international

Master of Communication and

Business (iMCB Program)
全球传播与商务留学生硕士项目
PROGRAM OVERVIEW
Zhejiang University International Business School (ZIBS) offers the International Master of Communication
and Business Program, enrolling students from 2020.

Created in collaboration with Zhejiang University College of Media and International Culture (CMIC) and
building on the longstanding international teaching philosophy of Zhejiang University, iMCB (International
Master of Communication and Business) is an interdisciplinary program committed to training leaders who
combine global vision, intercultural competence and understanding of China to position themselves as
globally-competitive China business experts. Through this program, students will develop Chinese language
abilities, intercultural communication competence, research and analysis skills and practical experience in
business and management. Graduates will be well-equipped to build successful careers in China in investment,
management, international business, intercultural communication and other fields.

首创版中国商学 多元学习共同体
TRAILBLAZER PROGRAM IN CHINA STUDIES ENGAGEMENT IN GLOBAL CITIZENSHIP

THE initiative taken by ZIBS to prrtner with CMIC in
China business studies builds on the foundations of
China Studies, designed for international students
pursuing career in China business and media.
INFUSING Western trends into Eastern legacy,
Zhejiang University International Campus
empowers students with cultural awareness,
international-mindedness in the most diverse
learning community in China.

WHY iMCB
复合型人才培养 最佳实践来源地
INTERDISCIPLINARY PEDAGOGY ENTREPRENURSHIP HEARTLAND

AN interdisciplinary program grounded in LOCATED in China’s most innovative and dynamic

learning of theory and practical application, iMCB region, iMCB collaborates with world-renowned
crosses disciplines in China studies, intercultural firms, to provide students with outstanding
communication, business and management internship opportunities and platforms for
subjects. business research, and exposure to best practice.
PROGRAM STRUCTURE
Curriculum Structure Duration
Required Subjects Core Subjects Elective Subjects 2 Years of full-time study

Course Modules
China Studies Intercultural Competence and Communication
China Business Studies and Management Business Practice and Internship

Graduation Requirements Degree

24 credits Thesis Internship Master of Arts in Communication

Zhejiang University College of Media and International Culture provides

academic support, professional assessment and other services.

SEPT MAY SEPT OCT MAY JUNE

Registration Research Orientation Proposal Presentation Defense Graduate

Year I: Course Learning Year II: Internship & Research

Internship
ZIBS has established strategic partnerships with Ant Financial and other leading firms, providing
students the ability to participate in a 3-6 month practical training and to take advantage of
career development opportunities at leading firms.
IZHEJIANG
LOVE ZJU
UNIVERSITY
浙江大学
Zhejiang University International Business
School (ZIBS) was founded on the ZJU
International Campus at Haining in November
2018 to facilitate academic and corporate
exchange between the West and the East.

Our ambition is to be the premier

International Rankings international business school from

China in the new global economic era.

QS World University We believe that by successfully fulfilling

our responsibilities as global educators,

Rankings 2020 new generations of business leaders and

entrepreneurs will in turn fulfill their
social responsibilities and contribute to
the wellbeing of business and society as a
whole.

Regional Rankings
Asia University Rankings
QS, 2020
 International Campus, Zhejiang University is located
at No. 718 Haizhou East Road of Haining City, Zhejiang
Province. The design of the International Campus is
based on the neoclassicism borrowing from European-
style architecture, while retaining traditional Chinese
architectural elements. The blend of East and West,
classic and modern, reprsents the values of cooperation
in a globalized world: diversity in harmony, creativity
SHANGHAI
progression and internationalization.
m
0k
10

HAINING
km
50
HANGZHOU

Haining
Located in the Yangtze Delta Area close to
Shanghai and adjoining Hangzhou, Haining
is at the core of the Hangzhou Metropolitan
Economic Circle and the Greater Hangzhou
Bay Rim Area. The city benefits from the
“One-hour Economic Circle” of Shanghai,
Hangzhou and Suzhou with a well-
developed transportation network.
 APPLICATION
Requirements
- Candidates must be non-Chinese citizens and hold an
undergraduate degree or above.
- Candidates whose native language is not English, must provide
proof of English proficiency, such as TOEFL (90 or higher),
IELTS (6.5 or higher).
- No Chinese language proficiency is required for the program.
- For more requirements, please refer to the 2020 International
Student (Master) Prospectus published by the International
College of Zhejiang University at http://iczu.zju.edu.cn.
- Please contact the ZIBS Program Team (imcb@intl.zju.edu.cn)
before submitting your application.

Application Deadline: March 31, 2020

November - March
Application
FEE TUITION ACCOMMODATION INSURANCE

36,800 RMB/YEAR 8,000 RMB/ YEAR 800 RMB/YEAR

April - May
Application Fee: 800 RMB (Non-refundable) Evaluation
Living Expenses: 2,500-3.000 RMB/month

May - June
Financial Support Interview

All new students are eligible to apply for ZIBS Scholarship.

Students may also apply for scholarships from the Chinese July - August
government, Zhejiang Provincial People’s Government and Admission
Zhejiang University.

September
Please find more scholarship information at International
Registration
College, Zhejiang University,
http://iczu.zju.edu.cn/english/redir.php?catalog_id=22232.
Contact :
Wade Wu
Tel: +86 571-8757 2611
Dasol Kim, Senior Program advisor
Mob.: +86 13185363631 Tel.: +86 571-8757 2609
Email: imcb@intl.zju.edu.cn
http://zibs.intl.zju.edu.cn/eng/
Address: 718 East Haizhou Road, Haining, Zhejiang 314400

Mailing Address:
Rm 405, Art and Science Building
Zhejiang University International Business School
718 East Haizhou Road, Haining, 314400, Zhejiang, China

Twitter: @ZIBS_edu
Facebook : @ZIBS.edu
Instagram : Zhejianguniversity_ZIBS

ZIBS WeChat ZIBS LinkedIn