Richelle G.

De Luna
Subject Instructor
LEARNING OBJECTIVE:
After completing this module, the student should be able
to: 1. Define Ethics.
2. Enumerate and describe the basic characteristics and values
associated with ethical behavior.
3. Appreciate why ethical behavior in personal, professional and
 business dealings is necessary.
4. Understand the reasons why people act
unethically. 5. Give and explain the categories of
ethical principles.

LEARNING OBJECTIVE:
After completing this module, the student should be able
to: 6. Give and describe the ethical principles related
a. Personal ethics
b. Professional ethics
 c. Business ethics
7. Explain why professional ethics is important and why a code of
conduct should be adopted.

ETHICS
⮚ can be defined broadly as a set of moral principles or values that
govern the actions and decisions of an individual or group.
Characteristics and values associated with Ethical Behavior
• Integrity • Fairness and Openness
• Honesty
• Trustworthy and Promise
Keeping • Caring for Others • Respect
• Loyalty (Fidelity) and for Others • Responsible
Confidentiality Citizenship • Pursuit of
Excellence • Accountability
Why is Ethical Behavior Necessary?
• For a society to function in an orderly manner
• Is the glue that holds the society together.
• Sufficiently important that many commonly held ethical values are
incorporated into laws.
Why do people act unethically?
Unethical Behavior
⮚ as conduct that differs from the way they believe would have been
appropriate given the circumstances.

Two primary reasons why people act unethically:

1. The person’s ethical standards are different from those of society as
a whole, or
2. The person chooses to act selfishly.
CATEGORIES OF ETHICAL PRINCIPLES
Principles of Personal Ethics include among
others • Basic justice, fairness
• Respect for the right of others
• Concern for the right of others
• Concern for the well-being on welfare of others
• Benevolence, trustworthiness, honesty •
Compliance
CATEGORIES OF ETHICAL PRINCIPLES
Professional Ethics include among others
• Integrity, impartiality, objectivity
• Professional competence
• Confidentiality
• Professional behavior
• Avoidance of potential or apparent conflict of interest
CATEGORIES OF ETHICAL PRINCIPLES
Business Ethics include among
others • Fair competition
• Global as well as domestic justice •
Social responsibility
• Concern for environment
The Need for Professional Ethics
To understand the importance of a Code of Ethics to Professionals,
one must understand the nature of a profession as opposed to other
vocation.
All the recognized professions have several common
characteristics. The most important of these characteristics are: 1. A
responsibility to serve the public
2. A complex body of knowledge
3. Standards of admission to the profession
4. A need for public confidence
Specific Principle of Professional
Conduct 1. Service to others
2. Integrity and objectivity
3. Professional Competence
4. Solidarity and Teamwork
5. Social and Civic Responsibility
6. Global Competitiveness
7. Equality of all Professions
Thank
You!!!