About FMCG Industry

India's fourth-largest household and personal care segment are the fast-moving consumer
goods (FMCG) sector, accounting for 50 percent of FMCG sales in India. The main growth
drivers for the sector have been increasing awareness, easier access and changing lifestyles.
The urban segment (approximately 55 percent revenue share) is the largest contributor to
India's overall revenue generated by the FMCG sector. In the last few years, however, the
FMCG market in rural India has risen faster compared to urban India. The semi-urban and rural
segments are rising rapidly, with FMCG goods accounting for 50% of total rural expenditure.
India's retail market is projected to reach US$ 1.1 trillion by 2020, up from US$ 840 billion in
2017, with modern trade anticipated to rise by 20% to 25% annually, which is likely to raise
FMCG companies' revenue. In FY18, FMCG industry revenue reached Rs. 3.4 lakh crore (US$
52.75 billion) and is expected to reach US$ 103.7 billion in 2020. In 2020, the FMCG market was
projected to rise by 9-10 percent.

About Dabur India Ltd.

Dabur India Ltd. is one of India's leading FMCG companies with a revenue of over Rs 8,700
Crore & a market capitalization of over Rs 80,000 Crore. Built on a legacy of over 135 years of
quality and experience, Dabur is the most trusted name in India today and the world's largest
Ayurvedic and Natural Health Care Company. In 1884, Dabur India Ltd was established by S. K.
Burman and Uttar Pradesh, with its headquarters in Ghaziabad. Ayurvedic medicine and natural
consumer goods are produced here. It is one of India's largest quick-moving consumer goods
businesses. Today, Dabur operates in main categories of consumer goods such as hair care, oral
care, dental care, skincare, home care, and foods. The Ayurvedic company has an extensive
distribution network, serving 6.7 million high-penetration retail outlets in urban and rural
markets.

About Godrej Consumer Products Ltd.

Godrej Consumer Products Limited (GCPL), based in Mumbai, India, is an Indian consumer
goods company. Soap, hair coloring, toiletries and liquid detergents are included in the GCPL
products. 'Cinthol,'' Godrej Fair Glow,'' Godrej No.1' and 'Godrej Shikakai' in soaps,' Godrej
Powder Hair Dye,'' Refresh,'' ColourSoft' in hair dyes and 'Ezee' liquid detergent are its
products. In India, GCPL operates multiple production facilities spread over seven locations and
is grouped into four operating clusters in Malanpur (Madhya Pradesh), Guwahati (Assam),
Baddi-Thana (Himachal Pradesh), Baddi-Katha (Himachal Pradesh), Pondicherry, Chennai and
Sikkim.