Tourism Development Plan for Casa de la Playa, Siquijor

Explanation of the Strategy: (Cluster Strategy)

Casa de la Playa is one of the pricey tourist destination here in our country. It is related

with cluster strategy, because it aims to give tourists the value for the money they paid

to it. Also, in possibility to do this is by evaluating the compatibility of tourist destinations

in terms of the physical features and experiences they offer. This are the reasons why is

Cluster Strategy is present in this destination.

(Differentiation Strategy)

Because they have many variations of their tourism products to choose from, this

strategy is centered on unique characteristics over their competitors. It is also, because

of the relaxation and positive vibe that offers the place. This type of destination is very

rare for common citizens, it is developed by spending in layout, advancement, quality

enhancement, and good marketing. This is a very uncommon attraction for many

tourists, and this has been the key to their tourist spot's success.