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  • Marketing Research Topics Section 3

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    Vedant Karnatak
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    This document lists 13 marketing research topics being explored by student groups. Each group is assigned a case number and topic. The topics focus on drivers of customer satisfaction and brand loyalty in various industries like Netflix, Bigbasket, Amazon, cars, railways, cell phones, soft drinks, scooters vs motorcycles, schools, telecom companies, airlines, and FMCG products.

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    Marketing Research topics Section 3

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    This document lists 13 marketing research topics being explored by student groups. Each group is assigned a case number and topic. The topics focus on drivers of customer satisfaction and brand loyalty in various industries like Netflix, Bigbasket, Amazon, cars, railways, cell phones, soft drinks, scooters vs motorcycles, schools, telecom companies, airlines, and FMCG products.

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    31 views1 page

    Marketing Research Topics Section 3

    Uploaded by

    Vedant Karnatak
    This document lists 13 marketing research topics being explored by student groups. Each group is assigned a case number and topic. The topics focus on drivers of customer satisfaction and brand loyalty in various industries like Netflix, Bigbasket, Amazon, cars, railways, cell phones, soft drinks, scooters vs motorcycles, schools, telecom companies, airlines, and FMCG products.

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    Section -3 Marketing Research Topic

    Group No Group leader Case No Topic


    1 Abhijith P Maheendran 6 What drives customer satisfaction at netflix?
    2 Apoorva Manoj Rastogi 8 What drives customer satisfaction at Bigbasket?
    3 Aman Chandra 4 What drives Customer satisfaction at amazon?
    4 Ankit Kalra 19 What drives customer satisfaction in cars?
    5 Raghav Bansal 31 What factors drive brand loyalty in Consumer Durables? Take one durable.
    6 Muskan Kharbanda 13 What can Indian railways do to make passenger experience better?
    7 Abhirup Datta 20 What drives satisfaction in cell phones?
    8 Harshith TS 53 What drives consumer perception of carbonated soft drinks?
    9 Helna Justin C 17 Why do some men buy scooters and some motorcycles?
    10 Aneesh A N 56 What drives parents satisfaction with school?
    11 Tamanna Hussain 16 What are some drivers of satisfaction with telecom companies?
    12 Rahul 43 What can airlines do to enhance experience of customers
    13 Sarvesh Mundra 30 What factors drive brand loyalty in FMCG products? Take one FMCG category

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