Business Plan

STI-College Fairview Campus
STI Academic Center Fairview
#70 Regalado Avenue, North Fairview
Quezon City
Chapter I
MANAGEMENT ASPECT
Vision
Scarlet Travel and Tours envisions being the leading travel
agency in the Philippines. Being the best travel agency for
each customer ensure to bring happiness for every booking. We
make sure that the travelers are in good hands.
Mission
To have a healthy workplace where every employee will have a
fair treatment and will encourage to respect and treat every
customer fairly. Value our tourist, give them the best

Quezon City
vacation experience and provide information to our guest as
much as they need regarding the places, they'll visit.
Logo
Tagline:
Your guide in finding

happiness and adventure in
an amazing destination.
The background color of the logo is orange that symbolize the
happiness and encouragement, Our Travel agency name is
Scarlet that means a bright red, which symbolize adventure so
we use a Red color for the airplane beside the name of our
company. The different figures in our logo has different

Quezon City
meaning: First is the Map, our company is not just working
locally but we also arrange tours internationally. Second is
the shake hand figure this usually means agreeing to
something, so our company will make sure that every product
that we sell to our customer will satisfy their wants and
needs. Third figure is the color green Footprints that is
designated to every part of the map. Our company also focus
to how we can help the designated areas that tourist usually
visit to sustain tourism.
Tagline Description
Your guide in finding happiness and adventure in amazing
destination our company offers and aims to help our clients
to be able for us to meet their expectations as we guide them
for their suitable needs while on the travel as we continue
to support and guide them til the end of their tour

Quezon City
Type of Ownership
Scarlet Travel and Tour is a Sole proprietorship business
that is owned and managed by one person. A sole proprietor
has complete control and decision-making power over the
business.Sale or transfer can take place at the discretion of
the sole proprietor there are no corporate tax payments
andminimal legal costs to forming a sole proprietorship. Few
formal business requirements.
Advantages
your only the person in command on the whole business
shares will not be included and the flow of the money will
be in your hands
any ideas that you think of will be easily approved

Quezon City
Disadvantages
the company will have a lack of idea since there is only
one person is governing the whole business
there will be a possibility of "im the boss syndrome"
some cases that a problem wont be solved and may have a
possibility of the company will lead to the downfall of the
business
The sole proprietor of the business can be held personally
liable for the debts and obligations of the business.
Additionally, this risk extends to any liabilities incurred
as a result of acts committed by employees of the company.All
responsibilities and business decisions fall on the shoulders
of the sole proprietor.Investors won't usually invest in sole
proprietorships
Quezon City
Scarlet Travel and Tours (Manpower Resources)
Job Title Job Specification Job Description
General Manager Strong written and Use operations
verbal communication management skills,
skills such as establishing
work plans and

Travel or management
objectives
experience
Quezon City
Strong leadership and Ensure the creation
team-building skills and implementation
of a strategy
Secondary school
designed to grow the
diploma is required
business
Diploma or degree in
tourism, business or
Coordinate the
management may be
development of key
necessary
performance goals
for functions and
direct reports.
motivate the sales
team to hit and
exceed their targets
and ensure company

Quezon City
profitability
Sales and Marketing Minimum of 4 years Responsible for
Manager experiences as developing marketing
Marketing Manager plans and
implementing
Marketing work
marketing strategies
experience, preferably
for the company
from the Travel /
Banking industry Meets marketing and
sales financial
Business-related
objectives by
bachelor's degree
forecasting
requirements;
preparing an annual
Quezon City
budget; scheduling
expenditures;
analyzing variances;
initiating
corrective actions.
Accomplishes
marketing and sales
objectives by
planning,
developing,
implementing, and
evaluating
advertising,
merchandising, and
trade promotion
programs; developing
Quezon City
field sales action
plans.
Finance Manager Advanced degree in Monitor the day-to-
(Cashier) accounting, business, day financial
economics, finance, or operations within
a related field the company, such as
payroll, invoicing,
Several years of
and other
experience in a
transactions.
finance role
Superior mathematical
Oversee financial
skills
department
Leadership skills and employees, including
experience employee financial assistants

Quezon City
management and accountants.
Understanding of data
Contract outside
privacy standards
services for tax
Solid communication
preparation,
skills, both written
auditing, banking,
and verbal
investments, and
Public speaking skills other financial
needs as necessary
Review Financial
data and prepare
monthly and annual
reports
Quezon City
Operation Manager Experience in Provide inspired
management, leadership for the
operations, and organization.
leadership.
Assist HR with
Understanding of recruiting when
general finance and necessary.
budgeting, including
Identify and address
profit and loss,
problems and
balance sheet and
opportunities for
cash-flow management.
the company.
Ability to build
Build alliances and
consensus and
partnerships with
relationships among
other organizations.
managers, partners,
and employees.
Quezon City
Travel Agent customer service Promoting and
skills marketing the
business
excellent verbal
Dealing with
communication skills
costumer queries and
the ability to sell complaints.
products and services
Providing advice
to be thorough and pay
about visas and
attention to detail
passports
administration skills
Recruiting, training
active listening and supervising
skills staff
persuading skills
a desire to help
people
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to be able to carry
out basic tasks on
a computer or hand-
held device
Deployments
Front of the House:
a. Travel Agent
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- Promoting and marketing the business is what a travel agent
does. By answering complains and adjusting the tour packages to
fully enjoy the trip.
b. Finance Manager:
- are responsible for the financial health of an organization.
They produce financial reports, direct investment activities,
and develop strategies and plans for the long-term financial
goals of their organization.
Back of the House:
a. General Manager:
- Is the leader or boss in a travel agency. His/her duty is to
lead and discipline the whole team. They are expected to have
good leadership skills.
b. Sales and Marketing Manager
- Assigned to make marketing strategies. Meets marketing and
sales financial objective by forecasting requirements.
c. Operation Manager
Quezon City
- managing quality assurance programs, supervising, hiring,
and training other employees, monitoring existing
processes and analyzing their effectiveness; and creating
strategies to improve productivity and efficiency.
Front of the house Back of the house
 Travel Agent  General Manager
 Finance Manager  Sales and Marketing
Manager
 Operation Manager
Quezon City
ORGANIZATIONAL CHART
Quezon City
Figure 1.1 Organizational
Chart
Where is the descriptions of
your organizational chart/
system
SCHEDULING
Under of scheduling you have
to begin with the descriptions

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first: like the operational
schedule? How about the
ingress and egress of the
manpower? Meaning enter and
exit, and lastly how many
shiftings that you have

SCARLET TRAVEL AND TOURS
Quezon City
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
GENERAL 8AM5PM RD 8AM-5PM 8AM-5PM 8AM- RD
MANAGER 5PM
S&M MANAGER RD 8AM-5PM 8AM-5PM RD 8AM- 8AM-5PM
5PM
FINANCE 8AM-5PM 8AM-5PM RD RD 8AM- 8AM-5PM
MANAGER 5PM
OPERATIONAL RD 8AM-5PM 8AM-5PM 8AM-5PM 8AM- RD

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MANAGER 5PM
TRAVEL 8AM-5PM RD RD 8AM-5PM 8AM- 8AM-5PM
AGENT 5PM
Chapter II
MARKETING ASPECT
Products and Services
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DIFFERENTIATE THE PRODUCTS AND SERVICES
 Hotel and resort reservations
 Travel documents advice for visas
 Transportation service
 Flight Reservations
 Accommodation
 Team Building
 Airline Loyalty
 Visas
 Passport
 Travel insurance
 Package Tour
 Car rentals
 International and domestic airline tickets
 International and domestic travel packages

Quezon City
 Customized travel itineraries
 Travel insurance
Demographics
Age > Scarlet Travel and Tours targets Young adults in this
life cycle was narrowed down to 18-24 years old this includes
students.Young professional, adults and solo travelers this
includes workers and many people of this age group already
have a family, a part-time or full-time work and enjoy a fair
income depending on their job, ages 25 years old and above.
Gender > Male and Female
Marital Status > Single/Married person
Occupation > Employed, Self- Employed and businessmen
Psychographics
Quezon City
TALKS ABOUT THE VALUES, BELIEVES, PERSONALITY, BEHAVIOUR,
INTEREST
> Adventurous and more thrill when it comes to traveling
Because one of our target market is student and they like to
have an adventurous and more thrill when they're traveling or
going to different trips.
> To travel and visit many places
> Eco Friendly
> Not afraid to try new things
Market Segmentation
Scarlet Travel and Tours focusing on those people or tourist
seeking leisure travel and also wants to explore different
places or attraction. Most of the products in the market are
not universal to be used by all the age groups that's why we
have a specific ages that can avail our products and

Quezon City
services. Young professionals and solo travelers are an
example of our target market, they both travel to gain more
experiences.
Marketing Strategies:
 Social media:
As our technology progresses, we live in a society where it
is a necessity. People always share and post things/topic
that they like. Ergo, businesses use social media to promote
their product. By posting our tour packages together with
promos, we let potential customers see what they can
experience. Other people also tend to share what they find.
 Word of mouth:
By contanstly promoting our agency, we use social media
to spread word from people to people that we offer
exclusive and budget friendly tour packages.
 Page and Website

Quezon City
Making a page and website can also help us see or adjust
to what our customers would want in a package. Our
agency truly believes that good customer service can
make a positive feedback that can be read by our future
customers.
 Flyers and Brochures
This are a big help in marketing strategies because by
giving flyers and brochures to the potential customers,
they will get to know and have a knowledge about what
our travel agency can offer. They will see the tour
packages that we have and this can make them interested
on travelling especially if the offer and inclusions are
good.
WHERE IS THE SAMPLE OF YOUR MARKETING STRATEGIES, THE LAY-OUT
AND DESIGN
Market Environment
Quezon City
WHERE IS THE SPECIFIC ADDRESS: LIKE STREET, BARANGAY,
MUNICIPALITY
The Scarlet Travel and Tour Agency will be located at 2nd
Floor, Cristina bldg., Regalado Avenue. cor. Coronet st.,
Fairview, Quezon City. (Near FEU Hospital. Its area is 48
sqm.
We chose this place because it is accessible to the target
market we have such as Adults, Young professionals and
students. A lot of people always visit the mall.
Target market
 Adults - we chose the adults to be our target market because
one of our services offers a hassle free and time friendly by
availing one of our products offered and the adults like
choosing their own itineraries which also one on our services
offered.
Quezon City
 Young professionals - the young professionals today tends to
go on adventure to gain more experiences and to have leisure
as well while they are on their travel.
 Students - students are one of our target market as well in
which millennial today likes to have more thrill and
excitements in their experience while they are travelling
that may be a great advantage to one of our services.
 Graduates related to the course - one of the young
professionals that might be included as our target
market are the graduates of the tourism management for
them to gain more experience while they are ongoing on a
tour.
 Solo travelers - they can be one of our target markets
also to have time for their leisure avoiding stress and
difficulties of the problem they are currently facing
towards on their life

Quezon City
Benefits to the market
- We provide Travel/Health Insurance to our customers when
they avail our products.
- We are giving atleast 5-10% discount to the senior citizen
if they avail our products and services.
- We help our customers to save time on their vacation
planning and we give best recommendations to them.
- We help them in the places they want to go and it reduces
them stress.
INDUSTRY ANALYSIS
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Chapter III
OPERATIONAL AND
TECHNICAL ASPECT
Tour Packages and Inclusions
Local
BAGUIO 2D1N ITINERARY

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DAY 0
PRICE?
TIME ACTIVITIES
22:00pm-23:00pm Meet up at Eton Centris
23:00pm-23:30pm Estimated Time Departure to
Baguio
Quezon City
DAY 1
TIME ACTIVITIES
0530H Arrival at Lions Head (picture
taking)
0600H Estimated Time Arrival Baguio
City, Cafe in the Sky

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(*breakfast own account)
0700H Go to Diplomat Hotel
0800H Visit Camp John Hay
0900H Botanical Garden
1000H Visit Wright Park

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1100H Lunch time
1200H Visit The Mansion
1300H Mines View Park
1400H Check in at GreenHouse
Transient (Rest)
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1630H Go to Good Shepherd
1730H Dinner Time (own account)
1900H Visit Baguio Night Market
(Shopping)
2100H Back to GreenHouse Transient

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DAY 2 (LAST DAY)
TIME ACTIVITIES
0700H Wake up call
0730H Breakfast and Check out at
GreenHouse Transient
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0830H Visit Strawberry Farm
0930H Valley of Colors
1030H Go to Bell Church
1130H Lunch Time
1300H Baguio Cathedral

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1400H Buy Pasalubong
1500H Estimated Time Depature to
Manila
2100H Estimated Time Arrival in
Manila
INCLUSIONS
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 Round trip aircon van transfer (Manila-Baguio-Manila)
 Gas,Toll,Parking fees
 Entrance Fees
 Accommodation Overnight
EXCLUSIONS
 Meals
 Cafe in the sky shuttle 200 pesos per pax

Quezon City
 Others not mentioned in the inclusions
3D2N BOLINAO + 100 ISLANDS ITINERARY
DAY TIME ACTIVITY

0400H Assembly Time
0530H Departure to Alaminos Pangasinan
ETA Alaminos Pangasinan
1130H
Lunch
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1200H Hotel Check-in
1300H Start of island tour (Quezon Island,

1
Children Island, Marcos Island, Governors
Island, PBB Big Brother House, Cuenco Cave)
1700H Back at Hotel
1830H Dinner
1930H Free time
0600H Breakfast (own account)
0700H Start of Bolinao Tour
0800H Bolinao Falls
1030H Enchanted Cave (entrance fee not included)
1200H Lunch at Mangunguna Restaurant (own
account)
1330H Bolinao Light House
1430H Patar Beach
1600H Bolinao Church
1700H Back at Hotel

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2 1800H Dinner
1900H Free time
0700H Breakfast (own account)
0900H Check out
1000H Alaminos Church
1030H Alaminos Market to buy souvenirs
3 1200H Lunch (own account)
1330H ETD back to Manila
1900H ETA Manila
INCLUSIONS:
AC room accomodation for 2N
Van Transportation
Fuel, Toll fees & Parking fees
Drivers Meal & Accom.

Quezon City
Permit & taxes
Entrance & Environmental Fee
Boat fee for island tour
EXCLUSIONS:
Tip for driver & guide
Meals & Other personal expenses
Enchanted Cave entrance fee
3D2N ALBAY ITINERARY
DAY TIME ACTIVITY

1300H Arrivals in Legaspi Albay
Quezon City
1300-1430H Albay Tourism Office
1430-1530H Check in Embarcadero Hotel (Standard Queen)
1600-1730H St. Raphael Church/Albay park and Wildlife
1730-1900H Lingnon Hills
1900-1930H going back to embarcadero Hotel

1
1930-2030H Dinner Time
0530-0600H Breakfast
0600-0630H Embarcadero Hotel to Legaspi Terminal
0630-0700H Arrived in Bicol Adventure ATV
0700-0900H Mayon ATV Challenge
0900-1100H Mayon to Base Camp
1100-1300H Mayon advance Trail
1300-1500H Cagsawa Trail
1500-1700H Mayon 360

Quezon City
1700-1730H going back to Embarcadero Hotel

2
1730-1830H Dinner
1900H Free time
0530-0600H Breakfast
0600-0630H Waiting for Bicol Adventure Staff
0630-0700H Embarcadero Hotel to Lingnon Hill Nature
Park
0700-0730H Arrived in Lingnon Hill Nature Park

3
0730-0830H Japanese Tunnel
0830-0930H Hanging Bridge
0930-1030H Zipline 1 Basic
1030-1130H Zipline 2 Superman
1330-1430H Late Lunch
1430-1500H Souvenir Shop and Restaurant
1500H Pack Up & Check out in Embarcadero Hotel
1530-1700H Waiting to Legaspi Airport
1700-1815H Legaspi to Manila
1830H Manila
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Brochures
BAGUIO
Quezon City
Quezon City
BOLINAO + 100 ISLANDS

Quezon City
ALBAY
Quezon City
Quezon City
Flyers
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Materials,
tools and
equipments
Room equipment
Equipments Quantity Price Total Price
PC Set (cpu, 2 P28,000 P56,000
Printer 1 P8,849 P8,849

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Television 1 P7,599 P7,599
Telephone Fax 1 P7,749 P7,749
Room furniture
Equipments Quantity Price Total Price
Office table 2 P4,250 P8,500
Chairs 4 P3,500 P14,000
Cabinets 4 P3,999 P15,996
Sofa 1 P18,950 P18,950
Glass table 1 P10,000 P10,000
Floor mat 1 P1,587 P1,587

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Chapter IV
Critical Risk Factors (SWOT)
Internal Factor External Factor

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STRENGTH OPPORTUNITY
 Offers affordable tour  Job opportunities for the

packages people
 Offers high quality services  Provide a comfortable services
for every customers to our clients/customers
 Offers tour packages that are  Chance of brand extension and
fit to any generation expansion
 Reliable and well established  Make the future customers
travel agency lives easier to travel
WEAKNESS THREATS
 Tourist have a different taste  Lots of competitors that

when it comes to traveling offers same products and
 Not all tourist avail tour services
packages, some of them they do  Terrorism and natural
it on their own (DIY) disasters
 Costly products and services  In hard economic times, people
do not travel often
 Viruses
Customers may not trust easily the
services we offer
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 Competitors that offers

cheaper tour products and
services
PEST Analysis
Political
 The benifits of political in our company is based on the
taxes on the government as we generate our income while our
company generates as we pay the taxes givewn by the

Quezon City
government and how we continue to operate and how the
government gain money as they promote the local destinations
owned by the government.
WHERE IS THE AGENCIES, SPECIFY THOSE GOVERNMENT OR POLITICAL
AGENCIES PROVIDE FROM THE GOVERNMENT, BARAGANGAY, MUNICPALITY,
BUSINESS PERMITS. UNDER OF UTILITIES? WHO IS YOUR PROVIDER OR
SUPPLIER OF COMMUNICATION? ENERGY: IS IT MERALCO? HOW ABOUT WATER
SLIDE, SYSTEM?
Economical
 The benifits of the economic in our company is how the money
in the company flows continuously to the economic taxes and
how the taxes are gained by the government to the company and
how the economy rises by the help of the tourism industry by

Quezon City
having foreigners entertained while they are inside the
country.
 JOB OPPORTUNITES WHERE IN YOU CAN HAVE A JOB FAIR TO PREVENT
THE UNEMPLOYEN. ANOTHER CONTRIBUTION OF BUSINESS IN TERMS OF
ECONMICS
Social- CORPORATE SOCIAL RESPONSIBILITY LIKE ACTIVITIES/ PROJECTS
CHARITY PROGRAM / EVENT, MEDICAL MISSION, GIVING OF RELIEF GOODS
TO THE UNFORTUNATE,
WHAT ARE THE FF EVENT/S THAT YOU CAN HELP AND BRING BACK TO THE
COMMUNITY
a.)Trends
0 Tourism has become a trend for the younger generation, and
social media has a lot to do with this. Our travel agency
contributes socially by advertising and marketing trending

Quezon City
activities. By letting them experience it first-hand. Ergo,
helps not only us but the tourism industry of our economy.
b.) Cultures
1 Our society has become more conscious of other cultures and
race. By letting the tourists experience the culture/rituals
to further enjoy the essence of travel. Thus, making racial
equality a thing as time goes by.
Technological
SOFTWARE/ DATE BASE
RESERVATION SYSTEM
a.) Transport System
2 Major upgrades has been happening to our transportation
system. More airplanes are now available for customers to
access. Also, cheaper tickets are available for middle-class
travelers. Airports and airline tickets are now easily

Quezon City
purchased by one click.
b.) Information Availability
3 Smart devices are widely used anywhere in the world. We can
get information with one just click. Same goes for the
tourism industry, travel blogs are posted and shared so that
tourists that are planning to travel have the insight on what
they might experience.

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STI-College Fairview Campus

STI Academic Center Fairview

#70 Regalado Avenue, North Fairview

Scarlet Travel and Tours envisions being the leading travel

agency in the Philippines. Being the best travel agency for

each customer ensure to bring happiness for every booking. We

make sure that the travelers are in good hands.

To have a healthy workplace where every employee will have a

fair treatment and will encourage to respect and treat every

customer fairly. Value our tourist, give them the best

STI Academic Center Fairview

#70 Regalado Avenue, North Fairview

vacation experience and provide information to our guest as

much as they need regarding the places, they'll visit.

Your guide in finding

The background color of the logo is orange that symbolize the

happiness and encouragement, Our Travel agency name is

Scarlet that means a bright red, which symbolize adventure so

company. The different figures in our logo has different

STI Academic Center Fairview

#70 Regalado Avenue, North Fairview

meaning: First is the Map, our company is not just working

locally but we also arrange tours internationally. Second is

the shake hand figure this usually means agreeing to

something, so our company will make sure that every product

that we sell to our customer will satisfy their wants and

needs. Third figure is the color green Footprints that is

designated to every part of the map. Our company also focus

to how we can help the designated areas that tourist usually

visit to sustain tourism.

Your guide in finding happiness and adventure in amazing

destination our company offers and aims to help our clients

to be able for us to meet their expectations as we guide them

for their suitable needs while on the travel as we continue

to support and guide them til the end of their tour

STI Academic Center Fairview

#70 Regalado Avenue, North Fairview

Scarlet Travel and Tour is a Sole proprietorship business

that is owned and managed by one person. A sole proprietor

has complete control and decision-making power over the

business.Sale or transfer can take place at the discretion of

the sole proprietor there are no corporate tax payments

andminimal legal costs to forming a sole proprietorship. Few

formal business requirements.

 your only the person in command on the whole business

 any ideas that you think of will be easily approved

STI Academic Center Fairview

#70 Regalado Avenue, North Fairview

 the company will have a lack of idea since there is only

one person is governing the whole business

 there will be a possibility of "im the boss syndrome"

 some cases that a problem wont be solved and may have a

possibility of the company will lead to the downfall of the

The sole proprietor of the business can be held personally

liable for the debts and obligations of the business.

Additionally, this risk extends to any liabilities incurred

as a result of acts committed by employees of the company.All

responsibilities and business decisions fall on the shoulders

of the sole proprietor.Investors won't usually invest in sole

STI Academic Center Fairview

#70 Regalado Avenue, North Fairview

Scarlet Travel and Tours (Manpower Resources)

Job Title Job Specification Job Description

Your guide in finding

Your guide in finding happiness and adventure in amazing

destination our company offers and aims to help our clients

your only the person in command on the whole business

any ideas that you think of will be easily approved

the company will have a lack of idea since there is only

there will be a possibility of "im the boss syndrome"

some cases that a problem wont be solved and may have a