Web Copywriting Secrets™

“Tested Methods that Boost the Pulling

Power of Your Written Communications”

Exclusively prepared by
Alex Mandossian

© Copyright 2009. Heritage House Publishing, Inc. All Rights Reserved 48

The 3 Keys to Persuasive Web Copy
KEY #1 The first key to writing persuasive Web

copy is the principle of ______________.

KEY #2: The second key to writing persuasive Web

copy is the principle of ______________.

KEY #3: The third key to writing persuasive Web

copy is the principle of ______________.

Why “CFI” Boosts Web Copy Conversion

Consistency = Your website’s _______ and ________.

Frequency = _______ communications weekly.

Interactivity = Add __________ and __________.

The Best Social Media Marketing CTA is:

“____________” and “_________” (Blogs/Facebook)

© Copyright 2009. Heritage House Publishing, Inc. All Rights Reserved 49

Beware of Getting Blocked by Spam Filters

TO: janedoe@aol.com TO: janedoe@aol.com

FROM: Alex Mandossian FROM: Alex Mandossian

SUBJECT: Build more wealth for your family SUBJECT: A proven family wealth secret

BODY COPY: BODY COPY:

RE: How to Build Wealth for Your Family RE: How to Build Family Wealth Faster

Hi Jane, Hi Jane,

Because you just attended one of our financial Because you just attended one of our recent
freedom seminars, I want to introduce you to a new seminars, I want to introduce you to a new *money*
money making opportunity that will build wealth making secret that automatically builds more
for your family while you sleep. wealth for you and your family.

For only pennies a day, this new breakthrough
investment strategy will allow you to be your own
boss and bring in the additional income you know
you've always deserved :-)
There's no investment required right now. All you
need to do is click below and find out how to start
doing business with us online.
http://www.Investments4Families.com
To more wealth for your family,
Alex Mandossian – CEO/Founder
Heritage House Publishing, Inc.
For just 2 dollars a month, this new breakthrough
strategy allows you to stay at home and make the
extra *money” you know you've always deserved :-)
You don't have a pay dime right now. Just click the
link below and find out how to get started online at
our Website.
http://www.Investments4Families.com
All good wishes,
Alex Mandossian – CEO/Founder
Heritage House Publishing, Inc.

Spam Score: 25.8 Spam Score: 0.1

SUBJECT contains: "your family" ……………………… (2.9 pts) BODY contains: “click below” ………………………... (0.1 pts)
BODY contains: “no investment” …………………… (2.9 pts)
BODY contains: “for only pennies a day” ………… (2.9 pts)
BODY contains: “while you sleep” …………………… (4.2 pts)
BODY contains: “additional income” ………………… (2.9 pts) NOTE: A spam scores of 5.0 or higher
BODY contains: “money making” …………………… (2.7 pts) are typically blocked and the emails are
BODY contains: “be your own boss” ……………… (2.9 pts)
BODY contains: “financial freedom” ………………… (4.3 pts) not allowed through by the spam filters.
BODY contains: “click below” ………………………… (0.1 pts)

“Seek first to understand, then to be

understood.”

Dr. Stephen Covey – Habit #5 from his best-

seller, The 7 Habits of Highly Effective People.

© Copyright 2009. Heritage House Publishing, Inc. All Rights Reserved 50

16 Common Phrases Spam Filters Block

SUBJECT LINE contains “Hello”…………………………….…………. 2.1 Spam points

SUBJECT LINE contains “Your Family” …………………………… 2.9 Spam points

SUBJECT LINE contains “Double your” …………………………… 1.6 Spam points

BODY COPY contains “Dear (NAME)”………………………………… 2.5 Spam points

BODY COPY contains “Online Business”…………………………… 2.9 Spam points

BODY COPY contains “For Pennies A Day”………………………. 2.9 Spam points

BODY COPY contains “No Investment”……………………………. 2.9 Spam points

BODY COPY contains “While You Sleep”…………………………. 4.2 Spam points

BODY COPY contains “Additional Income”……………………… 2.9 Spam points

BODY COPY contains “Financial Freedom”……………………… 4.3 Spam points

"
BODY COPY contains “Be Your Own Boss” ………….…………. 2.9 Spam points

BODY COPY contains “Money Making” ……………………………. 2.7 Spam points

BODY COPY contains “100% Guaranteed”…………….………… 1.1 Spam points

BODY COPY contains “STARTING NOW”…………………………… 2.9 Spam points

BODY COPY contains “Take Action Now!” ……………………… 2.9 Spam points

BODY COPY contains “Requires Initial Investment”………. 2.7 Spam points

Free Spam Checker: _________________ .com

© Copyright 2009. Heritage House Publishing, Inc. All Rights Reserved 51

 10 Power-Words Utilized In Web Copy

1. _____________ 2. _____________

3. _____________ 4. _____________

5. _____________ 6. _____________

7. _____________ 8. _____________

9. _____________ 10. _____________

6 Winning Headlines with “Power” Words

“_____ To Win Friends And Influence ___________”

“______ Else _______ To Lose 10 Pounds in 7 days?”

“Now _____ Can Laugh _______ Money Worries Away”

“Do _____ Make _______ Mistakes In English?”

“161 _____ Ways To Cook A Gourmet Meal At Home!”

“_____ Some Foods ‘Explode’ In Your Stomach...”

© Copyright 2009. Heritage House Publishing, Inc. All Rights Reserved 52

 8 Web Copy Tips to Boost Your Conversions

1. _________________________

2. _________________________

3. _________________________

4. _________________________

5. _________________________

6. _________________________

7. _________________________

8. _________________________

Headline
Product
Graphic

Advantages

Opt-In

© Copyright 2009. Heritage House Publishing, Inc. All Rights Reserved 53

Video Testimonials Boost Sales Conversions

Audio Guarantees Boost Sales Conversions

© Copyright 2009. Heritage House Publishing, Inc. All Rights Reserved 54

 Make This Your #1 Resource to Discover
Best-Selling Websites in Any Niche-Market

www.__________________.com

You can also

search by
keywords!

These are
the 9 online
categories

Stop Copywriting Guesswork with ClickBank

1. Review top 10 ClickBank sites in a Category closest to yours
2. Learn from the FAQs, Benefits, Headlines, Guarantees, etc.
3. Opt-In so you can easily research their auto-responder copy
4. Purchase a product in a category that is the closest to yours
5. Eliminate copywriting guesswork by researching competitors

© Copyright 2009. Heritage House Publishing, Inc. All Rights Reserved 55

104 Power Words that Make Good Copy Great

“Words are, of course, the most

powerful drug used by mankind.”

Rudyard Kipling (1865–1936), English author

© Copyright 2009. Heritage House Publishing, Inc. All Rights Reserved 56

Thank You

© Copyright 2009. Heritage House Publishing, Inc. All Rights Reserved 67