrity and
social responsibility among its students, faculty and staff.
PROGRAM EDUCATIONAL OBJECTIVES
Graduates of Bachelor of Science in Entrepreneurship should be able to;
 Conduct self-assessment to determine level of entrepreneurial competencies.
 Analyze/scan the environment to determine business opportunities and develop their profitability profile
from which entrepreneurial ventures can be selected from.
 Prepare a business plan
 Apply the necessary human, financial, logistical and technical resources to implement the business plan.
 Prepare and comply with requirements for business operations.
 Operate and manage the enterprise observing the good governance and social responsibility.
 Apply entrepreneurial management in any organization other than own enterprise.
PROGRAM OUTCOMES
A graduate of the Bachelor of Science in Entrepreneurship program must attain:
a. Demonstrate corporate/social responsibility.
b. Perform basic function of management (planning, organizing, staffing, directing, leading and controlling).
c. Apply information and communication technology skills as required by business environment.
d. Work effectively with stakeholders and manage conflict in the workplace.
e. Select proper decision tools to critically, analytically and creatively solve problems and drive results.
f. Analyze/scan the environment to determine business opportunities and develop their profitability profile
from which entrepreneurial ventures can be selected from.
g. Prepare a business plan.
h. Operate and manage the enterprise observing the good governance and social responsibility.
 COURSE LEARNING OUTCOMES PROGRAM OUTCOMES
By the end of this course, students must be able to: a b c d e f g h i j k
1. Demonstrate an ability to understand the
environment where the an entrepreneur might      
realize an opportunity to start a family business.
2. Demonstrate an ability to understand and roles that 
each family member may take in a family business.     
3. Practice creativity and management in the
conceptualization and organization of a family      
business idea.
4. Understand the importance of conflict resolution
within the family.    
5. Understand the role of ethics in a family business.
     

COURSE COVERAGE
Week Topic Course Learning Teaching and Assessment
Outcomes Learning Tasks (AT)
(CLO) Activities (TLA)
1 Introduction to Family Business CLO 1, 2 Lecture; Homework;
Discussion; Graded
recitation
2 Family Business Ownership and Control CLO 1, 2, 3 Oral Seatwork;
 Business setup Presentation; Graded
 Philosophy of family control Discussion; recitation;
 Family control and involvement Buzz Group QUIZ #1
3-4 Family Business Governance CLO 2, 3, 4, 5 Oral Seatwork;
 Business governance Presentation; Graded
 Family governance Discussion; recitation;
 Code of conduct and family charter Buzz Group QUIZ #2
5-6 Family Business Employee Agreements and CLO 3, 4 Oral Seatwork;
Compensating Family Members Presentation; Graded
Discussion, recitation;
Buzz Group QUIZ #3;
7-8 Management in the Family Business CLO 1, 2, 3 Oral Seatwork;
 Strategic decision making Presentation; Graded
 Conceptualizing the competitive advantage Discussion, recitation;
MIDTERM
9-12 Management in the Family Business CLO 1, 2, 3, 4 Oral Seatwork;
 The agency perspective Presentation; Graded
 The resource-based perspective Video recitation;
 Organizational identity perspective Presentation; QUIZ #4;
Discussion
13-14 Family Business in Distress CLO 1, 2, 3, 4 Oral Seatwork;
 Problem Resolution Presentation; Graded
 Turnaround Discussion; recitation;
Buzz Group QUIZ #5;
15 Preserving, Succession and Transferring Family CLO 2, 3 Oral Seatwork;
Ownership Presentation; Graded
 Succession options Discussion, recitation;
 Clarifying priorities Buzz Group
16 Family Business Going Public CLO 3 Oral Seatwork;
 Sale of family business Presentation; Graded
 Opening the business to non-family Discussion; recitation;
members Buzz Group FINALS
 CLO SUMMATIVE ASSESSMENT TASK (SAT)
1 Seatwork, Graded recitation, Quiz
2 Seatwork, Graded recitation, Quiz
3 Seatwork, Graded recitation, Quiz
4 Seatwork, Graded recitation, Quiz
5 Seatwork, Graded recitation, Quiz

Culminating Project: PRESENTATIONS:

Students are tasked to present a new family business idea and/or a plan for an existing family business.

COURSE ASSESSMENT The students will be graded according to the following:

 Midterm Examination 20%
 Final Examination 20%
 Quizzes 20%
 Oral and Written Presentation 15%
 Write-up/Seatwork 15%
 Attendance/Character 10%
Passing: 75% (50 based)

Transmutation:
98 - 100 1.00 95 – 97 1.25
92 – 94 1.50 89 – 91 1.75
86 – 88 2.00 83 – 85 2.25
80 – 82 2.50 77 – 79 2.75
75 – 76 3.00 Below 75 5.00
TEXTBOOK REFERENCES
Managing a Family Business
Thomas Zellweger
Edward Elgar Publishing Ltd., 2017

The Family Business Guide

Fredrick D. Lipman
Palgrave Macmillan, 2010

9 Elements of Family Business Success

Allen E. Fishman
Mc Graw Hill, 2009

Attested by: _______________________________

Librarian

ONLINE REFERENCES
Website. URL: https://www.entrepreneur.com

CLASS POLICY 1. No make-up examination except for a very rational reason with the presentation
of medical certification signed by attending physician and parent consent.
2. Missed oral presentation will be ZERO regardless of the reason.
3.Tardiness during presentation and oral examination of student will have
corresponding deductions on the grade of the concerned student.
4. Cellular phones should be placed in silent mode during the conduct of the class.
5. Late submission of requirement will not be accepted regardless of the reason.
Name: ______________________________________
CRITERIA
SUBJECT KNOWLEDGE*
Has highlighted major and
important points, can answer
questions from the audience
ORGANIZATION* audience
can follow presentation flow;
information is sequenced
TIME
MANAGEMENTconscious of
time allotment; starts and ends
on time;
EYE CONTACT does not read
the report; spontaneous
presentation
ELOCUTION and
ARTICULATION has the right
volume and modulation of
voice; use of English language
VISUAL AIDS
Use of videos, graphics, high
resolution images; ppt not too
wordy
PREPARATION***
has back up plan in case of
technology failure; use of
handouts
MECHANICS*** presentation
free from typographical,
spelling or grammatical error
BODY LANGUAGE and
POISE***
ENTHUSIASM***
Course: ___________________________________ Date: _______________
ORAL PRESENTATION RUBRIC
0** Beginning Developing Proficient Advance SCORE
1 2 3 4
Student does not Student is Student is at ease with Student demonstrates
have grasp of uncomfortable with expected answers to full knowledge by
information; student information and is able all questions, without answering allclass
cannot answer to answer only elaboration. questions with
questions about rudimentary questions. explanations and
subject. elaboration.
O O O O O
Audience cannot Audience has difficulty Student presents Student presents
understand following presentation information in logical information in logical,
presentation because because student jumps sequence which interesting sequence
there is no sequence around. audience can follow. which audience can
of information. follow.
O O O O O
Did not observe the Started10 minutes late Started 5 minutes late Started on time and
allotted time; Set up but ended on time; but ended on time; ended on time
the presentation only Started on time but Started on time but
upon the arrival of the ended 10 minutes ended 5 minutes
faculty earlier earlier
O O O O O
No eye contact with Displayed minimal eye Consistent use of Holds attention of entire
audience, as entire contact with audience, direct eye contact with audience with the use of
report is read from while reading mostly audience, but still direct eye contact,
notes. from the notes. returns to notes. seldom looking at notes.
O O O O O
Student mumbles, Student’s voice is low. Student’s voice is Student uses a clear
incorrectly Student incorrectly clear. Student voice and correct,
pronounces terms, pronounces terms. pronounces most precise pronunciation of
and speaks too Audience members words correctly. Most terms so that all
quietly for a majority have difficulty hearing audience members audience members can
of students to hear; presentation; used can hear presentation; hear presentation; used
used English 25% of English 50% of the time used English 75% of English 100% of the
the time during during delivery and the time during time during delivery and
delivery and explanation delivery and explanation
explanation explanation
O O O O O
No visual aids were Visual aids were Visual aids supported Visual aids were
used occasionally appropriate the presentation carefully prepared and
and related to the effectively; ppt supported the
spoken message; the contains several tables presentation effectively.
ppt contains lots of and graphs The aids added impact
words and very few and interest to the
tables and graphs presentation
O O O O O
Student does not at Student is somewhat Student seems pretty Student is completely
all seem prepared to prepared but it is prepared but requires prepared and has
present; Has no evident that rehearsal more rehearsals. obviously rehearsed. Is
backup plan during was lacking. Has no Somehow dependent not totally dependent on
failure of technology backup plan during on technology. the use of technology.
and did not acted failure of technology but
quick to address it is quick to address it
O O O O O
Student’s Presentation has three Presentation has no Presentation has no
presentation has four misspellings and/or more than two misspellings or
or more spelling grammatical errors. misspellings and/or grammatical errors.
and/or grammatical grammatical errors.
errors.
O O O O O
No movement or Very little movement or Made movements or Movements seem fluid
descriptive gestures; descriptive gestures; gestures that and help the audience
Tension and Displays mild tension; enhances articulation; visualize; Student
nervousness is has trouble recovering Makes minor mistakes, displays relaxed, self-
obvious; has trouble from mistakes. but quickly recovers confident nature about
recovering from from them; displays self, with no mistakes.
mistakes. little or no tension.
O O O O O
Shows absolutely no Shows some negativity Occasionally shows Demonstrates a strong,
interest in topic toward topic presented. positive feelings about positive feeling about
presented. topic. topic during entire
presentation.
O O O O O

*weight is times two; **No show including absence; ***Weight is *0.5
COMMENTS:
Name: ______________________________________
CRITERIA
CONTENT*
Important topics are
covered, relevant,
updated and with accurate
facts
COMPLETENESS*
Level of detail, depth,
development of ideas,
appropriate length
ORGANIZATION/
CLARITY*
Logical ordering of ideas,
transition between ideas;
transitions between
paragraphs, coherence,
conciseness
USE OF LITERATURE
AND PERMANENT
RESOURCES
follows accepted format
conventions (APA, MSA,
IEEE etc.)
GRAMMAR/
MECHANICS
punctuation errors; use of
Correct usage, spelling,
fragments; poor phrasing;
proper
sentence/paragraph
structure, formatting
CREATIVITY AND
PRESENTATION
unique or original
presentation of ideas
ON TIME SUBMISSION
*weight is times two
COMMENTS:
Course: ___________________________________
WRITTEN REPORT RUBRIC
LEVELS
Beginning Developing
(1) (2)
Report topic lacks Topic have minimal
Topic is amply focused
relevance or direction; relevance and
Focuses on definition partially focused;
accurate and complete
only; multiple factual some facts are not
omissions properly supported
O O
Text provides adequate
Text does not provide Requires additional
depth; major ideas are
adequate depth; unclear depth in some parts;
or underdeveloped; lacks some important
report is too short or details; report maybe
reinforcement; report is
unnecessarily long short
O O
Ideas are not presented Some ideas are not
in order; No outline presented in proper
provided; text lacks order; paragraph
transitions needed in
text is too wordy or places; some text
unclear wordy and unclear
O O
All resources taken from Some resources from
the internet; Does not relevant internet sites;
observe proper some resources are
referencing format properly formatted
O O
Text may contain
Text contains several some spelling,
spelling, grammar or grammar, punctuation
or sentence errors;
phrasing maybe
Table and figures not improved; table and
labeled and cited figures improperly
labeled or cited
O O
Little support provided to Report contains some
major ideas; inadequate original ideas;
use of tables, charts, attempts to use some
graphs tables, charts, graphs
O O
Document was
Document was not
submitted after the
submitted on time
official class hour
O O
TOTAL
Date: _______________
SCORE
Proficient Advance
(3) (4)
Topic is significantly
and relevant; facts are focused and highly
relevant; contains no
in general factual error
O O
Text provides god
depth and details;
adequately developed
ideas are well
and requires minor
developed; report is
of appropriate length
proper length
O O
Majority of ideas in
Ideas are presented
logical order with
in logical order with
adequate transitions
effective transitions
between most
between
paragraphs; text is
paragraphs; text is
generally clear and
clear and concise
understandable
O O
Literatures are taken
Literatures are taken from various
from various types or updated types or
resources; follows the resources; follows
acceptable format the acceptable
format
O O
Text has no serious
spelling, grammar or
Text contains no
punctuation errors;
spelling, grammar or
adequate word
punctuation errors;
selection and phrasing;
clear sentence
Most tables and figures
structure
are properly labeled and
cited
O O
Report addresses a
Report may address a
unique or original
unique or original topic;
topic; Innovative
creative and well-
approach is used;
planned effort is
excellent use of
evident; significant use
tables, charts,
of tables, charts, graphs
graphs
O O
Document was
Document was
submitted before the
submitted after the oral
start of the
report
presentation
O O
TOTAL
Rubric for Culminating Activity:
Beginning
CRITERIA
(1)
Message is unclear.
Includes little essential
Overall Content*
information and one or
two facts.
Approach is ordinary and
Creativity* used templates found in
social media sites.
Does not represent the
sequence of shots in the
Storyboard* video. Storyboard
descriptions are vague or
incomplete.
Includes more than 10
grammatical errors,
Script
misspellings, punctuation
errors, etc.
On Time Video/ Document failed to
Submission play during presentation.
There are no citations or
are no references to
Copyright copyright, information for
photos, graphics and
music created by others.
The video unedited and
many poor shots remain.
Audio/ Video
No transitions between
Continuity/
clips are used. Raw clips
Editing**
run back to back in the
final video.
Technical: Little or no enhancements
Digital add interest to the video,
Enhancements or or excessive use of
Effects** random enhancements
detracts from the video.
*weight is times two; **weight is times 0.5
COURSE EFFECTIVITY
CODE/ TITLE DATE
Developing
(2)
Message is vaguely
communicated. Includes
some essential information
with few facts.
Approach is a fusion of two
or more ordinary concepts.
Sketches are in a logical
sequence, but do not give
adequate descriptions of the
video scenes, audio
background, or dialogue
notes.
Includes 5 - 10 grammatical
errors, misspellings,
punctuation errors, etc.
Video/ Document was
submitted during the
presentation day or was
tried to resolve during class
hour.
Citations are given, but
some multimedia sources
are not identified with
references and permission
to reproduce is missing.
The video is poorly edited.
Several poor shots remain.
Transitions from shot to shot
are choppy, and the types of
wipes and fades selected
are not always appropriate
for the scene. There are
many unnatural breaks
and/or early cuts.
Digital enhancements
accompany video, but there
is little sign of reinforcement.
Some tendency toward
randomness with effects.
REVISION PREPARED BY
DATE (Faculty)
Proficient Advance
SCORE
(3) (4)
Strong message. Covers
Message is clearly topic completely and in
communicated. Includes depth.
essential information. Includes complete
information.
Improved and twisted the
Utilized innovative and
fusion of two or more
unique approach.
ordinary concepts.
Includes sketches of each Demonstrates detailed
video scene and includes planning on the video shot
some planned sequence, scene
descriptions, audio notes, descriptions, audio and
effects notes, and dialog effects notes, and dialog
for every scene. for every scene.
Grammar, spelling,
Includes 1 – 4 grammatical
punctuation, capitalization
errors, misspellings,
are correct. No errors in
punctuation errors, etc.
the text.
Video/ Document was
submitted to the compiler
Video/ Document was
after the deadline but was
submitted on time.
still included in the
compilation.
Citations give proper
Citations are given, credited. Every photo,
sources of multimedia are graphic or sound file is
identified but permission to either original or
reproduce is missing. permission for its use by
the owner is documented.
The video edited with only
high quality shots
remaining. Video moves
smoothly from shot to shot.
The video is edited A variety of transitions are
throughout with only quality used to assist in
shots remaining. A variety communicating the main
of transitions are used. idea and smooth the flow
Good pacing and timing. from one scene to the next.
Shots and scenes flow
seamlessly. Digital effects
are used appropriately for
emphasis.
Any digital enhancements Digital enhancements are
that are used combine planned and purposeful,
smoothly and effectively adding impact to the story
with the video. line or focus.
REVIEWED BY APPROVED BY NUMEBR OF
(Dept Chair) (Dean) PAGES
Mr. Villote 6